---
title: "pine scent — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/pine-scent"
last_updated: "2026-07-14T04:59:11.241Z"
locale: en
meta:
  description: "pine scent shows low returns (0.6%), but a small market ($40K/yr) keeps it on the watch list."
  "og:description": "pine scent shows low returns (0.6%), but a small market ($40K/yr) keeps it on the watch list."
  "og:title": "pine scent — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **pine scent**

**Worth a look**

Shows low returns (0.6%), but a small market ($40K/yr) keeps it on the watch list.

Market size 10Growth 14Conversion 32Competition 79Returns 97Price range 68Avg price 58Brand share 83Review moat 24Quality gap 70

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****52%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$3.10–$39.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$12.90**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****5,060.16**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-21.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$40K**

$40K/yr · 119K searches

## **Competition**

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

**Brands**

**19 **▲rising

**Sellers**

**86**

**Top-5 brand share**

**52%**

**Open market**

**42%**

- Air Wick13% - Arm & Hammer11% - Scentsicles10% - Brooklyn Botany10% - drift8% - P&J Trading7%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1K6%$2K9%$4K12%$5K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 25 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Brooklyn Botany Pine Essential Oil - 100% Pure and Natural - Premium Grade Oil with Dropper - for Aromatherapy and Diffuser - 1 Fl Oz](https://m.media-amazon.com/images/I/41Nr+txDVyL.jpg)**Brooklyn Botany Pine Essential Oil - 100% Pure and Natural - Premium Grade Oil with Dropper - for Aromatherapy and Diffuser - 1 Fl Oz**Brooklyn Botany**$7.60**3.9★528 rev](https://www.amazon.com/dp/B09X66F1RK) [2![Air Wick Plug-In Scented Oil Refills 4 Count Fresh Pine and Juniper Air Freshener Essential Oils Eco Friendly](https://m.media-amazon.com/images/I/51RpxIGdsYL.jpg)**Air Wick Plug-In Scented Oil Refills 4 Count Fresh Pine and Juniper Air Freshener Essential Oils Eco Friendly**Air Wick**$9.59**4.8★6,501 rev](https://www.amazon.com/dp/B0FSHGD1RN) [3![PINALEN 2X Concentrated Multipurpose Cleaner - Fresh Pine Scent - 28 fl oz - All Purpose Cleaner for Kitchen Bathroom Laundry Floors & Outdoors](https://m.media-amazon.com/images/I/41p-FyCdBkL.jpg)**PINALEN 2X Concentrated Multipurpose Cleaner - Fresh Pine Scent - 28 fl oz - All Purpose Cleaner for Kitchen Bathroom Laundry Floors & Outdoors**PINALEN**$3.10**4.7★3,922 rev](https://www.amazon.com/dp/B0D482GWR8) [4![Scentsicles White Winter Fir Scented Christmas Ornaments with Hooks](https://m.media-amazon.com/images/I/41dGPjWTyBL.jpg)**Scentsicles White Winter Fir Scented Christmas Ornaments with Hooks**Scentsicles**$8.15**4.3★6,701 rev](https://www.amazon.com/dp/B014J7UQ9E) [5![A&H Odor BusterZ Forest Pine 6pk Blister](https://m.media-amazon.com/images/I/51dzqtDKXoL.jpg)**A&H Odor BusterZ Forest Pine 6pk Blister**Arm & Hammer**$11.57**4.2★21,499 rev](https://www.amazon.com/dp/B0DJWFMNPW)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Arm & Hammer Deodorizing Odor Busterz 4 Count Forest Pine Figural Air Freshener and Odor Eliminator - Long-Lasting Freshness for Home Bathroom Closet Gym Bags Sports Gear and More](https://m.media-amazon.com/images/I/61+MyBNxLdL.jpg)**Arm & Hammer Deodorizing Odor Busterz 4 Count Forest Pine Figural Air Freshener and Odor Eliminator - Long-Lasting Freshness for Home Bathroom Closet Gym Bags Sports Gear and More**Arm & Hammer**$12.78**68 rev8mo ago](https://www.amazon.com/dp/B0FWN5V78M) [![Air Wick Plug-In Scented Oil Refills 4 Count Fresh Pine and Juniper Air Freshener Essential Oils Eco Friendly](https://m.media-amazon.com/images/I/51RpxIGdsYL.jpg)**Air Wick Plug-In Scented Oil Refills 4 Count Fresh Pine and Juniper Air Freshener Essential Oils Eco Friendly**Air Wick**$9.59**6,501 rev9mo ago](https://www.amazon.com/dp/B0FSHGD1RN) [![Febreze Plug in Air Freshener Odor-Fighting Scented Oil Refill for Home Bathroom & Kitchen Long Lasting Limited Edition Holiday Winter Pine and Juniper Berry Scent 0.87oz Refills 4 Count](https://m.media-amazon.com/images/I/51KusRDfWqL.jpg)**Febreze Plug in Air Freshener Odor-Fighting Scented Oil Refill for Home Bathroom & Kitchen Long Lasting Limited Edition Holiday Winter Pine and Juniper Berry Scent 0.87oz Refills 4 Count**Febreze**$17.55**4,336 rev11mo ago](https://www.amazon.com/dp/B0FKWDXYZQ) [![Pine Scented Sachets Long-Lasting Odor Remover and Freshener for Shoes Closets Drawers and Storage Spaces Pack of 10(Pine)](https://m.media-amazon.com/images/I/51Xndz73e0L.jpg)**Pine Scented Sachets Long-Lasting Odor Remover and Freshener for Shoes Closets Drawers and Storage Spaces Pack of 10(Pine)**DreamyStardust**$7.27**321 rev1y ago](https://www.amazon.com/dp/B0FB3KNVWL) [![Yankee Candle Balsam & Cedar Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable](https://m.media-amazon.com/images/I/41Z2JqgTSLL.jpg)**Yankee Candle Balsam & Cedar Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$15.31**3,267 rev1y ago](https://www.amazon.com/dp/B0F3DPXQP1)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![EUQEE Forest Pine Fragrance Oil Premium Fragrance Essential Oil 2.02 Fl oz with Glass Dropper for Diffusers Soap Making DIY Candle (60ml)](https://m.media-amazon.com/images/I/41O7JDaIakL.jpg)**EUQEE Forest Pine Fragrance Oil Premium Fragrance Essential Oil 2.02 Fl oz with Glass Dropper for Diffusers Soap Making DIY Candle (60ml)**EUQEE**$7.72**4.2★**▲ 566%**](https://www.amazon.com/dp/B0CG34XX5L) [![LITTLE TREES Car Air Freshener | Hanging Paper Tree for Home or Car | Royal Pine | 6 Pack](https://m.media-amazon.com/images/I/41M7E47zNSL.jpg)**LITTLE TREES Car Air Freshener | Hanging Paper Tree for Home or Car | Royal Pine | 6 Pack**LITTLE TREES**$7.68**4.1★**▲ 550%**](https://www.amazon.com/dp/B000B5QFIU) [![A&H Odor BusterZ Forest Pine 6pk Blister](https://m.media-amazon.com/images/I/51dzqtDKXoL.jpg)**A&H Odor BusterZ Forest Pine 6pk Blister**Arm & Hammer**$11.57**4.2★**▲ 307%**](https://www.amazon.com/dp/B0DJWFMNPW) [![Drift Car Air Freshener - The Original Wood Air Freshener - Car Odor Eliminator - Long Lasting Scent - Metal Clip - Essential Oils - Clean Ingredients - Pine Scent 3 Pack Refill - NO CLIP INCLUDED](https://m.media-amazon.com/images/I/41dgucVa-gL.jpg)**Drift Car Air Freshener - The Original Wood Air Freshener - Car Odor Eliminator - Long Lasting Scent - Metal Clip - Essential Oils - Clean Ingredients - Pine Scent 3 Pack Refill - NO CLIP INCLUDED**drift**$28.85**4.1★**▲ 239%**](https://www.amazon.com/dp/B0CXQYX86W) [![P&J Trading - Forest Pine Scented Oil 100ml - Fragrance Oil for Candle Making Soap Making Diffuser Oil](https://m.media-amazon.com/images/I/31qzZAoytGL.jpg)**P&J Trading - Forest Pine Scented Oil 100ml - Fragrance Oil for Candle Making Soap Making Diffuser Oil**P&J Trading**$18.68**4.6★**▲ 220%**](https://www.amazon.com/dp/B01F7ME3XU)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -21.6% search growth over the last 90 days.

