---
title: "protein bars — Niche Verdict: Launch it (79/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/protein-bars"
last_updated: "2026-07-10T01:46:41.397Z"
locale: en
meta:
  description: "protein bars clears our launch bar: a $27.0M/yr market growing +172.4% with returns at 0.0%."
  "og:description": "protein bars clears our launch bar: a $27.0M/yr market growing +172.4% with returns at 0.0%."
  "og:title": "protein bars — Niche Verdict: Launch it (79/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **protein bars**

**Launch it****79/100 **

protein bars clears our launch bar: a $27.0M/yr market growing +172.4% with returns at 0.0%.

**Market/yr**

**$27.0M**

**Growth (1y)**

**+172.4%**

**Products**

**36**

**Brands**

**15**

was 23 a year ago

**Sellers**

**650**

**Price range**

**$2.33–$38.16**

**Returns**

**0.0%**

**Rating**

**4.4★**

**Launch it**

Scored 79/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**98**

 ×0.30

Growth

**73**

 ×0.30

Competition

**63**

 ×0.20

Quality gap

**46**

 ×0.10

Returns

**100**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +172.4% year over year.

643K322KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Apr · busiest ÷ quietest = 1.9×

## **Competition**

- Quest39% - Pure Protein33% - CLIF BUILDER'S5% - Nature Valley3% - CLIF Bar3% - Built Bar2% - Other (9 brands)14%

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them. 15 brands and 650 sellers compete here.

**Brands**

**15 **▼falling

was 23 a year ago

**Sellers**

**650**

**Top 5 brand share**

**83%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Quest Nutrition Ultimate Variety Pack Protein Bars High Protein Low Carb Gluten Free Keto Friendly 12 Count](https://m.media-amazon.com/images/I/51mhMJ8-OhL.jpg) [**Quest Nutrition Ultimate Variety Pack Protein Bars High Protein Low Carb Gluten Free Keto Friendly 12 Count**](https://www.amazon.com/dp/B07J2MM23Z)

Quest$24.304.3★11,22718%▲rising

2
![Pure Protein Chocolate Deluxe Protein Bars 21g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack](https://m.media-amazon.com/images/I/51-NgAcFKfL.jpg) [**Pure Protein Chocolate Deluxe Protein Bars 21g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack**](https://www.amazon.com/dp/B00MNXGSAI)

Pure Protein$13.594.4★15,56311%▲rising

3
![Pure Protein Chocolate Peanut Butter Protein Bars 20g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack](https://m.media-amazon.com/images/I/51vLMp43TJL.jpg) [**Pure Protein Chocolate Peanut Butter Protein Bars 20g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack**](https://www.amazon.com/dp/B00GJ82VK4)

Pure Protein$14.674.5★22,4118%▼falling

4
![Quest Nutrition Chocolate Chip Cookie Dough Protein Bars High Protein Low Carb Gluten Free Keto Friendly 12 Count](https://m.media-amazon.com/images/I/41WxYS7-YKL.jpg) [**Quest Nutrition Chocolate Chip Cookie Dough Protein Bars High Protein Low Carb Gluten Free Keto Friendly 12 Count**](https://www.amazon.com/dp/B00DLDH1N2)

Quest$24.544.4★20,6546%▼falling

5
![Pure Protein Chocolate Peanut Caramel Protein Bars 20g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack](https://m.media-amazon.com/images/I/518M4USuU2L.jpg) [**Pure Protein Chocolate Peanut Caramel Protein Bars 20g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack**](https://www.amazon.com/dp/B07G3XBPPH)

Pure Protein$15.264.5★13,5914%▲rising

6
![CLIF BUILDERS Protein Bars - Chocolatey Peanut Butter - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)](https://m.media-amazon.com/images/I/51+pfkYFl-L.jpg) [**CLIF BUILDERS Protein Bars - Chocolatey Peanut Butter - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)**](https://www.amazon.com/dp/B09QHBBGJT)

CLIF BUILDER'S$18.104.5★4,2353%▼falling

7
![Pure Protein Bars High Protein Nutritious Snacks to Support Energy Low Sugar Gluten Free Variety Pack 1.76oz 18 Pack](https://m.media-amazon.com/images/I/51KaMAhj7JL.jpg) [**Pure Protein Bars High Protein Nutritious Snacks to Support Energy Low Sugar Gluten Free Variety Pack 1.76oz 18 Pack**](https://www.amazon.com/dp/B01126O3OY)

