---
title: "protein dessert — Niche Verdict: Launch it (64/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/protein-dessert"
last_updated: "2026-07-09T23:04:29.378Z"
locale: en
meta:
  description: "protein dessert clears our launch bar: a $2.7M/yr market growing +105.0% with returns at 0.0%."
  "og:description": "protein dessert clears our launch bar: a $2.7M/yr market growing +105.0% with returns at 0.0%."
  "og:title": "protein dessert — Niche Verdict: Launch it (64/100) | Amazon United States - Flapen"
---

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# **protein dessert**

**Launch it****64/100 **

protein dessert clears our launch bar: a $2.7M/yr market growing +105.0% with returns at 0.0%.

**Market/yr**

**$2.7M**

**Growth (1y)**

**+105.0%**

**Products**

**20**

**Brands**

**4**

was 3 a year ago

**Sellers**

**19**

**Price range**

**$3.78–$40.95**

**Returns**

**0.0%**

**Rating**

**4.0★**

**Launch it**

Scored 64/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**53**

 ×0.30

Growth

**66**

 ×0.30

Competition

**52**

 ×0.20

Quality gap

**82**

 ×0.10

Returns

**100**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +105.0% year over year.

68K34KPrime Day '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jul · busiest ÷ quietest = 2.1×

## **Competition**

- Legendary Foods82% - Pop-Tarts12% - My Cookie Dealer3% - FLINGS3% - Other0%

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them. 4 brands and 19 sellers compete here.

**Brands**

**4 **▲rising

was 3 a year ago

**Sellers**

**19**

**Top 5 brand share**

**100%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Legendary Foods Protein Pastry Campfire Smores Low Carb/Low Sugar Snack](https://m.media-amazon.com/images/I/51LXzkqZclL.jpg) [**Legendary Foods Protein Pastry Campfire Smores Low Carb/Low Sugar Snack**](https://www.amazon.com/dp/B0DGL9VPYN)

Legendary Foods$26.724.3★55924%▲rising

2
![Legendary Foods High Protein Pastry Cherry Low Carb/Low Sugar Snack](https://m.media-amazon.com/images/I/513h-drDXkL.jpg) [**Legendary Foods High Protein Pastry Cherry Low Carb/Low Sugar Snack**](https://www.amazon.com/dp/B0DGLF4JJH)

Legendary Foods$26.854.1★63614%▲rising

3
![Legendary Foods Cinnamon Roll 22g Protein Bars Gluten-Free Low Carb Meal Option Sweet Zero Sugar Snack Keto-Friendly 10-Pack High Protein Pre- or Post-Workout Nutrition Bars](https://m.media-amazon.com/images/I/51YavHfQMEL.jpg) [**Legendary Foods Cinnamon Roll 22g Protein Bars Gluten-Free Low Carb Meal Option Sweet Zero Sugar Snack Keto-Friendly 10-Pack High Protein Pre- or Post-Workout Nutrition Bars**](https://www.amazon.com/dp/B0D6RYPXYM)

Legendary Foods$31.174.0★1,3167%▼falling

4
![Legendary Foods High Protein Pastry Blueberry Low Carb/Low Sugar Snack](https://m.media-amazon.com/images/I/51T199quEhL.jpg) [**Legendary Foods High Protein Pastry Blueberry Low Carb/Low Sugar Snack**](https://www.amazon.com/dp/B0D6RZDYGK)

Legendary Foods$25.843.8★6976%—flat

5
![Legendary Foods High Protein Pastry Cinnamon Low Carb/Low Sugar Snack](https://m.media-amazon.com/images/I/41fCT6ipWbL.jpg) [**Legendary Foods High Protein Pastry Cinnamon Low Carb/Low Sugar Snack**](https://www.amazon.com/dp/B0CV4DFK75)

Legendary Foods$26.984.1★8525%▼falling

6
![Legendary Foods High Protein Donuts Crumbly Cinnamon Low Carb Low Sugar](https://m.media-amazon.com/images/I/516qUxM7IML.jpg) [**Legendary Foods High Protein Donuts Crumbly Cinnamon Low Carb Low Sugar**](https://www.amazon.com/dp/B0DTTPZKLV)

Legendary Foods$28.733.9★4365%—flat

7
![Legendary Foods High Protein Donuts Glazed Vanilla Low Carb Low Sugar](https://m.media-amazon.com/images/I/41+LCUooyqL.jpg) [**Legendary Foods High Protein Donuts Glazed Vanilla Low Carb Low Sugar**](https://www.amazon.com/dp/B0DTTPGNY4)

