--- title: "protein rice crispy treat — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/health-household/protein-rice-crispy-treat" last_updated: "2026-07-10T01:06:42.767Z" locale: en meta: description: "a concentrated shelf (top 5 take 83% of clicks) — protein rice crispy treat doesn't clear our bar today." "og:description": "a concentrated shelf (top 5 take 83% of clicks) — protein rice crispy treat doesn't clear our bar today." "og:title": "protein rice crispy treat — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen" --- Back to Flapen home # **protein rice crispy treat** **Skip it****43/100 ** a concentrated shelf (top 5 take 83% of clicks) — protein rice crispy treat doesn't clear our bar today. **Market/yr** **$517K** **Growth (1y)** **+47.2%** **Products** **10** **Brands** **3** was 4 a year ago **Sellers** **8** **Price range** **$20.37–$59.09** **Returns** **0.0%** **Rating** **4.0★** **Skip it** Scored 43/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **25** ×0.30 Growth **49** ×0.30 Competition **10** ×0.20 Quality gap **82** ×0.10 Returns **100** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +47.2% year over year. 18K9KSpike '24Spike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jan, May, Jun · busiest ÷ quietest = 6.0× ## **Competition** - Magic Spoon93% - LEGION5% - BSN3% The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack. 3 brands and 8 sellers compete here. **Brands** **3 **▼falling was 4 a year ago **Sellers** **8** **Top 5 brand share** **100%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Magic Spoon Treats - 8 High Protein Bars: 2 Marshmallow 2 Chocolate Peanut Butter 2 Blueberry Muffin 2 Double Chocolate - High Protein Gluten Free Snack - Sugar Free Protein Cereal Bar](https://m.media-amazon.com/images/I/51eThgnwE+L.jpg) [**Magic Spoon Treats - 8 High Protein Bars: 2 Marshmallow 2 Chocolate Peanut Butter 2 Blueberry Muffin 2 Double Chocolate - High Protein Gluten Free Snack - Sugar Free Protein Cereal Bar**](https://www.amazon.com/dp/B0DJ3HLK2C) Magic Spoon$21.804.0★99347%▲rising 2 ![Magic Spoon Treats - 8 Gluten Free Protein Bars Marshmallow - High Protein Gluten Free Snack - Sugar & Grain Free Protein Cereal Bar - Low Carb & Keto Friendly - Healthy Snacks for Adults](https://m.media-amazon.com/images/I/5152UfQNXrL.jpg) [**Magic Spoon Treats - 8 Gluten Free Protein Bars Marshmallow - High Protein Gluten Free Snack - Sugar & Grain Free Protein Cereal Bar - Low Carb & Keto Friendly - Healthy Snacks for Adults**](https://www.amazon.com/dp/B0CG7ZQLMT) Magic Spoon$21.774.2★64716%▲rising 3 ![Magic Spoon Treats - 8 Gluten Free Protein Bars Chocolate Peanut Butter - High Protein Gluten Free Snack - Sugar & Grain Free Protein Cereal Bar - Low Carb & Keto Friendly - Healthy Snacks](https://m.media-amazon.com/images/I/518x6UDOkKL.jpg) [**Magic Spoon Treats - 8 Gluten Free Protein Bars Chocolate Peanut Butter - High Protein Gluten Free Snack - Sugar & Grain Free Protein Cereal Bar - Low Carb & Keto Friendly - Healthy Snacks**](https://www.amazon.com/dp/B0CG7P2W4B) Magic Spoon$20.374.3★4709%▼falling 4 ![Magic Spoon High Protein Pastries Strawberry & Cinnamon 11g Protein 6g Fiber 5g Net Carbs 3g Sugar Gluten Free Grain Free Keto Friendly Protein Snacks 2 Boxes (8 Pastries Total)](https://m.media-amazon.com/images/I/51f2So1ZlRL.jpg) [**Magic Spoon High Protein Pastries Strawberry & Cinnamon 11g Protein 6g Fiber 5g Net Carbs 3g Sugar Gluten Free Grain Free Keto Friendly Protein Snacks 2 Boxes (8 Pastries Total)**](https://www.amazon.com/dp/B0G1WNJQP2) Magic Spoon$22.882.8★356%▲rising 5 ![Legion Protein Rice Crispy](https://m.media-amazon.com/images/I/41YL0irPETL.jpg) [**Legion Protein Rice