---
title: "protein crisps — Niche Verdict: Skip it (51/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/protein-crisps"
last_updated: "2026-07-10T01:01:51.300Z"
locale: en
meta:
  description: "a small market ($256K/yr) — protein crisps doesn't clear our bar today."
  "og:description": "a small market ($256K/yr) — protein crisps doesn't clear our bar today."
  "og:title": "protein crisps — Niche Verdict: Skip it (51/100) | Amazon United States - Flapen"
---

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# **protein crisps**

**Skip it****51/100 **

a small market ($256K/yr) — protein crisps doesn't clear our bar today.

**Market/yr**

**$256K**

**Growth (1y)**

**+254.3%**

**Products**

**21**

**Brands**

**9**

was 8 a year ago

**Sellers**

**26**

**Price range**

**$13.86–$54.07**

**Returns**

**0.0%**

**Rating**

**4.4★**

**Skip it**

Scored 51/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**13**

 ×0.30

Growth

**82**

 ×0.30

Competition

**39**

 ×0.20

Quality gap

**50**

 ×0.10

Returns

**100**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +254.3% year over year.

114K57KSpike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Mar, Apr, May · busiest ÷ quietest = 45.2×

## **Competition**

- Smart for Life34% - PURIS32% - Pure Protein19% - BSN6% - Z Natural Foods4% - The Only Bean1% - Other (3 brands)3%

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them. 9 brands and 26 sellers compete here.

**Brands**

**9 **▲rising

was 8 a year ago

**Sellers**

**26**

**Top 5 brand share**

**95%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Smart for Life - Edamame Protein Puffs - High Zero Sugar Soy Protein Isolate Puffs 3LB - 20 Grams Snacks - Non-GMO Gluten-Free Vegan - 3 PoundsBox - 53 Servings](https://m.media-amazon.com/images/I/61wcLfZBehL.jpg) [**Smart for Life - Edamame Protein Puffs - High Zero Sugar Soy Protein Isolate Puffs 3LB - 20 Grams Snacks - Non-GMO Gluten-Free Vegan - 3 PoundsBox - 53 Servings**](https://www.amazon.com/dp/B0876DXBXN)

Smart for Life$42.744.5★40819%▼falling

2
![PURIS Puffed Pea Crispies Plant-Based Crisp | Light Airy Texture for Bars Cereal Clusters & Baking | 6g Protein per Serving | Non-GMO Clean Label | 14oz (1 Pack)](https://m.media-amazon.com/images/I/41mI3+x+9hL.jpg) [**PURIS Puffed Pea Crispies Plant-Based Crisp | Light Airy Texture for Bars Cereal Clusters & Baking | 6g Protein per Serving | Non-GMO Clean Label | 14oz (1 Pack)**](https://www.amazon.com/dp/B0GR6NJ58D)

PURIS$14.034.6★6814%▲rising

3
![Smart for Life - Edamame Protein Puffs - High Zero Sugar Soy Protein Isolate Puffs 1LB - 20 Grams Snacks - Non-GMO Gluten-Free Vegan - 1 Pound Box - 18 Servings](https://m.media-amazon.com/images/I/61PHR3ORcqL.jpg) [**Smart for Life - Edamame Protein Puffs - High Zero Sugar Soy Protein Isolate Puffs 1LB - 20 Grams Snacks - Non-GMO Gluten-Free Vegan - 1 Pound Box - 18 Servings**](https://www.amazon.com/dp/B0GPXS7JPG)

Smart for Life$19.664.7★2811%▲rising

4
![PURIS Pea Protein Crisps Plant-Based Crunch | 18g Protein Per Serving | Non-GMO Gluten-Free Soy-Free | No Sugar | Clean Label Inclusion for Snacks Bars & Baking | Made in USA | Unflavored | 1 lb](https://m.media-amazon.com/images/I/41MqpgZhinL.jpg) [**PURIS Pea Protein Crisps Plant-Based Crunch | 18g Protein Per Serving | Non-GMO Gluten-Free Soy-Free | No Sugar | Clean Label Inclusion for Snacks Bars & Baking | Made in USA | Unflavored | 1 lb**](https://www.amazon.com/dp/B0FQFCB2ZP)

PURIS$23.134.3★8411%▲rising

5
![Pure Protein Popped Crisps - Variety Pack: Hickory Barbecue Sour Cream & Onion Sweet Chili - 12g Plant Based Protein Gluten Free Non GMO Vegan Air Popped & Puffed Crisps Healthy Protein Snacks 12 Pack](https://m.media-amazon.com/images/I/51W1322qhyL.jpg) [**Pure Protein Popped Crisps - Variety Pack: Hickory Barbecue Sour Cream & Onion Sweet Chili - 12g Plant Based Protein Gluten Free Non GMO Vegan Air Popped & Puffed Crisps Healthy Protein Snacks 12 Pack**](https://www.amazon.com/dp/B0CS51LG55)

