---
title: "pf candle co — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/pf-candle-co"
last_updated: "2026-07-14T01:57:30.675Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — pf candle co doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — pf candle co doesn't clear our bar today."
  "og:title": "pf candle co — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

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# **pf candle co**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 20Growth 24Conversion 40Competition 22Returns 92Price range 88Avg price 95Brand share 0Review moat 68Quality gap 68

**Avg price**

**Incredible****$28.93**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Price range**

**Great****$11.93–$46.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****797.4**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-2.7%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****73%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$81K**

$81K/yr · 88K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**5 **▲rising

**Sellers**

**14**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- P.F. Candle Co.93% - Lorenzen Candle Co2% - MOULENGGU2% - Salt & Stone1% - Feibao1% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$4K10%$8K15%$12K20%$16K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![P.F. Candle Co. Teakwood & Tobacco Classic Large Concentrated Scented Soy Wax Candle (12.5 oz) 60-70 Hour Burn Time Amber Glass Jar Made in the U.S.A.](https://m.media-amazon.com/images/I/31q8XaFAvnL.jpg)**P.F. Candle Co. Teakwood & Tobacco Classic Large Concentrated Scented Soy Wax Candle (12.5 oz) 60-70 Hour Burn Time Amber Glass Jar Made in the U.S.A.**P.F. Candle Co.**$38.04**4.5★117 rev](https://www.amazon.com/dp/B0CXB6K3LP) [2![P.F. Candle Co. Golden Coast Classic Standard Scented Soy Wax Candle (7.2 oz) 40-50 Hour Burn Time Amber Glass Jar Made in The U.S.A.](https://m.media-amazon.com/images/I/31CCcZNNKZL.jpg)**P.F. Candle Co. Golden Coast Classic Standard Scented Soy Wax Candle (7.2 oz) 40-50 Hour Burn Time Amber Glass Jar Made in The U.S.A.**P.F. Candle Co.**$26.48**4.2★165 rev](https://www.amazon.com/dp/B072K162XG) [3![P.F. Candle Co. Amber & Moss Classic Standard Scented Soy Wax Candle (7.2 oz) 40-50 Hour Burn Time Amber Glass Jar Made in The U.S.A.](https://m.media-amazon.com/images/I/31rOnIVvVcL.jpg)**P.F. Candle Co. Amber & Moss Classic Standard Scented Soy Wax Candle (7.2 oz) 40-50 Hour Burn Time Amber Glass Jar Made in The U.S.A.**P.F. Candle Co.**$25.50**4.3★350 rev](https://www.amazon.com/dp/B01GVS5TCS) [4![P.F. Candle Co. Teakwood & Tobacco Classic Scented Rattan Reed Diffuser (3.5 fl oz) Amber Glass Jar Fine Fragrance Oil Low Maintenance Scent Throw Made in The U.S.A.](https://m.media-amazon.com/images/I/21voFpHVWrL.jpg)**P.F. Candle Co. Teakwood & Tobacco Classic Scented Rattan Reed Diffuser (3.5 fl oz) Amber Glass Jar Fine Fragrance Oil Low Maintenance Scent Throw Made in The U.S.A.**P.F. Candle Co.**$32.41**4.4★1,365 rev](https://www.amazon.com/dp/B071WQSLYH) [5![P.F. Candle Co. Teakwood & Tobacco Classic Standard Scented Soy Wax Candle (7.2 oz) 40-50 Hour Burn Time Amber Glass Jar Made in The U.S.A.](https://m.media-amazon.com/images/I/31RMwWkk7QL.jpg)**P.F. Candle Co. Teakwood & Tobacco Classic Standard Scented Soy Wax Candle (7.2 oz) 40-50 Hour Burn Time Amber Glass Jar Made in The U.S.A.**P.F. Candle Co.**$24.94**4.4★553 rev](https://www.amazon.com/dp/B01GVTEGDU)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![P.F. Candle Co. Amber & Moss Scented Air Freshener (Pack of 2) Designed For Small Spaces and Closets Made in the U.S.A.](https://m.media-amazon.com/images/I/41NSZMJ6ZnL.jpg)**P.F. Candle Co. Amber & Moss Scented Air Freshener (Pack of 2) Designed For Small Spaces and Closets Made in the U.S.A.**P.F. Candle Co.**$11.93**33 rev1y ago](https://www.amazon.com/dp/B0FCNTQCZ4) [![P.F. Candle Co. Smoked Cherry Luxury Double-Wick 100% Soy Candle (13 oz) 60 Hour Burn Time Cotton Wick Premium Fragrance Oil Made in The U.S.A.](https://m.media-amazon.com/images/I/21twcZ85W-L.jpg)**P.F. Candle Co. Smoked Cherry Luxury Double-Wick 100% Soy Candle (13 oz) 60 Hour Burn Time Cotton Wick Premium Fragrance Oil Made in The U.S.A.**P.F. Candle Co.**$39.07**4 rev1y ago](https://www.amazon.com/dp/B0DPNL487V) [![P.F. Candle Co. Teakwood & Tobacco Classic Large Concentrated Scented Soy Wax Candle (12.5 oz) 60-70 Hour Burn Time Amber Glass Jar Made in the U.S.A.](https://m.media-amazon.com/images/I/31q8XaFAvnL.jpg)**P.F. Candle Co. Teakwood & Tobacco Classic Large Concentrated Scented Soy Wax Candle (12.5 oz) 60-70 Hour Burn Time Amber Glass Jar Made in the U.S.A.**P.F. Candle Co.**$38.04**117 rev2y ago](https://www.amazon.com/dp/B0CXB6K3LP) [![P.F. Candle Co. Amber & Moss Classic Large Concentrated Scented Soy Wax Candle (12.5 oz) 60-70 Hour Burn Time Amber Glass Jar Made in the U.S.A.](https://m.media-amazon.com/images/I/31mLz48IgmL.jpg)**P.F. Candle Co. Amber & Moss Classic Large Concentrated Scented Soy Wax Candle (12.5 oz) 60-70 Hour Burn Time Amber Glass Jar Made in the U.S.A.**P.F. Candle Co.**$39.59**117 rev2y ago](https://www.amazon.com/dp/B0CXB6M2VV) [![Scented Candles for Home 8 Pack Soy Wax Candle Set Scented Candles Gift Set Aromatherapy Candles Amber Jar Vintage Apothecary Style 8 Scents Gift Set](https://m.media-amazon.com/images/I/51qqvlsAD6L.jpg)**Scented Candles for Home 8 Pack Soy Wax Candle Set Scented Candles Gift Set Aromatherapy Candles Amber Jar Vintage Apothecary Style 8 Scents Gift Set**Feibao**$28.56**3,918 rev2y ago](https://www.amazon.com/dp/B0CR7L79Q2)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![P.F. Candle Co. Teakwood & Tobacco Classic Standard Scented Soy Wax Candle (7.2 oz) 40-50 Hour Burn Time Amber Glass Jar Made in The U.S.A.](https://m.media-amazon.com/images/I/31RMwWkk7QL.jpg)**P.F. Candle Co. Teakwood & Tobacco Classic Standard Scented Soy Wax Candle (7.2 oz) 40-50 Hour Burn Time Amber Glass Jar Made in The U.S.A.**P.F. Candle Co.**$24.94**4.4★**▲ 235%**](https://www.amazon.com/dp/B01GVTEGDU) [![P.F. Candle Co. Amber & Moss Scented Air Freshener (Pack of 2) Designed For Small Spaces and Closets Made in the U.S.A.](https://m.media-amazon.com/images/I/41NSZMJ6ZnL.jpg)**P.F. Candle Co. Amber & Moss Scented Air Freshener (Pack of 2) Designed For Small Spaces and Closets Made in the U.S.A.**P.F. Candle Co.**$11.93**3.7★**▲ 216%**](https://www.amazon.com/dp/B0FCNTQCZ4) [![P.F. Candle Co. Smoked Cherry Luxury Double-Wick 100% Soy Candle (13 oz) 60 Hour Burn Time Cotton Wick Premium Fragrance Oil Made in The U.S.A.](https://m.media-amazon.com/images/I/21twcZ85W-L.jpg)**P.F. Candle Co. Smoked Cherry Luxury Double-Wick 100% Soy Candle (13 oz) 60 Hour Burn Time Cotton Wick Premium Fragrance Oil Made in The U.S.A.**P.F. Candle Co.**$39.07**4.3★**▲ 215%**](https://www.amazon.com/dp/B0DPNL487V) [![P.F. Candle Co. Ojai Lavender Classic Standard Scented Soy Wax Candle (7.2 oz) 40-50 Hour Burn Time Amber Glass Jar Made in The U.S.A.](https://m.media-amazon.com/images/I/31PKN70bI1L.jpg)**P.F. Candle Co. Ojai Lavender Classic Standard Scented Soy Wax Candle (7.2 oz) 40-50 Hour Burn Time Amber Glass Jar Made in The U.S.A.**P.F. Candle Co.**$25.39**3.9★**▲ 188%**](https://www.amazon.com/dp/B09QW4X8GF) [![Scented Candles for Home 8 Pack Soy Wax Candle Set Scented Candles Gift Set Aromatherapy Candles Amber Jar Vintage Apothecary Style 8 Scents Gift Set](https://m.media-amazon.com/images/I/51qqvlsAD6L.jpg)**Scented Candles for Home 8 Pack Soy Wax Candle Set Scented Candles Gift Set Aromatherapy Candles Amber Jar Vintage Apothecary Style 8 Scents Gift Set**Feibao**$28.56**4.5★**▲ 175%**](https://www.amazon.com/dp/B0CR7L79Q2)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 96 weeks — -2.7% search growth over the last 90 days.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**57%

