---
title: "propolis — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/propolis"
last_updated: "2026-07-14T07:24:43.462Z"
locale: en
meta:
  description: "propolis shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
  "og:description": "propolis shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
  "og:title": "propolis — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **propolis**

**Worth a look**

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 96Growth 3Conversion 89Competition 25Returns 100Price range 83Avg price 80Brand share 0Review moat 24Quality gap 33

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$3.7M**

$3.7M/yr · 2.0M searches

**Conversion**

**Great****10.6%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$9.51–$45.39**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$16.91**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****5,578.73**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-44.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**5 **▼falling

**Sellers**

**560**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Beekeeper's Naturals86% - Carlyle4% - Nature's Answer4% - NOW Foods3% - Vimergy2% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$548K30%$1.1M45%$1.6M60%$2.2M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Propolis Throat Spray by Beekeepers Naturals - 95% Bee Propolis Extract Natural Immune Support & Sore Throat Relief - Antioxidants Keto Paleo Gluten-Free (1.0 oz)(Pack of 1)](https://m.media-amazon.com/images/I/31ZeY29+aqL.jpg)**Propolis Throat Spray by Beekeepers Naturals - 95% Bee Propolis Extract Natural Immune Support & Sore Throat Relief - Antioxidants Keto Paleo Gluten-Free (1.0 oz)(Pack of 1)**Beekeeper's Naturals**$13.61**4.6★26,509 rev](https://www.amazon.com/dp/B019ND0DU6) [2![Beekeepers Naturals Propolis Throat Spray Natural Immune Support & Sore Throat Relief - Antioxidants Keto Paleo Gluten-Free 1.0 oz (Pack of 2)](https://m.media-amazon.com/images/I/41GcyyvrpVL.jpg)**Beekeepers Naturals Propolis Throat Spray Natural Immune Support & Sore Throat Relief - Antioxidants Keto Paleo Gluten-Free 1.0 oz (Pack of 2)**Beekeeper's Naturals**$23.68**4.6★26,509 rev](https://www.amazon.com/dp/B082QPJNG7) [3![Beekeepers Naturals Propolis Nasal Rinse Spray Max Relief for Adults w/Eucalyptus Oregano & Saline Clears Nasal Congestion & Cleanses Sinus Canal 1 fl oz](https://m.media-amazon.com/images/I/21NrdvWtRFL.jpg)**Beekeepers Naturals Propolis Nasal Rinse Spray Max Relief for Adults w/Eucalyptus Oregano & Saline Clears Nasal Congestion & Cleanses Sinus Canal 1 fl oz**Beekeeper's Naturals**$13.61**4.4★3,154 rev](https://www.amazon.com/dp/B0BQ5JJWW4) [4![Kids Propolis Throat Spray - Natural Immune Support & Sore Throat Relief - by BEEKEEPERS NATURALS - Has Antioxidants & Gluten-Free (1.0 oz) Pack of 1 (Kids)](https://m.media-amazon.com/images/I/31QPmOoeFwL.jpg)**Kids Propolis Throat Spray - Natural Immune Support & Sore Throat Relief - by BEEKEEPERS NATURALS - Has Antioxidants & Gluten-Free (1.0 oz) Pack of 1 (Kids)**Beekeeper's Naturals**$13.45**4.7★5,751 rev](https://www.amazon.com/dp/B07HGPZJM2) [5![Propolis Liposomal Vitamin C by Beekeepers Naturals 1000mg Vitamin C Propolis & Honey Supercharged Immune Support & Increased Bioavailibity for Max Absorption 12 Ct](https://m.media-amazon.com/images/I/41mT2TGQ0wL.jpg)**Propolis Liposomal Vitamin C by Beekeepers Naturals 1000mg Vitamin C Propolis & Honey Supercharged Immune Support & Increased Bioavailibity for Max Absorption 12 Ct**Beekeeper's Naturals**$18.07**4.4★1,547 rev](https://www.amazon.com/dp/B0BQW7H8VV)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Beekeepers Naturals Soothing Honey Cough Drops - Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 24 Ct](https://m.media-amazon.com/images/I/41VGYKiKldL.jpg)**Beekeepers Naturals Soothing Honey Cough Drops - Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 24 Ct**Beekeeper's Naturals**$10.70**3,281 rev7mo ago](https://www.amazon.com/dp/B0G64GYHDZ) [![Propolis Throat Soother by Beekeepers Naturals Maximum Throat Relief w/ Menthol Slippery Elm Bee Propolis Extract Fast-acting & Cooling Comfort (1.0 oz)(Pack of 1)](https://m.media-amazon.com/images/I/31PwA8CrP-L.jpg)**Propolis Throat Soother by Beekeepers Naturals Maximum Throat Relief w/ Menthol Slippery Elm Bee Propolis Extract Fast-acting & Cooling Comfort (1.0 oz)(Pack of 1)**Beekeeper's Naturals**$13.70**644 rev1y ago](https://www.amazon.com/dp/B0DZ582FSX) [![Carlyle Bee Propolis Tincture Drops | 2 Fl Oz | Liquid Extract | Non-GMO Gluten Free Supplement](https://m.media-amazon.com/images/I/41QKdK6EdsL.jpg)**Carlyle Bee Propolis Tincture Drops | 2 Fl Oz | Liquid Extract | Non-GMO Gluten Free Supplement**Carlyle**$10.02**277 rev2y ago](https://www.amazon.com/dp/B0CJFWPXB7) [![Kids Throat Soothing Lollipops by Beekeepers Naturals - Doctor Formulated Immune Support Vitamin D & Honey Under 2g Sugar Clean Ingredients 15 ct](https://m.media-amazon.com/images/I/41dKCWSFCrL.jpg)**Kids Throat Soothing Lollipops by Beekeepers Naturals - Doctor Formulated Immune Support Vitamin D & Honey Under 2g Sugar Clean Ingredients 15 ct**Beekeeper's Naturals**$9.51**3,365 rev2y ago](https://www.amazon.com/dp/B0CG6YBBNY) [![Beekeepers Naturals Propolis Nasal Rinse Spray Max Relief for Adults w/Eucalyptus Oregano & Saline Clears Nasal Congestion & Cleanses Sinus Canal 1 fl oz](https://m.media-amazon.com/images/I/21NrdvWtRFL.jpg)**Beekeepers Naturals Propolis Nasal Rinse Spray Max Relief for Adults w/Eucalyptus Oregano & Saline Clears Nasal Congestion & Cleanses Sinus Canal 1 fl oz**Beekeeper's Naturals**$13.61**3,154 rev3y ago](https://www.amazon.com/dp/B0BQ5JJWW4)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Beekeepers Naturals Soothing Honey Cough Drops - Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 24 Ct](https://m.media-amazon.com/images/I/41VGYKiKldL.jpg)**Beekeepers Naturals Soothing Honey Cough Drops - Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 24 Ct**Beekeeper's Naturals**$10.70**4.5★**▲ 126%**](https://www.amazon.com/dp/B0G64GYHDZ) [![Natures Answer Alcohol-Free Propolis Resin 1-Fluid Ounce](https://m.media-amazon.com/images/I/31hqiV2xw+L.jpg)**Natures Answer Alcohol-Free Propolis Resin 1-Fluid Ounce**Nature's Answer**$14.38**4.5★**▲ 85%**](https://www.amazon.com/dp/B000Q3YN3Q) [![Carlyle Bee Propolis Capsules | 150 Count | Extract Supplement | Non-GMO Gluten Free](https://m.media-amazon.com/images/I/41dp522IjKL.jpg)**Carlyle Bee Propolis Capsules | 150 Count | Extract Supplement | Non-GMO Gluten Free**Carlyle**$9.77**4.6★**▲ 51%**](https://www.amazon.com/dp/B0BVPFPGKP) [![Carlyle Bee Propolis Tincture Drops | 2 Fl Oz | Liquid Extract | Non-GMO Gluten Free Supplement](https://m.media-amazon.com/images/I/41QKdK6EdsL.jpg)**Carlyle Bee Propolis Tincture Drops | 2 Fl Oz | Liquid Extract | Non-GMO Gluten Free Supplement**Carlyle**$10.02**4.6★**▲ 50%**](https://www.amazon.com/dp/B0CJFWPXB7) [![Vimergy PropolisPure Supports Immune and Respiratory Health* Benefits Oral Health* USDA Certified Organic Kosher Paleo-Friendly Gluten-Free 115 mL (57 Servings)](https://m.media-amazon.com/images/I/31cVUajwYsL.jpg)**Vimergy PropolisPure Supports Immune and Respiratory Health* Benefits Oral Health* USDA Certified Organic Kosher Paleo-Friendly Gluten-Free 115 mL (57 Servings)**Vimergy**$45.39**4.6★**▲ 46%**](https://www.amazon.com/dp/B09VPZKV8F)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -44.3% search growth over the last 90 days.

