--- title: "power bars protein bars — Niche Verdict: Launch it (64/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/health-household/power-bars-protein-bars" last_updated: "2026-07-09T23:03:23.675Z" locale: en meta: description: "power bars protein bars clears our launch bar: a $6.0M/yr market growing +91.7% with returns at 0.0%." "og:description": "power bars protein bars clears our launch bar: a $6.0M/yr market growing +91.7% with returns at 0.0%." "og:title": "power bars protein bars — Niche Verdict: Launch it (64/100) | Amazon United States - Flapen" --- Back to Flapen home # **power bars protein bars** **Launch it****64/100 ** power bars protein bars clears our launch bar: a $6.0M/yr market growing +91.7% with returns at 0.0%. **Market/yr** **$6.0M** **Growth (1y)** **+91.7%** **Products** **30** **Brands** **4** was 3 a year ago **Sellers** **615** **Price range** **$6.83–$39.74** **Returns** **0.0%** **Rating** **4.6★** **Launch it** Scored 64/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **68** ×0.30 Growth **63** ×0.30 Competition **61** ×0.20 Quality gap **32** ×0.10 Returns **100** ×0.10 ## **Demand** Weekly Amazon search volume, last 31 weeks — +91.7% year over year. 103K52KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26 ## **Competition** - CLIF Bar73% - CLIF BUILDER'S24% - BARE PERFORMANCE NUTRITION2% - Clif Builders Bar1% The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them. 4 brands and 615 sellers compete here. **Brands** **4 **▲rising was 3 a year ago **Sellers** **615** **Top 5 brand share** **100%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![CLIF BAR - Energy Protein Bars - Crunchy Peanut Butter - Made with Organic Oats - Energy Bars - Non-GMO - (15 Pack)](https://m.media-amazon.com/images/I/517e+TIuK5L.jpg) [**CLIF BAR - Energy Protein Bars - Crunchy Peanut Butter - Made with Organic Oats - Energy Bars - Non-GMO - (15 Pack)**](https://www.amazon.com/dp/B0CXQ6QP2B) CLIF Bar$16.084.8★2,53113%—flat 2 ![CLIF BAR - Energy Protein Bars - Chocolate Chip - Made with Organic Oats - Energy Bars - Non-GMO - (15 Pack)](https://m.media-amazon.com/images/I/51lYvfxE2WL.jpg) [**CLIF BAR - Energy Protein Bars - Chocolate Chip - Made with Organic Oats - Energy Bars - Non-GMO - (15 Pack)**](https://www.amazon.com/dp/B0CXQ5ZHWH) CLIF Bar$16.224.7★1,63512%▼falling 3 ![CLIF BUILDERS Protein Bars - Chocolatey Peanut Butter - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)](https://m.media-amazon.com/images/I/51+pfkYFl-L.jpg) [**CLIF BUILDERS Protein Bars - Chocolatey Peanut Butter - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)**](https://www.amazon.com/dp/B09QHBBGJT) CLIF BUILDER'S$18.104.5★4,2359%▲rising 4 ![CLIF BAR - Energy Protein Bars - White Chocolate Macadamia Nut - Made with Organic Oats - Energy Bars - Non-GMO - (15 Pack)](https://m.media-amazon.com/images/I/51N62lbSP1L.jpg) [**CLIF BAR - Energy Protein Bars - White Chocolate Macadamia Nut - Made with Organic Oats - Energy Bars - Non-GMO - (15 Pack)**](https://www.amazon.com/dp/B0CXQ5SK16) CLIF Bar$15.924.7★1,5308%▲rising 5 ![CLIF BAR - Energy Protein Bars - Variety Pack - 6 Flavors - Made with Organic Oats - Energy Bars - Non-GMO - (16 Pack)](https://m.media-amazon.com/images/I/51quI7wcl-L.jpg) [**CLIF BAR - Energy Protein Bars - Variety Pack - 6 Flavors - Made with Organic Oats - Energy Bars - Non-GMO - (16 Pack)**](https://www.amazon.com/dp/B0DNTY55KM) CLIF Bar$21.744.5★4717%▲rising 6 ![CLIF BAR - Energy Protein Bars - Peanut Butter Banana with Dark Chocolate - Made with Organic Oats - Energy Bars - Non-GMO - (10 Pack)](https://m.media-amazon.com/images/I/51dBiFTpPHL.jpg) [**CLIF BAR - Energy Protein Bars - Peanut Butter Banana with Dark Chocolate - Made with Organic Oats - Energy Bars - Non-GMO - (10 Pack)**](https://www.amazon.com/dp/B0CXQ52DC2) CLIF