---
title: "protein gummies — Niche Verdict: Worth a look (70/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/protein-gummies"
last_updated: "2026-07-14T04:26:58.456Z"
locale: en
meta:
  description: "protein gummies shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "protein gummies shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "protein gummies — Niche Verdict: Worth a look (70/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **protein gummies**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 74Growth 23Conversion 54Competition 76Returns 100Price range 91Avg price 95Brand share 86Review moat 75Quality gap 76

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$30.70**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$12.45–$62.02**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****49%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****494.03**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$831K**

$831K/yr · 606K searches

**Conversion**

**Good****4.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-4.7%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

**Brands**

**29 **▲rising

**Sellers**

**67**

**Top-5 brand share**

**49%**

**Open market**

**45%**

- OAKA15% - Totaria11% - KR Labs10% - Veyuxiiwa7% - FUELE+7% - ZYGCDZ6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$25K6%$50K9%$75K12%$100K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 40 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![3 in 1 Whey Protein Gummies | Creatine Monohydrate | Collagen 0 Sugar Pure Protein Source Muscle & Energy Support Berry Flavor for Women and Men](https://m.media-amazon.com/images/I/51yC9cMJCtL.jpg)**3 in 1 Whey Protein Gummies | Creatine Monohydrate | Collagen 0 Sugar Pure Protein Source Muscle & Energy Support Berry Flavor for Women and Men**Totaria**$33.94**4.5★152 rev](https://www.amazon.com/dp/B0FWX84LXZ) [2![OAKA Protein Gummies 20g Protein per Day Zero Sugar Mixed Berries Flavor Daily Protein Chews for Hair Skin & Nails 60 Gummies](https://m.media-amazon.com/images/I/41v6qVYbe0L.jpg)**OAKA Protein Gummies 20g Protein per Day Zero Sugar Mixed Berries Flavor Daily Protein Chews for Hair Skin & Nails 60 Gummies**OAKA**$32.50**4.4★79 rev](https://www.amazon.com/dp/B0G349P4HV) [3![Whey Protein with Plant Based & Amino Acids - Protein Powder Alternative Immunity Energy & Gut Support 90 Protein Gummies for Women & Men Zero Free No Gelatin High Protein Mixed Berry Flavor](https://m.media-amazon.com/images/I/51g755XYVKL.jpg)**Whey Protein with Plant Based & Amino Acids - Protein Powder Alternative Immunity Energy & Gut Support 90 Protein Gummies for Women & Men Zero Free No Gelatin High Protein Mixed Berry Flavor**Veyuxiiwa**$19.06**4.9★57 rev](https://www.amazon.com/dp/B0GH6T5B3H) [4![FUELE+ Protein Gummies 12g High Protein Snack Mixed Berry Flavor No Added Sugar Whey Protein Gummies Supports Muscle Recovery Post Workout Supplement](https://m.media-amazon.com/images/I/41pGb7aqOuL.jpg)**FUELE+ Protein Gummies 12g High Protein Snack Mixed Berry Flavor No Added Sugar Whey Protein Gummies Supports Muscle Recovery Post Workout Supplement**FUELE+**$34.80**4.2★248 rev](https://www.amazon.com/dp/B0DCW9FHZK) [5![KR Labs Zero Carb 100% Pure Whey Isolate Protein Gummies | 300g Total Protein per Bag | 10g per Serving Plant Based with Vitamins for Men & Women | Gluten Free Non-GMO (Mixed Berry) | 120 Count](https://m.media-amazon.com/images/I/5129d72BYBL.jpg)**KR Labs Zero Carb 100% Pure Whey Isolate Protein Gummies | 300g Total Protein per Bag | 10g per Serving Plant Based with Vitamins for Men & Women | Gluten Free Non-GMO (Mixed Berry) | 120 Count**KR Labs**$42.00**4.4★85 rev](https://www.amazon.com/dp/B0G1ZCDSWQ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Hovika Whey Protein Gummies 10g Protein per Serving Easy to Take Snacks for Men & Women Recovery + Supplement Gummies for Protein Boost Muscle Energy Support Strawberry Flavor 90 Gummies](https://m.media-amazon.com/images/I/51RF4y8OC4L.jpg)**Hovika Whey Protein Gummies 10g Protein per Serving Easy to Take Snacks for Men & Women Recovery + Supplement Gummies for Protein Boost Muscle Energy Support Strawberry Flavor 90 Gummies**Hovika**$19.27**18 rev1mo ago](https://www.amazon.com/dp/B0GSVG8DTD) [![Protein