---
title: "protein and greens powder — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/protein-and-greens-powder"
last_updated: "2026-07-14T04:33:50.273Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — protein and greens powder doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — protein and greens powder doesn't clear our bar today."
  "og:title": "protein and greens powder — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

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# **protein and greens powder**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 9Growth 54Conversion 16Competition 42Returns 100Price range 95Avg price 95Brand share 0Review moat 23Quality gap 68

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$30.53**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$17.87–$39.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+26.7%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****7,455**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$37K**

$37K/yr · 95K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**4 **—flat

**Sellers**

**597**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Garden of Life81% - Vega9% - Orgain8% - Paradise Herbs3% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$2K10%$4K15%$5K20%$7K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Garden of Life Raw Protein & Greens Chocolate Protein Powder 20g Plant Based Greens Powder Probiotics & Enzymes Post-Workout Recovery Vegan Gluten-Free Non-GMO 20 Servings](https://m.media-amazon.com/images/I/51RvPsD2GdL.jpg)**Garden of Life Raw Protein & Greens Chocolate Protein Powder 20g Plant Based Greens Powder Probiotics & Enzymes Post-Workout Recovery Vegan Gluten-Free Non-GMO 20 Servings**Garden of Life**$31.36**4.4★3,200 rev](https://www.amazon.com/dp/B01A7N9KPK) [2![Garden of Life Raw Protein & Greens Vanilla Protein Powder 20g Plant Based Greens Powder Probiotics & Enzymes Post-Workout Recovery Vegan Gluten-Free Non-GMO 20 Servings](https://m.media-amazon.com/images/I/513IO0vh-bL.jpg)**Garden of Life Raw Protein & Greens Vanilla Protein Powder 20g Plant Based Greens Powder Probiotics & Enzymes Post-Workout Recovery Vegan Gluten-Free Non-GMO 20 Servings**Garden of Life**$29.18**4.3★5,300 rev](https://www.amazon.com/dp/B01A9IFE8K) [3![Garden of Life Protein Powder Vegan Protein Powder BCAA Probiotics & Digestive Enzymes Gluten & Lactose Free Chocolate 20 Servings](https://m.media-amazon.com/images/I/41DgAL1i47L.jpg)**Garden of Life Protein Powder Vegan Protein Powder BCAA Probiotics & Digestive Enzymes Gluten & Lactose Free Chocolate 20 Servings**Garden of Life**$29.67**4.2★5,746 rev](https://www.amazon.com/dp/B007SYSQ7K) [4![Garden of Life Sport Organic Vegan Protein Powder Chocolate Flavor 30g Plant-Based Protein with Probiotics for Digestive Health Immune Support and Muscle Recovery 19 Servings](https://m.media-amazon.com/images/I/41sc1nsTR1L.jpg)**Garden of Life Sport Organic Vegan Protein Powder Chocolate Flavor 30g Plant-Based Protein with Probiotics for Digestive Health Immune Support and Muscle Recovery 19 Servings**Garden of Life**$36.25**4.3★5,196 rev](https://www.amazon.com/dp/B01N6CFWLM) [5![Garden of Life Meal Replacement Shakes Raw Organic Chocolate Protein Powder with Plant Based Pea Protein Sprouts Greens Probiotics Dairy Free 28 Servings](https://m.media-amazon.com/images/I/41SxHap4hdL.jpg)**Garden of Life Meal Replacement Shakes Raw Organic Chocolate Protein Powder with Plant Based Pea Protein Sprouts Greens Probiotics Dairy Free 28 Servings**Garden of Life**$39.69**4.2★14,562 rev](https://www.amazon.com/dp/B007S6Y6VS)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Vega Organic Protein & Greens Creamy Vanilla (26 Servings) 35.3 oz (1 Kg)](https://m.media-amazon.com/images/I/41617J1svCL.jpg)**Vega Organic Protein & Greens Creamy Vanilla (26 Servings) 35.3 oz (1 Kg)**Vega**$23.95**269 rev1y ago](https://www.amazon.com/dp/B0DDMK9ZTK) [![Garden of Life Organic Creamy Protein with Oatmilk Powder Chocolate Brownie 2 lb 0.45 oz (920 g)](https://m.media-amazon.com/images/I/51AgMsRDwQL.jpg)**Garden of Life Organic Creamy Protein with Oatmilk Powder Chocolate Brownie 2 lb 0.45 oz (920 g)**Garden of Life**$29.49**375 rev3y ago](https://www.amazon.com/dp/B0BHMRYF8Z) [![Orgain Organic Vegan Protein + 50 Superfoods Powder Vanilla Bean - 21g Plant Based Protein 8g Prebiotic Fiber No Lactose Ingredients Gluten Free No Added Sugar Non-GMO 2.02 lb](https://m.media-amazon.com/images/I/41uUNFyV3eL.jpg)**Orgain Organic Vegan Protein + 50 Superfoods Powder Vanilla Bean - 21g Plant Based Protein 8g Prebiotic Fiber No Lactose Ingredients Gluten Free No Added Sugar Non-GMO 2.02 lb**Orgain**$28.74**36,451 rev7y ago](https://www.amazon.com/dp/B07PXNNFGT) [![Vega Premium Protein + Supergreens Creamy Vanilla 20g Vegan Protein Dairy & Gluten Free 26.9 oz (25 Servings)](https://m.media-amazon.com/images/I/41rjqTsKNaL.jpg)**Vega Premium Protein + Supergreens Creamy Vanilla 20g Vegan Protein Dairy & Gluten Free 26.9 oz (25 Servings)**Vega**$28.86**8,475 rev8y ago](https://www.amazon.com/dp/B079P7BFYL) [![Orgain Organic Vegan Protein Powder + Greens Vanilla Bean - 21g Plant Based Protein Gluten Free Dairy Free Lactose Free Soy Free No Sugar Added With Iron & Prebiotics for Gut Health - 1.94lb](https://m.media-amazon.com/images/I/41mQG0+8-vL.jpg)**Orgain Organic Vegan Protein Powder + Greens Vanilla Bean - 21g Plant Based Protein Gluten Free Dairy Free Lactose Free Soy Free No Sugar Added With Iron & Prebiotics for Gut Health - 1.94lb**Orgain**$29.58**3,589 rev8y ago](https://www.amazon.com/dp/B077XDC2X8)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Garden of Life Protein Powder Vegan Protein Powder BCAA Probiotics & Digestive Enzymes Gluten & Lactose Free Vanilla Chai 20 Servings](https://m.media-amazon.com/images/I/41BoHnP9wNL.jpg)**Garden of Life Protein Powder Vegan Protein Powder BCAA Probiotics & Digestive Enzymes Gluten & Lactose Free Vanilla Chai 20 Servings**Garden of Life**$33.76**4.0★**▲ 257%**](https://www.amazon.com/dp/B00CLD74WQ) [![Garden of Life Meal Replacement Shakes Raw Organic Chocolate Protein Powder with Plant Based Pea Protein Sprouts Greens Probiotics Dairy Free 14 Servings](https://m.media-amazon.com/images/I/41JVHrbgncL.jpg)**Garden of Life Meal Replacement Shakes Raw Organic Chocolate Protein Powder with Plant Based Pea Protein Sprouts Greens Probiotics Dairy Free 14 Servings**Garden of Life**$22.84**4.0★**▲ 141%**](https://www.amazon.com/dp/B00CLD71X8) [![Garden of Life Organic Creamy Protein with Oatmilk Powder Chocolate Brownie 2 lb 0.45 oz (920 g)](https://m.media-amazon.com/images/I/51AgMsRDwQL.jpg)**Garden of Life Organic Creamy Protein with Oatmilk Powder Chocolate Brownie 2 lb 0.45 oz (920 g)**Garden of Life**$29.49**4.4★**▲ 81%**](https://www.amazon.com/dp/B0BHMRYF8Z) [![Garden of Life Protein Powder Vegan Protein Powder BCAA Probiotics & Digestive Enzymes Gluten & Lactose Free Vanilla 1.5 LB](https://m.media-amazon.com/images/I/416kvCaYciL.jpg)**Garden of Life Protein Powder Vegan Protein Powder BCAA Probiotics & Digestive Enzymes Gluten & Lactose Free Vanilla 1.5 LB**Garden of Life**$30.50**4.3★**▲ 71%**](https://www.amazon.com/dp/B007SYT7LO) [![Garden of Life Sport Organic Vegan Protein Powder Chocolate Flavor 30g Plant-Based Protein with Probiotics for Digestive Health Immune Support and Muscle Recovery 19 Servings](https://m.media-amazon.com/images/I/41sc1nsTR1L.jpg)**Garden of Life Sport Organic Vegan Protein Powder Chocolate Flavor 30g Plant-Based Protein with Probiotics for Digestive Health Immune Support and Muscle Recovery 19 Servings**Garden of Life**$36.25**4.3★**▲ 51%**](https://www.amazon.com/dp/B01N6CFWLM)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 40 weeks — +26.7% search growth over the last 90 days.