Crispy**](https://www.amazon.com/dp/B0FRGQ8RFB) LEGION$38.933.6★535%▲rising 6 ![Magic Spoon Treats - 24 High Protein Bars: 4 each Salted Caramel Smores Marshmallow Chocolate Peanut Butter Blueberry Muffin Double Chocolate - High Protein Sugar & Gluten Free Snack](https://m.media-amazon.com/images/I/51eQja0+Y6L.jpg) [**Magic Spoon Treats - 24 High Protein Bars: 4 each Salted Caramel Smores Marshmallow Chocolate Peanut Butter Blueberry Muffin Double Chocolate - High Protein Sugar & Gluten Free Snack**](https://www.amazon.com/dp/B0F4SYRK8M) Magic Spoon$59.094.5★714%▼falling 7 ![MAGIC SPOON Mini Treats - 5g Protein Low Carb Keto Friendly Low Sugar Gluten Free Crispy Protein Bar Cereal Bar On-The-Go Healthy Snack (Marshmallow 16 Mini Bars)](https://m.media-amazon.com/images/I/51z12-WFVIL.jpg) [**MAGIC SPOON Mini Treats - 5g Protein Low Carb Keto Friendly Low Sugar Gluten Free Crispy Protein Bar Cereal Bar On-The-Go Healthy Snack (Marshmallow 16 Mini Bars)**](https://www.amazon.com/dp/B0FKVTTJR6) Magic Spoon$22.724.5★344%▼falling 8 ![MAGIC SPOON Mini Treats - 6g Protein Low Carb Keto Friendly Low Sugar Gluten Free Crispy Protein Bar Cereal Bar On-The-Go Healthy Snack (Chocolate PB 16 Mini Bars)](https://m.media-amazon.com/images/I/51l8sR2ncoL.jpg) [**MAGIC SPOON Mini Treats - 6g Protein Low Carb Keto Friendly Low Sugar Gluten Free Crispy Protein Bar Cereal Bar On-The-Go Healthy Snack (Chocolate PB 16 Mini Bars)**](https://www.amazon.com/dp/B0FKVL6CB9) Magic Spoon$22.694.1★313%▼falling 9 ![Magic Spoon Treats - 8 High Protein Bars Strawberry Milkshake - High Protein Gluten Free Snack - Sugar Free & Gluten Free Protein Cereal Bar - Low Carb & Keto Friendly - Healthy Snacks](https://m.media-amazon.com/images/I/51qAahuqMwL.jpg) [**Magic Spoon Treats - 8 High Protein Bars Strawberry Milkshake - High Protein Gluten Free Snack - Sugar Free & Gluten Free Protein Cereal Bar - Low Carb & Keto Friendly - Healthy Snacks**](https://www.amazon.com/dp/B0DC176C59) Magic Spoon$22.934.0★853%▼falling 10 ![BSN Protein Crisp Bar Vanilla Marshmallow 18 Gram Protein Snack Bars with Whey and Fiber Gluten-Free Crunchy Energy Bars for Workout Fitness On-the-Go 12 Count](https://m.media-amazon.com/images/I/41kGq-m2S0L.jpg) [**BSN Protein Crisp Bar Vanilla Marshmallow 18 Gram Protein Snack Bars with Whey and Fiber Gluten-Free Crunchy Energy Bars for Workout Fitness On-the-Go 12 Count**](https://www.amazon.com/dp/B01MSHGS7D) BSN$27.694.4★1,0973%▼falling ## **Product shelf** All 10 tracked products in this niche. Top sellersNewestTrending [![Magic Spoon Treats - 8 High Protein Bars: 2 Marshmallow 2 Chocolate Peanut Butter 2 Blueberry Muffin 2 Double Chocolate - High Protein Gluten Free Snack - Sugar Free Protein Cereal Bar](https://m.media-amazon.com/images/I/51eThgnwE+L.jpg)**Magic Spoon Treats - 8 High Protein Bars: 2 Marshmallow 2 Chocolate Peanut Butter 2 Blueberry Muffin 2 Double Chocolate - High Protein Gluten Free Snack - Sugar Free Protein Cereal Bar** Magic Spoon**$21.80**4.0★993 reviews](https://www.amazon.com/dp/B0DJ3HLK2C) [![Magic Spoon Treats - 8 Gluten Free Protein Bars Marshmallow - High Protein Gluten Free Snack - Sugar & Grain Free Protein Cereal Bar - Low Carb & Keto Friendly - Healthy Snacks for Adults](https://m.media-amazon.com/images/I/5152UfQNXrL.jpg)**Magic Spoon Treats - 8 Gluten Free Protein Bars Marshmallow - High Protein Gluten Free Snack - Sugar & Grain Free Protein Cereal Bar - Low Carb & Keto Friendly - Healthy Snacks for Adults** Magic Spoon**$21.77**4.2★647 reviews](https://www.amazon.com/dp/B0CG7ZQLMT) [![Magic Spoon Treats - 8 Gluten Free Protein Bars Chocolate Peanut Butter - High Protein Gluten Free Snack - Sugar & Grain Free Protein Cereal Bar - Low Carb & Keto Friendly - Healthy