--- title: "protein cake — Niche Verdict: Launch it (64/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/health-household/protein-cake" last_updated: "2026-07-10T21:18:05.651Z" locale: en meta: description: "protein cake clears our launch bar: a $2.4M/yr market growing +104.1% with returns at 0.0%." "og:description": "protein cake clears our launch bar: a $2.4M/yr market growing +104.1% with returns at 0.0%." "og:title": "protein cake — Niche Verdict: Launch it (64/100) | Amazon United States - Flapen" --- Back to Flapen home # **protein cake** **Launch it****64/100 ** protein cake clears our launch bar: a $2.4M/yr market growing +104.1% with returns at 0.0%. **Market/yr** **$2.4M** **Growth (1y)** **+104.1%** **Products** **27** **Brands** **4** was 3 a year ago **Sellers** **51** **Price range** **$6.60–$39.84** **Returns** **0.0%** **Rating** **4.1★** **Launch it** Scored 64/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **52** ×0.30 Growth **65** ×0.30 Competition **55** ×0.20 Quality gap **76** ×0.10 Returns **100** ×0.10 ## **Demand** Weekly Amazon search volume, last 40 weeks — +104.1% year over year. 38K19KHoliday '25Spike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26 ## **Competition** - Alpha Prime Supplements50% - Quest45% - AP Sports Regimen4% - Pure Protein2% The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them. 4 brands and 51 sellers compete here. **Brands** **4 **▲rising was 3 a year ago **Sellers** **51** **Top 5 brand share** **100%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Prime Bites High Protein Brownie (12 Per Box Variety Pack) - 19g of Protein 5g of Collagen Gluten Free Low Sugar Treat Delicious Protein Snack](https://m.media-amazon.com/images/I/51yiT8-69hL.jpg) [**Prime Bites High Protein Brownie (12 Per Box Variety Pack) - 19g of Protein 5g of Collagen Gluten Free Low Sugar Treat Delicious Protein Snack**](https://www.amazon.com/dp/B0B3PMFJL3) Alpha Prime Supplements$37.763.6★1,17221%▼falling 2 ![Quest Nutrition Chocolate Chip Protein Cookie 15g Protein 1g Sugar 2g Net Carbs Keto Friendly High Protein Low Carb; 12 Count](https://m.media-amazon.com/images/I/51Jn0ex7QyL.jpg) [**Quest Nutrition Chocolate Chip Protein Cookie 15g Protein 1g Sugar 2g Net Carbs Keto Friendly High Protein Low Carb; 12 Count**](https://www.amazon.com/dp/B077QK3NX4) Quest$23.624.3★23,97712%▲rising 3 ![Prime Bites High Protein Brownie (12 Per Box Chocolate Glazed Donut) - 19g of Protein 5g of Collagen Gluten Free Low Sugar Treat Delicious Protein Snack](https://m.media-amazon.com/images/I/41U00xTD91L.jpg) [**Prime Bites High Protein Brownie (12 Per Box Chocolate Glazed Donut) - 19g of Protein 5g of Collagen Gluten Free Low Sugar Treat Delicious Protein Snack**](https://www.amazon.com/dp/B0C3J76KVT) Alpha Prime Supplements$36.024.2★29010%▲rising 4 ![Prime Bites Minis - High Protein Muffin (12 Per Box Variety Pack) - 15g of Protein 5g of Collagen Gluten Free Low Sugar Treat Delicious Protein Snack](https://m.media-amazon.com/images/I/51JYD0v4noL.jpg) [**Prime Bites Minis - High Protein Muffin (12 Per Box