--- title: "protein peanut butter cups — Niche Verdict: Worth a look (63/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/health-household/protein-peanut-butter-cups" last_updated: "2026-07-10T00:13:39.496Z" locale: en meta: description: "protein peanut butter cups shows low returns (0.0%), but a small market ($1.9M/yr) keeps it on the watch list." "og:description": "protein peanut butter cups shows low returns (0.0%), but a small market ($1.9M/yr) keeps it on the watch list." "og:title": "protein peanut butter cups — Niche Verdict: Worth a look (63/100) | Amazon United States - Flapen" --- Back to Flapen home # **protein peanut butter cups** **Worth a look****63/100 ** protein peanut butter cups shows low returns (0.0%), but a small market ($1.9M/yr) keeps it on the watch list. **Market/yr** **$1.9M** **Growth (1y)** **+99.4%** **Products** **27** **Brands** **7** was 4 a year ago **Sellers** **55** **Price range** **$5.57–$44.60** **Returns** **0.0%** **Rating** **4.3★** **Worth a look** Scores 63/100 — above our 62-point bar, but a launch gate (market size, growth, or returns) failed. Market sizeGrowthCompetitionQuality gapReturns Market size **48** ×0.30 Growth **65** ×0.30 Competition **63** ×0.20 Quality gap **63** ×0.10 Returns **100** ×0.10 ## **Demand** Weekly Amazon search volume, last 67 weeks — +99.4% year over year. 34K17KSpike '25Prime Day '25Spike '26Mar '25Jun '25Aug '25Nov '25Feb '26Apr '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.5× ## **Competition** - ONE61% - Quest28% - Avama4% - Protein One3% - Generic1% - Atkins1% - Other (1 brands)1% The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them. 7 brands and 55 sellers compete here. **Brands** **7 **▲rising was 4 a year ago **Sellers** **55** **Top 5 brand share** **98%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Quest Nutrition Peanut Butter Cups 11g Protein 1g Sugar Low Carb Gluten Free Keto Friendly 4 Count](https://m.media-amazon.com/images/I/51p08VlqCGL.jpg) [**Quest Nutrition Peanut Butter Cups 11g Protein 1g Sugar Low Carb Gluten Free Keto Friendly 4 Count**](https://www.amazon.com/dp/B0D8JL27NQ) Quest$8.854.6★21,05414%▲rising 2 ![ONE Protein Bars NEW Hersheys Double Chocolate Gluten Free with 18g Protein and 3g Sugar Pantry Staples 2.12 oz (12 Pack)](https://m.media-amazon.com/images/I/41DwHxXq6aL.jpg) [**ONE Protein Bars NEW Hersheys Double Chocolate Gluten Free with 18g Protein and 3g Sugar Pantry Staples 2.12 oz (12 Pack)**](https://www.amazon.com/dp/B0DW9DKBL2) ONE$23.704.3★58510%—flat 3 ![ONE Protein Bars Reeses Peanut Butter Lovers Gluten Free with 18g Protein and 3g Sugar Pantry Staples 2.12 oz (12 Count)](https://m.media-amazon.com/images/I/41G4vg3j9QL.jpg) [**ONE Protein Bars Reeses Peanut Butter Lovers Gluten Free with 18g Protein and 3g Sugar Pantry Staples 2.12 oz (12 Count)**](https://www.amazon.com/dp/B0CVNCJKJJ) ONE$23.724.4★2,8369%▼falling 4 ![Quest Nutrition Peanut Butter Cups 11g Protein 1g Sugar Low Carb Gluten Free Keto Friendly 12 Count](https://m.media-amazon.com/images/I/51Usc8Lh9HL.jpg) [**Quest Nutrition Peanut Butter Cups 11g Protein 1g Sugar Low Carb Gluten Free Keto Friendly 12 Count**](https://www.amazon.com/dp/B06XHSZHL1) Quest$21.384.6★21,0548%▼falling 5 ![ONE Protein Bars Hersheys Cookies n Creme Gluten Free with 18g Protein and 3g Sugar Pantry Staples 2.12 oz (12 Count)](https://m.media-amazon.com/images/I/410Q9Jr6qcL.jpg) [**ONE Protein Bars Hersheys Cookies n Creme Gluten Free with 18g Protein and 3g Sugar Pantry Staples 2.12 oz (12 Count)**](https://www.amazon.com/dp/B0CVNFNMJ2) ONE$22.094.3★6327%▼falling 6 ![ONE Protein Bars Blueberry Cobbler Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (12 Count)](https://m.media-amazon.com/images/I/41RtXty3khL.jpg) [**ONE