Pure Protein$22.924.4★5279%▼falling

6
![PURIS Organic Pea Protein Crisps Certified Organic Pea Protein Isolate Keto Protein Crunch Made 100% in The USA Non-GMO Gluten Free No Sugar No Soy 18g Protein 7g Carbs Unflavored](https://m.media-amazon.com/images/I/41mUm7TkrtL.jpg) [**PURIS Organic Pea Protein Crisps Certified Organic Pea Protein Isolate Keto Protein Crunch Made 100% in The USA Non-GMO Gluten Free No Sugar No Soy 18g Protein 7g Carbs Unflavored**](https://www.amazon.com/dp/B09CVBD22X)

PURIS$28.854.6★2466%—flat

7
![Z Natural Foods Organic Crispy Puffed Quinoa - Real Crisped Quinoa Vegan Superfood - Healthy Quinoa Crisps Snacks for Adults & Kids - Crispy Quinoa Puffs for Baking Snacks Yogurts Gluten-Free 1 lb](https://m.media-amazon.com/images/I/51KipxZrcnL.jpg) [**Z Natural Foods Organic Crispy Puffed Quinoa - Real Crisped Quinoa Vegan Superfood - Healthy Quinoa Crisps Snacks for Adults & Kids - Crispy Quinoa Puffs for Baking Snacks Yogurts Gluten-Free 1 lb**](https://www.amazon.com/dp/B089DT47Y5)

Z Natural Foods$24.774.8★6784%▲rising

8
![Smart for Life - Whey Protein Puffs - High Protein Zero Sugar Whey Protein Isolate Puffs 3LB - 18 Grams Protein Snacks Bulk - Non-GMO Gluten-Free - 3 Pound Box - 53 Serving](https://m.media-amazon.com/images/I/61Zcgj1R00L.jpg) [**Smart for Life - Whey Protein Puffs - High Protein Zero Sugar Whey Protein Isolate Puffs 3LB - 18 Grams Protein Snacks Bulk - Non-GMO Gluten-Free - 3 Pound Box - 53 Serving**](https://www.amazon.com/dp/B0881XK64G)

Smart for Life$54.073.9★1134%—flat

9
![Pure Protein Sour Cream & Onion Popped Crisps - 12g Plant Based Protein Gluten Free Non GMO Vegan Air Popped & Puffed Crisps Healthy Protein Snacks 12 Pack](https://m.media-amazon.com/images/I/517iJtyp3sL.jpg) [**Pure Protein Sour Cream & Onion Popped Crisps - 12g Plant Based Protein Gluten Free Non GMO Vegan Air Popped & Puffed Crisps Healthy Protein Snacks 12 Pack**](https://www.amazon.com/dp/B0BW4MHHDX)

Pure Protein$22.874.3★4454%—flat

10

![BSN Protein Crisp Bar Peanut Butter Crunch 20 Gram Protein Snack Bars with Whey and Fiber Gluten-Free Crunchy Energy Bars for Workout Fitness On-the-Go 12 Count](https://m.media-amazon.com/images/I/51g7YfukTtL.jpg) [**BSN Protein Crisp Bar Peanut Butter Crunch 20 Gram Protein Snack Bars with Whey and Fiber Gluten-Free Crunchy Energy Bars for Workout Fitness On-the-Go 12 Count**](https://www.amazon.com/dp/B01MTIO0JG)

BSN$27.104.6★1,4313%▼falling

11

![Pure Protein Popped Crisps Sweet Chili High Protein Snack 12G Protein 1.27oz. 12 Count](https://m.media-amazon.com/images/I/51I3XfKFigL.jpg) [**Pure Protein Popped Crisps Sweet Chili High Protein Snack 12G Protein 1.27oz. 12 Count**](https://www.amazon.com/dp/B0CS48PTHN)

Pure Protein$22.724.6★2062%▼falling

12

![Pure Protein Hickory Barbecue Popped Crisps - 12g Plant Based Protein Gluten Free Non GMO Vegan Air Popped & Puffed Crisps Healthy Protein Snacks 12 Pack](https://m.media-amazon.com/images/I/51PcnEkqKuL.jpg) [**Pure Protein Hickory Barbecue Popped Crisps - 12g Plant Based Protein Gluten Free Non GMO Vegan Air Popped & Puffed Crisps Healthy Protein Snacks 12 Pack**](https://www.amazon.com/dp/B0BW4QNYL6)