Gummies 20g Protein per Serving Plant-Based Support Hair Skin Nails Boost Daily Vitality Whey Protein Supplement for Women Men Zero Sugar Low Calorie Strawberry Flavor 64 Gummies](https://m.media-amazon.com/images/I/51FG2I3YUlL.jpg)**Protein Gummies 20g Protein per Serving Plant-Based Support Hair Skin Nails Boost Daily Vitality Whey Protein Supplement for Women Men Zero Sugar Low Calorie Strawberry Flavor 64 Gummies**oviaapo**$29.91**9 rev2mo ago](https://www.amazon.com/dp/B0H1B91SN1) [![EMAZEN Whey Protein Gummies Sugar Free Low Carb Keto Snacks | High Protein Bars Alternative & Healthy Snacks | Low Calorie Gummy Candy Mixed Berries Flavor | 10g per Serving](https://m.media-amazon.com/images/I/41GdYmHcWJL.jpg)**EMAZEN Whey Protein Gummies Sugar Free Low Carb Keto Snacks | High Protein Bars Alternative & Healthy Snacks | Low Calorie Gummy Candy Mixed Berries Flavor | 10g per Serving**EMAZEN**$25.21**39 rev2mo ago](https://www.amazon.com/dp/B0G612FJJC) [![VDBHI Protein Gummies for Women & Men 20g Plant-Based Protein per Serving Zero Sugar Vegan Collagen Gummies Mixed Berries Flavor 60 Gummies (01)](https://m.media-amazon.com/images/I/41xIXFbJZkL.jpg)**VDBHI Protein Gummies for Women & Men 20g Plant-Based Protein per Serving Zero Sugar Vegan Collagen Gummies Mixed Berries Flavor 60 Gummies (01)**VDBHI**$29.94**7 rev2mo ago](https://www.amazon.com/dp/B0GXVWNJZF) [![Protein Gummies 144g Protein Per Bottle Zero Sugar Low-Calorie for Daily Vitality Guilt-Free and Easy to Enjoy Strawberry Flavor 60 Gummies (red)](https://m.media-amazon.com/images/I/41NcjHCM1UL.jpg)**Protein Gummies 144g Protein Per Bottle Zero Sugar Low-Calorie for Daily Vitality Guilt-Free and Easy to Enjoy Strawberry Flavor 60 Gummies (red)**UOZXIL**$19.64**4 rev3mo ago](https://www.amazon.com/dp/B0H5VN6H38)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![B&B GLOBAL Protein Gummies Naturally Mixed Berries Flavored Protein Gummies Non-GMO Vegan-Friendly and Gluten-Free Ideal for Muscle Growth & Energy 60 Gummies 12g per Serving](https://m.media-amazon.com/images/I/41oHv+ubX4L.jpg)**B&B GLOBAL Protein Gummies Naturally Mixed Berries Flavored Protein Gummies Non-GMO Vegan-Friendly and Gluten-Free Ideal for Muscle Growth & Energy 60 Gummies 12g per Serving**B&B GLOBAL**$27.02**3.8★**▲ 131%**](https://www.amazon.com/dp/B0G6GTSMS9) [![VDBHI Protein Gummies for Women & Men 20g Plant-Based Protein per Serving Zero Sugar Vegan Collagen Gummies Mixed Berries Flavor 60 Gummies (01)](https://m.media-amazon.com/images/I/41xIXFbJZkL.jpg)**VDBHI Protein Gummies for Women & Men 20g Plant-Based Protein per Serving Zero Sugar Vegan Collagen Gummies Mixed Berries Flavor 60 Gummies (01)**VDBHI**$29.94**3.2★**▲ 128%**](https://www.amazon.com/dp/B0GXVWNJZF) [![Protein Gummies 144g Protein Per Bottle Zero Sugar Low-Calorie for Daily Vitality Guilt-Free and Easy to Enjoy Strawberry Flavor 60 Gummies (red)](https://m.media-amazon.com/images/I/41NcjHCM1UL.jpg)**Protein Gummies 144g Protein Per Bottle Zero Sugar Low-Calorie for Daily Vitality Guilt-Free and Easy to Enjoy Strawberry Flavor 60 Gummies (red)**UOZXIL**$19.64**5.0★**▲ 128%**](https://www.amazon.com/dp/B0H5VN6H38) [![EMAZEN Whey Protein Gummies Sugar Free Low Carb Keto Snacks | High Protein Bars Alternative & Healthy Snacks | Low Calorie Gummy Candy Mixed Berries Flavor | 10g per Serving](https://m.media-amazon.com/images/I/41GdYmHcWJL.jpg)**EMAZEN Whey Protein Gummies Sugar Free Low Carb Keto Snacks | High Protein Bars Alternative & Healthy Snacks | Low Calorie Gummy Candy Mixed Berries Flavor | 10g per Serving**EMAZEN**$25.21**4.2★**▲ 128%**](https://www.amazon.com/dp/B0G612FJJC) [![Welvigor 3-in-1 Whey Protein Gummies: Muscle Power Support with 10g Whey Isolate Creatine & Electrolytes 0 Sugar Keto Post Workout Supplement for Men & Women Energy Boost On-the-Go Fitness 120Cts](https://m.media-amazon.com/images/I/51+k-qYqr-L.jpg)**Welvigor 3-in-1 Whey Protein Gummies: Muscle Power Support with 10g Whey Isolate Creatine & Electrolytes 0 Sugar Keto Post Workout Supplement for Men & Women Energy Boost On-the-Go Fitness 120Cts**Welvigor**$31.31**5.0★**▲ 127%**](https://www.amazon.com/dp/B0GTYVHGXG)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -4.7% search growth over the last 90 days.

