--- title: "protein cookies — Niche Verdict: Launch it (65/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/health-household/protein-cookies" last_updated: "2026-07-10T01:03:49.576Z" locale: en meta: description: "protein cookies clears our launch bar: a $2.6M/yr market growing +120.9% with returns at 0.0%." "og:description": "protein cookies clears our launch bar: a $2.6M/yr market growing +120.9% with returns at 0.0%." "og:title": "protein cookies — Niche Verdict: Launch it (65/100) | Amazon United States - Flapen" --- Back to Flapen home # **protein cookies** **Launch it****65/100 ** protein cookies clears our launch bar: a $2.6M/yr market growing +120.9% with returns at 0.0%. **Market/yr** **$2.6M** **Growth (1y)** **+120.9%** **Products** **31** **Brands** **4** was 4 a year ago **Sellers** **66** **Price range** **$6.55–$28.03** **Returns** **0.0%** **Rating** **4.3★** **Launch it** Scored 65/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **53** ×0.30 Growth **67** ×0.30 Competition **65** ×0.20 Quality gap **56** ×0.10 Returns **100** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +120.9% year over year. 48K24KPrime Day '24Spike '24Prime Day '25Spike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.6× ## **Competition** - Lenny & Larry's54% - Quest42% - My Cookie Dealer2% - Atkins2% - Other0% The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them. 4 brands and 66 sellers compete here. **Brands** **4 **—flat was 4 a year ago **Sellers** **66** **Top 5 brand share** **100%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Quest Nutrition Chocolate Chip Protein Cookie 15g Protein 1g Sugar 2g Net Carbs Keto Friendly High Protein Low Carb; 12 Count](https://m.media-amazon.com/images/I/51Jn0ex7QyL.jpg) [**Quest Nutrition Chocolate Chip Protein Cookie 15g Protein 1g Sugar 2g Net Carbs Keto Friendly High Protein Low Carb; 12 Count**](https://www.amazon.com/dp/B077QK3NX4) Quest$23.624.3★23,97715%—flat 2 ![Lenny & Larrys Protein Cookie Chocolate Chip High Protein Snacks with 16g Plant Protein 10g Fiber Soft-Baked Vegan Non-GMO | 4oz Pack of 12](https://m.media-amazon.com/images/I/51HaZMYfdIL.jpg) [**Lenny & Larrys Protein Cookie Chocolate Chip High Protein Snacks with 16g Plant Protein 10g Fiber Soft-Baked Vegan Non-GMO | 4oz Pack of 12**](https://www.amazon.com/dp/B004IJM4OY) Lenny & Larry's$19.734.5★4,67613%—flat 3 ![Lenny & Larrys Protein Cookie Variety Pack 8 Flavors High Protein Snacks with 16g Plant Protein 10g Fiber Soft-Baked Vegan Non-GMO | 4oz Pack of 16](https://m.media-amazon.com/images/I/61vy4rUvxyL.jpg) [**Lenny & Larrys Protein Cookie Variety Pack 8 Flavors High Protein Snacks with 16g Plant Protein 10g Fiber Soft-Baked Vegan Non-GMO | 4oz Pack of 16**](https://www.amazon.com/dp/B086QNNL78) Lenny & Larry's$28.034.5★4,8637%▲rising 4 ![Lenny & Larrys Protein Cookie White Chocolate Flavored Macadamia High Protein Snacks with 16g Plant Protein 10g Fiber Soft-Baked Vegan Non-GMO | 4oz Pack of 12](https://m.media-amazon.com/images/I/51pCOl6nRNL.jpg) [**Lenny & Larrys Protein Cookie White