Snacks](https://m.media-amazon.com/images/I/518x6UDOkKL.jpg)**Magic Spoon Treats - 8 Gluten Free Protein Bars Chocolate Peanut Butter - High Protein Gluten Free Snack - Sugar & Grain Free Protein Cereal Bar - Low Carb & Keto Friendly - Healthy Snacks** Magic Spoon**$20.37**4.3★470 reviews](https://www.amazon.com/dp/B0CG7P2W4B) [![Magic Spoon High Protein Pastries Strawberry & Cinnamon 11g Protein 6g Fiber 5g Net Carbs 3g Sugar Gluten Free Grain Free Keto Friendly Protein Snacks 2 Boxes (8 Pastries Total)](https://m.media-amazon.com/images/I/51f2So1ZlRL.jpg)**Magic Spoon High Protein Pastries Strawberry & Cinnamon 11g Protein 6g Fiber 5g Net Carbs 3g Sugar Gluten Free Grain Free Keto Friendly Protein Snacks 2 Boxes (8 Pastries Total)** Magic Spoon**$22.88**2.8★35 reviews](https://www.amazon.com/dp/B0G1WNJQP2) [![Legion Protein Rice Crispy](https://m.media-amazon.com/images/I/41YL0irPETL.jpg)**Legion Protein Rice Crispy** LEGION**$38.93**3.6★53 reviews](https://www.amazon.com/dp/B0FRGQ8RFB) [![Magic Spoon Treats - 24 High Protein Bars: 4 each Salted Caramel Smores Marshmallow Chocolate Peanut Butter Blueberry Muffin Double Chocolate - High Protein Sugar & Gluten Free Snack](https://m.media-amazon.com/images/I/51eQja0+Y6L.jpg)**Magic Spoon Treats - 24 High Protein Bars: 4 each Salted Caramel Smores Marshmallow Chocolate Peanut Butter Blueberry Muffin Double Chocolate - High Protein Sugar & Gluten Free Snack** Magic Spoon**$59.09**4.5★71 reviews](https://www.amazon.com/dp/B0F4SYRK8M) [![MAGIC SPOON Mini Treats - 5g Protein Low Carb Keto Friendly Low Sugar Gluten Free Crispy Protein Bar Cereal Bar On-The-Go Healthy Snack (Marshmallow 16 Mini Bars)](https://m.media-amazon.com/images/I/51z12-WFVIL.jpg)**MAGIC SPOON Mini Treats - 5g Protein Low Carb Keto Friendly Low Sugar Gluten Free Crispy Protein Bar Cereal Bar On-The-Go Healthy Snack (Marshmallow 16 Mini Bars)** Magic Spoon**$22.72**4.5★34 reviews](https://www.amazon.com/dp/B0FKVTTJR6) [![MAGIC SPOON Mini Treats - 6g Protein Low Carb Keto Friendly Low Sugar Gluten Free Crispy Protein Bar Cereal Bar On-The-Go Healthy Snack (Chocolate PB 16 Mini Bars)](https://m.media-amazon.com/images/I/51l8sR2ncoL.jpg)**MAGIC SPOON Mini Treats - 6g Protein Low Carb Keto Friendly Low Sugar Gluten Free Crispy Protein Bar Cereal Bar On-The-Go Healthy Snack (Chocolate PB 16 Mini Bars)** Magic Spoon**$22.69**4.1★31 reviews](https://www.amazon.com/dp/B0FKVL6CB9) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Taste-Overall**34% *“Delicious as always”* **Nutritional Content**16% *“Great tasting lower carb treat”* **Flavor**8% *“Love the flavor”* **Sweetness**6% *“They are the perfect meal and sweet treat”* **Quality-Overall**5% *“These are so well made”* **Health Benefits-Overall**4% *“Great tasty, healthy snack”* **Crispiness**3% *“Crunchy Goodness”* **Texture/Consistency-Overall**3% *“The texture is great”* **Value For Money**2% *“Worth the money~so good”* **Vegan/Organic**1% *“Gluten free rice crispies”* ### **What buyers complain about ** **Taste-Overall**35% *“Doesnt taste very good”* **Flavor**9% *“First off, it tastes like artificial, like the flavor is just artificial”* **Value For Money**9% *“Super expensive”* **Moist/Dry**8% *“these bars taste nothing like it and theyre dry and very bland”* **Quality-Overall**6% *“Poor quality control”* **Sweetness**4% *“not as sweet”* **Nutritional Content**3% *“Not my first choice for a protein bar”* **Stale/Rotten/Spoiled**3% *“Gross”* **Hard Feel**2% *“Really hard”* **Advertised Vs Actual Product**2% *“Description deceiving, $20+ for 8 bars, not like I can return them”* #### **Top return reasons**- Taste-Overall43% - Flavor14% - Comfort-Overall14% - Moist/Dry14% - Quality-Overall14%