80K60KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**13%

*“taste natural”*

**Quality-Overall**11%

*“Trusted brand and it actually works”*

**Cough Relief**9%

*“helped my cough”*

**Sinus Relief**9%

*“Sinus relief”*

**Efficiency**7%

*“Works perfectly”*

**Cold Relief**4%

*“Helps with colds”*

**Immunity Booster**4%

*“Boosts immunity”*

**Natural Ingredients**3%

*“All natural”*

**Spray/Flow**3%

*“Sprays easily”*

**Ease Of Use**3%

*“Easy and convenient”*

### **What buyers complain about **

**Taste-Overall**15%

*“The taste is a bit strong”*

**Allergies**7%

*“seems to cause rash”*

**Functionality-Overall**7%

*“DIDN'T WORK FOR ME”*

**Value For Money**6%

*“Not worth it”*

**Cough Relief**5%

*“Doesnt work for cough”*

**Sinus Relief**5%

*“I had a sinus infection”*

**Leak-Proof**3%

*“Bottle leaks like mad”*

**Flavor**2%

*“Weird flavor IMHO”*

**Size-Overall**2%

*“The container is very small”*

**Smell**1%

*“the smell is too strong for me”*

### **Top return reasons **

**Leak-Proof**24%

**Cough Relief**14%

**Size-Overall**10%

**Texture/Consistency-Overall**5%

**Comfort-Overall**5%

**Stale/Rotten/Spoiled**5%

**Safety Standards**5%

**Bitter**5%

**Accuracy-Overall**5%

**Advertised Vs Actual Product**5%