---
title: "plant protein shakes — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/plant-protein-shakes"
last_updated: "2026-07-14T01:58:59.554Z"
locale: en
meta:
  description: "plant protein shakes shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "plant protein shakes shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "plant protein shakes — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **plant protein shakes**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 63Growth 33Conversion 66Competition 44Returns 100Price range 76Avg price 95Brand share 2Review moat 47Quality gap 76

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$25.35**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****$7.89–$37.50**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$579K**

$579K/yr · 385K searches

**Review moat**

**Okay****1,803.85**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+6.6%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**6 **▼falling

**Sellers**

**586**

**Top-5 brand share**

**99%**

**Open market**

**0%**

- Premier Protein40% - Evolve32% - Ripple15% - OWYN Only What You Need8% - Orgain4% - Kate Farms1% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$23K8%$46K12%$70K16%$93K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 27 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Evolve Plant Based Protein Shake Double Chocolate 20g Vegan Protein Dairy Free No Artificial Sweeteners Non-GMO 10g Fiber 11 Fl Oz (Pack of 12) - (Formula May Vary)](https://m.media-amazon.com/images/I/41GxQjAdI4L.jpg)**Evolve Plant Based Protein Shake Double Chocolate 20g Vegan Protein Dairy Free No Artificial Sweeteners Non-GMO 10g Fiber 11 Fl Oz (Pack of 12) - (Formula May Vary)**Evolve**$29.74**4.4★8,112 rev](https://www.amazon.com/dp/B06XZWG6CV) [2![Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Chocolate 20g Protein 5g Sugar Gluten-Free 11.5 Fl oz (12 Pack)](https://m.media-amazon.com/images/I/513iGUGUaVL.jpg)**Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Chocolate 20g Protein 5g Sugar Gluten-Free 11.5 Fl oz (12 Pack)**Premier Protein**$26.91**4.5★896 rev](https://www.amazon.com/dp/B0F7BCY1J5) [3![Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Vanilla 20g Protein 5g Sugar Gluten-Free 11.5 Fl oz (12 Pack)](https://m.media-amazon.com/images/I/51y1AqniNQL.jpg)**Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Vanilla 20g Protein 5g Sugar Gluten-Free 11.5 Fl oz (12 Pack)**Premier Protein**$27.66**4.4★658 rev](https://www.amazon.com/dp/B0F7C9KY2F) [4![Evolve Plant Based Protein Shake Vanilla Bean 20g Vegan Protein Dairy Free No Artificial Sweeteners Non-GMO 10g Fiber 11 Fl Oz (Pack of 12) (Formula May Vary)](https://m.media-amazon.com/images/I/41o0ZNfKrdL.jpg)**Evolve Plant Based Protein Shake Vanilla Bean 20g Vegan Protein Dairy Free No Artificial Sweeteners Non-GMO 10g Fiber 11 Fl Oz (Pack of 12) (Formula May Vary)**Evolve**$28.04**4.2★2,875 rev](https://www.amazon.com/dp/B06Y132681) [5![Ripple Vegan Protein Shake | Chocolate | 20g Nutritious Plant Based Pea Protein | Shelf Stable | No GMOs Soy Nut Gluten Lactose | 12 Oz 12 Pack](https://m.media-amazon.com/images/I/51NM-0tsjCL.jpg)**Ripple Vegan Protein Shake | Chocolate | 20g Nutritious Plant Based Pea Protein | Shelf Stable | No GMOs Soy Nut Gluten Lactose | 12 Oz 12 Pack**Ripple**$34.14**4.5★2,748 rev](https://www.amazon.com/dp/B07S76PN1C)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![KATE FARMS Organic High Protein Vanilla Nutrition Shake 25g Protein 6g Fiber 27 Vitamins and Minerals 0g Sugar Protein Drink 11 oz (6 Pack)](https://m.media-amazon.com/images/I/41C7V2uStZL.jpg)**KATE FARMS Organic High Protein Vanilla Nutrition Shake 25g Protein 6g Fiber 27 Vitamins and Minerals 0g Sugar Protein Drink 11 oz (6 Pack)**Kate Farms**$18.81**65 rev3mo ago](https://www.amazon.com/dp/B0GV56RZZD) [![Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Coffee with Caffeine for Energy 20g Protein 5g Sugar 11 fl oz 4 Pack](https://m.media-amazon.com/images/I/41ABmHYilpL.jpg)**Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Coffee with Caffeine for Energy 20g Protein 5g Sugar 11 fl oz 4 Pack**Premier Protein**$8.97**61 rev4mo ago](https://www.amazon.com/dp/B0GQXDHFMV) [![Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Chocolate 20g Protein 5g Sugar 