---
title: "protein creatine powder — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/protein-creatine-powder"
last_updated: "2026-07-14T03:13:45.304Z"
locale: en
meta:
  description: "a small market ($58K/yr) — protein creatine powder doesn't clear our bar today."
  "og:description": "a small market ($58K/yr) — protein creatine powder doesn't clear our bar today."
  "og:title": "protein creatine powder — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

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# **protein creatine powder**

**Skip it**

A small market ($58K/yr) — this niche doesn't clear our bar today.

Market size 15Growth 23Conversion 44Competition 48Returns 100Price range 94Avg price 95Brand share 22Review moat 20Quality gap 48

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$42.69**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$14.17–$67.75**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-3.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Review moat**

**Bad****12,870**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$58K**

$58K/yr · 39K searches

## **Competition**

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**8 **▼falling

**Sellers**

**355**

**Top-5 brand share**

**91%**

**Open market**

**5%**

- MuscleTech59% - Muscle Milk13% - Muscletech8% - Vega8% - Dymatize4% - Optimum Nutrition4% - Open — no brand owns it (2 brands, 5%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$6K20%$12K30%$18K40%$23K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Muscletech Whey Protein Powder (Vanilla Cream 4 Pound) - Nitro-Tech Ultimate Muscle Building Formula with Whey Protein Isolate - 30g of Protein 3g of Creatine & 6.8g of BCAA - Packaging May Vary](https://m.media-amazon.com/images/I/41q-LTx9zXL.jpg)**Muscletech Whey Protein Powder (Vanilla Cream 4 Pound) - Nitro-Tech Ultimate Muscle Building Formula with Whey Protein Isolate - 30g of Protein 3g of Creatine & 6.8g of BCAA - Packaging May Vary**MuscleTech**$59.42**4.6★5,488 rev](https://www.amazon.com/dp/B008IC0Z8Y) [2![Muscletech Whey Protein Powder (Cookies & Cream 4 Pound) - Nitro-Tech Ultimate Muscle Building Formula with Whey Protein Isolate - 30g of Protein 3g of Creatine & 6.8g of BCAA - Packaging May Vary](https://m.media-amazon.com/images/I/41djbSXA0xL.jpg)**Muscletech Whey Protein Powder (Cookies & Cream 4 Pound) - Nitro-Tech Ultimate Muscle Building Formula with Whey Protein Isolate - 30g of Protein 3g of Creatine & 6.8g of BCAA - Packaging May Vary**Muscletech**$62.21**4.6★2,707 rev](https://www.amazon.com/dp/B008IC0Y80) [3![Muscletech Whey Protein Powder (Milk Chocolate 4 Pound) - Nitro-Tech Ultimate Muscle Building Formula with Whey Protein Isolate - 30g of Protein 3g of Creatine & 6.8g of BCAA - Packaging May Vary](https://m.media-amazon.com/images/I/41V1c6aWerL.jpg)**Muscletech Whey Protein Powder (Milk Chocolate 4 Pound) - Nitro-Tech Ultimate Muscle Building Formula with Whey Protein Isolate - 30g of Protein 3g of Creatine & 6.8g of BCAA - Packaging May Vary**MuscleTech**$56.47**4.5★7,713 rev](https://www.amazon.com/dp/B008JC26E4) [4![Muscletech Whey Protein Powder (Vanilla Cream 2.2 Pound) - Nitro-Tech Ultimate Muscle Building Formula with Whey Protein Isolate - 30g of Protein 3g of Creatine & 6.8g of BCAA - Packaging May Vary](https://m.media-amazon.com/images/I/41lVWctt4wL.jpg)**Muscletech Whey Protein Powder (Vanilla Cream 2.2 Pound) - Nitro-Tech Ultimate Muscle Building Formula with Whey Protein Isolate - 30g of Protein 3g of Creatine & 6.8g of BCAA - Packaging May Vary**MuscleTech**$36.27**4.6★5,488 rev](https://www.amazon.com/dp/B008IH1AWE) [5![Muscle Milk Pro Series Protein Powder Supplement Intense Vanilla 2 Pound 11 Servings 50g Protein 3g Sugar 20 Vitamins & Minerals NSF Certified for Sport Workout Recovery Packaging May Vary](https://m.media-amazon.com/images/I/415yUn5YtEL.jpg)**Muscle Milk Pro Series Protein Powder Supplement Intense Vanilla 2 Pound 11 Servings 50g Protein 3g Sugar 20 Vitamins & Minerals NSF Certified for Sport Workout Recovery Packaging May Vary**Muscle Milk**$25.24**4.4★3,441 rev](https://www.amazon.com/dp/B0B5L6Y2CK)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Quest Nutrition Strawberry Protein Shake 45g Protein 2g Sugar 4g Net Carbs Ready to Drink Gluten Free 4 Count](https://m.media-amazon.com/images/I/51XnC-KeDHL.jpg)**Quest Nutrition Strawberry Protein Shake 45g Protein 2g Sugar 4g Net Carbs Ready to Drink Gluten Free 4 Count**Quest**$14.17**700 rev1y ago](https://www.amazon.com/dp/B0DS6KYV4T) [![Vega Protein + Creatine 30g Plant Based