---
title: "prima protein bar — Niche Verdict: Worth a look (65/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/prima-protein-bar"
last_updated: "2026-07-09T23:03:16.070Z"
locale: en
meta:
  description: "prima protein bar shows low returns (0.0%), but a concentrated shelf (top 5 take 70% of clicks) keeps it on the watch list."
  "og:description": "prima protein bar shows low returns (0.0%), but a concentrated shelf (top 5 take 70% of clicks) keeps it on the watch list."
  "og:title": "prima protein bar — Niche Verdict: Worth a look (65/100) | Amazon United States - Flapen"
---

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# **prima protein bar**

**Worth a look****65/100 **

prima protein bar shows low returns (0.0%), but a concentrated shelf (top 5 take 70% of clicks) keeps it on the watch list.

**Market/yr**

**$1.8M**

**Growth (1y)**

**+367.9%**

**Products**

**16**

**Brands**

**5**

was 3 a year ago

**Sellers**

**8**

**Price range**

**$18.33–$59.27**

**Returns**

**0.0%**

**Rating**

**4.1★**

**Worth a look**

Scores 65/100 — above our 62-point bar, but a launch gate (market size, growth, or returns) failed.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**47**

 ×0.30

Growth

**90**

 ×0.30

Competition

**31**

 ×0.20

Quality gap

**79**

 ×0.10

Returns

**100**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 66 weeks — +367.9% year over year.

55K27KSpike '25Prime Day '25Spike '26Apr '25Jun '25Sep '25Nov '25Feb '26Apr '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

## **Competition**

- PRIMA ANCESTRAL PROTEIN BAR46% - Jacob29% - Equip19% - Lineage Provisions5% - Perfect Bar2%

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them. 5 brands and 8 sellers compete here.

**Brands**

**5 **▲rising

was 3 a year ago

**Sellers**

**8**

**Top 5 brand share**

**100%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Jacob Bar Protein Bars Variety Pack (9 Bars Total) Contains 3 of Each; Chocolate Vanilla Berry - 20g Grass-Fed Protein No Seed Oils Nothing Artificial](https://m.media-amazon.com/images/I/41bj9ABrjcL.jpg) [**Jacob Bar Protein Bars Variety Pack (9 Bars Total) Contains 3 of Each; Chocolate Vanilla Berry - 20g Grass-Fed Protein No Seed Oils Nothing Artificial**](https://www.amazon.com/dp/B0DHW75WF8)

Jacob$45.544.0★44119%▼falling

2
![Prima Ancestral Protein Bar | 21g Grass Fed Whey + Collagen | Beef Tallow Raw Honey | Seed Oil Free | Cacao - 7 Pack](https://m.media-amazon.com/images/I/41As46UrCYL.jpg) [**Prima Ancestral Protein Bar | 21g Grass Fed Whey + Collagen | Beef Tallow Raw Honey | Seed Oil Free | Cacao - 7 Pack**](https://www.amazon.com/dp/B0GJTS3DQN)

PRIMA ANCESTRAL PROTEIN BAR$22.623.3★8418%▲rising

3
![PRIMA Ancestral Protein Bar | Grass-Fed Protein Bars Variety Pack 7-Pack | 21g Protein | Animal-Based | No Seed Oils | Gluten-Free](https://m.media-amazon.com/images/I/41i71XY82cL.jpg) [**PRIMA Ancestral Protein Bar | Grass-Fed Protein Bars Variety Pack 7-Pack | 21g Protein | Animal-Based | No Seed Oils | Gluten-Free**](https://www.amazon.com/dp/B0GJV3DRN9)

PRIMA ANCESTRAL PROTEIN BAR$27.843.5★8914%▲rising

4
![Equip Foods High Protein Prime Bars Grass Fed Beef Protein Collagen & Tallow Gut Friendly Gluten Free - 20g Protein Bars - Only Real-Food Ingredients - On-the Go Snack - Chocolate 12 Count](https://m.media-amazon.com/images/I/51c9NV6Jb7L.jpg) [**Equip Foods High Protein Prime Bars Grass Fed Beef Protein Collagen & Tallow Gut Friendly Gluten Free - 20g Protein Bars - Only Real-Food Ingredients - On-the Go Snack - Chocolate 12 Count**](https://www.amazon.com/dp/B0FXXKFV3Z)

