---
title: "progesterone — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/progesterone"
last_updated: "2026-07-13T19:48:56.486Z"
locale: en
meta:
  description: "progesterone shows low returns (0.2%), but soft demand (-4.9% this quarter) keeps it on the watch list."
  "og:description": "progesterone shows low returns (0.2%), but soft demand (-4.9% this quarter) keeps it on the watch list."
  "og:title": "progesterone — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **progesterone**

**Worth a look**

Shows low returns (0.2%), but soft demand (-4.9% this quarter) keeps it on the watch list.

Market size 53Growth 23Conversion 23Competition 32Returns 99Price range 90Avg price 95Brand share 65Review moat 65Quality gap 65

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$29.89**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$11.37–$69.39**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****902.12**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$351K**

$351K/yr · 639K searches

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-4.9%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

## **Competition**

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**16 **—flat

**Sellers**

**39**

**Top-5 brand share**

**66%**

**Open market**

**29%**

- Proov24% - Life Extension16% - SMNutrition9% - Equilife9% - Double Wood Supplements8% - Gaia Herbs PRO5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$35K20%$70K30%$105K40%$141K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Proov - Luteal Love - Promotes Progesterone Production Cortisol & Hormone Balance for Women -Fertility & Menopause Support -Vitex Ashwagandha Maca -Herbal Supplement -New Packaging - 1 Month Supply](https://m.media-amazon.com/images/I/31wgQFUD4cL.jpg)**Proov - Luteal Love - Promotes Progesterone Production Cortisol & Hormone Balance for Women -Fertility & Menopause Support -Vitex Ashwagandha Maca -Herbal Supplement -New Packaging - 1 Month Supply**Proov**$29.07**4.3★580 rev](https://www.amazon.com/dp/B09P49SQVK) [2![Life Extension Pregnenolone - Hormone Balance Supplement for Healthy Hormone Levels 100 mg - Hormone Balance Memory Focus Cognitive Health - Gluten-Free Non-GMO 100 Capsules](https://m.media-amazon.com/images/I/413dja26omL.jpg)**Life Extension Pregnenolone - Hormone Balance Supplement for Healthy Hormone Levels 100 mg - Hormone Balance Memory Focus Cognitive Health - Gluten-Free Non-GMO 100 Capsules**Life Extension**$12.89**4.6★4,017 rev](https://www.amazon.com/dp/B000JKR6FI) [3![Advanced Progesto-Life Balancing Skin Cream for Women 4oz | Cosmetic Skin Cream with 2000mg of Progesterone per Container | Dermatologist-Tested Hypoallergenic & Cruelty-Free | 96 Applications](https://m.media-amazon.com/images/I/41+z2OBQTbL.jpg)**Advanced Progesto-Life Balancing Skin Cream for Women 4oz | Cosmetic Skin Cream with 2000mg of Progesterone per Container | Dermatologist-Tested Hypoallergenic & Cruelty-Free | 96 Applications**SMNutrition**$29.21**4.4★398 rev](https://www.amazon.com/dp/B0FL35XX63) [4![Equilife Herbal Progesterone Support for Women with Black Cohosh & Passion Flower -Ease Menopausal Symptoms Promote Healthier Cycles Boost Mood Vegan Non-GMO Gluten Dairy & Soy Free 90 Capsules](https://m.media-amazon.com/images/I/31iae3jVkTL.jpg)**Equilife Herbal Progesterone Support for Women with Black Cohosh & Passion Flower -Ease Menopausal Symptoms Promote Healthier Cycles Boost Mood Vegan Non-GMO Gluten Dairy & Soy Free 90 Capsules**Equilife**$44.76**4.4★142 rev](https://www.amazon.com/dp/B0B94NR11C) [5![Pregnenolone 100mg per Serving (Converted to Progesterone to Boost Progesterone Levels) - Third Party Tested - 120 Capsules (50mg per Capsule) Non-GMO by Double Wood](https://m.media-amazon.com/images/I/41DUJ128TxL.jpg)**Pregnenolone 100mg per Serving (Converted to Progesterone to Boost Progesterone Levels) - Third Party Tested - 120 Capsules (50mg per Capsule) Non-GMO by Double Wood**Double Wood Supplements**$19.82**4.4★1,442 rev](https://www.amazon.com/dp/B0713R1T2T)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Olidiva Progesto+ Cream | Bioidentical Hormone Support & Synthetic Progesterone Free | For PMS & Menopausal Comfort 100g / 3.4 oz (3 Month Supply)](https://m.media-amazon.com/images/I/41GCaMO+lOL.jpg)**Olidiva Progesto+ Cream | Bioidentical Hormone Support & Synthetic Progesterone Free | For PMS & Menopausal Comfort 100g / 3.4 oz (3 Month Supply)**Olidiva**$24.31**87 rev6mo ago](https://www.amazon.com/dp/B0GC5S3CJY) [![Advanced Progesto-Life Balancing