---
title: "protein gel — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/protein-gel"
last_updated: "2026-07-14T04:06:14.693Z"
locale: en
meta:
  description: "protein gel shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
  "og:description": "protein gel shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
  "og:title": "protein gel — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **protein gel**

**Worth a look**

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 96Growth 28Conversion 87Competition 7Returns 99Price range 95Avg price 94Brand share 0Review moat 50Quality gap 48

**Returns**

**Incredible****0.3%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$2.8M**

$2.8M/yr · 606K searches

**Price range**

**Incredible****$34.12–$64.45**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$46.96**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****9.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,485.57**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+2.6%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****91%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**3 **—flat

**Sellers**

**16**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Frog Fuel86% - LiquaCel9% - ProT Gold5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$424K30%$849K45%$1.3M60%$1.7M101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Frog Fuel Power Regular Complete Liquid Protein Shot 15g Nano Hydrolyzed & Grass Fed Collagen Post Workout Gluten Free Fat & Sugar Free 22 Amino Acids 0 Carbs Berry 24 Pack](https://m.media-amazon.com/images/I/511jZcicOKL.jpg)**Frog Fuel Power Regular Complete Liquid Protein Shot 15g Nano Hydrolyzed & Grass Fed Collagen Post Workout Gluten Free Fat & Sugar Free 22 Amino Acids 0 Carbs Berry 24 Pack**Frog Fuel**$46.71**4.5★4,130 rev](https://www.amazon.com/dp/B010C3MQC4) [2![Frog Fuel Power Energized Complete Protein Shot 15g Nano Hydrolyzed & Grass Fed 80mg Caffeine Gluten Free Fat & Sugar Free 22 Amino Acids 0 Carbs Berry 1 oz Packets 24 Pack](https://m.media-amazon.com/images/I/51FckqXMGLL.jpg)**Frog Fuel Power Energized Complete Protein Shot 15g Nano Hydrolyzed & Grass Fed 80mg Caffeine Gluten Free Fat & Sugar Free 22 Amino Acids 0 Carbs Berry 1 oz Packets 24 Pack**Frog Fuel**$46.64**4.5★1,577 rev](https://www.amazon.com/dp/B07XGCT1TS) [3![Frog Fuel Ultra Energy Gel & Energized Pre Workout Shot with 120mg Caffeine 1500mg Beta Alanine Electrolytes 8g Protein Nano-Hydrolyzed Grass Fed Collagen 10g Carbs Berry 1.2 oz Packets 24 Pack](https://m.media-amazon.com/images/I/51gQFtQ6LvL.jpg)**Frog Fuel Ultra Energy Gel & Energized Pre Workout Shot with 120mg Caffeine 1500mg Beta Alanine Electrolytes 8g Protein Nano-Hydrolyzed Grass Fed Collagen 10g Carbs Berry 1.2 oz Packets 24 Pack**Frog Fuel**$46.75**4.5★1,232 rev](https://www.amazon.com/dp/B00I0MLM48) [4![Frog Fuel Performance Greens Protein Powder Nano Hydrolyzed & Grass Fed Greens Powder 5B CFU Probiotics/Prebiotics 9G Protein 7 EAAs Energy & Muscle Support Lemon Lime 30 Servings](https://m.media-amazon.com/images/I/41ie9ZzCJaL.jpg)**Frog Fuel Performance Greens Protein Powder Nano Hydrolyzed & Grass Fed Greens Powder 5B CFU Probiotics/Prebiotics 9G Protein 7 EAAs Energy & Muscle Support Lemon Lime 30 Servings**Frog Fuel**$64.45**4.5★79 rev](https://www.amazon.com/dp/B07L16WPR2) [5![ProT Gold Liquid Collagen Protein Shot 17g Nano Hydrolyzed & Grass Fed 2g Arginine for Wound Support Gluten Free Fat and Sugar Free 0g Carbs Non GMO Berry 24 fl oz 24 Pack](https://m.media-amazon.com/images/I/41ZEb8sGwsL.jpg)**ProT Gold Liquid Collagen Protein Shot 17g Nano Hydrolyzed & Grass Fed 2g Arginine for Wound Support Gluten Free Fat and Sugar Free 0g Carbs Non GMO Berry 24 fl oz 24 Pack**ProT Gold**$47.19**4.4★1,956 rev](https://www.amazon.com/dp/B079832SX2)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Frog Fuel Performance Greens Protein Powder Nano Hydrolyzed & Grass Fed Greens Powder 5B CFU Probiotics/Prebiotics 9G Protein 7 EAAs Energy & Muscle Support Lemon Lime 30 Servings](https://m.media-amazon.com/images/I/41ie9ZzCJaL.jpg)**Frog Fuel Performance Greens Protein Powder Nano Hydrolyzed & Grass Fed Greens Powder 5B CFU Probiotics/Prebiotics 9G Protein 7 EAAs Energy & Muscle Support Lemon Lime 30 Servings**Frog Fuel**$64.45**79 rev1y ago](https://www.amazon.com/dp/B07L16WPR2) [![LiquaCel Concentrated Liquid Protein 16g Hydrolyzed Collagen Protein and 2.5g Arginine