---
title: "prodough protein powder — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/prodough-protein-powder"
last_updated: "2026-07-14T00:13:50.533Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 98% of clicks) — prodough protein powder doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 98% of clicks) — prodough protein powder doesn't clear our bar today."
  "og:title": "prodough protein powder — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

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# **prodough protein powder**

**Skip it**

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 40Growth 14Conversion 26Competition 46Returns 100Price range 80Avg price 95Brand share 6Review moat 72Quality gap 88

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$38.06**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****$5.17–$59.15**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****622.91**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$203K**

$203K/yr · 261K searches

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-22.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**7 **▲rising

**Sellers**

**566**

**Top-5 brand share**

**98%**

**Open market**

**1%**

- ProDough Protein Bakeshop87% - Clean Simple Eats5% - Pearl Milling Company2% - FlavCity2% - Kodiak Cakes1% - Premier Protein1% - Open — no brand owns it (1 brand, 1%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$10K10%$20K15%$30K20%$41K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![ProDough Gourmet Whey Isolate Hydrolized Protein Powder for Shake Mix- Easy Digest Enzyme Blend 25g Protein per Serving Natural Ingredients Gluten Free Keto Friendly (Rasberry Cheesecake)](https://m.media-amazon.com/images/I/41MkXYKetlL.jpg)**ProDough Gourmet Whey Isolate Hydrolized Protein Powder for Shake Mix- Easy Digest Enzyme Blend 25g Protein per Serving Natural Ingredients Gluten Free Keto Friendly (Rasberry Cheesecake)**ProDough Protein Bakeshop**$58.77**3.9★55 rev](https://www.amazon.com/dp/B0BZGB8CVV) [2![ProDough Gourmet Whey Isolate Hydrolized Protein Powder for Shake Mix- Easy Digest Enzyme Blend 25g Protein per Serving Natural Ingredients Gluten Free Keto Friendly (Coconut Cream)](https://m.media-amazon.com/images/I/41O50u2TbHL.jpg)**ProDough Gourmet Whey Isolate Hydrolized Protein Powder for Shake Mix- Easy Digest Enzyme Blend 25g Protein per Serving Natural Ingredients Gluten Free Keto Friendly (Coconut Cream)**ProDough Protein Bakeshop**$59.15**3.9★61 rev](https://www.amazon.com/dp/B0BZGDTKW8) [3![ProDough Gourmet Whey Isolate Hydrolized Protein Powder for Shake Mix- Easy Digest Enzyme Blend 25g Protein per Serving Natural Ingredients Gluten Free Keto Friendly (Chocolate Mousse)](https://m.media-amazon.com/images/I/41skSJsgSrL.jpg)**ProDough Gourmet Whey Isolate Hydrolized Protein Powder for Shake Mix- Easy Digest Enzyme Blend 25g Protein per Serving Natural Ingredients Gluten Free Keto Friendly (Chocolate Mousse)**ProDough Protein Bakeshop**$58.81**3.9★36 rev](https://www.amazon.com/dp/B0BZG58X28) [4![ProDough Shop Buttermilk Pancake and Waffle Mix - Gluten Free Low Carb High Protein Pancake Mix - Healthy Pancakes and Waffles for Breakfast or Snack](https://m.media-amazon.com/images/I/41i8BF32elL.jpg)**ProDough Shop Buttermilk Pancake and Waffle Mix - Gluten Free Low Carb High Protein Pancake Mix - Healthy Pancakes and Waffles for Breakfast or Snack**ProDough Protein Bakeshop**$12.73**4.2★769 rev](https://www.amazon.com/dp/B09QRM27C9) [5![Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack](https://m.media-amazon.com/images/I/41BylR9fqoL.jpg)**Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack**Clean Simple Eats**$32.13**4.5★929 rev](https://www.amazon.com/dp/B0DZ75PSP9)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack](https://m.media-amazon.com/images/I/41BylR9fqoL.jpg)**Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack**Clean Simple Eats**$32.13**929 rev1y ago](https://www.amazon.com/dp/B0DZ75PSP9) [![ProDough High Protein- Gluten Free Cupcake Mix Low Carb 13g of Protein per Cupcake No Added Sugars Keto Friendly Makes 12 Healthy Dessert (Vanilla)](https://m.media-amazon.com/images/I/41KXS2OTDmL.jpg)**ProDough High Protein- Gluten Free Cupcake Mix Low Carb 13g of Protein per Cupcake No Added Sugars Keto Friendly Makes 12 Healthy Dessert (Vanilla)**ProDough Protein Bakeshop**$11.98**208 rev3y ago](https://www.amazon.com/dp/B0C67CYJGD) [![ProDough High Protein- Gluten Free Cupcake Mix Low Carb 13g of Protein per Cupcake No Added Sugars Keto Friendly Makes 12 Healthy Dessert (Chocolate)](https://m.media-amazon.com/images/I/41ZVWGFItGL.jpg)**ProDough High Protein- Gluten Free Cupcake Mix Low Carb 13g of Protein per Cupcake No Added Sugars Keto Friendly Makes 12 Healthy Dessert (Chocolate)**ProDough Protein Bakeshop**$12.00**208 rev3y ago](https://www.amazon.com/dp/B0C67ST3GW) [![ProDough Shop Buttermilk Pancake and Waffle Mix - Gluten Free Low Carb High Protein Pancake Mix - Healthy Pancakes and Waffles for Breakfast or Snack](https://m.media-amazon.com/images/I/41SuqruYmLL.jpg)**ProDough Shop Buttermilk Pancake and Waffle Mix - Gluten Free Low Carb High Protein Pancake Mix - Healthy Pancakes and Waffles for Breakfast or Snack**ProDough Protein Bakeshop**$12.68**769 rev3y ago](https://www.amazon.com/dp/B0C3WNMR8Y) [![ProDough Shop Buttermilk Pancake and Waffle Mix - Gluten Free Low Carb High Protein Pancake Mix - Healthy Pancakes and Waffles for Breakfast or Snack](https://m.media-amazon.com/images/I/41rI4+XgEhL.jpg)**ProDough Shop Buttermilk Pancake and Waffle Mix - Gluten Free Low Carb High Protein Pancake Mix - Healthy Pancakes and Waffles for Breakfast or Snack**ProDough Protein Bakeshop**$12.73**769 rev3y ago](https://www.amazon.com/dp/B0C3WHH9YF)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![ProDough Gourmet Whey Isolate Hydrolized Protein Powder for Shake Mix- Easy Digest Enzyme Blend 25g Protein per Serving Natural Ingredients Gluten Free Keto Friendly (Rasberry Cheesecake)](https://m.media-amazon.com/images/I/41MkXYKetlL.jpg)**ProDough Gourmet Whey Isolate Hydrolized Protein Powder for Shake Mix- Easy Digest Enzyme Blend 25g Protein per Serving Natural Ingredients Gluten Free Keto Friendly (Rasberry Cheesecake)**ProDough Protein Bakeshop**$58.77**3.9★**▲ 94%**](https://www.amazon.com/dp/B0BZGB8CVV) [![ProDough Gourmet Whey Isolate Hydrolized Protein Powder for Shake Mix- Easy Digest Enzyme Blend 25g Protein per Serving Natural Ingredients Gluten Free Keto Friendly (Chocolate Mousse)](https://m.media-amazon.com/images/I/41skSJsgSrL.jpg)**ProDough Gourmet Whey Isolate Hydrolized Protein Powder for Shake Mix- Easy Digest Enzyme Blend 25g Protein per Serving Natural Ingredients Gluten Free Keto Friendly (Chocolate Mousse)**ProDough Protein Bakeshop**$58.81**3.9★**▲ 82%**](https://www.amazon.com/dp/B0BZG58X28) [![ProDough Gourmet Whey Isolate Hydrolized Protein Powder for Shake Mix- Easy Digest Enzyme Blend 25g Protein per Serving Natural Ingredients Gluten Free Keto Friendly (Coconut Cream)](https://m.media-amazon.com/images/I/41O50u2TbHL.jpg)**ProDough Gourmet Whey Isolate Hydrolized Protein Powder for Shake Mix- Easy Digest Enzyme Blend 25g Protein per Serving Natural Ingredients Gluten Free Keto Friendly (Coconut Cream)**ProDough Protein Bakeshop**$59.15**3.9★**▲ 41%**](https://www.amazon.com/dp/B0BZGDTKW8) [![Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack](https://m.media-amazon.com/images/I/41BylR9fqoL.jpg)**Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack**Clean Simple Eats**$32.13**4.5★**▲ 31%**](https://www.amazon.com/dp/B0DZ75PSP9) [![ProDough Shop Buttermilk Pancake and Waffle Mix - Gluten Free Low Carb High Protein Pancake Mix - Healthy Pancakes and Waffles for Breakfast or Snack](https://m.media-amazon.com/images/I/41SuqruYmLL.jpg)**ProDough Shop Buttermilk Pancake and Waffle Mix - Gluten Free Low Carb High Protein Pancake Mix - Healthy Pancakes and Waffles for Breakfast or Snack**ProDough Protein Bakeshop**$12.68**4.2★**▲ 17%**](https://www.amazon.com/dp/B0C3WNMR8Y)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 67 weeks — -22.3% search growth over the last 90 days.

8K6KSpike '25Prime Day '25Holiday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Jul · busiest ÷ quietest = 2.1×