18K13KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 2.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**34%

*“Yummy gummies”*

**Nutritional Content**12%

*“Easy nutrition”*

**Flavor**6%

*“flavor is very tasty”*

**Vitamin**6%

*“Great tasting vitamins”*

**Quality-Overall**5%

*“Solid product quality”*

**Ease Of Use**4%

*“Easy and quick to use”*

**Sweetness**3%

*“Sugar free”*

**Energy Level**2%

*“Boost of energy”*

**Regulates Digestion**2%

*“Definitely helps with constipation”*

**Ease Of Chewing/Swallowing**2%

*“soft and chewy”*

### **What buyers complain about **

**Taste-Overall**17%

*“Bland taste”*

**Value For Money**14%

*“very costly”*

**Nutritional Content**7%

*“which has 0 nutritional value somehow”*

**Advertised Vs Actual Product**3%

*“Deceptive advertising”*

**Flavor**2%

*“the flavor is a bit artificial”*

**Texture/Consistency-Overall**2%

*“The texture is off”*

**Sweetness**2%

*“Low sugar”*

**Artificial Sweeteners**2%

*“Unfortunately, they are not naturally sweetened”*

**Vitamin**1%

*“Cant make a vitamin taste like a candy gummy”*

**Quality-Overall**1%

*“Absolutely terrible product”*

### **Top return reasons **

**Taste-Overall**29%

**Leak-Proof**11%

**Flavor**9%

**Nutritional Content**8%

**Ingredients-Overall**4%

**Advertised Vs Actual Product**4%

**Stale/Rotten/Spoiled**3%

**Sour**3%

**Smell**3%

**Value For Money**3%