Equip$48.234.2★11112%▲rising

5
![PRIMA Cookie Dough Protein Bar | 21g Grass Fed Whey and Collagen | No Seed Oils No Preservatives Raw Honey Sweetened | 7 Pack](https://m.media-amazon.com/images/I/41NmlsSr4aL.jpg) [**PRIMA Cookie Dough Protein Bar | 21g Grass Fed Whey and Collagen | No Seed Oils No Preservatives Raw Honey Sweetened | 7 Pack**](https://www.amazon.com/dp/B0GJTXWNGJ)

PRIMA ANCESTRAL PROTEIN BAR$27.514.0★577%▲rising

6
![Prima Ancestral Protein Bar | Grass Fed 21g Protein Salted Caramel | Beef Tallow Raw Honey Egg Yolk | Seed Oil Free No Artificial Sweeteners | 7 Pack](https://m.media-amazon.com/images/I/41JKhofC1NL.jpg) [**Prima Ancestral Protein Bar | Grass Fed 21g Protein Salted Caramel | Beef Tallow Raw Honey Egg Yolk | Seed Oil Free No Artificial Sweeteners | 7 Pack**](https://www.amazon.com/dp/B0GJV59CP8)

PRIMA ANCESTRAL PROTEIN BAR$27.333.7★595%▲rising

7
![Jacob Bar Protein Bars Chocolate (9 Bars Total) - 20g Grass-Fed Protein No Seed Oils Nothing Artificial](https://m.media-amazon.com/images/I/41LmusNFGqL.jpg) [**Jacob Bar Protein Bars Chocolate (9 Bars Total) - 20g Grass-Fed Protein No Seed Oils Nothing Artificial**](https://www.amazon.com/dp/B0DHT6NB9R)

Jacob$47.104.2★1614%▼falling

8
![Equip Foods High Protein Prime Bars Grass Fed Beef Protein Collagen & Tallow Gut Friendly Gluten Free 20g Protein Bars - Only Real-Food Ingredients - Peanut Butter Chocolate 12 Count](https://m.media-amazon.com/images/I/51CVWYE-0gL.jpg) [**Equip Foods High Protein Prime Bars Grass Fed Beef Protein Collagen & Tallow Gut Friendly Gluten Free 20g Protein Bars - Only Real-Food Ingredients - Peanut Butter Chocolate 12 Count**](https://www.amazon.com/dp/B0GWJYH6P1)

Equip$47.894.2★463%▲rising

9
![Jacob Bar Protein Bars Vanilla (9 Bars Total) - 20g Grass-Fed Protein No Seed Oils Nothing Artificial](https://m.media-amazon.com/images/I/41iT7gGxD2L.jpg) [**Jacob Bar Protein Bars Vanilla (9 Bars Total) - 20g Grass-Fed Protein No Seed Oils Nothing Artificial**](https://www.amazon.com/dp/B0DHT9SFY7)

Jacob$46.954.1★1333%▼falling

10

![Lineage Provisions Grass Fed Beef Sticks Ancestral Recipe with 16G Protein Per Oz - Air Dried High Protein Snack for Energy & Everyday Snacking 3-Pack](https://m.media-amazon.com/images/I/41uf618bDRL.jpg) [**Lineage Provisions Grass Fed Beef Sticks Ancestral Recipe with 16G Protein Per Oz - Air Dried High Protein Snack for Energy & Everyday Snacking 3-Pack**](https://www.amazon.com/dp/B0FLKBKN6V)

Lineage Provisions$59.274.1★73%▲rising

11

![Equip Foods High Protein Prime Bars Grass Fed Beef Protein Collagen & Tallow Gut Friendly Gluten Free 20g Protein Bars - Only Real-Food Ingredients - On-the Go Snack - Churro 12 Count](https://m.media-amazon.com/images/I/51GjK-957PL.jpg) [**Equip Foods High Protein Prime Bars Grass Fed Beef Protein Collagen & Tallow Gut Friendly Gluten Free 20g Protein Bars - Only Real-Food Ingredients - On-the Go Snack - Churro 12 Count**](https://www.amazon.com/dp/B0GSWXC352)