Protein Bars Blueberry Cobbler Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (12 Count)**](https://www.amazon.com/dp/B01N183BAD) ONE$24.244.5★3,0395%—flat 7 ![ONE Protein Bars Chocolate Chip Cookie Dough Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (12 Count)](https://m.media-amazon.com/images/I/41FBXNT98iL.jpg) [**ONE Protein Bars Chocolate Chip Cookie Dough Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (12 Count)**](https://www.amazon.com/dp/B01KYFNZIE) ONE$26.294.4★2,1955%—flat 8 ![ONE Protein Bars Birthday Cake Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (12 Count)](https://m.media-amazon.com/images/I/41GJa6qWehL.jpg) [**ONE Protein Bars Birthday Cake Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (12 Count)**](https://www.amazon.com/dp/B0171F2HL6) ONE$26.184.4★5,8085%▲rising 9 ![One Protein Bar Variety Pack 10 Assorted Flavors - 2.12 Oz Bars Gluten-Free Protein Bar with High Protein (18-20g) and Low Sugar (1g) 10 Pack](https://m.media-amazon.com/images/I/51SNtvXnA+L.jpg) [**One Protein Bar Variety Pack 10 Assorted Flavors - 2.12 Oz Bars Gluten-Free Protein Bar with High Protein (18-20g) and Low Sugar (1g) 10 Pack**](https://www.amazon.com/dp/B0FN7M4G1M) Avama$29.864.0★194%▲rising 10 ![ONE Protein Bars Peanut Butter Cup Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (12 Count)](https://m.media-amazon.com/images/I/41qdM+lWeBL.jpg) [**ONE Protein Bars Peanut Butter Cup Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (12 Count)**](https://www.amazon.com/dp/B07PGQWZ8G) ONE$30.884.4★2,3484%—flat 11 ![ONE Protein Bars Sampler Variety Pack Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (8 Count)](https://m.media-amazon.com/images/I/41l9gu8OUiL.jpg) [**ONE Protein Bars Sampler Variety Pack Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (8 Count)**](https://www.amazon.com/dp/B096BD6XQV) ONE$27.434.2★1,3273%▲rising 12 ![ONE Protein Bars Best Sellers Variety Pack Gluten Free Protein Bars with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (12 Count)](https://m.media-amazon.com/images/I/51YCKqjB1AL.jpg) [**ONE Protein Bars Best Sellers Variety Pack Gluten Free Protein Bars with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (12 Count)**](https://www.amazon.com/dp/B06XG345H8) ONE$32.144.3★6,3473%▲rising 13 ![ONE Protein Bars Maple Glazed Doughnut Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (12 Count)](https://m.media-amazon.com/images/I/41BMbLIdoDL.jpg) [**ONE Protein Bars Maple Glazed Doughnut Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (12 Count)**](https://www.amazon.com/dp/B01N16U5PC) ONE$26.904.5★6,1403%▼falling 14 ![ONE Protein Bars Sampler Variety Pack Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (8 Count)](https://m.media-amazon.com/images/I/51i7PCkbBoL.jpg) [**ONE Protein Bars Sampler Variety Pack Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (8 Count)**](https://www.amazon.com/dp/B0DYKB99VP) ONE$24.854.0★2083%▲rising 15 ![ONE Protein Bars Smores Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (12 Count) Packaging May Vary](https://m.media-amazon.com/images/I/41CYkhCojVL.jpg) [**ONE Protein Bars Smores Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (12 Count) Packaging May Vary**](https://www.amazon.com/dp/B089X1XVFL) ONE$23.324.5★1,7643%▼falling **~~Showing 15 of 27 — show all ~~** ## **Product shelf** All 27 tracked products in this niche. Top sellersNewestTrending [![Quest Nutrition Peanut Butter Cups 11g Protein 1g Sugar Low Carb Gluten Free Keto Friendly 4 Count](https://m.media-amazon.com/images/I/51p08VlqCGL.jpg)**Quest Nutrition Peanut Butter Cups 11g Protein 1g Sugar Low Carb Gluten Free Keto Friendly 4 Count** Quest**$8.85**4.6★21,054 