Legendary Foods$28.904.0★3854%▼falling

8
![Legendary Foods High Protein Donuts Dipped Chocolate Low Carb Low Sugar](https://m.media-amazon.com/images/I/51GgBCoiuSL.jpg) [**Legendary Foods High Protein Donuts Dipped Chocolate Low Carb Low Sugar**](https://www.amazon.com/dp/B0DTTQH69J)

Legendary Foods$28.743.9★3854%▲rising

9
![Pop-Tarts Protein Toaster Pastries 10g Protein Boostin Brown Sugar Cinnamon (3 Boxes 24 Pop-Tarts)](https://m.media-amazon.com/images/I/51LFSvfKyHL.jpg) [**Pop-Tarts Protein Toaster Pastries 10g Protein Boostin Brown Sugar Cinnamon (3 Boxes 24 Pop-Tarts)**](https://www.amazon.com/dp/B0G1CKWC62)

Pop-Tarts$10.004.5★2114%▲rising

10

![Legendary Foods High Protein Pastry Strawberry Low Carb/Low Sugar Snack](https://m.media-amazon.com/images/I/51oTKfoeEBL.jpg) [**Legendary Foods High Protein Pastry Strawberry Low Carb/Low Sugar Snack**](https://www.amazon.com/dp/B0GK2MRHQ5)

Legendary Foods$24.163.7★314%▲rising

11

![Legendary Foods High Protein Pastry Chocolate Low Carb/Low Sugar Snack](https://m.media-amazon.com/images/I/51ahIw1z-zL.jpg) [**Legendary Foods High Protein Pastry Chocolate Low Carb/Low Sugar Snack**](https://www.amazon.com/dp/B0D6RW9X3B)

Legendary Foods$27.754.0★6763%▼falling

12

![My Cookie Dealer Protein Toaster Pastry Snacks Variety 5 Pack - 20g High Protein Snacks for Adults - Healthy Post Workout & On-The-Go Travel Treats - 5 Pack of Individually Wrapped Toaster Pastries](https://m.media-amazon.com/images/I/51QT4vKR+zL.jpg) [**My Cookie Dealer Protein Toaster Pastry Snacks Variety 5 Pack - 20g High Protein Snacks for Adults - Healthy Post Workout & On-The-Go Travel Treats - 5 Pack of Individually Wrapped Toaster Pastries**](https://www.amazon.com/dp/B0GHTCB81X)

My Cookie Dealer$19.973.9★663%▲rising

13

![Pop-Tarts Protein Toaster Pastries 10g Protein Slammin Strawberry (3 Boxes 24 Pop-Tarts)](https://m.media-amazon.com/images/I/51zJHwuKUwL.jpg) [**Pop-Tarts Protein Toaster Pastries 10g Protein Slammin Strawberry (3 Boxes 24 Pop-Tarts)**](https://www.amazon.com/dp/B0G1CMQX7T)

Pop-Tarts$9.804.2★1423%▲rising

14

![FLINGS Protein Toaster Pastries 14g Protein 4g Fiber 160 Calories Low Sugar Snack Bars Gluten Free Frosted Strawberry (8 Pack)](https://m.media-amazon.com/images/I/51yu2lLYWYL.jpg) [**FLINGS Protein Toaster Pastries 14g Protein 4g Fiber 160 Calories Low Sugar Snack Bars Gluten Free Frosted Strawberry (8 Pack)**](https://www.amazon.com/dp/B0G1SYZ5RC)

FLINGS$24.053.8★913%▲rising

15

![Legendary Foods 47g High Protein Easy Mac and Cheese Cups - Low Carb Diet and High Fiber Pasta - 7g Net Carbs Microwave Instant Macaroni Cup Post-workout Quick Meal Gluten Free Keto Pasta 6 Pack](https://m.media-amazon.com/images/I/41N1DAv+96L.jpg) [**Legendary Foods 47g High Protein Easy Mac and Cheese Cups - Low Carb Diet and High Fiber Pasta - 7g Net Carbs Microwave Instant Macaroni Cup Post-workout Quick Meal Gluten Free Keto Pasta 6 Pack**](https://www.amazon.com/dp/B0GCFBM5Z8)

Legendary Foods$34.714.1★2452%▲rising

**~~Showing 15 of 20 — show all ~~**

## **Product shelf**

All 20 tracked products in this niche.

