---
title: "pine essential oil — Niche Verdict: Worth a look (67/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/pine-essential-oil"
last_updated: "2026-07-14T04:05:31.802Z"
locale: en
meta:
  description: "pine essential oil shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "pine essential oil shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "pine essential oil — Niche Verdict: Worth a look (67/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **pine essential oil**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 23Conversion 79Competition 83Returns 97Price range 73Avg price 67Brand share 96Review moat 43Quality gap 70

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Brand share**

**Incredible****35%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Conversion**

**Great****7.9%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$3.10–$47.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****$14.01**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$304K**

$304K/yr · 273K searches

**Review moat**

**Okay****2,161.02**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-4.1%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

**Brands**

**33 **▲rising

**Sellers**

**562**

**Top-5 brand share**

**35%**

**Open market**

**59%**

- The Pine Oil Company8% - SU JUABA8% - SVA ORGANICS7% - EVOKE OCCU7% - Cliganic6% - Wuvezrub6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$6K4%$12K6%$18K8%$24K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 44 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![SU JUABA 4 Fl Oz Pine Needle Essential Oil Aromatherapy Oil for Diffuser Skin Hair Candle & Soap Making - 118ML](https://m.media-amazon.com/images/I/51u8gLMO6gL.jpg)**SU JUABA 4 Fl Oz Pine Needle Essential Oil Aromatherapy Oil for Diffuser Skin Hair Candle & Soap Making - 118ML**SU JUABA**$9.17**3.9★276 rev](https://www.amazon.com/dp/B0FBWK4MBJ) [2![SVA Pine Needle Essential Oil 4 Fl Oz for Diffuser Skin & Hair Care Ideal for Massage & DIY Blends with Dropper](https://m.media-amazon.com/images/I/414DAwcd6uL.jpg)**SVA Pine Needle Essential Oil 4 Fl Oz for Diffuser Skin & Hair Care Ideal for Massage & DIY Blends with Dropper**SVA ORGANICS**$17.84**4.2★2,188 rev](https://www.amazon.com/dp/B07895B2VZ) [3![EVOKE OCCU Pine Essential Oil for Diffuser Fresh Pine Scent for Aromatherapy Skin Hair Care Soap & Candle Making - 4 Fl Oz](https://m.media-amazon.com/images/I/51R1MZ--qwL.jpg)**EVOKE OCCU Pine Essential Oil for Diffuser Fresh Pine Scent for Aromatherapy Skin Hair Care Soap & Candle Making - 4 Fl Oz**EVOKE OCCU**$9.63**4.0★876 rev](https://www.amazon.com/dp/B09NBFRM85) [4![Cliganic Organic Pine Essential Oil 100% Pure Natural Undiluted for Aromatherapy | Non-GMO Verified | Organic Peppermint for Aromatherapy](https://m.media-amazon.com/images/I/51grYxgGdnL.jpg)**Cliganic Organic Pine Essential Oil 100% Pure Natural Undiluted for Aromatherapy | Non-GMO Verified | Organic Peppermint for Aromatherapy**Cliganic**$14.81**5.0★7 rev](https://www.amazon.com/dp/B0BWWQCNQV) [5![Ocean Pine Oil Cleaner Concentrate 65% Pine Oil Deodorizer All-Purpose Household Cleaner for Floors Kitchen Bathroom Laundry Grease & Odor Removal (1 8 fl oz)](https://m.media-amazon.com/images/I/51haiLVAMVL.jpg)**Ocean Pine Oil Cleaner Concentrate 65% Pine Oil Deodorizer All-Purpose Household Cleaner for Floors Kitchen Bathroom Laundry Grease & Odor Removal (1 8 fl oz)**The Pine Oil Company**$10.03**4.6★67 rev](https://www.amazon.com/dp/B0GGL9L91N)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Scentral Valley Pine Oil Concentrate - 16 oz (Pack of 2)](https://m.media-amazon.com/images/I/51oIJL3fZ0L.jpg)**Scentral Valley Pine Oil Concentrate - 16 oz (Pack of 2)**Scentral Valley**$23.29**2 rev1mo ago](https://www.amazon.com/dp/B0H42WGTKM) [![Scentral Valley Pine Oil Concentrate - 16 oz](https://m.media-amazon.com/images/I/41qZ4X7TR8L.jpg)**Scentral Valley Pine Oil Concentrate - 16 oz**Scentral Valley**$14.53**2 rev1mo ago](https://www.amazon.com/dp/B0H2G95P7F) [![Ocean Pine Oil Cleaner Concentrate 65% Pine Oil Deodorizer All-Purpose Household Cleaner for Floors Kitchen Bathroom Laundry Grease & Odor Removal (1 8 fl oz)](https://m.media-amazon.com/images/I/51haiLVAMVL.jpg)**Ocean Pine Oil Cleaner Concentrate 65% Pine Oil Deodorizer All-Purpose Household Cleaner for Floors Kitchen Bathroom Laundry Grease & Odor Removal (1 8 fl oz)**The Pine Oil Company**$10.03**67 rev5mo ago](https://www.amazon.com/dp/B0GGL9L91N) [![Ocean Pine Oil Cleaner Concentrate 65% Pine Oil Deodorizer All-Purpose Household Cleaner for Floors Kitchen Bathroom Laundry Grease & Odor Removal (1 16 fl oz)](https://m.media-amazon.com/images/I/51-TTbmSi0L.jpg)**Ocean Pine Oil Cleaner Concentrate 65% Pine Oil Deodorizer All-Purpose Household Cleaner for Floors Kitchen Bathroom Laundry Grease & Odor Removal (1 16 fl oz)**The Pine Oil Company**$13.99**67 rev5mo ago](https://www.amazon.com/dp/B0GGN1RXZK) [![Forest Pine Fragrance Oil Essential Oil MAYJAM 3.38FL.OZ Forest Pine Oil for Diffusers for Home Long Lasting Scented Oils for Soap Candle Making - 100ML](https://m.media-amazon.com/images/I/41KpIrHd7XL.jpg)**Forest Pine Fragrance Oil Essential Oil MAYJAM 3.38FL.OZ Forest Pine Oil for Diffusers for Home Long Lasting Scented Oils for Soap Candle Making - 100ML**MAYJAM**$8.70**8,817 rev9mo ago](https://www.amazon.com/dp/B0FSXCGN26)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Scentral Valley Pine Oil Concentrate - 16 oz (Pack of 2)](https://m.media-amazon.com/images/I/51oIJL3fZ0L.jpg)**Scentral Valley Pine Oil Concentrate - 16 oz (Pack of 2)**Scentral Valley**$23.29**5.0★**▲ 575%**](https://www.amazon.com/dp/B0H42WGTKM) [![Ocean Pine Oil Cleaner Concentrate 65% Pine Oil Deodorizer All-Purpose Household Cleaner for Floors Kitchen Bathroom Laundry Grease & Odor Removal (1 8 fl oz)](https://m.media-amazon.com/images/I/51haiLVAMVL.jpg)**Ocean Pine Oil Cleaner Concentrate 65% Pine Oil Deodorizer All-Purpose Household Cleaner for Floors Kitchen Bathroom Laundry Grease & Odor Removal (1 8 fl oz)**The Pine Oil Company**$10.03**4.6★**▲ 560%**](https://www.amazon.com/dp/B0GGL9L91N) [![Scentral Valley Pine Oil Concentrate - 16 oz](https://m.media-amazon.com/images/I/41qZ4X7TR8L.jpg)**Scentral Valley Pine Oil Concentrate - 16 oz**Scentral Valley**$14.53**5.0★**▲ 525%**](https://www.amazon.com/dp/B0H2G95P7F) [![PURELY WILD Raw Pine Needle Extract by Dr Cass Ingram - Whole Food Liquid Supplement that Contains Pine and Spruce Extracts Oregano Oil & Apple Cider Vinegar - Best for Immune Support - 8 fl oz](https://m.media-amazon.com/images/I/51vxveJm01L.jpg)**PURELY WILD Raw Pine Needle Extract by Dr Cass Ingram - Whole Food Liquid Supplement that Contains Pine and Spruce Extracts Oregano Oil & Apple Cider Vinegar - Best for Immune Support - 8 fl oz**PURELY WILD**$47.48**4.0★**▲ 367%**](https://www.amazon.com/dp/B0FH395B58) [![Crest-O-Pine Real Pine Oil Cleaner Concentrate Deodorizer Multi-Purpose All-Purpose Household Cleaner for Floors Kitchen Bathroom Laundry Grease & Odor Removal (1 16 fl oz)](https://m.media-amazon.com/images/I/51Br3k-Q0BL.jpg)**Crest-O-Pine Real Pine Oil Cleaner Concentrate Deodorizer Multi-Purpose All-Purpose Household Cleaner for Floors Kitchen Bathroom Laundry Grease & Odor Removal (1 16 fl oz)**The Pine Oil Company**$12.30**4.8★**▲ 350%**](https://www.amazon.com/dp/B0GGMHYJFT)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -4.1% search growth over the last 90 days.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**54%