4K3KSpike '25Spike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**22%

*“smooth taste”*

**Nutritional Content**18%

*“Great protein supplement”*

**Flavor**7%

*“tasty flavor”*

**Quality-Overall**7%

*“Excellent Product”*

**Vegan/Organic**4%

*“Organic green powder”*

**Blend/Ratio**3%

*“It blends up super fast”*

**Ingredients-Overall**3%

*“The ingredients are great”*

**Solubility**3%

*“mixes easily”*

**Value For Money**2%

*“good value”*

**Texture/Consistency-Overall**1%

*“Nice texture”*

### **What buyers complain about **

**Taste-Overall**30%

*“Artificial Taste”*

**Flavor**8%

*“Flavor is awful”*

**Value For Money**4%

*“Overpriced”*

**Nutritional Content**4%

*“could be misleading as far as what nutritional value youre getting”*

**Texture/Consistency-Overall**4%

*“Gritty texture”*

**Sweetness**4%

*“I am not a fan of so much added sugar”*

**Artificial Sweeteners**3%

*“Beware of sugar substitute not healthy”*

**Solubility**2%

*“Won't dissolve”*

**Ingredients-Overall**2%

*“Changed the ingredients”*

**Advertised Vs Actual Product**2%

*“Not as advertised”*

### **Top return reasons **

**Ease Of Use**50%

**Vitamin**25%

**Smell**25%