Top sellersNewestTrending

[![Legendary Foods Protein Pastry Campfire Smores Low Carb/Low Sugar Snack](https://m.media-amazon.com/images/I/51LXzkqZclL.jpg)**Legendary Foods Protein Pastry Campfire Smores Low Carb/Low Sugar Snack** Legendary Foods**$26.72**4.3★559 reviews](https://www.amazon.com/dp/B0DGL9VPYN) [![Legendary Foods High Protein Pastry Cherry Low Carb/Low Sugar Snack](https://m.media-amazon.com/images/I/513h-drDXkL.jpg)**Legendary Foods High Protein Pastry Cherry Low Carb/Low Sugar Snack** Legendary Foods**$26.85**4.1★636 reviews](https://www.amazon.com/dp/B0DGLF4JJH) [![Legendary Foods Cinnamon Roll 22g Protein Bars Gluten-Free Low Carb Meal Option Sweet Zero Sugar Snack Keto-Friendly 10-Pack High Protein Pre- or Post-Workout Nutrition Bars](https://m.media-amazon.com/images/I/51YavHfQMEL.jpg)**Legendary Foods Cinnamon Roll 22g Protein Bars Gluten-Free Low Carb Meal Option Sweet Zero Sugar Snack Keto-Friendly 10-Pack High Protein Pre- or Post-Workout Nutrition Bars** Legendary Foods**$31.17**4.0★1,316 reviews](https://www.amazon.com/dp/B0D6RYPXYM) [![Legendary Foods High Protein Pastry Blueberry Low Carb/Low Sugar Snack](https://m.media-amazon.com/images/I/51T199quEhL.jpg)**Legendary Foods High Protein Pastry Blueberry Low Carb/Low Sugar Snack** Legendary Foods**$25.84**3.8★697 reviews](https://www.amazon.com/dp/B0D6RZDYGK) [![Legendary Foods High Protein Pastry Cinnamon Low Carb/Low Sugar Snack](https://m.media-amazon.com/images/I/41fCT6ipWbL.jpg)**Legendary Foods High Protein Pastry Cinnamon Low Carb/Low Sugar Snack** Legendary Foods**$26.98**4.1★852 reviews](https://www.amazon.com/dp/B0CV4DFK75) [![Legendary Foods High Protein Donuts Crumbly Cinnamon Low Carb Low Sugar](https://m.media-amazon.com/images/I/516qUxM7IML.jpg)**Legendary Foods High Protein Donuts Crumbly Cinnamon Low Carb Low Sugar** Legendary Foods**$28.73**3.9★436 reviews](https://www.amazon.com/dp/B0DTTPZKLV) [![Legendary Foods High Protein Donuts Glazed Vanilla Low Carb Low Sugar](https://m.media-amazon.com/images/I/41+LCUooyqL.jpg)**Legendary Foods High Protein Donuts Glazed Vanilla Low Carb Low Sugar** Legendary Foods**$28.90**4.0★385 reviews](https://www.amazon.com/dp/B0DTTPGNY4) [![Legendary Foods High Protein Donuts Dipped Chocolate Low Carb Low Sugar](https://m.media-amazon.com/images/I/51GgBCoiuSL.jpg)**Legendary Foods High Protein Donuts Dipped Chocolate Low Carb Low Sugar** Legendary Foods**$28.74**3.9★385 reviews](https://www.amazon.com/dp/B0DTTQH69J)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**30%

*“Absolutely Delicious”*

**Nutritional Content**22%

*“High protein”*

**Flavor**9%

*“The flavor variety was nice”*

**Sweetness**4%

*“Super sweet”*

**Quality-Overall**3%

*“Excellent product”*

**Texture/Consistency-Overall**3%

*“Excellent texture”*

**Health Benefits-Overall**2%

*“Healthy and easy”*

**Value For Money**2%

*“Great value”*

**Ease Of Use**1%

*“It's fairly easy to use”*

**Soft Feel**1%

*“It gives you that creamy”*

### **What buyers complain about **

**Taste-Overall**24%

*“Bland taste”*

**Value For Money**9%

*“too expensive”*

**Moist/Dry**6%

*“Could be dry”*

**Flavor**5%

*“very artificial flavoring”*

**Nutritional Content**5%

*“Its not healthy at all”*

**Texture/Consistency-Overall**4%

*“Texture is awful”*

**Advertised Vs Actual Product**3%

*“Not as advertised”*

**Quality-Overall**2%

*“No Quality Control”*

**Sweetness**2%

*“full of sugar. almost as much as a candybar”*

**Ease Of Chewing/Swallowing**2%

*“Couldnt even swallow it”*

#### **Top return reasons**- Taste-Overall41% - Stale/Rotten/Spoiled8% - Advertised Vs Actual Product7% - Value For Money5% - Flavor5% - Sweetness3% - Nutritional Content3% - Artificial Sweeteners3% - Smell3% - Moist/Dry2%