---
title: "plug in refills — Niche Verdict: Worth a look (59/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/plug-in-refills"
last_updated: "2026-07-14T00:34:57.439Z"
locale: en
meta:
  description: "plug in refills shows a $11.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "plug in refills shows a $11.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "plug in refills — Niche Verdict: Worth a look (59/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **plug in refills**

**Worth a look**

Shows a $11.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 25Conversion 95Competition 83Returns 98Price range 43Avg price 61Brand share 0Review moat 17Quality gap 22

**Market size**

**Incredible****$11.8M**

$11.8M/yr · 7.1M searches

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****12.4%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Avg price**

**Good****$13.35**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$1.90–$24.89**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-1.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****19,592.3**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

**Brands**

**3 **—flat

**Sellers**

**157**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Glade75% - Air Wick24% - SC Johnson Professional1%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$354K6%$708K9%$1.1M12%$1.4M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 63 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Glade PlugIns Air Freshener Warmer Scented and Essential Oils for Home and Bathroom Up to 70 Days on Low Setting 2 Count](https://m.media-amazon.com/images/I/51iKTxjoaGL.jpg)**Glade PlugIns Air Freshener Warmer Scented and Essential Oils for Home and Bathroom Up to 70 Days on Low Setting 2 Count**Glade**$3.57**4.7★28,681 rev](https://www.amazon.com/dp/B011JA1NXM) [2![Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Clean Linen 6.7 Fl Oz 10 Count](https://m.media-amazon.com/images/I/51F9PdYpVJL.jpg)**Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Clean Linen 6.7 Fl Oz 10 Count**Glade**$20.07**4.7★18,984 rev](https://www.amazon.com/dp/B0BKKPYX6P) [3![Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Cashmere Woods 6.7 Fl Oz 10 Count](https://m.media-amazon.com/images/I/51AvUnFe8HL.jpg)**Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Cashmere Woods 6.7 Fl Oz 10 Count**Glade**$19.06**4.7★18,984 rev](https://www.amazon.com/dp/B0BKH5W88Y) [4![Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Hawaiian Breeze 6.7 Fl Oz 10 Count](https://m.media-amazon.com/images/I/51TRncikuFL.jpg)**Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Hawaiian Breeze 6.7 Fl Oz 10 Count**Glade**$19.43**4.7★18,984 rev](https://www.amazon.com/dp/B0B6221FMT) [5![Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Vanilla Passion Fruit 3.35 Fl Oz 5 Count](https://m.media-amazon.com/images/I/510ImH8DBnL.jpg)**Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Vanilla Passion Fruit 3.35 Fl Oz 5 Count**Glade**$11.20**4.7★69,886 rev](https://www.amazon.com/dp/B07TPZ4JSS)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![SC Johnson Professional Glade PlugIns Pack for Scented Oil Refills 2 Holders x 5 Case total 10 for Small Business Use](https://m.media-amazon.com/images/I/51npVPxabQL.jpg)**SC Johnson Professional Glade PlugIns Pack for Scented Oil Refills 2 Holders x 5 Case total 10 for Small Business Use**SC Johnson Professional**$18.99**83 rev4mo ago](https://www.amazon.com/dp/B0GFY2BGQZ) [![Glade PlugIns Refills with CustomScent Technology Melon & Cherry Blossom 5 Refills](https://m.media-amazon.com/images/I/51IHo5Ib4xL.jpg)**Glade PlugIns Refills with CustomScent Technology Melon & Cherry Blossom 5 Refills**Glade**$13.51**421 rev7mo ago](https://www.amazon.com/dp/B0G3CMJ6Z3) [![Glade PlugIns Refills with CustomScent Technology Eucalyptus & Waterlily 5 Refills](https://m.media-amazon.com/images/I/51XT5obPeAL.jpg)**Glade PlugIns Refills with CustomScent Technology Eucalyptus & Waterlily 5 Refills**Glade**$13.49**421 rev7mo ago](https://www.amazon.com/dp/B0G3BSH2S1) [![Glade PlugIns Refills Air Freshener Lemon Zest & Poppy Scented and Essential Oils for Home and Bathroom 0.67 Fl Oz 5 Count](https://m.media-amazon.com/images/I/41lber08BJL.jpg)**Glade PlugIns Refills Air Freshener Lemon Zest & Poppy Scented and Essential Oils for Home and Bathroom 0.67 Fl Oz 5 Count**Glade**$12.07**773 rev7mo ago](https://www.amazon.com/dp/B0G3CGSCBW) [![Glade PlugIns Refills Air Freshener Watermelon & Cucumber Scented and Essential Oils for Home and Bathroom 0.67 Fl Oz 5 Count](https://m.media-amazon.com/images/I/41IrT78Ac8L.jpg)**Glade PlugIns Refills Air Freshener Watermelon & Cucumber Scented and Essential Oils for Home and Bathroom 0.67 Fl Oz 5 Count**Glade**$11.94**773 rev7mo ago](https://www.amazon.com/dp/B0G3BLX4SF)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![SC Johnson Professional Glade PlugIns Pack for Scented Oil Refills 2 Holders x 5 Case total 10 for Small Business Use](https://m.media-amazon.com/images/I/51npVPxabQL.jpg)**SC Johnson Professional Glade PlugIns Pack for Scented Oil Refills 2 Holders x 5 Case total 10 for Small Business Use**SC Johnson Professional**$18.99**4.6★**▲ 211%**](https://www.amazon.com/dp/B0GFY2BGQZ) [![Glade PlugIns Refills with CustomScent Technology Eucalyptus & Waterlily 5 Refills](https://m.media-amazon.com/images/I/51XT5obPeAL.jpg)**Glade PlugIns Refills with CustomScent Technology Eucalyptus & Waterlily 5 Refills**Glade**$13.49**4.6★**▲ 174%**](https://www.amazon.com/dp/B0G3BSH2S1) [![Glade PlugIns Refills with CustomScent Technology Melon & Cherry Blossom 5 Refills](https://m.media-amazon.com/images/I/51IHo5Ib4xL.jpg)**Glade PlugIns Refills with CustomScent Technology Melon & Cherry Blossom 5 Refills**Glade**$13.51**4.6★**▲ 172%**](https://www.amazon.com/dp/B0G3CMJ6Z3) [![Glade Scent Flow PlugIns Air Freshener Clean Linen 1 Device + 4 Refills 2.61 fl oz](https://m.media-amazon.com/images/I/518Hd0rXooL.jpg)**Glade Scent Flow PlugIns Air Freshener Clean Linen 1 Device + 4 Refills 2.61 fl oz**Glade**$18.47**4.2★**▲ 167%**](https://www.amazon.com/dp/B0G3149XSP) [![Glade PlugIns Refills with CustomScent Technology Eucalyptus & Waterlily 1 Warmer + 2 Refills](https://m.media-amazon.com/images/I/51UizZ-pmWL.jpg)**Glade PlugIns Refills with CustomScent Technology Eucalyptus & Waterlily 1 Warmer + 2 Refills**Glade**$6.95**4.6★**▲ 114%**](https://www.amazon.com/dp/B0G3C6VCV4)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -1.0% search growth over the last 90 days.