Equip$47.914.4★592%▲rising

12

![Jacob Bar Protein Bars Mixed Berry (9 Bars Total) - 20g Grass-Fed Protein No Seed Oils Nothing Artificial](https://m.media-amazon.com/images/I/41xwZ4c6yLL.jpg) [**Jacob Bar Protein Bars Mixed Berry (9 Bars Total) - 20g Grass-Fed Protein No Seed Oils Nothing Artificial**](https://www.amazon.com/dp/B0DHT7N7WK)

Jacob$47.374.5★862%▼falling

13

![Prima Ancestral Protein Bar | Grass Fed Protein Bars | 21g Protein Beef Tallow Seed Oil Free | Mocha 7 Pack](https://m.media-amazon.com/images/I/41X193Ii4DL.jpg) [**Prima Ancestral Protein Bar | Grass Fed Protein Bars | 21g Protein Beef Tallow Seed Oil Free | Mocha 7 Pack**](https://www.amazon.com/dp/B0GJV5KXFR)

PRIMA ANCESTRAL PROTEIN BAR$27.343.8★372%—flat

14

![Lineage Provisions Micronized Creatine Monohydrate with Sea Salt - Micronized Creatine Powder for Training & Performance No Artificial Ingredients 90 Servings](https://m.media-amazon.com/images/I/41L1H+KvQ+L.jpg) [**Lineage Provisions Micronized Creatine Monohydrate with Sea Salt - Micronized Creatine Powder for Training & Performance No Artificial Ingredients 90 Servings**](https://www.amazon.com/dp/B0DWTHFGK6)

Lineage Provisions$42.024.7★2892%▲rising

15

![Equip Foods High Protein Prime Bars Grass Fed Beef Protein Collagen & Tallow Gut Friendly Gluten Free 20g Protein Bars - Only Real-Food Ingredients - On-the Go Snack - Mixed Berry 12 Count](https://m.media-amazon.com/images/I/51xEMVJq3BL.jpg) [**Equip Foods High Protein Prime Bars Grass Fed Beef Protein Collagen & Tallow Gut Friendly Gluten Free 20g Protein Bars - Only Real-Food Ingredients - On-the Go Snack - Mixed Berry 12 Count**](https://www.amazon.com/dp/B0FXXHKJ4V)

Equip$47.674.1★442%▲rising

**~~Showing 15 of 16 — show all ~~**

## **Product shelf**

All 16 tracked products in this niche.