Skin Cream for Women 4oz | Cosmetic Skin Cream with 2000mg of Progesterone per Container | Dermatologist-Tested Hypoallergenic & Cruelty-Free | 96 Applications](https://m.media-amazon.com/images/I/41+z2OBQTbL.jpg)**Advanced Progesto-Life Balancing Skin Cream for Women 4oz | Cosmetic Skin Cream with 2000mg of Progesterone per Container | Dermatologist-Tested Hypoallergenic & Cruelty-Free | 96 Applications**SMNutrition**$29.21**398 rev11mo ago](https://www.amazon.com/dp/B0FL35XX63) [![Progesterone Balance Cream for Women - Infused with MSM Aloe Vera Coconut Oil & Shea Butter | 3.4 fl oz Gluten-Free Non-GMO Vegan-Friendly | Daily Skin Comfort & Balanced-Looking Skin Support](https://m.media-amazon.com/images/I/517CTJkhz+L.jpg)**Progesterone Balance Cream for Women - Infused with MSM Aloe Vera Coconut Oil & Shea Butter | 3.4 fl oz Gluten-Free Non-GMO Vegan-Friendly | Daily Skin Comfort & Balanced-Looking Skin Support**ZODENIS**$17.18**81 rev11mo ago](https://www.amazon.com/dp/B0FT2HS7LY) [![Olidiva Wild Yam Cream Hormone Balance for Women | Natural Estrogen & Progesterone Free Hormone Support | For PMS & Menopausal Comfort | Day & Night Cream for Hot Flashes & Night Sweats (3.4 oz)](https://m.media-amazon.com/images/I/4121f94xKnL.jpg)**Olidiva Wild Yam Cream Hormone Balance for Women | Natural Estrogen & Progesterone Free Hormone Support | For PMS & Menopausal Comfort | Day & Night Cream for Hot Flashes & Night Sweats (3.4 oz)**Olidiva**$22.72**343 rev2y ago](https://www.amazon.com/dp/B0D5WN9VP7) [![BIOLABS PRO Progest MAXX Progesterone Oil Natural Bioidentical Progesterone for Women Hot Flashes & Menopause Support 2oz Bottle - Six Month Supply](https://m.media-amazon.com/images/I/41c4TE0gf3L.jpg)**BIOLABS PRO Progest MAXX Progesterone Oil Natural Bioidentical Progesterone for Women Hot Flashes & Menopause Support 2oz Bottle - Six Month Supply**BIOLABS PRO**$69.39**137 rev2y ago](https://www.amazon.com/dp/B0CHKR4XBT)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Olidiva Progesto+ Cream | Bioidentical Hormone Support & Synthetic Progesterone Free | For PMS & Menopausal Comfort 100g / 3.4 oz (3 Month Supply)](https://m.media-amazon.com/images/I/41GCaMO+lOL.jpg)**Olidiva Progesto+ Cream | Bioidentical Hormone Support & Synthetic Progesterone Free | For PMS & Menopausal Comfort 100g / 3.4 oz (3 Month Supply)**Olidiva**$24.31**4.4★**▲ 192%**](https://www.amazon.com/dp/B0GC5S3CJY) [![Progesterone Balance Cream for Women - Infused with MSM Aloe Vera Coconut Oil & Shea Butter | 3.4 fl oz Gluten-Free Non-GMO Vegan-Friendly | Daily Skin Comfort & Balanced-Looking Skin Support](https://m.media-amazon.com/images/I/517CTJkhz+L.jpg)**Progesterone Balance Cream for Women - Infused with MSM Aloe Vera Coconut Oil & Shea Butter | 3.4 fl oz Gluten-Free Non-GMO Vegan-Friendly | Daily Skin Comfort & Balanced-Looking Skin Support**ZODENIS**$17.18**3.8★**▲ 77%**](https://www.amazon.com/dp/B0FT2HS7LY) [![Advanced Progesto-Life Balancing Skin Cream for Women 4oz | Cosmetic Skin Cream with 2000mg of Progesterone per Container | Dermatologist-Tested Hypoallergenic & Cruelty-Free | 96 Applications](https://m.media-amazon.com/images/I/41+z2OBQTbL.jpg)**Advanced Progesto-Life Balancing Skin Cream for Women 4oz | Cosmetic Skin Cream with 2000mg of Progesterone per Container | Dermatologist-Tested Hypoallergenic & Cruelty-Free | 96 Applications**SMNutrition**$29.21**4.4★**▲ 57%**](https://www.amazon.com/dp/B0FL35XX63) [![Gaia Herbs Pro Vitex PRO- Supplement Supports Normal Menstrual Cycle & Healthy Menopause* - Progesterone Support Supplement* with Organic Chaste Tree Berry Extract - 60 Liquid Phyto-Caps (30 Servings)](https://m.media-amazon.com/images/I/41775UPffDL.jpg)**Gaia Herbs Pro Vitex PRO- Supplement Supports Normal Menstrual Cycle & Healthy Menopause* - Progesterone Support Supplement* with Organic Chaste Tree Berry Extract - 60 Liquid Phyto-Caps (30 Servings)**Gaia Herbs PRO**$24.89**4.6★**▲ 51%**](https://www.amazon.com/dp/B01HUIS6C8) [![Organic Excellence Balance Plus Therapy - USP Bioidentical Organic Progesterone Cream for Women - with Phytoestrogens - for Menopause Relief and Natural Hormone Balance 3.3 fl oz (100g)](https://m.media-amazon.com/images/I/311enjam-kL.jpg)**Organic Excellence Balance Plus Therapy - USP Bioidentical Organic Progesterone Cream for Women - with Phytoestrogens - for Menopause Relief and Natural Hormone Balance 3.3 fl oz (100g)**Organic Excellence**$29.48**4.3★**▲ 23%**](https://www.amazon.com/dp/B005P0SXKO)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.