*“Smells clean”*

**Ease Of Cleaning**10%

*“Cleans great”*

**Quality-Overall**10%

*“Excellent product”*

**Value For Money**4%

*“Good Value”*

**Strength**2%

*“Very strong”*

**Cleansing**2%

*“Cleans”*

**Advertised Vs Actual Product**1%

*“As advertised”*

**Freshness**1%

*“It has a freshnes to it”*

**Size-Overall**1%

*“Good size”*

**Pest/Insect Control**1%

*“Tick repellent”*

### **What buyers complain about **

**Smell**61%

*“Awful Smell”*

**Strength**4%

*“not as strong as I hoped”*

**Quality-Overall**4%

*“Atleast its cheap garbage”*

**Value For Money**4%

*“Expensive”*

**Dilute/Watery**2%

*“Very watered down”*

**Advertised Vs Actual Product**2%

*“Not as advertised”*

**Oily/Greasy**2%

*“Not pure oil”*

**Size-Overall**1%

*“Also, I did not notice this is smaller than the other products”*

**Leak-Proof**1%

*“One of them had leaked into the shipping envelope making the bottles”*

**Ease Of Cleaning**1%

*“it doesn't clean well”*

### **Top return reasons **

**Smell**71%

**Advertised Vs Actual Product**7%

**Leak-Proof**7%

**Size-Overall**4%

**Value For Money**3%

**Quality-Overall**1%

**Functionality-Overall**1%

**Strength**1%

**Dilute/Watery**1%

**Product Condition**1%