reviews](https://www.amazon.com/dp/B0D8JL27NQ) [![ONE Protein Bars NEW Hersheys Double Chocolate Gluten Free with 18g Protein and 3g Sugar Pantry Staples 2.12 oz (12 Pack)](https://m.media-amazon.com/images/I/41DwHxXq6aL.jpg)**ONE Protein Bars NEW Hersheys Double Chocolate Gluten Free with 18g Protein and 3g Sugar Pantry Staples 2.12 oz (12 Pack)** ONE**$23.70**4.3★585 reviews](https://www.amazon.com/dp/B0DW9DKBL2) [![ONE Protein Bars Reeses Peanut Butter Lovers Gluten Free with 18g Protein and 3g Sugar Pantry Staples 2.12 oz (12 Count)](https://m.media-amazon.com/images/I/41G4vg3j9QL.jpg)**ONE Protein Bars Reeses Peanut Butter Lovers Gluten Free with 18g Protein and 3g Sugar Pantry Staples 2.12 oz (12 Count)** ONE**$23.72**4.4★2,836 reviews](https://www.amazon.com/dp/B0CVNCJKJJ) [![Quest Nutrition Peanut Butter Cups 11g Protein 1g Sugar Low Carb Gluten Free Keto Friendly 12 Count](https://m.media-amazon.com/images/I/51Usc8Lh9HL.jpg)**Quest Nutrition Peanut Butter Cups 11g Protein 1g Sugar Low Carb Gluten Free Keto Friendly 12 Count** Quest**$21.38**4.6★21,054 reviews](https://www.amazon.com/dp/B06XHSZHL1) [![ONE Protein Bars Hersheys Cookies n Creme Gluten Free with 18g Protein and 3g Sugar Pantry Staples 2.12 oz (12 Count)](https://m.media-amazon.com/images/I/410Q9Jr6qcL.jpg)**ONE Protein Bars Hersheys Cookies n Creme Gluten Free with 18g Protein and 3g Sugar Pantry Staples 2.12 oz (12 Count)** ONE**$22.09**4.3★632 reviews](https://www.amazon.com/dp/B0CVNFNMJ2) [![ONE Protein Bars Blueberry Cobbler Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (12 Count)](https://m.media-amazon.com/images/I/41RtXty3khL.jpg)**ONE Protein Bars Blueberry Cobbler Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (12 Count)** ONE**$24.24**4.5★3,039 reviews](https://www.amazon.com/dp/B01N183BAD) [![ONE Protein Bars Chocolate Chip Cookie Dough Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (12 Count)](https://m.media-amazon.com/images/I/41FBXNT98iL.jpg)**ONE Protein Bars Chocolate Chip Cookie Dough Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (12 Count)** ONE**$26.29**4.4★2,195 reviews](https://www.amazon.com/dp/B01KYFNZIE) [![ONE Protein Bars Birthday Cake Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (12 Count)](https://m.media-amazon.com/images/I/41GJa6qWehL.jpg)**ONE Protein Bars Birthday Cake Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (12 Count)** ONE**$26.18**4.4★5,808 reviews](https://www.amazon.com/dp/B0171F2HL6) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Taste-Overall**38% *“Absolutely Delicious”* **Nutritional Content**17% *“Amazing Protein Snack”* **Flavor**10% *“The flavor is rich”* **Sweetness**5% *“Great sweet treat”* **Quality-Overall**5% *“Great product for me”* **Value For Money**2% *“Worth it”* **Texture/Consistency-Overall**2% *“Good texture”* **Blood Sugar Level**1% *“Perfect if youre watching your sugar intake”* **Health Benefits-Overall**1% *“Healthy and delicious”* **Freshness**1% *“They arrived fresh”* ### **What buyers complain about ** **Taste-Overall**21% *“gross taste”* **Flavor**8% *“Weird flavor”* **Nutritional Content**6% *“Question nutrition bars are nasty”* **Value For Money**6% *“Not worth it”* **Texture/Consistency-Overall**4% *“Texture is weird”* **Advertised Vs Actual Product**4% *“False advertising”* **Ease Of Chewing/Swallowing**4% *“Not chewable”* **Storage Temperature**3% *“Melted Mess”* **Sweetness**2% *“TOO SWEET”* **Quality-Overall**2% *“Quality. This looks absolutely gross”* #### **Top return reasons**- Taste-Overall31% - Flavor14% - Ingredients-Overall9% - Nutritional Content5% - Stale/Rotten/Spoiled5% - Advertised Vs Actual Product5% - Value For Money4% - Ease Of Chewing/Swallowing4% - Smell3% - Storage Temperature3%