---
title: "protein fiber — Niche Verdict: Skip it (32/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/protein-fiber"
last_updated: "2026-07-14T10:08:31.052Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — protein fiber doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — protein fiber doesn't clear our bar today."
  "og:title": "protein fiber — Niche Verdict: Skip it (32/100) | Amazon United States - Flapen"
---

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# **protein fiber**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 11Growth 22Conversion 42Competition 4Returns 100Price range 56Avg price 84Brand share 0Review moat 24Quality gap 42

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$18.45**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.52–$27.06**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****5,697.43**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-5.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$44K**

$44K/yr · 71K searches

**Competition**

**Bad****95%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**4 **▼falling

**Sellers**

**571**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Premier Protein85% - Manitoba Harvest9% - Kashi4% - Carnation Breakfast Essentials3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$7K30%$13K45%$20K60%$27K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Premier Protein Powder Plus Fiber Vanilla 25g Protein 7g Fiber to Support Gut Health No Added Sugar (17 Servings)](https://m.media-amazon.com/images/I/41sF7u-BnfL.jpg)**Premier Protein Powder Plus Fiber Vanilla 25g Protein 7g Fiber to Support Gut Health No Added Sugar (17 Servings)**Premier Protein**$27.03**4.6★1,061 rev](https://www.amazon.com/dp/B0F79XRN4F) [2![Premier Protein Powder Plus Fiber Chocolate 25g Protein 7g Fiber to Support Gut Health No Added Sugar (17 Servings)](https://m.media-amazon.com/images/I/415QPjTbWeL.jpg)**Premier Protein Powder Plus Fiber Chocolate 25g Protein 7g Fiber to Support Gut Health No Added Sugar (17 Servings)**Premier Protein**$27.06**4.6★792 rev](https://www.amazon.com/dp/B0F79VG5RB) [3![Just Hemp Foods Hemp Protein Powder Plus Fiber Non-GMO Verified with 11g of Protein & 11g of Fiber per Serving 16 oz - Packaging May Vary](https://m.media-amazon.com/images/I/41feA2TPjhL.jpg)**Just Hemp Foods Hemp Protein Powder Plus Fiber Non-GMO Verified with 11g of Protein & 11g of Fiber per Serving 16 oz - Packaging May Vary**Manitoba Harvest**$7.43**4.3★3,817 rev](https://www.amazon.com/dp/B017JB6M86) [4![Kashi GO Protein Cereal 10g Protein 10g Fiber Peanut Butter Crunch 16.9oz Box (1 Box)](https://m.media-amazon.com/images/I/41c6BO0c-HL.jpg)**Kashi GO Protein Cereal 10g Protein 10g Fiber Peanut Butter Crunch 16.9oz Box (1 Box)**Kashi**$5.52**4.5★679 rev](https://www.amazon.com/dp/B0DT1MC1DJ) [5![Premier Protein Powder Chocolate Milkshake 30g Protein No Added Sugar 100% Whey Protein Keto Friendly Soy & Gluten Free 24.5 oz (17 Servings)](https://m.media-amazon.com/images/I/41h3F3h4b+L.jpg)**Premier Protein Powder Chocolate Milkshake 30g Protein No Added Sugar 100% Whey Protein Keto Friendly Soy & Gluten Free 24.5 oz (17 Servings)**Premier Protein**$23.66**4.6★28,214 rev](https://www.amazon.com/dp/B06Y5ZG66K)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Premier Protein Powder Plus Fiber Vanilla 25g Protein 7g Fiber to Support Gut Health No Added Sugar (17 Servings)](https://m.media-amazon.com/images/I/41sF7u-BnfL.jpg)**Premier Protein Powder Plus Fiber Vanilla 25g Protein 7g Fiber to Support Gut Health No Added Sugar (17 Servings)**Premier Protein**$27.03**1,061 rev1y ago](https://www.amazon.com/dp/B0F79XRN4F) [![Premier Protein Powder Plus Fiber Chocolate 25g Protein 7g Fiber to Support Gut Health No Added Sugar (17 Servings)](https://m.media-amazon.com/images/I/415QPjTbWeL.jpg)**Premier Protein Powder Plus Fiber Chocolate 25g Protein 7g Fiber to Support Gut Health No Added Sugar (17 Servings)**Premier Protein**$27.06**792 rev1y ago](https://www.amazon.com/dp/B0F79VG5RB) [![Kashi GO Protein Cereal 10g Protein 10g Fiber Peanut Butter Crunch 16.9oz Box (1 Box)](https://m.media-amazon.com/images/I/41c6BO0c-HL.jpg)**Kashi GO Protein Cereal 10g Protein 10g Fiber Peanut Butter Crunch 16.9oz Box (1 Box)**Kashi**$5.52**679 rev1y ago](https://www.amazon.com/dp/B0DT1MC1DJ) [![Carnation Breakfast Essentials High Protein with Fiber Ready-to-Drink 8 FL OZ Carton Rich Milk Chocolate (Pack of 24)](https://m.media-amazon.com/images/I/41e8BqAFX4L.jpg)**Carnation Breakfast Essentials High Protein with Fiber Ready-to-Drink 8 FL OZ Carton Rich Milk Chocolate (Pack of 24)**Carnation Breakfast Essentials**$26.24**4,343 rev4y ago](https://www.amazon.com/dp/B09GJVN2YZ) [![Premier Protein Powder Chocolate Milkshake 30g Protein No Added Sugar 100% Whey Protein Keto Friendly Soy & Gluten Free 24.5 oz (17 Servings)](https://m.media-amazon.com/images/I/41h3F3h4b+L.jpg)**Premier Protein Powder Chocolate Milkshake 30g Protein No Added Sugar 100% Whey Protein Keto Friendly Soy & Gluten Free 24.5 oz (17 Servings)**Premier Protein**$23.66**28,214 rev9y ago](https://www.amazon.com/dp/B06Y5ZG66K)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Kashi GO Protein Cereal 10g Protein 10g Fiber Peanut Butter Crunch 16.9oz Box (1 Box)](https://m.media-amazon.com/images/I/41c6BO0c-HL.jpg)**Kashi GO Protein Cereal 10g Protein 10g Fiber Peanut Butter Crunch 16.9oz Box (1 Box)**Kashi**$5.52**4.5★**▲ 62%**](https://www.amazon.com/dp/B0DT1MC1DJ) [![Carnation Breakfast Essentials High Protein with Fiber Ready-to-Drink 8 FL OZ Carton Rich Milk Chocolate (Pack of 24)](https://m.media-amazon.com/images/I/41e8BqAFX4L.jpg)**Carnation Breakfast Essentials High Protein with Fiber Ready-to-Drink 8 FL OZ Carton Rich Milk Chocolate (Pack of 24)**Carnation Breakfast Essentials**$26.24**4.7★**▲ 46%**](https://www.amazon.com/dp/B09GJVN2YZ) [![Manitoba Harvest Hemp Yeah Balanced Protein and Fiber Powder Unsweetened 16oz with 15g protein 8g Fiber and 2g Omegas 3&6 per Serving Keto-Friendly Preservative Free Non-GMO Packaging May Vary](https://m.media-amazon.com/images/I/41Rd4sM4YxL.jpg)**Manitoba Harvest Hemp Yeah Balanced Protein and Fiber Powder Unsweetened 16oz with 15g protein 8g Fiber and 2g Omegas 3&6 per Serving Keto-Friendly Preservative Free Non-GMO Packaging May Vary**Manitoba Harvest**$12.20**4.2★**▲ 46%**](https://www.amazon.com/dp/B007USR2ZQ) [![Premier Protein Powder Plus Fiber Chocolate 25g Protein 7g Fiber to Support Gut Health No Added Sugar (17 Servings)](https://m.media-amazon.com/images/I/415QPjTbWeL.jpg)**Premier Protein Powder Plus Fiber Chocolate 25g Protein 7g Fiber to Support Gut Health No Added Sugar (17 Servings)**Premier Protein**$27.06**4.6★**▲ 20%**](https://www.amazon.com/dp/B0F79VG5RB) [![Just Hemp Foods Hemp Protein Powder Plus Fiber Non-GMO Verified with 11g of Protein & 11g of Fiber per Serving 16 oz - Packaging May Vary](https://m.media-amazon.com/images/I/41feA2TPjhL.jpg)**Just Hemp Foods Hemp Protein Powder Plus Fiber Non-GMO Verified with 11g of Protein & 11g of Fiber per Serving 16 oz - Packaging May Vary**Manitoba Harvest**$7.43**4.3★**— 9%**](https://www.amazon.com/dp/B017JB6M86)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 27 weeks — -5.8% search growth over the last 90 days.

