---
title: "phenylephrine — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/phenylephrine"
last_updated: "2026-07-14T00:21:21.456Z"
locale: en
meta:
  description: "soft demand (-21.5% this quarter) — phenylephrine doesn't clear our bar today."
  "og:description": "soft demand (-21.5% this quarter) — phenylephrine doesn't clear our bar today."
  "og:title": "phenylephrine — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

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# **phenylephrine**

**Skip it**

Soft demand (-21.5% this quarter) — this niche doesn't clear our bar today.

Market size 50Growth 14Conversion 63Competition 22Returns 100Price range 52Avg price 41Brand share 16Review moat 23Quality gap 28

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Good****5.6%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$4.17–$26.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$272K**

$272K/yr · 447K searches

**Avg price**

**Okay****$10.95**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****7,253**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****73%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-21.5%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**8 **—flat

**Sellers**

**65**

**Top-5 brand share**

**94%**

**Open market**

**4%**

- Sudafed35% - HealthA2Z26% - GenCare16% - ValuMeds14% - P Puregen Labs3% - Amazon Basic Care3% - Open — no brand owns it (2 brands, 4%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$27K20%$54K30%$82K40%$109K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![HealthA2Z Decongestant PE | Phenylephrine HCl 10 mg | Nasal & Sinus Congestion Relief Due to Cold & Allergies (300 Count (Pack of 1))](https://m.media-amazon.com/images/I/41kIbH1-NeL.jpg)**HealthA2Z Decongestant PE | Phenylephrine HCl 10 mg | Nasal & Sinus Congestion Relief Due to Cold & Allergies (300 Count (Pack of 1))**HealthA2Z**$12.63**4.6★5,896 rev](https://www.amazon.com/dp/B096CQMCSV) [2![Sudafed PE Sinus Congestion Relief Tablets Maximum Strength Non-Drowsy 10 mg Phenylephrine HCI Decongestant for Sinus Pressure and Nasal Congestion Relief Due to Cold or Allergies 36 Count](https://m.media-amazon.com/images/I/41QRCItHfnL.jpg)**Sudafed PE Sinus Congestion Relief Tablets Maximum Strength Non-Drowsy 10 mg Phenylephrine HCI Decongestant for Sinus Pressure and Nasal Congestion Relief Due to Cold or Allergies 36 Count**Sudafed**$12.27**4.6★11,494 rev](https://www.amazon.com/dp/B018GX9HII) [3![GenCare Nasal Decongestant PE Phenylephrine HCl 10mg Tablets (Bulk 300 Count) Non-Drowsy Sinus Pressure Relief & Nasal Congestion Relief Stuffy Nose Decongestants for Adults Compare to Sudafed PE](https://m.media-amazon.com/images/I/41fiBRRT5KL.jpg)**GenCare Nasal Decongestant PE Phenylephrine HCl 10mg Tablets (Bulk 300 Count) Non-Drowsy Sinus Pressure Relief & Nasal Congestion Relief Stuffy Nose Decongestants for Adults Compare to Sudafed PE**GenCare**$12.68**4.6★5,447 rev](https://www.amazon.com/dp/B08XK6KNR3) [4![ValuMeds Nasal Decongestant PE Phenylephrine HCl 10mg Tablets (Bulk 300 Count) Non-Drowsy Sinus Pressure Relief & Nasal Congestion Relief Stuffy Nose Decongestants for Adults | Compare to Sudafed PE](https://m.media-amazon.com/images/I/41He2f4+dnL.jpg)**ValuMeds Nasal Decongestant PE Phenylephrine HCl 10mg Tablets (Bulk 300 Count) Non-Drowsy Sinus Pressure Relief & Nasal Congestion Relief Stuffy Nose Decongestants for Adults | Compare to Sudafed PE**ValuMeds**$11.13**4.6★4,469 rev](https://www.amazon.com/dp/B0FF5CBJM6) [5![ValuMeds Nasal Decongestant PE Non-Drowsy for Adults | Maximum Strength Phenylephrine HCl 10mg to Relieve Sinus Pressure from Cold or Allergies | Comparable to Sudafed PE Congestion | 100 Tablets](https://m.media-amazon.com/images/I/41iwSAty+sL.jpg)**ValuMeds Nasal Decongestant PE Non-Drowsy for Adults | Maximum Strength Phenylephrine HCl 10mg to Relieve Sinus Pressure from Cold or Allergies | Comparable to Sudafed PE Congestion | 100 Tablets**ValuMeds**$8.20**4.6★4,469 rev](https://www.amazon.com/dp/B0FV3XL6CB)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![ValuMeds Nasal Decongestant PE Non-Drowsy for Adults | Maximum Strength Phenylephrine HCl 10mg to Relieve Sinus Pressure from Cold or Allergies | Comparable to Sudafed PE Congestion | 100 Tablets](https://m.media-amazon.com/images/I/41iwSAty+sL.jpg)**ValuMeds Nasal Decongestant PE Non-Drowsy for Adults | Maximum Strength Phenylephrine HCl 10mg to Relieve Sinus Pressure from Cold or Allergies | Comparable to Sudafed PE Congestion | 100 Tablets**ValuMeds**$8.20**4,469 rev9mo