---
title: "pet friendly air fresheners — Niche Verdict: Worth a look (65/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/pet-friendly-air-fresheners"
last_updated: "2026-07-13T23:18:43.531Z"
locale: en
meta:
  description: "pet friendly air fresheners shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "pet friendly air fresheners shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "pet friendly air fresheners — Niche Verdict: Worth a look (65/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **pet friendly air fresheners**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 55Conversion 64Competition 71Returns 98Price range 78Avg price 78Brand share 53Review moat 24Quality gap 81

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****$16.19**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$4.80–$51.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****5.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+28.7%**

90-day search growth — must beat 0% to launch

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****$291K**

$291K/yr · 318K searches

**Review moat**

**Bad****5,152.31**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**17 **▼falling

**Sellers**

**126**

**Top-5 brand share**

**73%**

**Open market**

**21%**

- Glade26% - Arm & Hammer18% - Mrs. MEYER'S12% - Enviroscent9% - Febreze8% - Poo-Pourri5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$12K8%$23K12%$35K16%$47K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 32 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Glade PlugIns Refills Air Freshener Starter Kit Pet Fresh Scent Scented and Essential Oils for Home and Bathroom 0.67 Fl Oz 1 Warmer + 2 Refills](https://m.media-amazon.com/images/I/51BhtUiecVL.jpg)**Glade PlugIns Refills Air Freshener Starter Kit Pet Fresh Scent Scented and Essential Oils for Home and Bathroom 0.67 Fl Oz 1 Warmer + 2 Refills**Glade**$7.07**4.6★2,886 rev](https://www.amazon.com/dp/B0DN3LGJSC) [2![MRS. MEYERS CLEAN DAY Pet Odor Neutralizer Coconut Leaf Scent 12oz](https://m.media-amazon.com/images/I/31SdpN7cEeL.jpg)**MRS. MEYERS CLEAN DAY Pet Odor Neutralizer Coconut Leaf Scent 12oz**Mrs. MEYER'S**$10.19**4.4★1,601 rev](https://www.amazon.com/dp/B0DF3XSLR2) [3![Arm & Hammer Pet Scents Gel Odor Eliminator Baking Soda Deodorizer for Pet Rooms Litter Box Areas and Indoor Spaces Long-Lasting Solid Gel Format Fresh Breeze Scent 15 Oz](https://m.media-amazon.com/images/I/41-ycnlPDeL.jpg)**Arm & Hammer Pet Scents Gel Odor Eliminator Baking Soda Deodorizer for Pet Rooms Litter Box Areas and Indoor Spaces Long-Lasting Solid Gel Format Fresh Breeze Scent 15 Oz**Arm & Hammer**$8.11**4.2★2,952 rev](https://www.amazon.com/dp/B08DL5KVWW) [4![Glade PlugIns Refills Air Freshener Pet Fresh Scent Scented and Essential Oils for Home and Bathroom 0.67 Fl Oz 5 Count](https://m.media-amazon.com/images/I/51v6-rRpPZL.jpg)**Glade PlugIns Refills Air Freshener Pet Fresh Scent Scented and Essential Oils for Home and Bathroom 0.67 Fl Oz 5 Count**Glade**$13.24**4.6★2,886 rev](https://www.amazon.com/dp/B0DBWL9WC9) [5![Arm & Hammer for Pets Air Care Pet Scents Deodorizing Gel Beads Pet Odor Eliminator for Rooms Closets and Small Spaces with Long Lasting Odor Control Fresh Breeze Scent 12 oz](https://m.media-amazon.com/images/I/41te+biNHzL.jpg)**Arm & Hammer for Pets Air Care Pet Scents Deodorizing Gel Beads Pet Odor Eliminator for Rooms Closets and Small Spaces with Long Lasting Odor Control Fresh Breeze Scent 12 oz**Arm & Hammer**$6.76**4.2★7,295 rev](https://www.amazon.com/dp/B08DTNC3VY)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Apartment Pet Odor Fighter Fresh Scent 8.1oz (Pack of 3)](https://m.media-amazon.com/images/I/51GxNMQbG8L.jpg)**Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Apartment Pet Odor Fighter Fresh Scent 8.1oz (Pack of 3)**Febreze**$11.84**217 rev6mo ago](https://www.amazon.com/dp/B0FXHCPYZY) [![Pooph Pet Odor Eliminator 32oz - Eliminates Odors at the Molecular Level Dogs Cats Freshener Eliminator Urine Poop Pee Deodorizer Natures Puppy Fresh Clean Furniture Potty](https://m.media-amazon.com/images/I/31L-MEXY-RL.jpg)**Pooph Pet Odor Eliminator 32oz - Eliminates Odors at the Molecular Level Dogs Cats Freshener Eliminator Urine Poop Pee Deodorizer Natures Puppy Fresh Clean Furniture Potty**POOPH**$22.09**3,808 rev6mo ago](https://www.amazon.com/dp/B0G8475551) [![Azuna Pet Odor Eliminator for Strong Odor Gel | Plant Powered Australian Tea Tree Oil | Dog and Cat Room Deodorizer | Child and Pet Safe Air Fresheners for home | Cedarwood Scent | 8oz Pod](https://m.media-amazon.com/images/I/41CBf-UouBL.jpg)**Azuna Pet Odor Eliminator for Strong Odor Gel | Plant Powered Australian Tea Tree Oil | Dog and Cat Room Deodorizer | Child and Pet Safe Air Fresheners for home | Cedarwood Scent | 8oz Pod**Azuna**$39.76**246 rev9mo ago](https://www.amazon.com/dp/B0FS39DYG7) [![MRS. MEYERS CLEAN DAY Pet Odor Neutralizer Coconut Leaf Scent 12oz](https://m.media-amazon.com/images/I/31SdpN7cEeL.jpg)**MRS. MEYERS CLEAN DAY Pet Odor Neutralizer Coconut Leaf Scent 12oz**Mrs. MEYER'S**$10.19**1,601 rev1y ago](https://www.amazon.com/dp/B0DF3XSLR2) [![MRS. MEYERS CLEAN DAY Pet Odor Neutralizer Orange Blossom Scent 12oz](https://m.media-amazon.com/images/I/31Tsieg5JiL.jpg)**MRS. MEYERS CLEAN DAY Pet Odor Neutralizer Orange Blossom Scent 12oz**Mrs. MEYER'S**$10.37**1,601 rev1y ago](https://www.amazon.com/dp/B0DF3KW4YH)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Apartment Pet Odor Fighter Fresh Scent 8.1oz (Pack of 3)](https://m.media-amazon.com/images/I/51GxNMQbG8L.jpg)**Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Apartment Pet Odor Fighter Fresh Scent 8.1oz (Pack of 3)**Febreze**$11.84**4.7★**▲ 174%**](https://www.amazon.com/dp/B0FXHCPYZY) [![Azuna Air Freshener & Odor Eliminator for Strong Odor | 2 Room Kit Includes (2) 8 oz. Empty Luxe Glass Jars & 12 oz | Refill with Tea Tree Essential Oil Gel | Natural Scent | Last 60-90 Days](https://m.media-amazon.com/images/I/41LO0zX2KYL.jpg)**Azuna Air Freshener & Odor Eliminator for Strong Odor | 2 Room Kit Includes (2) 8 oz. Empty Luxe Glass Jars & 12 oz | Refill with Tea Tree Essential Oil Gel | Natural Scent | Last 60-90 Days**Azuna**$50.99**3.2★**▲ 127%**](https://www.amazon.com/dp/B0CG2FDF6T) [![Azuna Air Freshener & Odor Eliminator for Strong Odor | 2 Room Kit Includes (2) Empty Luxe Glass Jar & 12oz Gel Refill with Tea Tree Essential Oil | Simply Citrus | Last 60-90 Days](https://m.media-amazon.com/images/I/419fjQnKnbL.jpg)**Azuna Air Freshener & Odor Eliminator for Strong Odor | 2 Room Kit Includes (2) Empty Luxe Glass Jar & 12oz Gel Refill with Tea Tree Essential Oil | Simply Citrus | Last 60-90 Days**Azuna**$51.82**3.2★**▲ 124%**](https://www.amazon.com/dp/B0DTR9LW98) [![Enviroscent Non Toxic Air Freshener (Lavender Tea & Honey) Plug-in Home Fragrance Last 45+ Days | Kit includes 1 Refillable Plug In Warmer & 1 Scent Refill](https://m.media-amazon.com/images/I/41gJKXqnxBL.jpg)**Enviroscent Non Toxic Air Freshener (Lavender Tea & Honey) Plug-in Home Fragrance Last 45+ Days | Kit includes 1 Refillable Plug In Warmer & 1 Scent Refill**Enviroscent**$16.65**4.0★**▲ 91%**](https://www.amazon.com/dp/B09RG69875) [![Arm & Hammer for Pets Air Care Pet Scents Deodorizing Gel Beads Pet Odor Eliminator for Rooms Closets and Small Spaces with Long Lasting Odor Control Lavender Fields Scent 12 oz](https://m.media-amazon.com/images/I/51T16asyPsL.jpg)**Arm & Hammer for Pets Air Care Pet Scents Deodorizing Gel Beads Pet Odor Eliminator for Rooms Closets and Small Spaces with Long Lasting Odor Control Lavender Fields Scent 12 oz**Arm & Hammer**$6.71**4.2★**▲ 83%**](https://www.amazon.com/dp/B08DS1FHQM)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +28.7% search growth over the last 90 days.