Variety Pack) - 15g of Protein 5g of Collagen Gluten Free Low Sugar Treat Delicious Protein Snack**](https://www.amazon.com/dp/B0DRVMVH7V) Alpha Prime Supplements$37.873.5★2886%▼falling 5 ![Prime Bites High Protein Brownie (12 Per Box Chocolate Cookie Monster) - 19g of Protein 5g of Collagen Gluten Free Low Sugar Treat Delicious Protein Snack](https://m.media-amazon.com/images/I/41R11KpO1JL.jpg) [**Prime Bites High Protein Brownie (12 Per Box Chocolate Cookie Monster) - 19g of Protein 5g of Collagen Gluten Free Low Sugar Treat Delicious Protein Snack**](https://www.amazon.com/dp/B0CMRWVDDS) Alpha Prime Supplements$38.024.6★1915%▲rising 6 ![Quest Nutrition White Chocolate Macadamia Protein Cookie 15g Protein 1g Sugar 2g Net Carbs Keto Friendly High Protein Low Carb; 12 Count](https://m.media-amazon.com/images/I/51lW2Qv66ZL.jpg) [**Quest Nutrition White Chocolate Macadamia Protein Cookie 15g Protein 1g Sugar 2g Net Carbs Keto Friendly High Protein Low Carb; 12 Count**](https://www.amazon.com/dp/B0D9HV8SZ1) Quest$21.244.3★4834%▲rising 7 ![Quest Nutrition Double Chocolate Chip Protein Cookie 15g Protein 1g Sugar 3g Net Carbs Keto Friendly High Protein Low Carb; 4 Count](https://m.media-amazon.com/images/I/517kyKCGT5L.jpg) [**Quest Nutrition Double Chocolate Chip Protein Cookie 15g Protein 1g Sugar 3g Net Carbs Keto Friendly High Protein Low Carb; 4 Count**](https://www.amazon.com/dp/B07BBYD85M) Quest$7.964.5★3084%▲rising 8 ![Quest Nutrition Peanut Butter Chocolate Chip High Protein Cookie Keto Friendly Low Carb 24.5 Oz 12 count (Pack of 1)](https://m.media-amazon.com/images/I/516pXRoYLNL.jpg) [**Quest Nutrition Peanut Butter Chocolate Chip High Protein Cookie Keto Friendly Low Carb 24.5 Oz 12 count (Pack of 1)**](https://www.amazon.com/dp/B07HFWFQKJ) Quest$21.384.2★12,1994%▲rising 9 ![Quest Nutrition Frosted Protein Cookies Birthday Cake <1g Sugar 5g Protein 1g Net Carbs Gluten Free 8 Cookies](https://m.media-amazon.com/images/I/51AiNAL3GpL.jpg) [**Quest Nutrition Frosted Protein Cookies Birthday Cake <1g Sugar 5g Protein 1g Net Carbs Gluten Free 8 Cookies**](https://www.amazon.com/dp/B01NBUVIUN) Quest$8.754.6★1,9903%▲rising 10 ![Quest Nutrition Frosted Protein Cookies Strawberry Cake <1g Sugar 5g Protein 1g Net Carbs Gluten Free 8 Cookies](https://m.media-amazon.com/images/I/51oqdaQZoeL.jpg) [**Quest Nutrition Frosted Protein Cookies Strawberry Cake <1g Sugar 5g Protein 1g Net Carbs Gluten Free 8 Cookies**](https://www.amazon.com/dp/B0CVBM67XQ) Quest$8.754.5★1,9933%▲rising 11 ![Quest Nutrition Frosted Protein Cookies Chocolate Cake <1g Sugar 5g Protein 1g Net Carbs Gluten Free 8 Cookies](https://m.media-amazon.com/images/I/51NJaAR-hjL.jpg) [**Quest Nutrition Frosted Protein Cookies Chocolate Cake <1g Sugar 5g Protein 1g Net Carbs Gluten Free 8 Cookies**](https://www.amazon.com/dp/B01NBUJEKR) Quest$7.754.5★1,8862%▼falling 12 ![Quest Nutrition Frosted Cookies Twin Pack Birthday Cake 1g Sugar 10g Protein 1g Net Carbs Gluten Free 16 Cookies](https://m.media-amazon.com/images/I/51dWaVF+mgL.jpg) [**Quest Nutrition Frosted Cookies Twin Pack Birthday