Bar$11.204.7★1,5286%—flat 7 ![CLIF BAR - Energy Protein Bars - Chocolate Brownie - Made with Organic Oats - Energy Bars - Non-GMO - (15 Pack)](https://m.media-amazon.com/images/I/51ezB1NpB6L.jpg) [**CLIF BAR - Energy Protein Bars - Chocolate Brownie - Made with Organic Oats - Energy Bars - Non-GMO - (15 Pack)**](https://www.amazon.com/dp/B0CXQ5FGPB) CLIF Bar$15.684.7★1,2185%▲rising 8 ![CLIF BAR - Energy Protein Bars - Blueberry Almond Crisp - Made with Organic Oats - Energy Bars - Non-GMO - (10 Pack)](https://m.media-amazon.com/images/I/51fM4vLgnaL.jpg) [**CLIF BAR - Energy Protein Bars - Blueberry Almond Crisp - Made with Organic Oats - Energy Bars - Non-GMO - (10 Pack)**](https://www.amazon.com/dp/B0CXQ4ZC1Y) CLIF Bar$11.044.7★1,1294%—flat 9 ![CLIF BUILDERS Protein Bars - Chocolatey Mint - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)](https://m.media-amazon.com/images/I/518rsEKxb+L.jpg) [**CLIF BUILDERS Protein Bars - Chocolatey Mint - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)**](https://www.amazon.com/dp/B08T21XSSD) CLIF BUILDER'S$18.024.6★2,8793%▼falling 10 ![CLIF BAR - Energy Protein Bars - Oatmeal Raisin Walnut - Made with Organic Oats - Energy Bars - Non-GMO - (10 Pack)](https://m.media-amazon.com/images/I/51sQMzqhqBL.jpg) [**CLIF BAR - Energy Protein Bars - Oatmeal Raisin Walnut - Made with Organic Oats - Energy Bars - Non-GMO - (10 Pack)**](https://www.amazon.com/dp/B0CXQ6LP2L) CLIF Bar$13.604.6★1,0813%—flat 11 ![CLIF BAR - Energy Protein Bars - Cool Mint Chocolate with Caffeine - Made with Organic Oats - Energy Bars - Non-GMO - (10 Pack)](https://m.media-amazon.com/images/I/51abqLlWwBL.jpg) [**CLIF BAR - Energy Protein Bars - Cool Mint Chocolate with Caffeine - Made with Organic Oats - Energy Bars - Non-GMO - (10 Pack)**](https://www.amazon.com/dp/B0CXQ71XY8) CLIF Bar$11.044.7★8993%▼falling 12 ![CLIF BUILDERS Protein Bars - Chocolate Flavor - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)](https://m.media-amazon.com/images/I/51wqWzIXvFL.jpg) [**CLIF BUILDERS Protein Bars - Chocolate Flavor - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)**](https://www.amazon.com/dp/B007D6DZ1K) CLIF BUILDER'S$18.274.5★2,0483%▲rising 13 ![BARE PERFORMANCE NUTRITION Go Bar Oat Based Endurance Training Snack 36g of Carbohydrates and 200 Calories Per Serving 12 Bars Per Box Original Oat](https://m.media-amazon.com/images/I/419TrEVZjQL.jpg) [**BARE PERFORMANCE NUTRITION Go Bar Oat Based Endurance Training Snack 36g of Carbohydrates and 200 Calories Per Serving 12 Bars Per Box Original Oat**](https://www.amazon.com/dp/B0CPL363V2) BARE PERFORMANCE NUTRITION$28.814.5★2492%▲rising 14 ![Clif Bar Minis - Chocolate Chip - Made with Organic Oats - 4g Protein - - - Snack-Size Energy Bars - . 0 Ounce 20 Count](https://m.media-amazon.com/images/I/51LBrKQw0jL.jpg) [**Clif Bar Minis - Chocolate Chip - Made with Organic Oats - 4g Protein - - - Snack-Size Energy Bars - . 0 Ounce 20 Count**](https://www.amazon.com/dp/B07PK9ZNXV) CLIF Bar$13.174.7★3,5022%—flat 15 ![CLIF Nut Butter Bar - Chocolate Peanut Butter - Energy Snack Bars - Non-GMO - USDA Organic - Plant Based - Low Glycemic - 1.76 oz. (5 Pack)](https://m.media-amazon.com/images/I/51GuS++EuPL.jpg) [**CLIF Nut Butter Bar - Chocolate Peanut Butter - Energy Snack Bars - Non-GMO - USDA Organic - Plant Based - Low Glycemic - 1.76 oz. (5 Pack)**](https://www.amazon.com/dp/B07FB59HZQ) CLIF Bar$7.514.3★2,0252%▲rising **~~Showing 15 of 30 — show all ~~** ## **Product shelf** All 30 tracked products in this niche. Top sellersNewestTrending [![CLIF BAR - Energy Protein Bars - Crunchy Peanut Butter - Made with Organic Oats - Energy Bars - Non-GMO - (15 Pack)](https://m.media-amazon.com/images/I/517e+TIuK5L.jpg)**CLIF BAR - Energy Protein Bars - Crunchy Peanut Butter - Made with Organic Oats - Energy Bars - Non-GMO - (15 Pack)** CLIF Bar**$16.08**4.8★2,531 reviews](https://www.amazon.com/dp/B0CXQ6QP2B) [![CLIF BAR - Energy Protein Bars - Chocolate Chip - Made with Organic Oats - Energy Bars - Non-GMO - (15 Pack)](https://m.media-amazon.com/images/I/51lYvfxE2WL.jpg)**CLIF BAR - Energy Protein Bars - Chocolate Chip - Made with Organic Oats - Energy Bars - Non-GMO - (15 Pack)** CLIF Bar**$16.22**4.7★1,635 reviews](https://www.amazon.com/dp/B0CXQ5ZHWH) [![CLIF BUILDERS Protein Bars - Chocolatey Peanut Butter - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)](https://m.media-amazon.com/images/I/51+pfkYFl-L.jpg)**CLIF BUILDERS Protein Bars - Chocolatey Peanut Butter - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)** CLIF BUILDER'S**$18.10**4.5★4,235 reviews](https://www.amazon.com/dp/B09QHBBGJT) [![CLIF BAR - Energy Protein Bars - White Chocolate Macadamia Nut - Made with Organic Oats - Energy Bars - Non-GMO - (15 Pack)](https://m.media-amazon.com/images/I/51N62lbSP1L.jpg)**CLIF BAR - Energy Protein Bars - White Chocolate Macadamia Nut - Made with Organic Oats - Energy Bars - Non-GMO - (15 Pack)** CLIF Bar**$15.92**4.7★1,530 reviews](https://www.amazon.com/dp/B0CXQ5SK16) [![CLIF BAR - Energy Protein Bars - Variety Pack - 6 Flavors - Made with Organic Oats - Energy Bars - Non-GMO - (16 Pack)](https://m.media-amazon.com/images/I/51quI7wcl-L.jpg)**CLIF BAR - Energy Protein Bars - Variety Pack - 6 Flavors - Made with Organic Oats - Energy Bars - Non-GMO - (16 Pack)** CLIF Bar**$21.74**4.5★471 reviews](https://www.amazon.com/dp/B0DNTY55KM) [![CLIF BAR - Energy Protein Bars - Peanut Butter Banana with Dark Chocolate - Made with Organic Oats - Energy Bars - Non-GMO - (10 Pack)](https://m.media-amazon.com/images/I/51dBiFTpPHL.jpg)**CLIF BAR - Energy Protein Bars - Peanut Butter Banana with Dark Chocolate - Made with Organic Oats - Energy Bars - Non-GMO - (10 Pack)** CLIF Bar**$11.20**4.7★1,528 reviews](https://www.amazon.com/dp/B0CXQ52DC2) [![CLIF BAR - Energy Protein Bars - Chocolate Brownie - Made with Organic Oats - Energy Bars - Non-GMO - (15 Pack)](https://m.media-amazon.com/images/I/51ezB1NpB6L.jpg)**CLIF BAR - Energy Protein Bars - Chocolate Brownie - Made with Organic Oats - Energy Bars - Non-GMO - (15 Pack)** CLIF Bar**$15.68**4.7★1,218 reviews](https://www.amazon.com/dp/B0CXQ5FGPB) [![CLIF BAR - Energy Protein Bars - Blueberry Almond Crisp - Made with Organic Oats - Energy Bars - Non-GMO - (10 Pack)](https://m.media-amazon.com/images/I/51fM4vLgnaL.jpg)**CLIF BAR - Energy Protein Bars - Blueberry Almond Crisp - Made with Organic Oats - Energy Bars - Non-GMO - (10 Pack)** CLIF Bar**$11.04**4.7★1,129 reviews](https://www.amazon.com/dp/B0CXQ4ZC1Y) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Taste-Overall**35% *“Delicious bars”* **Nutritional Content**12% *“Gluten free”* **Flavor**9% *“Great flavor variety”* **Value For Money**6% *“Good value for money”* **Health Benefits-Overall**5% *“Healthy Snack”* **Quality-Overall**4% *“the quality is consistent”* **Size-Overall**3% *“convenient size”* **Freshness**2% *“Fresh and arrived quickly”* **Sweetness**2% *“Very sweet”* **Ease Of Chewing/Swallowing**2% *“Easy to eat”* ### **What buyers complain about ** **Taste-Overall**15% *“Not tasty”* **Hard Feel**7% *“Cookies were hard”* **Moist/Dry**7% *“A bit dry”* **Stale/Rotten/Spoiled**5% *“Old product”* **Flavor**5% *“No flavor”* **Size-Overall**4% *“Small bars”* **Sweetness**4% *“Too much sugar”* **Value For Money**4% *“Overpriced”* **Nutritional Content**4% *“I wish the protein content was higher”* **Texture/Consistency-Overall**3% *“Weird texture”* #### **Top return reasons**- Flavor19% - Taste-Overall15% - Stale/Rotten/Spoiled11% - Hard Feel9% - Value For Money7% - Advertised Vs Actual Product5% - Nutritional Content4% - Moist/Dry3% - Smell3% - Sweetness3%