Pure Protein$23.384.5★5112%▼falling

13

![PURIS Pantry Textured Pea Protein Unflavored Meatless Vegetable Crumbles Shelf-Stable Soy & Gluten Free 21g of Protein Plant-Based Vegan Meat Substitute Equivalent to 1.5 Pounds Ground Beef](https://m.media-amazon.com/images/I/41rLkYezAlL.jpg) [**PURIS Pantry Textured Pea Protein Unflavored Meatless Vegetable Crumbles Shelf-Stable Soy & Gluten Free 21g of Protein Plant-Based Vegan Meat Substitute Equivalent to 1.5 Pounds Ground Beef**](https://www.amazon.com/dp/B0CK9QWZNX)

PURIS$14.484.5★3292%—flat

14

![BSN Protein Crisp Bar Chocolate Crunch 20 Gram Protein Snack Bars with Whey and Fiber Gluten-Free Crunchy Energy Bars for Workout Fitness On-the-Go 12 Count](https://m.media-amazon.com/images/I/41hzq1o6EmL.jpg) [**BSN Protein Crisp Bar Chocolate Crunch 20 Gram Protein Snack Bars with Whey and Fiber Gluten-Free Crunchy Energy Bars for Workout Fitness On-the-Go 12 Count**](https://www.amazon.com/dp/B01MXBZ3NV)

BSN$27.174.5★7722%—flat

15

![Pure Protein Cheesy Crackers Cheddar High Protein Snack 10G Protein 1.06 Oz (Pack of 12)](https://m.media-amazon.com/images/I/51zKFAjn57L.jpg) [**Pure Protein Cheesy Crackers Cheddar High Protein Snack 10G Protein 1.06 Oz (Pack of 12)**](https://www.amazon.com/dp/B0CDMFX9DH)

Pure Protein$22.714.0★6121%▼falling

**~~Showing 15 of 21 — show all ~~**

## **Product shelf**

All 21 tracked products in this niche.