*“Amazing Scent”*

**Quality-Overall**8%

*“Candles are of good quality”*

**Brightness/Shine/Glow**5%

*“great candle”*

**Durability**3%

*“Long lasting and a pretty bottle to boot”*

**Gifting Purpose**2%

*“Convenient for gifts”*

**Advertised Vs Actual Product**2%

*“Better than expected”*

**Value For Money**2%

*“I would say that Ive absolutely gotten my values worth within this purchase”*

**Warmth**2%

*“Candle warmer”*

**Locally Manufactured**2%

*“A quality, American-made product”*

**Size-Overall**2%

*“they've been a great fit for my space”*

### **What buyers complain about **

**Smell**52%

*“The candle produced no scent”*

**Size-Overall**7%

*“Tiny + Quick Burning”*

**Value For Money**6%

*“it's not worth the money”*

**Quality-Overall**4%

*“Trash”*

**Durability**2%

*“doesn't last long”*

**Color**2%

*“makes my walls black”*

**Strength**2%

*“Kinda weak”*

**Paint Quality**2%

*“Candle created an awful black smoke that painted whole room”*

**Flammable**2%

*“Burns to fast”*

**Color Fading/Discoloration**1%

*“Glass discolored”*

### **Top return reasons **

**Smell**69%

**Size-Overall**11%

**Advertised Vs Actual Product**5%

**Value For Money**4%

**Leak-Proof**2%

**Diffuse Mechanism**1%

**Functionality-Overall**1%

**Defective Material/Parts**1%

**Quality-Overall**1%

**Strength**1%