---
title: "protein powder without artificial sweeteners — Niche Verdict: Launch it (59/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/protein-powder-without-artificial-sweeteners"
last_updated: "2026-07-14T05:37:35.698Z"
locale: en
meta:
  description: "protein powder without artificial sweeteners clears our launch bar: a $12.6M/yr market growing +16.0% this quarter with returns at 0.0%."
  "og:description": "protein powder without artificial sweeteners clears our launch bar: a $12.6M/yr market growing +16.0% this quarter with returns at 0.0%."
  "og:title": "protein powder without artificial sweeteners — Niche Verdict: Launch it (59/100) | Amazon United States - Flapen"
---

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# **protein powder without artificial sweeteners**

**Launch it**

A $12.6M/yr market growing +16.0% this quarter with returns at 0.0% — clears our launch bar.

Market size 100Growth 45Conversion 75Competition 23Returns 100Price range 95Avg price 92Brand share 0Review moat 27Quality gap 52

**Market size**

**Incredible****$12.6M**

$12.6M/yr · 3.4M searches

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Price range**

**Incredible****$26.86–$98.30**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$52.35**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****7.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+16.0%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,766.61**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****72%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**3 **▼falling

**Sellers**

**8**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Transparent Labs61% - NAKED38% - Levels Nutrition1% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$1.3M20%$2.5M30%$3.8M40%$5.0M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Transparent Labs Grass-Fed Whey Protein Isolate - Naturally Flavored Gluten Free Whey Protein Powder with 28g of Protein per Serving & 9 Amino Acids - 30 Servings French Vanilla](https://m.media-amazon.com/images/I/416AMFFXY1L.jpg)**Transparent Labs Grass-Fed Whey Protein Isolate - Naturally Flavored Gluten Free Whey Protein Powder with 28g of Protein per Serving & 9 Amino Acids - 30 Servings French Vanilla**Transparent Labs**$59.55**4.5★1,383 rev](https://www.amazon.com/dp/B0CQ3JTR6F) [2![Transparent Labs Grass-Fed Whey Protein Isolate - Naturally Flavored Gluten Free Whey Protein Powder with 28g of Protein per Serving & 9 Amino Acids - 30 Servings Milk Chocolate](https://m.media-amazon.com/images/I/41MuzjdlXuL.jpg)**Transparent Labs Grass-Fed Whey Protein Isolate - Naturally Flavored Gluten Free Whey Protein Powder with 28g of Protein per Serving & 9 Amino Acids - 30 Servings Milk Chocolate**Transparent Labs**$59.57**4.7★1,682 rev](https://www.amazon.com/dp/B0CQ32D39X) [3![NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives](https://m.media-amazon.com/images/I/31T6eTg13PL.jpg)**NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives**NAKED**$44.40**4.3★10,286 rev](https://www.amazon.com/dp/B00XIKPUK4) [4![NAKED Whey Isolate Protein - Only 2 Ingredients 30g Grass-Fed Protein Zero Carb Unflavored Undenatured Non-GMO No Soy Gluten-Free No Preservatives - 28 Servings](https://m.media-amazon.com/images/I/41oqkKisT7L.jpg)**NAKED Whey Isolate Protein - Only 2 Ingredients 30g Grass-Fed Protein Zero Carb Unflavored Undenatured Non-GMO No Soy Gluten-Free No Preservatives - 28 Servings**NAKED**$54.58**4.4★1,566 rev](https://www.amazon.com/dp/B0DJ3KYNQ5) [5![NAKED Whey Vanilla Protein Powder - Only 3 Ingredients - Grass Fed Whey Protein Powder Vanilla Flavor and Organic Coconut Sugar NSF Certified No GMO No Soy and Gluten Free - 24 Servings](https://m.media-amazon.com/images/I/31S1dSn3fFL.jpg)**NAKED Whey Vanilla Protein Powder - Only 3 Ingredients - Grass Fed Whey Protein Powder Vanilla Flavor and Organic Coconut Sugar NSF Certified No GMO No Soy and Gluten Free - 24 Servings**NAKED**$44.27**4.2★8,125 rev](https://www.amazon.com/dp/B0D2PFN3NX)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Transparent Labs Grass-Fed Collagen Peptides Powder - Chocolate Collagen Powder for Men & Women 22G Grassfed Bovine Hydrolyzed Collagen Peptides for Skin Hair Bones & Muscle Recovery - 30 Servings](https://m.media-amazon.com/images/I/41ev2DedjKL.jpg)**Transparent Labs Grass-Fed Collagen Peptides Powder - Chocolate Collagen Powder for Men & Women 22G Grassfed Bovine Hydrolyzed Collagen Peptides for Skin Hair Bones & Muscle Recovery - 30 Servings**Transparent Labs**$48.94**47 rev10mo ago](https://www.amazon.com/dp/B0FPKTKNZB) [![NAKED Chocolate Whey Isolate Protein - Only 6 Ingredients 30g Grass-Fed Protein Undenatured No GMO No Soy Gluten-Free No Preservatives - 24 Servings](https://m.media-amazon.com/images/I/41q9BWGyZ4L.jpg)**NAKED Chocolate Whey Isolate Protein - Only 6 Ingredients 30g Grass-Fed Protein Undenatured No GMO No Soy Gluten-Free No Preservatives - 24 Servings**NAKED**$55.91**234 rev11mo ago](https://www.amazon.com/dp/B0FJJ3WZ4D) [![NAKED Vanilla Whey Isolate Protein - Only 4 Ingredients 30g Grass-Fed Protein Undenatured No GMO No Soy Gluten-Free No Preservatives - 24 Servings](https://m.media-amazon.com/images/I/41Wo-fe5D1L.jpg)**NAKED Vanilla Whey Isolate Protein - Only 4 Ingredients 30g Grass-Fed Protein Undenatured No GMO No Soy Gluten-Free No Preservatives - 24 Servings**NAKED**$55.84**285 rev11mo ago](https://www.amazon.com/dp/B0FJHYZZXP) [![NAKED Whey Isolate Protein - Only 2 Ingredients 30g Grass-Fed Protein Zero Carb Unflavored Undenatured Non-GMO No Soy Gluten-Free No Preservatives - 28 Servings](https://m.media-amazon.com/images/I/41oqkKisT7L.jpg)**NAKED Whey Isolate Protein - Only 2 Ingredients 30g Grass-Fed Protein Zero Carb Unflavored Undenatured Non-GMO No Soy Gluten-Free No Preservatives - 28 Servings**NAKED**$54.58**1,566 rev1y ago](https://www.amazon.com/dp/B0DJ3KYNQ5) [![NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives](https://m.media-amazon.com/images/I/31T6eTg13PL.jpg)**NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives**NAKED**$44.40**10,286 rev2y ago](https://www.amazon.com/dp/B00XIKPUK4)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Transparent Labs Grass-Fed Whey Protein Isolate - Naturally Flavored Gluten Free Whey Protein Powder with 28g of Protein per Serving & 9 Amino Acids - 30 Servings Dark Chocolate](https://m.media-amazon.com/images/I/41RzC8WPD0L.jpg)**Transparent Labs Grass-Fed Whey Protein Isolate - Naturally Flavored Gluten Free Whey Protein Powder with 28g of Protein per Serving & 9 Amino Acids - 30 Servings Dark Chocolate**Transparent Labs**$59.44**4.7★**▲ 189%**](https://www.amazon.com/dp/B0CFYWXWST) [![Transparent Labs Grass-Fed Collagen Peptides Powder - Chocolate Collagen Powder for Men & Women 22G Grassfed Bovine Hydrolyzed Collagen Peptides for Skin Hair Bones & Muscle Recovery - 30 Servings](https://m.media-amazon.com/images/I/41ev2DedjKL.jpg)**Transparent Labs Grass-Fed Collagen Peptides Powder - Chocolate Collagen Powder for Men & Women 22G Grassfed Bovine Hydrolyzed Collagen Peptides for Skin Hair Bones & Muscle Recovery - 30 Servings**Transparent Labs**$48.94**4.8★**▲ 165%**](https://www.amazon.com/dp/B0FPKTKNZB) [![Transparent Labs Grass-Fed Whey Protein Isolate - Naturally Flavored Gluten Free Whey Protein Powder with 28g of Protein per Serving & 9 Amino Acids - 30 Servings French Vanilla](https://m.media-amazon.com/images/I/416AMFFXY1L.jpg)**Transparent Labs Grass-Fed Whey Protein Isolate - Naturally Flavored Gluten Free Whey Protein Powder with 28g of Protein per Serving & 9 Amino Acids - 30 Servings French Vanilla**Transparent Labs**$59.55**4.5★**▲ 89%**](https://www.amazon.com/dp/B0CQ3JTR6F) [![NAKED Whey 1Lb - Only 1 Ingredient Grass Fed Whey Protein Powder NSF Certified Undenatured No Gmos No Soy Gluten Free Stimulate Growth Enhance Recovery - 15 Servings](https://m.media-amazon.com/images/I/4178V9JZaJL.jpg)**NAKED Whey 1Lb - Only 1 Ingredient Grass Fed Whey Protein Powder NSF Certified Undenatured No Gmos No Soy Gluten Free Stimulate Growth Enhance Recovery - 15 Servings**NAKED**$26.96**4.3★**▲ 27%**](https://www.amazon.com/dp/B071ZDDNBY) [![Levels Grass Fed Whey Protein Powder No Artificials 24G of Protein Vanilla Bean 2LB](https://m.media-amazon.com/images/I/31rNXeEH26L.jpg)**Levels Grass Fed Whey Protein Powder No Artificials 24G of Protein Vanilla Bean 2LB**Levels Nutrition**$40.37**4.5★**— 10%**](https://www.amazon.com/dp/B071JG5QYT)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +16.0% search growth over the last 90 days.