Cake 1g Sugar 10g Protein 1g Net Carbs Gluten Free 16 Cookies**](https://www.amazon.com/dp/B0CJ9VDSHW) Quest$17.854.6★1,9902%▼falling 13 ![Prime Bites Protein Brownie from Alpha Prime Supplements | High Protein Collagen Fortified Low Sugar Treat | Delicious Snack | 12 Bars per Box (Peanut Butter Candy Crunch)](https://m.media-amazon.com/images/I/41W2btsaOTL.jpg) [**Prime Bites Protein Brownie from Alpha Prime Supplements | High Protein Collagen Fortified Low Sugar Treat | Delicious Snack | 12 Bars per Box (Peanut Butter Candy Crunch)**](https://www.amazon.com/dp/B0CMRZGH6D) Alpha Prime Supplements$37.433.7★1132%—flat 14 ![Prime Bites Protein Brownie from Alpha Prime Supplements | High Protein Collagen Fortified Low Sugar Treat | Delicious Snack | 12 Bars per Box (Red Velvet)](https://m.media-amazon.com/images/I/41yrnk-TG3L.jpg) [**Prime Bites Protein Brownie from Alpha Prime Supplements | High Protein Collagen Fortified Low Sugar Treat | Delicious Snack | 12 Bars per Box (Red Velvet)**](https://www.amazon.com/dp/B0FN7NXPPG) AP Sports Regimen$39.844.3★242%▲rising 15 ![Prime Bites High Protein Brownie (12 Per Box Banana Nut) - 19g of Protein 5g of Collagen Gluten Free Low Sugar Treat Delicious Protein Snack](https://m.media-amazon.com/images/I/4175jTprRfL.jpg) [**Prime Bites High Protein Brownie (12 Per Box Banana Nut) - 19g of Protein 5g of Collagen Gluten Free Low Sugar Treat Delicious Protein Snack**](https://www.amazon.com/dp/B0D3J6S13Y) Alpha Prime Supplements$38.703.9★1232%▼falling **~~Showing 15 of 27 — show all ~~** ## **Product shelf** All 27 tracked products in this niche. Top sellersNewestTrending [![Prime Bites High Protein Brownie (12 Per Box Variety Pack) - 19g of Protein 5g of Collagen Gluten Free Low Sugar Treat Delicious Protein Snack](https://m.media-amazon.com/images/I/51yiT8-69hL.jpg)**Prime Bites High Protein Brownie (12 Per Box Variety Pack) - 19g of Protein 5g of Collagen Gluten Free Low Sugar Treat Delicious Protein Snack** Alpha Prime Supplements**$37.76**3.6★1,172 reviews](https://www.amazon.com/dp/B0B3PMFJL3) [![Quest Nutrition Chocolate Chip Protein Cookie 15g Protein 1g Sugar 2g Net Carbs Keto Friendly High Protein Low Carb; 12 Count](https://m.media-amazon.com/images/I/51Jn0ex7QyL.jpg)**Quest Nutrition Chocolate Chip Protein Cookie 15g Protein 1g Sugar 2g Net Carbs Keto Friendly High Protein Low Carb; 12 Count** Quest**$23.62**4.3★23,977 reviews](https://www.amazon.com/dp/B077QK3NX4) [![Prime Bites High Protein Brownie (12 Per Box Chocolate Glazed Donut) - 19g of Protein 5g of Collagen Gluten Free Low Sugar Treat Delicious Protein Snack](https://m.media-amazon.com/images/I/41U00xTD91L.jpg)**Prime Bites High Protein Brownie (12 Per Box Chocolate Glazed Donut) - 19g of Protein 5g of Collagen Gluten Free Low Sugar Treat Delicious Protein Snack** Alpha Prime Supplements**$36.02**4.2★290 reviews](https://www.amazon.com/dp/B0C3J76KVT) [![Prime Bites Minis - High Protein Muffin (12 Per Box Variety Pack) - 15g of Protein 5g of Collagen Gluten Free Low Sugar Treat Delicious Protein Snack](https://m.media-amazon.com/images/I/51JYD0v4noL.jpg)**Prime