Protein Powder + 3g Creatine So You Bounce Back Faster Low Carb Plant Protein Powder Post Workout Vegan Shake Vanilla 20 Servings 2.12lb (Pack of 1)](https://m.media-amazon.com/images/I/41fRG8MPLjL.jpg)**Vega Protein + Creatine 30g Plant Based Protein Powder + 3g Creatine So You Bounce Back Faster Low Carb Plant Protein Powder Post Workout Vegan Shake Vanilla 20 Servings 2.12lb (Pack of 1)**Vega**$31.99**280 rev1y ago](https://www.amazon.com/dp/B0DWV9BD4R) [![Vega Protein + Creatine 30g Plant Based Protein Powder + 3g Creatine So You Bounce Back Faster Low Carb Plant Protein Powder Post Workout Vegan Shake Vanilla 13 Servings 1.38 lb (Pack of 1)](https://m.media-amazon.com/images/I/41pXWMhhMsL.jpg)**Vega Protein + Creatine 30g Plant Based Protein Powder + 3g Creatine So You Bounce Back Faster Low Carb Plant Protein Powder Post Workout Vegan Shake Vanilla 13 Servings 1.38 lb (Pack of 1)**Vega**$23.55**280 rev1y ago](https://www.amazon.com/dp/B0DP3QZZNH) [![Vega Protein + Creatine 30g Plant Based Protein Powder + 3g Creatine So You Bounce Back Faster Low Carb Plant Protein Powder Post Workout Vegan Shake Chocolate 13 Servings 1.46 lb (Pack of 1)](https://m.media-amazon.com/images/I/41tuFZF+Q6L.jpg)**Vega Protein + Creatine 30g Plant Based Protein Powder + 3g Creatine So You Bounce Back Faster Low Carb Plant Protein Powder Post Workout Vegan Shake Chocolate 13 Servings 1.46 lb (Pack of 1)**Vega**$23.69**281 rev1y ago](https://www.amazon.com/dp/B0DP3R23QV) [![Birdman Falcon Performance Vegan Protein Powder 31g Protein 5g Creatine 5g BCAA Probiotics Electrolytes Pre Workout Low Carb Sugar Free & Dairy Free Plant Based Chocolate Protein -19 servings](https://m.media-amazon.com/images/I/41cyvSNY3oL.jpg)**Birdman Falcon Performance Vegan Protein Powder 31g Protein 5g Creatine 5g BCAA Probiotics Electrolytes Pre Workout Low Carb Sugar Free & Dairy Free Plant Based Chocolate Protein -19 servings**BIRDMAN**$37.10**6,815 rev2y ago](https://www.amazon.com/dp/B0CQ8WX4NV)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Vega Protein + Creatine 30g Plant Based Protein Powder + 3g Creatine So You Bounce Back Faster Low Carb Plant Protein Powder Post Workout Vegan Shake Vanilla 13 Servings 1.38 lb (Pack of 1)](https://m.media-amazon.com/images/I/41pXWMhhMsL.jpg)**Vega Protein + Creatine 30g Plant Based Protein Powder + 3g Creatine So You Bounce Back Faster Low Carb Plant Protein Powder Post Workout Vegan Shake Vanilla 13 Servings 1.38 lb (Pack of 1)**Vega**$23.55**4.3★**▲ 177%**](https://www.amazon.com/dp/B0DP3QZZNH) [![Muscletech Whey Protein Powder (Cookies & Cream 4 Pound) - Nitro-Tech Ultimate Muscle Building Formula with Whey Protein Isolate - 30g of Protein 3g of Creatine & 6.8g of BCAA - Packaging May Vary](https://m.media-amazon.com/images/I/41djbSXA0xL.jpg)**Muscletech Whey Protein Powder (Cookies & Cream 4 Pound) - Nitro-Tech Ultimate Muscle Building Formula with Whey Protein Isolate - 30g of Protein 3g of Creatine & 6.8g of BCAA - Packaging May Vary**Muscletech**$62.21**4.6★**▲ 125%**](https://www.amazon.com/dp/B008IC0Y80) [![Dymatize Super Mass Gainer Protein Powder Gourmet Vanilla 52g Protein 1g Creatine 1280 Calories 10.7g BCAAs 245g Carbs Contains Whey Protein Powder Isolate and Casein (8 Servings)](https://m.media-amazon.com/images/I/4160rzTDGSL.jpg)**Dymatize Super Mass Gainer Protein Powder Gourmet Vanilla 52g Protein 1g Creatine 1280 Calories 10.7g BCAAs 245g Carbs Contains Whey Protein Powder Isolate and Casein (8 Servings)**Dymatize**$41.07**4.5★**▲ 118%**](https://www.amazon.com/dp/B0020XQWCA) [![Muscletech Whey Protein Powder (Cookies & Cream 5LB) - Nitro-Tech Whey Protein Isolate Smoothie Mix for Lean Muscle & Recovery - 24g of Whey Gold Protein for Women & Men - Packaging May Vary](https://m.media-amazon.com/images/I/51d4eGG5U1L.jpg)**Muscletech Whey Protein Powder (Cookies & Cream 5LB) - Nitro-Tech Whey Protein Isolate Smoothie Mix for Lean Muscle & Recovery - 24g of Whey Gold Protein for Women & Men - Packaging May Vary**MuscleTech**$63.74**4.6★**▲ 67%**](https://www.amazon.com/dp/B01JUA770G) [![Muscle Milk Pro Series Protein Powder Supplement Intense Vanilla 2 Pound 11 Servings 50g Protein 3g Sugar 20 Vitamins & Minerals NSF Certified for Sport Workout Recovery Packaging May Vary](https://m.media-amazon.com/images/I/415yUn5YtEL.jpg)**Muscle Milk Pro Series Protein Powder Supplement Intense Vanilla 2 Pound 11 Servings 50g Protein 3g Sugar 20 Vitamins & Minerals NSF Certified for Sport Workout Recovery Packaging May Vary**Muscle Milk**$25.24**4.4★**▲ 55%**](https://www.amazon.com/dp/B0B5L6Y2CK)