Pure Protein$20.954.5★34,3383%—flat

8
![Quest Nutrition Overload Protein Bars Cookie Commotion 20g Protein 1g Sugar 3g Net Carbs Gluten Free 12 Count](https://m.media-amazon.com/images/I/51w8O0l21fL.jpg) [**Quest Nutrition Overload Protein Bars Cookie Commotion 20g Protein 1g Sugar 3g Net Carbs Gluten Free 12 Count**](https://www.amazon.com/dp/B0DS6N8CY8)

Quest$23.454.5★6833%▲rising

9
![BUILT Bar Puff Protein Bars - Variety Pack - 15-17g Protein Snack Bars with Collagen - Calorie Conscious & Gluten Free - 12 Count Variety May Vary](https://m.media-amazon.com/images/I/51sGIZFg+QL.jpg) [**BUILT Bar Puff Protein Bars - Variety Pack - 15-17g Protein Snack Bars with Collagen - Calorie Conscious & Gluten Free - 12 Count Variety May Vary**](https://www.amazon.com/dp/B0BCR4H9KJ)

Built Bar$28.164.5★3,6712%▲rising

10

![KIND PB Banana Dark Choc Protein Breakfast Bar 6 Count 10.58 OZ](https://m.media-amazon.com/images/I/51kr4oAxdRL.jpg) [**KIND PB Banana Dark Choc Protein Breakfast Bar 6 Count 10.58 OZ**](https://www.amazon.com/dp/B0BCH583WK)

KIND$4.964.6★3,5902%▲rising

11

![ALOHA Organic Plant Based Protein Bars |Peanut Butter Chocolate Chip | 1.98 Oz (Pack of 12) | Vegan Low Sugar Gluten Free Paleo Low Carb Non-GMO Stevia Free Soy Free No Sugar Alcohols](https://m.media-amazon.com/images/I/51PcKeNeOfL.jpg) [**ALOHA Organic Plant Based Protein Bars |Peanut Butter Chocolate Chip | 1.98 Oz (Pack of 12) | Vegan Low Sugar Gluten Free Paleo Low Carb Non-GMO Stevia Free Soy Free No Sugar Alcohols**](https://www.amazon.com/dp/B0178ENI4K)

ALOHA$22.144.5★8,4022%▲rising

12

![MUSASHI High Protein Bar 45g Protein 2g Total Sugars Milk Chocolate Brownie Post Workout and Protein Snack On The Go 12 Pack of 3.2oz (90g) Bars](https://m.media-amazon.com/images/I/41-QpQtv6gL.jpg) [**MUSASHI High Protein Bar 45g Protein 2g Total Sugars Milk Chocolate Brownie Post Workout and Protein Snack On The Go 12 Pack of 3.2oz (90g) Bars**](https://www.amazon.com/dp/B0CYDVP82C)

Musashi$35.134.0★7792%—flat

13

![Pure Protein New Variety Pack Protein Bars 20g Protein 3g Sugar 190 Calories (18 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack](https://m.media-amazon.com/images/I/51SZUALXGuL.jpg) [**Pure Protein New Variety Pack Protein Bars 20g Protein 3g Sugar 190 Calories (18 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack**](https://www.amazon.com/dp/B0DQ1XK8SP)

Pure Protein$22.004.6★5072%—flat

14

![Pure Protein Cocoa PEBBLES Protein Bars 20g Protein 4g Sugar 180 Calories (4 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack.](https://m.media-amazon.com/images/I/51h1qyE4h4L.jpg) [**Pure Protein Cocoa PEBBLES Protein Bars 20g Protein 4g Sugar 180 Calories (4 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack.**](https://www.amazon.com/dp/B0FPNZ4HQG)

Pure Protein$5.084.2★5902%▲rising

15

![Nature Valley Protein Bars Variety Pack Gluten Free Chewy Granola Snack Bars 10g Protein Peanut Butter Dark Chocolate Salted Caramel Nut Peanut Almond Dark Chocolate 15 Count 21.3 oz Box](https://m.media-amazon.com/images/I/51MaORWRuPL.jpg) [**Nature Valley Protein Bars Variety Pack Gluten Free Chewy Granola Snack Bars 10g Protein Peanut Butter Dark Chocolate Salted Caramel Nut Peanut Almond Dark Chocolate 15 Count 21.3 oz Box**](https://www.amazon.com/dp/B076J15XTY)

Nature Valley$9.954.6★11,2962%▼falling

**~~Showing 15 of 36 — show all ~~**

## **Product shelf**

All 36 tracked products in this niche.