Top sellersNewestTrending

[![Smart for Life - Edamame Protein Puffs - High Zero Sugar Soy Protein Isolate Puffs 3LB - 20 Grams Snacks - Non-GMO Gluten-Free Vegan - 3 PoundsBox - 53 Servings](https://m.media-amazon.com/images/I/61wcLfZBehL.jpg)**Smart for Life - Edamame Protein Puffs - High Zero Sugar Soy Protein Isolate Puffs 3LB - 20 Grams Snacks - Non-GMO Gluten-Free Vegan - 3 PoundsBox - 53 Servings** Smart for Life**$42.74**4.5★408 reviews](https://www.amazon.com/dp/B0876DXBXN) [![PURIS Puffed Pea Crispies Plant-Based Crisp | Light Airy Texture for Bars Cereal Clusters & Baking | 6g Protein per Serving | Non-GMO Clean Label | 14oz (1 Pack)](https://m.media-amazon.com/images/I/41mI3+x+9hL.jpg)**PURIS Puffed Pea Crispies Plant-Based Crisp | Light Airy Texture for Bars Cereal Clusters & Baking | 6g Protein per Serving | Non-GMO Clean Label | 14oz (1 Pack)** PURIS**$14.03**4.6★68 reviews](https://www.amazon.com/dp/B0GR6NJ58D) [![Smart for Life - Edamame Protein Puffs - High Zero Sugar Soy Protein Isolate Puffs 1LB - 20 Grams Snacks - Non-GMO Gluten-Free Vegan - 1 Pound Box - 18 Servings](https://m.media-amazon.com/images/I/61PHR3ORcqL.jpg)**Smart for Life - Edamame Protein Puffs - High Zero Sugar Soy Protein Isolate Puffs 1LB - 20 Grams Snacks - Non-GMO Gluten-Free Vegan - 1 Pound Box - 18 Servings** Smart for Life**$19.66**4.7★28 reviews](https://www.amazon.com/dp/B0GPXS7JPG) [![PURIS Pea Protein Crisps Plant-Based Crunch | 18g Protein Per Serving | Non-GMO Gluten-Free Soy-Free | No Sugar | Clean Label Inclusion for Snacks Bars & Baking | Made in USA | Unflavored | 1 lb](https://m.media-amazon.com/images/I/41MqpgZhinL.jpg)**PURIS Pea Protein Crisps Plant-Based Crunch | 18g Protein Per Serving | Non-GMO Gluten-Free Soy-Free | No Sugar | Clean Label Inclusion for Snacks Bars & Baking | Made in USA | Unflavored | 1 lb** PURIS**$23.13**4.3★84 reviews](https://www.amazon.com/dp/B0FQFCB2ZP) [![Pure Protein Popped Crisps - Variety Pack: Hickory Barbecue Sour Cream & Onion Sweet Chili - 12g Plant Based Protein Gluten Free Non GMO Vegan Air Popped & Puffed Crisps Healthy Protein Snacks 12 Pack](https://m.media-amazon.com/images/I/51W1322qhyL.jpg)**Pure Protein Popped Crisps - Variety Pack: Hickory Barbecue Sour Cream & Onion Sweet Chili - 12g Plant Based Protein Gluten Free Non GMO Vegan Air Popped & Puffed Crisps Healthy Protein Snacks 12 Pack** Pure Protein**$22.92**4.4★527 reviews](https://www.amazon.com/dp/B0CS51LG55) [![PURIS Organic Pea Protein Crisps Certified Organic Pea Protein Isolate Keto Protein Crunch Made 100% in The USA Non-GMO Gluten Free No Sugar No Soy 18g Protein 7g Carbs Unflavored](https://m.media-amazon.com/images/I/41mUm7TkrtL.jpg)**PURIS Organic Pea Protein Crisps Certified Organic Pea Protein Isolate Keto Protein Crunch Made 100% in The USA Non-GMO Gluten Free No Sugar No Soy 18g Protein 7g Carbs Unflavored** PURIS**$28.85**4.6★246 reviews](https://www.amazon.com/dp/B09CVBD22X) [![Z Natural Foods Organic Crispy Puffed Quinoa - Real Crisped Quinoa Vegan Superfood - Healthy Quinoa Crisps Snacks for Adults & Kids - Crispy Quinoa Puffs for Baking Snacks Yogurts Gluten-Free 1 lb](https://m.media-amazon.com/images/I/51KipxZrcnL.jpg)**Z Natural Foods Organic Crispy Puffed Quinoa - Real Crisped Quinoa Vegan Superfood - Healthy Quinoa Crisps Snacks for Adults & Kids - Crispy Quinoa Puffs for Baking Snacks Yogurts Gluten-Free 1 lb** Z Natural Foods**$24.77**4.8★678 reviews](https://www.amazon.com/dp/B089DT47Y5) [![Smart for Life - Whey Protein Puffs - High Protein Zero Sugar Whey Protein Isolate Puffs 3LB - 18 Grams Protein Snacks Bulk - Non-GMO Gluten-Free - 3 Pound Box - 53 Serving](https://m.media-amazon.com/images/I/61Zcgj1R00L.jpg)**Smart for Life - Whey Protein Puffs - High Protein Zero Sugar Whey Protein Isolate Puffs 3LB - 18 Grams Protein Snacks Bulk - Non-GMO Gluten-Free - 3 Pound Box - 53 Serving** Smart for Life**$54.07**3.9★113 reviews](https://www.amazon.com/dp/B0881XK64G)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**27%

*“Delicious and addictive”*

**Nutritional Content**22%

*“Great amount of protein”*

**Crispiness**13%

*“Crunchy goodness”*

**Health Benefits-Overall**7%

*“Good Healthy Snack”*

**Salt Content**5%

*“lightly salted”*

**Flavor**5%

*“Awesome flavor”*

**Quality-Overall**3%

*“consistent quality”*

**Freshness**1%

*“Freshness is in point”*

**Value For Money**1%

*“Good price”*

**Texture/Consistency-Overall**1%

*“Good texture”*

### **What buyers complain about **

**Taste-Overall**30%

*“Not tasty”*

**Salt Content**10%

*“for me a little too salty”*

**Moist/Dry**9%

*“These beans are very dry”*

**Flavor**7%

*“The flavor is flat”*

**Value For Money**7%

*“Too expensive”*

**Nutritional Content**2%

*“No nutrition”*

**Texture/Consistency-Overall**2%

*“weird texture”*

**Ease Of Chewing/Swallowing**2%

*“Hard to chew”*

**Stale/Rotten/Spoiled**1%

*“Rancid”*

**Burnt/Roasted/Overbaked**1%

*“all are really burnt”*

#### **Top return reasons**- Taste-Overall52% - Value For Money13% - Salt Content7% - Size-Overall4% - Flavor4% - Moist/Dry3% - Smell3% - Stale/Rotten/Spoiled2% - Ingredients-Overall2% - Crispiness2%