Chocolate Flavored Macadamia High Protein Snacks with 16g Plant Protein 10g Fiber Soft-Baked Vegan Non-GMO | 4oz Pack of 12**](https://www.amazon.com/dp/B00VUK59YQ) Lenny & Larry's$18.444.6★3,5117%—flat 5 ![Lenny & Larrys Protein Cookie Chocolate Chip High Protein Snacks with 8g Plant Protein 5g Fiber Soft-Baked Vegan Non-GMO | 2oz Pack of 12](https://m.media-amazon.com/images/I/51hRB44JS3L.jpg) [**Lenny & Larrys Protein Cookie Chocolate Chip High Protein Snacks with 8g Plant Protein 5g Fiber Soft-Baked Vegan Non-GMO | 2oz Pack of 12**](https://www.amazon.com/dp/B07JVWXR8L) Lenny & Larry's$14.754.6★3,1785%—flat 6 ![Quest Nutrition White Chocolate Macadamia Protein Cookie 15g Protein 1g Sugar 2g Net Carbs Keto Friendly High Protein Low Carb; 12 Count](https://m.media-amazon.com/images/I/51lW2Qv66ZL.jpg) [**Quest Nutrition White Chocolate Macadamia Protein Cookie 15g Protein 1g Sugar 2g Net Carbs Keto Friendly High Protein Low Carb; 12 Count**](https://www.amazon.com/dp/B0D9HV8SZ1) Quest$21.244.3★4834%▲rising 7 ![Quest Nutrition Double Chocolate Chip Protein Cookie 15g Protein 1g Sugar 3g Net Carbs Keto Friendly High Protein Low Carb; 4 Count](https://m.media-amazon.com/images/I/517kyKCGT5L.jpg) [**Quest Nutrition Double Chocolate Chip Protein Cookie 15g Protein 1g Sugar 3g Net Carbs Keto Friendly High Protein Low Carb; 4 Count**](https://www.amazon.com/dp/B07BBYD85M) Quest$7.964.5★3084%▲rising 8 ![Quest Nutrition Peanut Butter Chocolate Chip High Protein Cookie Keto Friendly Low Carb 24.5 Oz 12 count (Pack of 1)](https://m.media-amazon.com/images/I/516pXRoYLNL.jpg) [**Quest Nutrition Peanut Butter Chocolate Chip High Protein Cookie Keto Friendly Low Carb 24.5 Oz 12 count (Pack of 1)**](https://www.amazon.com/dp/B07HFWFQKJ) Quest$21.384.2★12,1994%▲rising 9 ![Lenny & Larrys Protein Cookie Big Time Brownie High Protein Snacks with 8g Plant Protein 5g Fiber Soft-Baked Vegan Non-GMO | 2oz Pack of 12](https://m.media-amazon.com/images/I/518SisoLH9L.jpg) [**Lenny & Larrys Protein Cookie Big Time Brownie High Protein Snacks with 8g Plant Protein 5g Fiber Soft-Baked Vegan Non-GMO | 2oz Pack of 12**](https://www.amazon.com/dp/B075JQWNSF) Lenny & Larry's$14.554.4★1,4993%▼falling 10 ![Lenny & Larrys Complete Protein Cookie [Oatmeal Raisin] Chewy Soft Baked 16g Plant Protein Vegan Non-GMO High Fiber [4 Ounce] Cookie (Pack of 12)](https://m.media-amazon.com/images/I/51YhrhhNfcL.jpg) [**Lenny & Larrys Complete Protein Cookie \[Oatmeal Raisin\] Chewy Soft Baked 16g Plant Protein Vegan Non-GMO High Fiber \[4 Ounce\] Cookie (Pack of 12)**](https://www.amazon.com/dp/B004IJM4P8) Lenny & Larry's$20.904.4★2,6103%▼falling 11 ![Lenny & Larrys Protein Cookie Big Time Brownie High Protein Snacks with 16g Plant Protein 10g Fiber Soft-Baked Vegan Non-GMO | 4oz Pack of 12](https://m.media-amazon.com/images/I/51wxCNzO96L.jpg) [**Lenny & Larrys Protein Cookie Big Time Brownie High Protein Snacks with 16g Plant Protein 10g Fiber Soft-Baked Vegan Non-GMO | 4oz Pack of 12**](https://www.amazon.com/dp/B004IJNAII) Lenny & Larry's$18.784.5★3,1723%▲rising 12 ![Lenny & Larrys The Complete Crunchy Cookie Chocolate Chip 6g Plant Protein Vegan Non-GMO 1.25 Ounce Pouch (Pack of 12)](https://m.media-amazon.com/images/I/51icI7SHVxL.jpg) [**Lenny & Larrys The Complete Crunchy Cookie Chocolate Chip 6g Plant Protein Vegan Non-GMO 1.25 Ounce Pouch (Pack of 12)**](https://www.amazon.com/dp/B07H5NC1CV) Lenny & Larry's$11.804.5★1,6943%—flat 13 ![Quest Nutrition Frosted Protein Cookies Strawberry Cake <1g Sugar 5g Protein 1g Net Carbs Gluten Free 8 Cookies](https://m.media-amazon.com/images/I/51oqdaQZoeL.jpg) [**Quest Nutrition Frosted Protein Cookies Strawberry Cake <1g Sugar 5g Protein 1g Net Carbs Gluten Free 8 Cookies**](https://www.amazon.com/dp/B0CVBM67XQ) Quest$8.754.5★1,9932%▲rising 14 ![My Cookie Dealer Protein Cookies Variety Pack (5-Pack 2.2oz Each) - 15-17g of Protein per Cookie - Individually Wrapped Travel Snacks](https://m.media-amazon.com/images/I/51As402fN3L.jpg) [**My Cookie Dealer Protein Cookies Variety Pack (5-Pack 2.2oz Each) - 15-17g of Protein per Cookie - Individually Wrapped Travel Snacks**](https://www.amazon.com/dp/B0F6WJK7XS) My Cookie Dealer$22.543.7★4532%—flat 15 ![Lenny & Larrys Protein Cookie Peanut Butter Chocolate Chip High Protein Snacks with 16g Plant Protein 10g Fiber Soft-Baked Vegan Non-GMO | 4oz Pack of 12](https://m.media-amazon.com/images/I/510xfrxByVL.jpg) [**Lenny & Larrys Protein Cookie Peanut Butter Chocolate Chip High Protein Snacks with 16g Plant Protein 10g Fiber Soft-Baked Vegan Non-GMO | 4oz Pack of 12**](https://www.amazon.com/dp/B07BCYVYNB) Lenny & Larry's$18.914.5★2,0652%—flat **~~Showing 15 of 31 — show all ~~** ## **Product shelf** All 31 tracked products in this niche. Top sellersNewestTrending [![Quest Nutrition Chocolate Chip Protein Cookie 15g Protein 1g Sugar 2g Net Carbs Keto Friendly High Protein Low Carb; 12 Count](https://m.media-amazon.com/images/I/51Jn0ex7QyL.jpg)**Quest Nutrition Chocolate Chip Protein Cookie 15g Protein 1g Sugar 2g Net Carbs Keto Friendly High Protein Low Carb; 12 Count** Quest**$23.62**4.3★23,977 reviews](https://www.amazon.com/dp/B077QK3NX4) [![Lenny & Larrys Protein Cookie Chocolate Chip High Protein Snacks with 16g Plant Protein 10g Fiber Soft-Baked Vegan Non-GMO | 4oz Pack of 12](https://m.media-amazon.com/images/I/51HaZMYfdIL.jpg)**Lenny & Larrys Protein Cookie Chocolate Chip High Protein Snacks with 16g Plant Protein 10g Fiber Soft-Baked Vegan Non-GMO | 4oz Pack of 12** Lenny & Larry's**$19.73**4.5★4,676 reviews](https://www.amazon.com/dp/B004IJM4OY) [![Lenny & Larrys Protein Cookie Variety Pack 8 Flavors High Protein Snacks with 16g Plant Protein 10g Fiber Soft-Baked Vegan Non-GMO | 4oz Pack of 16](https://m.media-amazon.com/images/I/61vy4rUvxyL.jpg)**Lenny & Larrys Protein Cookie Variety Pack 8 Flavors High Protein Snacks with 16g Plant Protein 10g Fiber Soft-Baked Vegan Non-GMO | 4oz Pack of 16** Lenny & Larry's**$28.03**4.5★4,863 reviews](https://www.amazon.com/dp/B086QNNL78) [![Lenny & Larrys Protein Cookie White Chocolate Flavored Macadamia High Protein Snacks with 16g Plant Protein 10g Fiber Soft-Baked