100K60KPrime Day '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 2.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**21%

*“Absolutely delicious”*

**Nutritional Content**18%

*“Good amount of protein”*

**Quality-Overall**11%

*“Great product as good as expected”*

**Flavor**8%

*“The flavor is natural”*

**Ingredients-Overall**5%

*“Clean ingredients”*

**Solubility**4%

*“Easy to mix”*

**Blend/Ratio**3%

*“blends well”*

**Value For Money**2%

*“Reasonable price”*

**Advertised Vs Actual Product**2%

*“Exactly as advertised”*

**Cleansing**1%

*“is pretty clean”*

### **What buyers complain about **

**Taste-Overall**22%

*“Chalky taste”*

**Flavor**9%

*“Not a strong flavor”*

**Solubility**6%

*“Dissolves Poorly”*

**Value For Money**6%

*“Its expensive”*

**Sweetness**4%

*“Disgustingly sweet”*

**Nutritional Content**4%

*“incorrect nutritional information”*

**Artificial Sweeteners**3%

*“Contains Sucralose, possibly the worst artificial sweetener”*

**Acid Regulator/Stomach Ache Relief**2%

*“Upsets my stomach”*

**Texture/Consistency-Overall**2%

*“No texture at all”*

**Smell**1%

*“Chemical smell and taste”*

### **Top return reasons **

**Value For Money**100%