Bites Minis - High Protein Muffin (12 Per Box Variety Pack) - 15g of Protein 5g of Collagen Gluten Free Low Sugar Treat Delicious Protein Snack** Alpha Prime Supplements**$37.87**3.5★288 reviews](https://www.amazon.com/dp/B0DRVMVH7V) [![Prime Bites High Protein Brownie (12 Per Box Chocolate Cookie Monster) - 19g of Protein 5g of Collagen Gluten Free Low Sugar Treat Delicious Protein Snack](https://m.media-amazon.com/images/I/41R11KpO1JL.jpg)**Prime Bites High Protein Brownie (12 Per Box Chocolate Cookie Monster) - 19g of Protein 5g of Collagen Gluten Free Low Sugar Treat Delicious Protein Snack** Alpha Prime Supplements**$38.02**4.6★191 reviews](https://www.amazon.com/dp/B0CMRWVDDS) [![Quest Nutrition White Chocolate Macadamia Protein Cookie 15g Protein 1g Sugar 2g Net Carbs Keto Friendly High Protein Low Carb; 12 Count](https://m.media-amazon.com/images/I/51lW2Qv66ZL.jpg)**Quest Nutrition White Chocolate Macadamia Protein Cookie 15g Protein 1g Sugar 2g Net Carbs Keto Friendly High Protein Low Carb; 12 Count** Quest**$21.24**4.3★483 reviews](https://www.amazon.com/dp/B0D9HV8SZ1) [![Quest Nutrition Double Chocolate Chip Protein Cookie 15g Protein 1g Sugar 3g Net Carbs Keto Friendly High Protein Low Carb; 4 Count](https://m.media-amazon.com/images/I/517kyKCGT5L.jpg)**Quest Nutrition Double Chocolate Chip Protein Cookie 15g Protein 1g Sugar 3g Net Carbs Keto Friendly High Protein Low Carb; 4 Count** Quest**$7.96**4.5★308 reviews](https://www.amazon.com/dp/B07BBYD85M) [![Quest Nutrition Peanut Butter Chocolate Chip High Protein Cookie Keto Friendly Low Carb 24.5 Oz 12 count (Pack of 1)](https://m.media-amazon.com/images/I/516pXRoYLNL.jpg)**Quest Nutrition Peanut Butter Chocolate Chip High Protein Cookie Keto Friendly Low Carb 24.5 Oz 12 count (Pack of 1)** Quest**$21.38**4.2★12,199 reviews](https://www.amazon.com/dp/B07HFWFQKJ) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Taste-Overall**35% *“Amazing taste”* **Nutritional Content**18% *“High Protein”* **Flavor**9% *“The flavor is mild”* **Sweetness**6% *“Really sweet and delicious”* **Baking**4% *“Great muffins”* **Quality-Overall**3% *“are well made”* **Value For Money**2% *“Worth it”* **Freshness**2% *“Delivered fresh, moist and had a great taste”* **Texture/Consistency-Overall**1% *“The texture was soft”* **Soft Feel**1% *“Nice and soft”* ### **What buyers complain about ** **Taste-Overall**27% *“Artificial taste”* **Moist/Dry**6% *“They were completely dried out”* **Flavor**6% *“Lack of flavor”* **Value For Money**6% *“A little expensive”* **Nutritional Content**5% *“are high in calorie”* **Texture/Consistency-Overall**4% *“Texture is weird”* **Smell**4% *“Smells awful”* **Hard Feel**3% *“Hard and crumbly”* **Ease Of Chewing/Swallowing**3% *“Tough to chew”* **Stale/Rotten/Spoiled**2% *“These are gross”* #### **Top return reasons**- Taste-Overall40% - Flavor13% - Ingredients-Overall6% - Advertised Vs Actual Product6% - Stale/Rotten/Spoiled5% - Moist/Dry4% - Texture/Consistency-Overall3% - Nutritional Content2% - Value For Money2% - Accuracy-Overall2%