**~~View all trending →~~**

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**19%

*“doesn't leave a strange taste”*

**Quality-Overall**15%

*“with good quality the price is very affordable”*

**Nutritional Content**12%

*“Good amount of protein”*

**Flavor**7%

*“Nice vanilla flavor”*

**Value For Money**6%

*“Decent price”*

**Solubility**4%

*“It dissolves easily”*

**Blend/Ratio**3%

*“easy to mix”*

**Advertised Vs Actual Product**2%

*“As advertised”*

**Efficiency**2%

*“Worked for me for many years”*

**Muscle Pain Relief**2%

*“Helps with muscle recovery very well”*

### **What buyers complain about **

**Taste-Overall**21%

*“Artificial Taste”*

**Solubility**11%

*“doesn't mix well”*

**Flavor**7%

*“The flavor is a little weird as well”*

**Nutritional Content**5%

*“Not worth the 50g of protein”*

**Texture/Consistency-Overall**4%

*“Gritty texture”*

**Quality-Overall**4%

*“Garbage”*

**Value For Money**4%

*“Waste of money”*

**Smell**3%

*“Smells bad”*

**Measurement/Reading Accuracy**2%

*“Measuring is so complicated”*

**Artificial Sweeteners**2%

*“.Im not a fan of the artificial sugary tastes”*

### **Top return reasons **

**Value For Money**25%

**Quality-Overall**10%

**Functionality-Overall**10%

**Acid Regulator/Stomach Ache Relief**10%

**Ingredients-Overall**8%

**Flavor**5%

**Product Condition**5%

**Certifications**5%

**Vegan/Organic**5%

**Advertised Vs Actual Product**5%