Top sellersNewestTrending

[![Quest Nutrition Ultimate Variety Pack Protein Bars High Protein Low Carb Gluten Free Keto Friendly 12 Count](https://m.media-amazon.com/images/I/51mhMJ8-OhL.jpg)**Quest Nutrition Ultimate Variety Pack Protein Bars High Protein Low Carb Gluten Free Keto Friendly 12 Count** Quest**$24.30**4.3★11,227 reviews](https://www.amazon.com/dp/B07J2MM23Z) [![Pure Protein Chocolate Deluxe Protein Bars 21g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack](https://m.media-amazon.com/images/I/51-NgAcFKfL.jpg)**Pure Protein Chocolate Deluxe Protein Bars 21g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack** Pure Protein**$13.59**4.4★15,563 reviews](https://www.amazon.com/dp/B00MNXGSAI) [![Pure Protein Chocolate Peanut Butter Protein Bars 20g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack](https://m.media-amazon.com/images/I/51vLMp43TJL.jpg)**Pure Protein Chocolate Peanut Butter Protein Bars 20g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack** Pure Protein**$14.67**4.5★22,411 reviews](https://www.amazon.com/dp/B00GJ82VK4) [![Quest Nutrition Chocolate Chip Cookie Dough Protein Bars High Protein Low Carb Gluten Free Keto Friendly 12 Count](https://m.media-amazon.com/images/I/41WxYS7-YKL.jpg)**Quest Nutrition Chocolate Chip Cookie Dough Protein Bars High Protein Low Carb Gluten Free Keto Friendly 12 Count** Quest**$24.54**4.4★20,654 reviews](https://www.amazon.com/dp/B00DLDH1N2) [![Pure Protein Chocolate Peanut Caramel Protein Bars 20g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack](https://m.media-amazon.com/images/I/518M4USuU2L.jpg)**Pure Protein Chocolate Peanut Caramel Protein Bars 20g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack** Pure Protein**$15.26**4.5★13,591 reviews](https://www.amazon.com/dp/B07G3XBPPH) [![CLIF BUILDERS Protein Bars - Chocolatey Peanut Butter - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)](https://m.media-amazon.com/images/I/51+pfkYFl-L.jpg)**CLIF BUILDERS Protein Bars - Chocolatey Peanut Butter - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)** CLIF BUILDER'S**$18.10**4.5★4,235 reviews](https://www.amazon.com/dp/B09QHBBGJT) [![Pure Protein Bars High Protein Nutritious Snacks to Support Energy Low Sugar Gluten Free Variety Pack 1.76oz 18 Pack](https://m.media-amazon.com/images/I/51KaMAhj7JL.jpg)**Pure Protein Bars High Protein Nutritious Snacks to Support Energy Low Sugar Gluten Free Variety Pack 1.76oz 18 Pack** Pure Protein**$20.95**4.5★34,338 reviews](https://www.amazon.com/dp/B01126O3OY) [![Quest Nutrition Overload Protein Bars Cookie Commotion 20g Protein 1g Sugar 3g Net Carbs Gluten Free 12 Count](https://m.media-amazon.com/images/I/51w8O0l21fL.jpg)**Quest Nutrition Overload Protein Bars Cookie Commotion 20g Protein 1g Sugar 3g Net Carbs Gluten Free 12 Count** Quest**$23.45**4.5★683 reviews](https://www.amazon.com/dp/B0DS6N8CY8)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**33%

*“Delicious Bars”*

**Nutritional Content**21%

*“High protein”*

**Flavor**11%

*“Amazing Flavor”*

**Quality-Overall**4%

*“Each bar is very consistent in quality”*

**Value For Money**3%

*“Great Deal”*

**Texture/Consistency-Overall**3%

*“Great texture”*

**Sweetness**3%

*“with a nice balance of sweetness without being overly strong”*

**Ease Of Chewing/Swallowing**2%

*“Easy to chew”*

**Health Benefits-Overall**1%

*“Delicious and healthy”*

**Advertised Vs Actual Product**1%

*“Better than expected”*

### **What buyers complain about **

**Taste-Overall**20%

*“gross taste”*

**Nutritional Content**7%

*“Not as healthy as you'd think”*

**Flavor**6%

*“the weird flavor”*

**Texture/Consistency-Overall**5%

*“Texture terrible”*

**Value For Money**5%

*“Price is a bit high”*

**Ease Of Chewing/Swallowing**4%

*“Very chalky hard to swallow”*

**Sweetness**3%

*“TOO MUCH SUGAR”*

**Hard Feel**3%

*“the bars are hard”*

**Quality-Overall**2%

*“Bad Quality”*

**Moist/Dry**2%

*“It has become more dry”*

#### **Top return reasons**- Taste-Overall29% - Flavor15% - Ingredients-Overall6% - Hard Feel6% - Value For Money6% - Stale/Rotten/Spoiled5% - Advertised Vs Actual Product5% - Nutritional Content5% - Sweetness2% - Ease Of Chewing/Swallowing2%