13K8KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**12%

*“Great product, great branding”*

**Hormonal Balance**9%

*“it has got my hormones in check”*

**Absorbency**6%

*“highly absorbent”*

**Smell**5%

*“fresh scent”*

**Efficiency**5%

*“the product seems effective”*

**Value For Money**5%

*“Great value”*

**Sleep Quality**5%

*“I'm sleeping better”*

**Ease Of Use**4%

*“Easy to use”*

**Menstrual Issues**4%

*“Helps with menopause symptoms”*

**Ease Of Application**3%

*“Easy Application”*

### **What buyers complain about **

**Functionality-Overall**13%

*“Problem is 90% of the time I couldnt get anything to come out”*

**Side Effects**7%

*“Made me sick as crap”*

**Smell**5%

*“Smells horrible”*

**Ingredients-Overall**4%

*“beware of the other herbs in it not advertised”*

**Value For Money**4%

*“so the cost isn't sufficient for my value needs”*

**Allergies**4%

*“Caused painful rash”*

**Advertised Vs Actual Product**3%

*“False Advertising”*

**Dosage**3%

*“be careful and maybe start with lower dosage”*

**Ease Of Use**3%

*“I simply can't use it”*

**Quality-Overall**2%

*“without a perfect rating”*

### **Top return reasons **

**Functionality-Overall**28%

**Motor Power**23%

**Advertised Vs Actual Product**10%

**Value For Money**4%

**Leak-Proof**4%

**Ingredients-Overall**4%

**Smell**4%

**Certifications**3%

**Texture/Consistency-Overall**2%

**Side Effects**2%