Per Single-Serving Packet Sugar & Gluten Free Recovery Formula 1fl oz Packets 25ct Variety Flavor Pack](https://m.media-amazon.com/images/I/51Tg7xgQ9QL.jpg)**LiquaCel Concentrated Liquid Protein 16g Hydrolyzed Collagen Protein and 2.5g Arginine Per Single-Serving Packet Sugar & Gluten Free Recovery Formula 1fl oz Packets 25ct Variety Flavor Pack**LiquaCel**$42.82**395 rev4y ago](https://www.amazon.com/dp/B0B5FBQYTB) [![Frog Fuel Power Energized Complete Protein Shot 15g Nano Hydrolyzed & Grass Fed 80mg Caffeine Gluten Free Fat & Sugar Free 22 Amino Acids 0 Carbs Berry 1 oz Packets 24 Pack](https://m.media-amazon.com/images/I/51FckqXMGLL.jpg)**Frog Fuel Power Energized Complete Protein Shot 15g Nano Hydrolyzed & Grass Fed 80mg Caffeine Gluten Free Fat & Sugar Free 22 Amino Acids 0 Carbs Berry 1 oz Packets 24 Pack**Frog Fuel**$46.64**1,577 rev6y ago](https://www.amazon.com/dp/B07XGCT1TS) [![ProT Gold Liquid Collagen Protein Shot 17g Nano Hydrolyzed & Grass Fed 2g Arginine for Wound Support Gluten Free Fat and Sugar Free 0g Carbs Non GMO Berry 24 fl oz 24 Pack](https://m.media-amazon.com/images/I/41ZEb8sGwsL.jpg)**ProT Gold Liquid Collagen Protein Shot 17g Nano Hydrolyzed & Grass Fed 2g Arginine for Wound Support Gluten Free Fat and Sugar Free 0g Carbs Non GMO Berry 24 fl oz 24 Pack**ProT Gold**$47.19**1,956 rev8y ago](https://www.amazon.com/dp/B079832SX2) [![Frog Fuel Ultra Energy Gel & Energized Pre Workout Shot with 120mg Caffeine 1500mg Beta Alanine Electrolytes 8g Protein Nano-Hydrolyzed Grass Fed Collagen 10g Carbs Berry 1.2 oz Packets 24 Pack](https://m.media-amazon.com/images/I/51gQFtQ6LvL.jpg)**Frog Fuel Ultra Energy Gel & Energized Pre Workout Shot with 120mg Caffeine 1500mg Beta Alanine Electrolytes 8g Protein Nano-Hydrolyzed Grass Fed Collagen 10g Carbs Berry 1.2 oz Packets 24 Pack**Frog Fuel**$46.75**1,232 rev12y ago](https://www.amazon.com/dp/B00I0MLM48)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Frog Fuel Performance Greens Protein Powder Nano Hydrolyzed & Grass Fed Greens Powder 5B CFU Probiotics/Prebiotics 9G Protein 7 EAAs Energy & Muscle Support Lemon Lime 30 Servings](https://m.media-amazon.com/images/I/41ie9ZzCJaL.jpg)**Frog Fuel Performance Greens Protein Powder Nano Hydrolyzed & Grass Fed Greens Powder 5B CFU Probiotics/Prebiotics 9G Protein 7 EAAs Energy & Muscle Support Lemon Lime 30 Servings**Frog Fuel**$64.45**4.5★**▲ 25%**](https://www.amazon.com/dp/B07L16WPR2) [![LiquaCel Concentrated Liquid Protein Peach Mango Flavor 16g Hydrolyzed Collagen Protein and 2.5g Arginine Per 1oz Serving Sugar & Gluten Free 32 fl oz Bottle](https://m.media-amazon.com/images/I/31FCreegFSL.jpg)**LiquaCel Concentrated Liquid Protein Peach Mango Flavor 16g Hydrolyzed Collagen Protein and 2.5g Arginine Per 1oz Serving Sugar & Gluten Free 32 fl oz Bottle**LiquaCel**$34.12**4.6★**▲ 19%**](https://www.amazon.com/dp/B00FXYH68C) [![ProT Gold Liquid Collagen Protein Shot 17g Nano Hydrolyzed & Grass Fed 2g Arginine for Wound Support Gluten Free Fat and Sugar Free 0g Carbs Non GMO Berry 24 fl oz 24 Pack](https://m.media-amazon.com/images/I/41ZEb8sGwsL.jpg)**ProT Gold Liquid Collagen Protein Shot 17g Nano Hydrolyzed & Grass Fed 2g Arginine for Wound Support Gluten Free Fat and Sugar Free 0g Carbs Non GMO Berry 24 fl oz 24 Pack**ProT Gold**$47.19**4.4★**▲ 16%**](https://www.amazon.com/dp/B079832SX2) [![Frog Fuel Power Regular Complete Liquid Protein Shot 15g Nano Hydrolyzed & Grass Fed Collagen Post Workout Gluten Free Fat & Sugar Free 22 Amino Acids 0 Carbs Berry 24 Pack](https://m.media-amazon.com/images/I/511jZcicOKL.jpg)**Frog Fuel Power Regular Complete Liquid Protein Shot 15g Nano Hydrolyzed & Grass Fed Collagen Post Workout Gluten Free Fat & Sugar Free 22 Amino Acids 0 Carbs Berry 24 Pack**Frog Fuel**$46.71**4.5★**— 3%**](https://www.amazon.com/dp/B010C3MQC4) [![Frog Fuel Ultra Energy Gel & Energized Pre Workout Shot with 120mg Caffeine 1500mg Beta Alanine Electrolytes 8g Protein Nano-Hydrolyzed Grass Fed Collagen 10g Carbs Berry 1.2 oz Packets 24 Pack](https://m.media-amazon.com/images/I/51gQFtQ6LvL.jpg)**Frog Fuel Ultra Energy Gel & Energized Pre Workout Shot with 120mg Caffeine 1500mg Beta Alanine Electrolytes 8g Protein Nano-Hydrolyzed Grass Fed Collagen 10g Carbs Berry 1.2 oz Packets 24 Pack**Frog Fuel**$46.75**4.5★**— 4%**](https://www.amazon.com/dp/B00I0MLM48)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 31 weeks — +2.6% search growth over the last 90 days.