2K2KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**33%

*“very tasty drink”*

**Nutritional Content**21%

*“High protein”*

**Flavor**8%

*“Excellent flavor”*

**Quality-Overall**6%

*“Decent powder”*

**Value For Money**4%

*“Great value”*

**Blend/Ratio**2%

*“is easy to mix”*

**Solubility**2%

*“Powder mixes well”*

**Crispiness**2%

*“Stays crunchy even in milk”*

**Health Benefits-Overall**1%

*“One of the healthiest cereals that you can buy”*

**Ease Of Use**1%

*“is easy to use”*

### **What buyers complain about **

**Taste-Overall**18%

*“Absolutely disgusting taste”*

**Nutritional Content**7%

*“Low calorie protein”*

**Sweetness**6%

*“Massively over-sweet”*

**Solubility**6%

*“Doesn't mix well”*

**Flavor**6%

*“Unflavored”*

**Value For Money**5%

*“A little expensive”*

**Hard Feel**3%

*“Super hard”*

**Bitter**2%

*“It is bitter”*

**Size-Overall**2%

*“The container is bigger than I thought”*

**Ease Of Chewing/Swallowing**2%

*“you have to be careful there are some pieces in here that I really hard to chew other than that”*

### **Top return reasons **

**Flavor**33%

**Size-Overall**17%

**Value For Money**17%

**Soft Feel**17%

**Salt Content**17%