---
title: "protein powder samples — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/protein-powder-samples"
last_updated: "2026-07-14T03:26:59.376Z"
locale: en
meta:
  description: "protein powder samples shows low returns (0.0%), but soft demand (-23.3% this quarter) keeps it on the watch list."
  "og:description": "protein powder samples shows low returns (0.0%), but soft demand (-23.3% this quarter) keeps it on the watch list."
  "og:title": "protein powder samples — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **protein powder samples**

**Worth a look**

Shows low returns (0.0%), but soft demand (-23.3% this quarter) keeps it on the watch list.

Market size 40Growth 13Conversion 36Competition 34Returns 100Price range 93Avg price 95Brand share 21Review moat 89Quality gap 76

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$32.34**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$13.76–$54.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****222**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$202K**

$202K/yr · 217K searches

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-23.3%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**9 **▼falling

**Sellers**

**446**

**Top-5 brand share**

**92%**

**Open market**

**6%**

- Just Move63% - Clean Simple Eats14% - Truvani8% - Happy Viking4% - FlavCity3% - JUST INGREDIENTS3% - Open — no brand owns it (3 brands, 6%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$20K20%$40K30%$61K40%$81K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Just Move Protein Sample Pack Bundle - 7 Flavors](https://m.media-amazon.com/images/I/41j8oBZq+cL.jpg)**Just Move Protein Sample Pack Bundle - 7 Flavors**Just Move**$24.69**4.1★870 rev](https://www.amazon.com/dp/B0C98BNQBV) [2![Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack](https://m.media-amazon.com/images/I/41BylR9fqoL.jpg)**Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack**Clean Simple Eats**$32.13**4.5★929 rev](https://www.amazon.com/dp/B0DZ75PSP9) [3![Just Move Protein - Buttercream Cupcake - Vegan (Plant Based) Organic Dairy Free Soy Free Gluten Free Keto Peanut Free 20g Protein Low Carb Non GMO (15 Servings)](https://m.media-amazon.com/images/I/41UMysx3i3L.jpg)**Just Move Protein - Buttercream Cupcake - Vegan (Plant Based) Organic Dairy Free Soy Free Gluten Free Keto Peanut Free 20g Protein Low Carb Non GMO (15 Servings)**Just Move**$29.87**3.9★23 rev](https://www.amazon.com/dp/B0DXY1G2X4) [4![Just Move Protien - Banana Pudding Protein - Vegan (Plant Based) Organic Dairy Free Soy Free Gluten Free Keto Peanut Free 20g Protein Low Carb Non GMO (16.5)](https://m.media-amazon.com/images/I/41wHh0zNCNL.jpg)**Just Move Protien - Banana Pudding Protein - Vegan (Plant Based) Organic Dairy Free Soy Free Gluten Free Keto Peanut Free 20g Protein Low Carb Non GMO (16.5)**Just Move**$29.89**4.9★38 rev](https://www.amazon.com/dp/B0DTK6VBNZ) [5![Just Move Protein - Chocolate Cake - Vegan (Plant Based) Organic Dairy Free Soy Free Gluten Free Keto Peanut Free 20g Protein Low Carb Non GMO (15 Servings)](https://m.media-amazon.com/images/I/41dmswes3mL.jpg)**Just Move Protein - Chocolate Cake - Vegan (Plant Based) Organic Dairy Free Soy Free Gluten Free Keto Peanut Free 20g Protein Low Carb Non GMO (15 Servings)**Just Move**$29.92**4.9★15 rev](https://www.amazon.com/dp/B0DXXYXNPL)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Happy Viking Variety Pack High Vegan Protein + Fiber Meal Powder Protein Packets to Go 30G Protein 10g Fiber Low Carb Keto Gluten-Free Non-GMO Complete Meal Replacement 4 Meals](https://m.media-amazon.com/images/I/41TlYoJC5FL.jpg)**Happy Viking Variety Pack High Vegan Protein + Fiber Meal Powder Protein Packets to Go 30G Protein 10g Fiber Low Carb Keto Gluten-Free Non-GMO Complete Meal Replacement 4 Meals**Happy Viking**$23.69**45 rev2mo ago](https://www.amazon.com/dp/B0GXCFKM11) [![Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack](https://m.media-amazon.com/images/I/41e4-rli0zL.jpg)**Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack**Clean Simple Eats**$30.36**36 rev3mo ago](https://www.amazon.com/dp/B0FMYFRZD3) [![FlavCity All in One Protein Shake Powder Packets - On the Go Meal Alternative + 25g Protein & 10g Collagen Made with Organic Reishi & Cordyceps Mushrooms - No Added Sugars Variety 10 Pack](https://m.media-amazon.com/images/I/51u8fq0GqTL.jpg)**FlavCity All in One Protein Shake Powder Packets - On the Go Meal Alternative + 25g Protein & 10g Collagen Made with Organic Reishi & Cordyceps Mushrooms - No Added Sugars Variety 10 Pack**FlavCity**$34.79**132 rev3mo ago](https://www.amazon.com/dp/B0GT1V52PW) [![Ballerina Farm Grass Fed Whey Protein Powder 4 Flavor Variety Pack 24g Protein with Collagen Peptides Bovine Colostrum Hemp Hearts & Prebiotic Fiber No Artificial Ingredients 12 Servings](https://m.media-amazon.com/images/I/41vE8nNI+fL.jpg)**Ballerina Farm Grass Fed Whey Protein Powder 4 Flavor Variety Pack 24g Protein with Collagen Peptides Bovine Colostrum Hemp Hearts & Prebiotic Fiber No Artificial Ingredients 12 Servings**Ballerina Farm**$48.58**185 rev6mo ago](https://www.amazon.com/dp/B0GFH73X17) [![Truvani Vegan Pea Protein Powder | Variety Pack | 20g Organic Plant Based Protein | Single Serving Travel Packets | 10 Servings | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar](https://m.media-amazon.com/images/I/51bWddiRiZL.jpg)**Truvani Vegan Pea Protein Powder | Variety Pack | 20g Organic Plant Based Protein | Single Serving Travel Packets | 10 Servings | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar**Truvani**$27.89**5 rev7mo ago](https://www.amazon.com/dp/B0G672334B)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Happy Viking Variety Pack High Vegan Protein + Fiber Meal Powder Protein Packets to Go 30G Protein 10g Fiber Low Carb Keto Gluten-Free Non-GMO Complete Meal Replacement 4 Meals](https://m.media-amazon.com/images/I/41TlYoJC5FL.jpg)**Happy Viking Variety Pack High Vegan Protein + Fiber Meal Powder Protein Packets to Go 30G Protein 10g Fiber Low Carb Keto Gluten-Free Non-GMO Complete Meal Replacement 4 Meals**Happy Viking**$23.69**3.8★**▲ 294%**](https://www.amazon.com/dp/B0GXCFKM11) [![Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack](https://m.media-amazon.com/images/I/41e4-rli0zL.jpg)**Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack**Clean Simple Eats**$30.36**4.3★**▲ 294%**](https://www.amazon.com/dp/B0FMYFRZD3) [![FlavCity All in One Protein Shake Powder Packets - On the Go Meal Alternative + 25g Protein & 10g Collagen Made with Organic Reishi & Cordyceps Mushrooms - No Added Sugars Variety 10 Pack](https://m.media-amazon.com/images/I/51u8fq0GqTL.jpg)**FlavCity All in One Protein Shake Powder Packets - On the Go Meal Alternative + 25g Protein & 10g Collagen Made with Organic Reishi & Cordyceps Mushrooms - No Added Sugars Variety 10 Pack**FlavCity**$34.79**3.8★**▲ 293%**](https://www.amazon.com/dp/B0GT1V52PW) [![Truvani Vegan Pea Protein Powder | Variety Pack | 20g Organic Plant Based Protein | Single Serving Travel Packets | 10 Servings | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar](https://m.media-amazon.com/images/I/51bWddiRiZL.jpg)**Truvani Vegan Pea Protein Powder | Variety Pack | 20g Organic Plant Based Protein | Single Serving Travel Packets | 10 Servings | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar**Truvani**$27.89**3.5★**▲ 292%**](https://www.amazon.com/dp/B0G672334B) [![Ballerina Farm Grass Fed Whey Protein Powder 4 Flavor Variety Pack 24g Protein with Collagen Peptides Bovine Colostrum Hemp Hearts & Prebiotic Fiber No Artificial Ingredients 12 Servings](https://m.media-amazon.com/images/I/41vE8nNI+fL.jpg)**Ballerina Farm Grass Fed Whey Protein Powder 4 Flavor Variety Pack 24g Protein with Collagen Peptides Bovine Colostrum Hemp Hearts & Prebiotic Fiber No Artificial Ingredients 12 Servings**Ballerina Farm**$48.58**4.4★**▲ 126%**](https://www.amazon.com/dp/B0GFH73X17)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -23.3% search growth over the last 90 days.