ago](https://www.amazon.com/dp/B0FV3XL6CB) [![ValuMeds Nasal Decongestant PE Phenylephrine HCl 10mg Tablets (Bulk 300 Count) Non-Drowsy Sinus Pressure Relief & Nasal Congestion Relief Stuffy Nose Decongestants for Adults | Compare to Sudafed PE](https://m.media-amazon.com/images/I/41He2f4+dnL.jpg)**ValuMeds Nasal Decongestant PE Phenylephrine HCl 10mg Tablets (Bulk 300 Count) Non-Drowsy Sinus Pressure Relief & Nasal Congestion Relief Stuffy Nose Decongestants for Adults | Compare to Sudafed PE**ValuMeds**$11.13**4,469 rev1y ago](https://www.amazon.com/dp/B0FF5CBJM6) [![NUVICARE Max Strength PE Phenylephrine HCl 10mg Non Drowsy Nasal Decongestant - Allergy Sinus Congestion Relief Compare to Sudafed PE Decongestant Tablets - Sinus Decongestants for Adults (100 Count)](https://m.media-amazon.com/images/I/41pAGy319RL.jpg)**NUVICARE Max Strength PE Phenylephrine HCl 10mg Non Drowsy Nasal Decongestant - Allergy Sinus Congestion Relief Compare to Sudafed PE Decongestant Tablets - Sinus Decongestants for Adults (100 Count)**NUVICARE**$9.55**1,280 rev2y ago](https://www.amazon.com/dp/B0D87M3SQT) [![Puregen Labs Nasal Decongestant PE 100 Tablets | Phenylephrine HCl 10 mg Tablets | Maximum Strength | Non Drowsy Nasal & Sinus Congestion Relief Due to Cold or Allergies (1)](https://m.media-amazon.com/images/I/41agxTgRKtL.jpg)**Puregen Labs Nasal Decongestant PE 100 Tablets | Phenylephrine HCl 10 mg Tablets | Maximum Strength | Non Drowsy Nasal & Sinus Congestion Relief Due to Cold or Allergies (1)**P Puregen Labs**$8.92**1,592 rev3y ago](https://www.amazon.com/dp/B0BNP3VVV9) [![HealthA2Z Decongestant PE | Phenylephrine HCl 10 mg | Maximum Strength | Nasal & Sinus Congestion Relief Due to Cold & Allergies (90 Count (Pack of 1))](https://m.media-amazon.com/images/I/41QIGym4ySL.jpg)**HealthA2Z Decongestant PE | Phenylephrine HCl 10 mg | Maximum Strength | Nasal & Sinus Congestion Relief Due to Cold & Allergies (90 Count (Pack of 1))**HealthA2Z**$8.86**5,896 rev3y ago](https://www.amazon.com/dp/B09YK7G6CH)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Doctor Butlers Hemorrhoid & Fissure Ointment - Hemorrhoid Cream with Lidocaine and Phenylephrine HCl for Fast-Acting Relief of Pain Swelling Discomfort and Itching (1 oz)](https://m.media-amazon.com/images/I/41SLmmuGjtL.jpg)**Doctor Butlers Hemorrhoid & Fissure Ointment - Hemorrhoid Cream with Lidocaine and Phenylephrine HCl for Fast-Acting Relief of Pain Swelling Discomfort and Itching (1 oz)**Doctor Butler's**$26.53**4.3★**▲ 163%**](https://www.amazon.com/dp/B009G6U1AS) [![Sudafed PE Sinus Pressure Relief Plus Pain Relief Tablets Maximum Strength Non-Drowsy Decongestant OTC Sinus Medicine with Acetaminophen and Phenylephrine HCl Nasal Decongestant 24 CT](https://m.media-amazon.com/images/I/41b8rqUiuiL.jpg)**Sudafed PE Sinus Pressure Relief Plus Pain Relief Tablets Maximum Strength Non-Drowsy Decongestant OTC Sinus Medicine with Acetaminophen and Phenylephrine HCl Nasal Decongestant 24 CT**Sudafed**$9.19**4.7★**▲ 41%**](https://www.amazon.com/dp/B009ITQYYA) [![ValuMeds Nasal Decongestant PE Non-Drowsy for Adults | Maximum Strength Phenylephrine HCl 10mg to Relieve Sinus Pressure from Cold or Allergies | Comparable to Sudafed PE Congestion | 100 Tablets](https://m.media-amazon.com/images/I/41iwSAty+sL.jpg)**ValuMeds Nasal Decongestant PE Non-Drowsy for Adults | Maximum Strength Phenylephrine HCl 10mg to Relieve Sinus Pressure from Cold or Allergies | Comparable to Sudafed PE Congestion | 100 Tablets**ValuMeds**$8.20**4.6★**▲ 40%**](https://www.amazon.com/dp/B0FV3XL6CB) [![HealthA2Z Decongestant PE | Phenylephrine HCl 10 mg | Maximum Strength | Nasal & Sinus Congestion Relief Due to Cold & Allergies (90 Count (Pack of 1))](https://m.media-amazon.com/images/I/41QIGym4ySL.jpg)**HealthA2Z Decongestant PE | Phenylephrine HCl 10 mg | Maximum Strength | Nasal & Sinus Congestion Relief Due to Cold & Allergies (90 Count (Pack of 1))**HealthA2Z**$8.86**4.6★**▲ 32%**](https://www.amazon.com/dp/B09YK7G6CH) [![GenCare Nasal Decongestant PE Phenylephrine HCl 10mg Tablets (Bulk 300 Count) Non-Drowsy Sinus Pressure Relief & Nasal Congestion Relief Stuffy Nose Decongestants for Adults Compare to Sudafed PE](https://m.media-amazon.com/images/I/41fiBRRT5KL.jpg)**GenCare Nasal Decongestant PE Phenylephrine HCl 10mg Tablets (Bulk 300 Count) Non-Drowsy Sinus Pressure Relief & Nasal Congestion Relief Stuffy Nose Decongestants for Adults Compare to Sudafed PE**GenCare**$12.68**4.6★**▲ 21%**](https://www.amazon.com/dp/B08XK6KNR3)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -21.5% search growth over the last 90 days.