400K300KPrime Day '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**61%

*“Smells clean”*

**Value For Money**7%

*“Decent price”*

**Quality-Overall**4%

*“The product works really well”*

**Ease Of Use**3%

*“Easy Use”*

**Advertised Vs Actual Product**3%

*“As Advertised”*

**Durability**2%

*“don't really seem to break”*

**Freshness**2%

*“instantly make any room feel fresher”*

**Efficiency**2%

*“efficient”*

**Assembly/Installation**1%

*“Easy to assemble”*

**Size-Overall**1%

*“the bottle fits perfectly”*

### **What buyers complain about **

**Smell**37%

*“Can't smell anything”*

**Durability**9%

*“Did not last”*

**Functionality-Overall**8%

*“Barely works”*

**Value For Money**6%

*“A little expensive”*

**Leak-Proof**5%

*“Bottle leakage”*

**Quality-Overall**2%

*“Poor quality control”*

**Battery Life**2%

*“supplied batteries are no good”*

**Size-Overall**2%

*“The bottles are small”*

**Strength**2%

*“a little strong at first”*

**Advertised Vs Actual Product**1%

*“Not as expected”*

### **Top return reasons **

**Smell**50%

**Size-Overall**12%

**Functionality-Overall**8%

**Leak-Proof**7%

**Advertised Vs Actual Product**6%

**Compatibility-Overall**4%

**Value For Money**3%

**Dispensing Mechanism**1%

**Product Condition**1%

**Durability**1%