---
title: "pill counter — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/pill-counter"
last_updated: "2026-07-14T08:11:01.295Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 97% of clicks) — pill counter doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 97% of clicks) — pill counter doesn't clear our bar today."
  "og:title": "pill counter — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

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# **pill counter**

**Skip it**

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 25Growth 21Conversion 76Competition 31Returns 95Price range 30Avg price 31Brand share 8Review moat 75Quality gap 28

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****7.2%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****518.28**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****$9.66**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$6.90–$18.45**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$102K**

$102K/yr · 147K searches

**Growth**

**Bad****-7.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**7 **▼falling

**Sellers**

**10**

**Top-5 brand share**

**97%**

**Open market**

**1%**

- Medarchitect77% - Opret8% - SimCoach5% - Plifal4% - Dukal3% - Fiwochic2% - Open — no brand owns it (1 brand, 1%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$10K20%$20K30%$31K40%$41K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Medarchitect Right Hand Pill Counting Tray with Spatula (Blue - L Shape)](https://m.media-amazon.com/images/I/41iuNCIppWL.jpg)**Medarchitect Right Hand Pill Counting Tray with Spatula (Blue - L Shape)**Medarchitect**$8.76**4.7★2,541 rev](https://www.amazon.com/dp/B06W2FZYGX) [2![Medarchitect Right Hand Pill Counting Tray with Spatula (Purple)](https://m.media-amazon.com/images/I/415xxe1GbML.jpg)**Medarchitect Right Hand Pill Counting Tray with Spatula (Purple)**Medarchitect**$8.15**4.8★756 rev](https://www.amazon.com/dp/B07C5WM4RW) [3![Medarchitect Right Hand Pill Counting Tray with Spatula (Clear - Wood Handle)](https://m.media-amazon.com/images/I/31-vB+Oc38L.jpg)**Medarchitect Right Hand Pill Counting Tray with Spatula (Clear - Wood Handle)**Medarchitect**$9.62**4.6★487 rev](https://www.amazon.com/dp/B07CZ1BP9X) [4![Opret Right Hand Pill Counting Tray with 2 Spatulas Pill Counter with A Straight Spatula & A L-Spatula for Pharmacy to Count Meds Pills Tablets](https://m.media-amazon.com/images/I/41IGMbAkb-L.jpg)**Opret Right Hand Pill Counting Tray with 2 Spatulas Pill Counter with A Straight Spatula & A L-Spatula for Pharmacy to Count Meds Pills Tablets**Opret**$9.82**4.5★1,150 rev](https://www.amazon.com/dp/B07BJZCWPX) [5![Medarchitect Right Hand Pill Counting Tray with Spatula (Light Green - L Shape)](https://m.media-amazon.com/images/I/31SJLRnoipL.jpg)**Medarchitect Right Hand Pill Counting Tray with Spatula (Light Green - L Shape)**Medarchitect**$7.82**4.8★359 rev](https://www.amazon.com/dp/B07C5QWQNF)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Fiwochic 100 Holes 8mm Pill Counting Tray Plate Tool Plastic Medicine Dispenser Tray with Handle Pill Counter Tablet Counting Plate Beadwork Sorting Tool Arrangement Board](https://m.media-amazon.com/images/I/41qO3uyPIuL.jpg)**Fiwochic 100 Holes 8mm Pill Counting Tray Plate Tool Plastic Medicine Dispenser Tray with Handle Pill Counter Tablet Counting Plate Beadwork Sorting Tool Arrangement Board**Fiwochic**$12.43**1 rev8mo ago](https://www.amazon.com/dp/B0FX3XZQKZ) [![Pill Counter Tray Triangular Pill Counting Tray with Spatula Pharmacy Counting Tray for Sorting Tablets](https://m.media-amazon.com/images/I/318I3bOY88L.jpg)**Pill Counter Tray Triangular Pill Counting Tray with Spatula Pharmacy Counting Tray for Sorting Tablets**SimCoach**$11.01**5 rev9mo ago](https://www.amazon.com/dp/B0FRMBT58M) [![SimCoach Pill Counting Tray Right Hand Pill Counter with Spatula Larger Pharmacy Counting Tray with Added Guide Cap (Blue)](https://m.media-amazon.com/images/I/31OI7+S+QPL.jpg)**SimCoach Pill Counting Tray Right Hand Pill Counter with Spatula Larger Pharmacy Counting Tray with Added Guide Cap (Blue)**SimCoach**$9.90**10 rev10mo ago](https://www.amazon.com/dp/B0FP29135N) [![Plifal Pill Counter Tray with Spatula - Pill Counting Tray Shhh Print Pharmacy Counting Tray Medicine Sorting Tray with Funny Reminder Labels Equipped with L-Shaped Spatula](https://m.media-amazon.com/images/I/41xZxi4dB+L.jpg)**Plifal Pill Counter Tray with Spatula - Pill Counting Tray Shhh Print Pharmacy Counting Tray Medicine Sorting Tray with Funny Reminder Labels Equipped with L-Shaped Spatula**Plifal**$9.69**74 rev1y ago](https://www.amazon.com/dp/B0DGG6CSMX) [![Upgraded Pill Counter Tray with Spatula - Larger Tray and Added Guide Cap Convenient Pill Counting Tray for More Pills Each Time No More Falling](https://m.media-amazon.com/images/I/41N1aQROdHL.jpg)**Upgraded Pill Counter Tray with Spatula - Larger Tray and Added Guide Cap Convenient Pill Counting Tray for More Pills Each Time No More Falling**MUTOOZ**$9.90**99 rev2y ago](https://www.amazon.com/dp/B0CMR2QWB8)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Medarchitect Left Hand Pill Counter Tray with Spatula (Blue)](https://m.media-amazon.com/images/I/41dvhQ5c5JL.jpg)**Medarchitect Left Hand Pill Counter Tray with Spatula (Blue)**Medarchitect**$6.90**4.7★**▲ 81%**](https://www.amazon.com/dp/B073GWB894) [![Medarchitect Right Hand Pill Counting Tray with Spatula (Light Green - L Shape)](https://m.media-amazon.com/images/I/31SJLRnoipL.jpg)**Medarchitect Right Hand Pill Counting Tray with Spatula (Light Green - L Shape)**Medarchitect**$7.82**4.8★**▲ 53%**](https://www.amazon.com/dp/B07C5QWQNF) [![Medarchitect Right Hand Pill Counting Tray with Spatula (White)](https://m.media-amazon.com/images/I/21G0JhPigDL.jpg)**Medarchitect Right Hand Pill Counting Tray with Spatula (White)**Medarchitect**$7.89**4.6★**▲ 44%**](https://www.amazon.com/dp/B07CGH3LZC) [![Fiwochic 100 Holes 8mm Pill Counting Tray Plate Tool Plastic Medicine Dispenser Tray with Handle Pill Counter Tablet Counting Plate Beadwork Sorting Tool Arrangement Board](https://m.media-amazon.com/images/I/41qO3uyPIuL.jpg)**Fiwochic 100 Holes 8mm Pill Counting Tray Plate Tool Plastic Medicine Dispenser Tray with Handle Pill Counter Tablet Counting Plate Beadwork Sorting Tool Arrangement Board**Fiwochic**$12.43**5.0★**▲ 35%**](https://www.amazon.com/dp/B0FX3XZQKZ) [![SimCoach Pill Counting Tray Right Hand Pill Counter with Spatula Larger Pharmacy Counting Tray with Added Guide Cap (Blue)](https://m.media-amazon.com/images/I/31OI7+S+QPL.jpg)**SimCoach Pill Counting Tray Right Hand Pill Counter with Spatula Larger Pharmacy Counting Tray with Added Guide Cap (Blue)**SimCoach**$9.90**4.8★**▲ 35%**](https://www.amazon.com/dp/B0FP29135N)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -7.2% search growth over the last 90 days.