15K10KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Nutritional Content**20%

*“Nutritional Powerhouse”*

**Taste-Overall**16%

*“No strange aftertaste”*

**Quality-Overall**11%

*“High quality and great tasting”*

**Ease Of Use**10%

*“Easy to take”*

**Energy Level**3%

*“Love this product tast great energy level awsom good value”*

**Flavor**3%

*“Great flavor”*

**Joint Pain**3%

*“Recovery & Joint pain Must Have”*

**Efficiency**2%

*“Frog fuel works great”*

**Advertised Vs Actual Product**2%

*“it does its job”*

**Value For Money**2%

*“Worth every penny”*

### **What buyers complain about **

**Taste-Overall**34%

*“They tasted like chemicals”*

**Value For Money**6%

*“Expensive”*

**Flavor**6%

*“Cant do the flavor”*

**Nutritional Content**3%

*“Wish it had more protein and was cheaper”*

**Quality-Overall**2%

*“There needs to be better quality control”*

**Sweetness**2%

*“The flavor is a little on the sweet side”*

**Acid Regulator/Stomach Ache Relief**2%

*“He had stomach issues”*

**Sour**2%

*“Extremely sour”*

**Contamination**2%

*“Each box arrived with spoiled or contaminated”*

**Ease Of Chewing/Swallowing**2%

*“throw up in your mouth a little”*

### **Top return reasons **

**Taste-Overall**28%

**Leak-Proof**14%

**Flavor**11%

**Nutritional Content**8%

**Ingredients-Overall**4%

**Smell**3%

**Advertised Vs Actual Product**3%

**Contamination**3%

**Stale/Rotten/Spoiled**3%

**Sour**3%