125K75KPrime Day '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 99.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**69%

*“Beautiful Scent”*

**Quality-Overall**4%

*“Excellent product”*

**Value For Money**4%

*“Decent price”*

**Ease Of Cleaning**3%

*“cleans great”*

**Advertised Vs Actual Product**2%

*“As advertised”*

**Durability**2%

*“lasts a good while”*

**Ease Of Use**2%

*“Ease of use”*

**Gifting Purpose**1%

*“Christmas gift”*

**Brightness/Shine/Glow**1%

*“Great candle”*

**Strength**1%

*“It's very strong”*

### **What buyers complain about **

**Smell**58%

*“Chemical smell”*

**Durability**6%

*“Does Not Last”*

**Value For Money**5%

*“cost too much”*

**Quality-Overall**3%

*“Bad quality”*

**Strength**2%

*“The plastic looks weak”*

**Size-Overall**1%

*“Take note: this is a large candle”*

**Leak-Proof**1%

*“Arrived with a leak”*

**Functionality-Overall**1%

*“dont work whatsoever”*

**Ease Of Use**1%

*“Cant get to them to use without a strong person with tools”*

**Flammable**1%

*“Burns like a tiny oil refinery with petroleum fumes”*

### **Top return reasons **

**Smell**70%

**Leak-Proof**6%

**Advertised Vs Actual Product**5%

**Value For Money**5%

**Size-Overall**3%

**Functionality-Overall**2%

**Compatibility-Overall**2%

**Product Condition**1%

**Defective Material/Parts**1%

**Durability**1%