Top sellersNewestTrending

[![Jacob Bar Protein Bars Variety Pack (9 Bars Total) Contains 3 of Each; Chocolate Vanilla Berry - 20g Grass-Fed Protein No Seed Oils Nothing Artificial](https://m.media-amazon.com/images/I/41bj9ABrjcL.jpg)**Jacob Bar Protein Bars Variety Pack (9 Bars Total) Contains 3 of Each; Chocolate Vanilla Berry - 20g Grass-Fed Protein No Seed Oils Nothing Artificial** Jacob**$45.54**4.0★441 reviews](https://www.amazon.com/dp/B0DHW75WF8) [![Prima Ancestral Protein Bar | 21g Grass Fed Whey + Collagen | Beef Tallow Raw Honey | Seed Oil Free | Cacao - 7 Pack](https://m.media-amazon.com/images/I/41As46UrCYL.jpg)**Prima Ancestral Protein Bar | 21g Grass Fed Whey + Collagen | Beef Tallow Raw Honey | Seed Oil Free | Cacao - 7 Pack** PRIMA ANCESTRAL PROTEIN BAR**$22.62**3.3★84 reviews](https://www.amazon.com/dp/B0GJTS3DQN) [![PRIMA Ancestral Protein Bar | Grass-Fed Protein Bars Variety Pack 7-Pack | 21g Protein | Animal-Based | No Seed Oils | Gluten-Free](https://m.media-amazon.com/images/I/41i71XY82cL.jpg)**PRIMA Ancestral Protein Bar | Grass-Fed Protein Bars Variety Pack 7-Pack | 21g Protein | Animal-Based | No Seed Oils | Gluten-Free** PRIMA ANCESTRAL PROTEIN BAR**$27.84**3.5★89 reviews](https://www.amazon.com/dp/B0GJV3DRN9) [![Equip Foods High Protein Prime Bars Grass Fed Beef Protein Collagen & Tallow Gut Friendly Gluten Free - 20g Protein Bars - Only Real-Food Ingredients - On-the Go Snack - Chocolate 12 Count](https://m.media-amazon.com/images/I/51c9NV6Jb7L.jpg)**Equip Foods High Protein Prime Bars Grass Fed Beef Protein Collagen & Tallow Gut Friendly Gluten Free - 20g Protein Bars - Only Real-Food Ingredients - On-the Go Snack - Chocolate 12 Count** Equip**$48.23**4.2★111 reviews](https://www.amazon.com/dp/B0FXXKFV3Z) [![PRIMA Cookie Dough Protein Bar | 21g Grass Fed Whey and Collagen | No Seed Oils No Preservatives Raw Honey Sweetened | 7 Pack](https://m.media-amazon.com/images/I/41NmlsSr4aL.jpg)**PRIMA Cookie Dough Protein Bar | 21g Grass Fed Whey and Collagen | No Seed Oils No Preservatives Raw Honey Sweetened | 7 Pack** PRIMA ANCESTRAL PROTEIN BAR**$27.51**4.0★57 reviews](https://www.amazon.com/dp/B0GJTXWNGJ) [![Prima Ancestral Protein Bar | Grass Fed 21g Protein Salted Caramel | Beef Tallow Raw Honey Egg Yolk | Seed Oil Free No Artificial Sweeteners | 7 Pack](https://m.media-amazon.com/images/I/41JKhofC1NL.jpg)**Prima Ancestral Protein Bar | Grass Fed 21g Protein Salted Caramel | Beef Tallow Raw Honey Egg Yolk | Seed Oil Free No Artificial Sweeteners | 7 Pack** PRIMA ANCESTRAL PROTEIN BAR**$27.33**3.7★59 reviews](https://www.amazon.com/dp/B0GJV59CP8) [![Jacob Bar Protein Bars Chocolate (9 Bars Total) - 20g Grass-Fed Protein No Seed Oils Nothing Artificial](https://m.media-amazon.com/images/I/41LmusNFGqL.jpg)**Jacob Bar Protein Bars Chocolate (9 Bars Total) - 20g Grass-Fed Protein No Seed Oils Nothing Artificial** Jacob**$47.10**4.2★161 reviews](https://www.amazon.com/dp/B0DHT6NB9R) [![Equip Foods High Protein Prime Bars Grass Fed Beef Protein Collagen & Tallow Gut Friendly Gluten Free 20g Protein Bars - Only Real-Food Ingredients - Peanut Butter Chocolate 12 Count](https://m.media-amazon.com/images/I/51CVWYE-0gL.jpg)**Equip Foods High Protein Prime Bars Grass Fed Beef Protein Collagen & Tallow Gut Friendly Gluten Free 20g Protein Bars - Only Real-Food Ingredients - Peanut Butter Chocolate 12 Count** Equip**$47.89**4.2★46 reviews](https://www.amazon.com/dp/B0GWJYH6P1)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Nutritional Content**23%

*“High protein”*

**Taste-Overall**21%

*“no weird after taste”*

**Ingredients-Overall**9%

*“Amazing ingredients”*

**Flavor**8%

*“Amazing flavor”*

**Quality-Overall**4%

*“Quality Bar”*

**Texture/Consistency-Overall**4%

*“Texture is soft”*

**Ease Of Chewing/Swallowing**2%

*“easy to eat”*

**Sweetness**2%

*“I also love that they use honey for sweetness”*

**Ease Of Cleaning**2%

*“Very clean product”*

**Value For Money**1%

*“Reasonably priced”*

### **What buyers complain about **

**Taste-Overall**24%

*“Gross taste”*

**Value For Money**8%

*“A little expensive”*

**Texture/Consistency-Overall**7%

*“The texture is off”*

**Flavor**6%

*“No flavor”*

**Nutritional Content**5%

*“Not high protein”*

**Ease Of Chewing/Swallowing**4%

*“hard to chew”*

**Sweetness**3%

*“it's a completely different kind of sweetness in these bars”*

**Oily/Greasy**2%

*“My main problem is how dripping greasy they are”*

**Ingredients-Overall**2%

*“Great ingredients, horrible taste”*

**Stale/Rotten/Spoiled**1%

*“Gross”*

#### **Top return reasons**- Taste-Overall41% - Flavor14% - Hard Feel7% - Stale/Rotten/Spoiled5% - Storage Temperature5% - Advertised Vs Actual Product5% - Moist/Dry3% - Thickness2% - Thin2% - Alcohol Flavor2%