25K15KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Aug · busiest ÷ quietest = 4.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**21%

*“Very affordable”*

**Sinus Relief**16%

*“Best sinus medicine”*

**Efficiency**13%

*“It works fast”*

**Quality-Overall**9%

*“The price, the quality and the ease in ordering the pills”*

**Advertised Vs Actual Product**8%

*“As Described”*

**Allergies**4%

*“Best for allergies”*

**Cold Relief**3%

*“Relief the flu”*

**Ease Of Use**2%

*“it comes in handy”*

**Cough Relief**2%

*“Helps alot with congestion”*

**Side Effects**2%

*“which works really well as a decongestant”*

### **What buyers complain about **

**Functionality-Overall**25%

*“Not Effective”*

**Sinus Relief**10%

*“sinus headache brings”*

**Value For Money**8%

*“is way more expensive”*

**Allergies**6%

*“Allergies”*

**Ingredients-Overall**4%

*“Read the ingredients, it is not the same at all”*

**Pain Relief-Overall**3%

*“No relief”*

**Advertised Vs Actual Product**3%

*“it is not the same at all”*

**Dosage**2%

*“Even though I was using this twice a day”*

**Size-Overall**2%

*“Size is small”*

**Side Effects**2%

*“Once cause by gym sqauts and another unknow”*