9K7KPrime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**56%

*“Nice clean smell”*

**Quality-Overall**9%

*“Quality, natural”*

**Advertised Vs Actual Product**5%

*“As described”*

**Value For Money**4%

*“very affordable”*

**Efficiency**3%

*“It does work”*

**Ease Of Use**2%

*“easy to handle”*

**Freshness**2%

*“Keeps house fresh”*

**Strength**1%

*“Very strong”*

**Durability**1%

*“Still good after many many months”*

**Pet Friendly**1%

*“Pup Approved”*

### **What buyers complain about **

**Smell**52%

*“CHEMICAL SMELL”*

**Functionality-Overall**9%

*“Didn't work for me”*

**Value For Money**7%

*“Way too expensive”*

**Durability**5%

*“the bottle instantly broke when first tried to use”*

**Quality-Overall**2%

*“Bad quality”*

**Advertised Vs Actual Product**2%

*“False advertisement”*

**Strength**2%

*“way too weak”*

**Leak-Proof**2%

*“Arrived leaking- a lot”*

**Size-Overall**1%

*“The bottle is small”*

**Allergies**1%

*“my cat had a allergic reaction to it”*

### **Top return reasons **

**Smell**62%

**Leak-Proof**12%

**Advertised Vs Actual Product**6%

**Functionality-Overall**5%

**Value For Money**2%

**Spray/Flow**1%

**Diffuse Mechanism**1%

**Size-Overall**1%

**Strength**1%

**Defective Material/Parts**1%