Vegan Non-GMO | 4oz Pack of 12](https://m.media-amazon.com/images/I/51pCOl6nRNL.jpg)**Lenny & Larrys Protein Cookie White Chocolate Flavored Macadamia High Protein Snacks with 16g Plant Protein 10g Fiber Soft-Baked Vegan Non-GMO | 4oz Pack of 12** Lenny & Larry's**$18.44**4.6★3,511 reviews](https://www.amazon.com/dp/B00VUK59YQ) [![Lenny & Larrys Protein Cookie Chocolate Chip High Protein Snacks with 8g Plant Protein 5g Fiber Soft-Baked Vegan Non-GMO | 2oz Pack of 12](https://m.media-amazon.com/images/I/51hRB44JS3L.jpg)**Lenny & Larrys Protein Cookie Chocolate Chip High Protein Snacks with 8g Plant Protein 5g Fiber Soft-Baked Vegan Non-GMO | 2oz Pack of 12** Lenny & Larry's**$14.75**4.6★3,178 reviews](https://www.amazon.com/dp/B07JVWXR8L) [![Quest Nutrition White Chocolate Macadamia Protein Cookie 15g Protein 1g Sugar 2g Net Carbs Keto Friendly High Protein Low Carb; 12 Count](https://m.media-amazon.com/images/I/51lW2Qv66ZL.jpg)**Quest Nutrition White Chocolate Macadamia Protein Cookie 15g Protein 1g Sugar 2g Net Carbs Keto Friendly High Protein Low Carb; 12 Count** Quest**$21.24**4.3★483 reviews](https://www.amazon.com/dp/B0D9HV8SZ1) [![Quest Nutrition Double Chocolate Chip Protein Cookie 15g Protein 1g Sugar 3g Net Carbs Keto Friendly High Protein Low Carb; 4 Count](https://m.media-amazon.com/images/I/517kyKCGT5L.jpg)**Quest Nutrition Double Chocolate Chip Protein Cookie 15g Protein 1g Sugar 3g Net Carbs Keto Friendly High Protein Low Carb; 4 Count** Quest**$7.96**4.5★308 reviews](https://www.amazon.com/dp/B07BBYD85M) [![Quest Nutrition Peanut Butter Chocolate Chip High Protein Cookie Keto Friendly Low Carb 24.5 Oz 12 count (Pack of 1)](https://m.media-amazon.com/images/I/516pXRoYLNL.jpg)**Quest Nutrition Peanut Butter Chocolate Chip High Protein Cookie Keto Friendly Low Carb 24.5 Oz 12 count (Pack of 1)** Quest**$21.38**4.2★12,199 reviews](https://www.amazon.com/dp/B07HFWFQKJ) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Taste-Overall**32% *“Delicious and healthy”* **Nutritional Content**17% *“Good protein”* **Flavor**7% *“great rich flavor profile”* **Baking**6% *“Great cookies”* **Sweetness**5% *“its perfectly sweetened”* **Value For Money**3% *“good value”* **Quality-Overall**3% *“are well made”* **Soft Feel**3% *“they stayed soft”* **Freshness**2% *“They taste fresh”* **Texture/Consistency-Overall**2% *“good texture”* ### **What buyers complain about ** **Taste-Overall**23% *“Chalky taste”* **Moist/Dry**9% *“Cookie was dry”* **Nutritional Content**7% *“Not really healthy”* **Value For Money**6% *“A little expensive”* **Flavor**6% *“Lack of flavor”* **Texture/Consistency-Overall**4% *“Weird texture”* **Stale/Rotten/Spoiled**3% *“this box was stale”* **Advertised Vs Actual Product**3% *“Deceptive advertising”* **Quality-Overall**3% *“Poor Quality”* **Hard Feel**3% *“COOKIES ARE HARD”* #### **Top return reasons**- Taste-Overall31% - Flavor13% - Advertised Vs Actual Product6% - Value For Money5% - Size-Overall5% - Nutritional Content5% - Stale/Rotten/Spoiled4% - Moist/Dry4% - Ingredients-Overall4% - Sweetness4%