3K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Ease Of Use**27%

*“Easy to use”*

**Dosage**16%

*“Nice pill counter”*

**Advertised Vs Actual Product**10%

*“Works as advertised”*

**Quality-Overall**6%

*“Highly recommend this tray for anyone who values accuracy, efficiency, and quality”*

**Value For Money**6%

*“Worth the extra money”*

**Size-Overall**5%

*“fits nicely into your bag”*

**Ease Of Cleaning**4%

*“This tray is way faster and cleaner than touching each pill by hand and when Im done I clean the tray and spatula with soap and water”*

**Color**3%

*“I love the color”*

**Organizing Capabilities**2%

*“Makes sorting pills easier”*

**Compartment**2%

*“It has an ok size counting tray to start counting your pills”*

### **What buyers complain about **

**Safety Standards**9%

*“Spatula is not tray-safe”*

**Functionality-Overall**9%

*“It does not function as intended without that piece intact”*

**Durability**9%

*“It broke when I tried to use it as a hammer”*

**Quality-Overall**9%

*“Terrible quality”*

**Advertised Vs Actual Product**9%

*“Not as described”*

**Dosage**6%

*“Counting pills, separating meds can be a pain, then getting them in the bottle is hard, unless you have this tool”*

**Size-Overall**5%

*“However, the part where you pour the pills into the med bottle is too large, so it doesn't fit the bottles we use”*

**Strength**5%

*“Not as heavy duty as ones I used in the military”*

**Ease Of Use**3%

*“This took a lot of time doing this by hand”*

**Material Quality**2%

*“this is a plastic product”*

### **Top return reasons **

**Size-Overall**30%

**Functionality-Overall**10%

**Ease Of Use**8%

**Advertised Vs Actual Product**8%

**Defective Material/Parts**6%

**Value For Money**6%

**Material Quality**6%

**Color**5%

**Add-Ons/Attachments**3%

**Strength**3%