6K4KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Mar, Apr · busiest ÷ quietest = 1.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**26%

*“Delicious Smoothie”*

**Flavor**20%

*“Good flavor selection”*

**Nutritional Content**17%

*“Adequate amount of protein”*

**Blend/Ratio**4%

*“They blend easily”*

**Solubility**4%

*“Mixes easily”*

**Quality-Overall**3%

*“Excellent product”*

**Sweetness**2%

*“Very sweet”*

**Ingredients-Overall**2%

*“Clean ingredients”*

**Value For Money**1%

*“Worth every penny”*

**Texture/Consistency-Overall**1%

*“Good texture”*

### **What buyers complain about **

**Taste-Overall**16%

*“Horrible aftertaste”*

**Flavor**9%

*“the flavors are horrific”*

**Value For Money**6%

*“way too expensive”*

**Nutritional Content**6%

*“Im not a protein person”*

**Sweetness**5%

*“Its VERY sugary”*

**Texture/Consistency-Overall**4%

*“Very chalky texture”*

**Artificial Sweeteners**3%

*“I can be super picky about artificial flavors or the taste of artificial sweeteners”*

**Solubility**3%

*“Won't dissolve”*

**Quality-Overall**2%

*“Poor Quality Control”*

**Dilute/Watery**1%

*“it's horrible with just water”*