11 fl oz 4 Pack](https://m.media-amazon.com/images/I/41zYuLGBOxL.jpg)**Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Chocolate 20g Protein 5g Sugar 11 fl oz 4 Pack**Premier Protein**$8.95**71 rev4mo ago](https://www.amazon.com/dp/B0GQY5SCV1) [![Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Vanilla 20g Protein 5g Sugar 11 fl oz 4 Pack](https://m.media-amazon.com/images/I/41hm2T9XkIL.jpg)**Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Vanilla 20g Protein 5g Sugar 11 fl oz 4 Pack**Premier Protein**$8.97**62 rev4mo ago](https://www.amazon.com/dp/B0GQXQM1PK) [![Orgain Vegan Protein Shake Creamy Chocolate-20g Plant Protein Ready to Drink 50 Superfoods 0g Sugar Gluten Free No Artificial Sweeteners No Soy or Dairy Ingredients 11 Fl Oz (Pack of 12) Bottle](https://m.media-amazon.com/images/I/51r8kBtAqDL.jpg)**Orgain Vegan Protein Shake Creamy Chocolate-20g Plant Protein Ready to Drink 50 Superfoods 0g Sugar Gluten Free No Artificial Sweeteners No Soy or Dairy Ingredients 11 Fl Oz (Pack of 12) Bottle**Orgain**$31.73**96 rev5mo ago](https://www.amazon.com/dp/B0GJ7853YQ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Orgain Vegan Protein Shake Creamy Chocolate-20g Plant Protein Ready to Drink 50 Superfoods 0g Sugar Gluten Free No Artificial Sweeteners No Soy or Dairy Ingredients 11 Fl Oz (Pack of 12) Bottle](https://m.media-amazon.com/images/I/51r8kBtAqDL.jpg)**Orgain Vegan Protein Shake Creamy Chocolate-20g Plant Protein Ready to Drink 50 Superfoods 0g Sugar Gluten Free No Artificial Sweeteners No Soy or Dairy Ingredients 11 Fl Oz (Pack of 12) Bottle**Orgain**$31.73**4.6★**▲ 311%**](https://www.amazon.com/dp/B0GJ7853YQ) [![KATE FARMS Organic High Protein Vanilla Nutrition Shake 25g Protein 6g Fiber 27 Vitamins and Minerals 0g Sugar Protein Drink 11 oz (6 Pack)](https://m.media-amazon.com/images/I/41C7V2uStZL.jpg)**KATE FARMS Organic High Protein Vanilla Nutrition Shake 25g Protein 6g Fiber 27 Vitamins and Minerals 0g Sugar Protein Drink 11 oz (6 Pack)**Kate Farms**$18.81**3.7★**▲ 305%**](https://www.amazon.com/dp/B0GV56RZZD) [![Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Coffee with Caffeine for Energy 20g Protein 5g Sugar 11 fl oz 4 Pack](https://m.media-amazon.com/images/I/41ABmHYilpL.jpg)**Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Coffee with Caffeine for Energy 20g Protein 5g Sugar 11 fl oz 4 Pack**Premier Protein**$8.97**4.0★**▲ 304%**](https://www.amazon.com/dp/B0GQXDHFMV) [![Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Chocolate 20g Protein 5g Sugar 11 fl oz 4 Pack](https://m.media-amazon.com/images/I/41zYuLGBOxL.jpg)**Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Chocolate 20g Protein 5g Sugar 11 fl oz 4 Pack**Premier Protein**$8.95**4.5★**▲ 300%**](https://www.amazon.com/dp/B0GQY5SCV1) [![Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Vanilla 20g Protein 5g Sugar 11 fl oz 4 Pack](https://m.media-amazon.com/images/I/41hm2T9XkIL.jpg)**Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Vanilla 20g Protein 5g Sugar 11 fl oz 4 Pack**Premier Protein**$8.97**4.6★**▲ 297%**](https://www.amazon.com/dp/B0GQXQM1PK)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 58 weeks — +6.6% search growth over the last 90 days.

23K18KSpike '25Prime Day '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 2.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**33%

*“These shakes are DELICIOUS”*

**Nutritional Content**20%

*“Good nutrition”*

**Flavor**13%

*“Rich flavor”*

**Quality-Overall**3%

*“Excellent Product”*

**Vegan/Organic**2%

*“Best vegan protein”*

**Value For Money**2%

*“Worth every penny”*

**Sweetness**2%

*“the fact it is sugar free”*

**Texture/Consistency-Overall**2%

*“Great consistency”*

**Caffeine Content**1%

*“And has a nice amount of caffeine”*

**Ingredients-Overall**1%

*“The ingredients seem clean”*

### **What buyers complain about **

**Taste-Overall**27%

*“Chemical taste”*

**Value For Money**8%

*“Too expensive”*

**Flavor**7%

*“Flavor is NOT good”*

**Nutritional Content**5%

*“Disappointing Nutrition”*

**Sweetness**3%

*“Sickly sweet”*

**Artificial Sweeteners**2%

*“Artificial sweetener taste”*

**Thickness**2%

*“It's not super creamy or thick”*

**Quality-Overall**2%

*“Quality has gone down”*

**Bitter**2%

*“bitter”*

**Allergies**1%

*“Allergic reaction I guess”*