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title: "permetrina en crema para la sarna humana — Niche Verdict: Launch it (56/100) | Amazon United States - Flapen"
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last_updated: "2026-07-13T23:32:27.811Z"
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  description: "permetrina en crema para la sarna humana clears our launch bar: a $2.4M/yr market growing +9.7% this quarter with returns at 0.4%."
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  "og:title": "permetrina en crema para la sarna humana — Niche Verdict: Launch it (56/100) | Amazon United States - Flapen"
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# **permetrina en crema para la sarna humana**

**Launch it**

A $2.4M/yr market growing +9.7% this quarter with returns at 0.4% — clears our launch bar.

Market size 95Growth 37Conversion 99Competition 30Returns 98Price range 85Avg price 85Brand share 0Review moat 24Quality gap 23

**Conversion**

**Incredible****18.1%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$2.4M**

$2.4M/yr · 704K searches

**Avg price**

**Great****$18.98**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.15–$58.05**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+9.7%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****5,569.79**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**3 **—flat

**Sellers**

**32**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Sarna52% - CeraVe38% - SARNA BASEBALL10% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$242K20%$484K30%$727K40%$969K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Sarna Sensitive Steroid-Free Anti-Itch Lotion for Dry Irritated Skin Fragrance free - 7.5 Fl Oz](https://m.media-amazon.com/images/I/314gujRqP1L.jpg)**Sarna Sensitive Steroid-Free Anti-Itch Lotion for Dry Irritated Skin Fragrance free - 7.5 Fl Oz**Sarna**$10.18**4.5★7,899 rev](https://www.amazon.com/dp/B08CLJP4KJ) [2![CeraVe Moisturizing Cream for Itch Relief Anti Itch Cream with Pramoxine Hydrochloride Relieves Itchy with Minor Skin Irritations Sunburn Relief Bug Bites Fragrance Free 16 Ounces](https://m.media-amazon.com/images/I/41+alfjiFJL.jpg)**CeraVe Moisturizing Cream for Itch Relief Anti Itch Cream with Pramoxine Hydrochloride Relieves Itchy with Minor Skin Irritations Sunburn Relief Bug Bites Fragrance Free 16 Ounces**CeraVe**$23.89**4.7★11,717 rev](https://www.amazon.com/dp/B0BX6LGM56) [3![Sarna Calm and Cool Anti-Itch Lotion Soothe and Relieve Pain and Itch from Insect Bites Sunburn Poison Ivy Contains 1% Pramoxine Hydrochloride 0.5% Menthol Vegan Steroid-Free 7.5oz](https://m.media-amazon.com/images/I/31FgTZL3xnL.jpg)**Sarna Calm and Cool Anti-Itch Lotion Soothe and Relieve Pain and Itch from Insect Bites Sunburn Poison Ivy Contains 1% Pramoxine Hydrochloride 0.5% Menthol Vegan Steroid-Free 7.5oz**Sarna**$9.99**4.6★2,933 rev](https://www.amazon.com/dp/B0CSPSDQ8W) [4![Sarna Sensitive Anti-Itch Lotion Steroid-Free Fragrance-Free Vegan Hypoallergenic National Eczema Association Accepted 1% Pramoxine Hydrochloride 12 oz](https://m.media-amazon.com/images/I/31g2+LRa2pL.jpg)**Sarna Sensitive Anti-Itch Lotion Steroid-Free Fragrance-Free Vegan Hypoallergenic National Eczema Association Accepted 1% Pramoxine Hydrochloride 12 oz**Sarna**$13.31**4.5★7,899 rev](https://www.amazon.com/dp/B0CN18NFQ3) [5![CeraVe Anti Itch Moisturizing Lotion with Pramoxine Hydrochloride Relieves Itch with Minor Skin Irritations Sunburn Relief Bug Bites 16 Ounces](https://m.media-amazon.com/images/I/31VSYKybi3L.jpg)**CeraVe Anti Itch Moisturizing Lotion with Pramoxine Hydrochloride Relieves Itch with Minor Skin Irritations Sunburn Relief Bug Bites 16 Ounces**CeraVe**$23.71**4.8★1,137 rev](https://www.amazon.com/dp/B08N7VJNNP)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Sarna Eczema Relief Skin Protectant Lotion with 2% Colloidal Oatmeal Temporarily Protects and Helps Relieve Minor Skin Irritation and Itching Due to Eczema and Rashes Steroid-Free 7.5oz](https://m.media-amazon.com/images/I/31czVhy+TnL.jpg)**Sarna Eczema Relief Skin Protectant Lotion with 2% Colloidal Oatmeal Temporarily Protects and Helps Relieve Minor Skin Irritation and Itching Due to Eczema and Rashes Steroid-Free 7.5oz**Sarna**$13.02**202 rev1y ago](https://www.amazon.com/dp/B0DQVMXHNQ) [![Sarna Calm and Cool Steroid-Free Anti-Itch Lotion- 12 oz](https://m.media-amazon.com/images/I/317T0HCo2NL.jpg)**Sarna Calm and Cool Steroid-Free Anti-Itch Lotion- 12 oz**Sarna**$15.41**2,933 rev2y ago](https://www.amazon.com/dp/B0CSTG3RXH) [![Sarna Calm and Cool Anti-Itch Lotion Soothe and Relieve Pain and Itch from Insect Bites Sunburn Poison Ivy Contains 1% Pramoxine Hydrochloride 0.5% Menthol Vegan Steroid-Free 7.5oz](https://m.media-amazon.com/images/I/31FgTZL3xnL.jpg)**Sarna Calm and Cool Anti-Itch Lotion Soothe and Relieve Pain and Itch from Insect Bites Sunburn Poison Ivy Contains 1% Pramoxine Hydrochloride 0.5% Menthol Vegan Steroid-Free 7.5oz**Sarna**$9.99**2,933 rev2y ago](https://www.amazon.com/dp/B0CSPSDQ8W) [![Sarna Sensitive Anti-Itch Lotion Steroid-Free Fragrance-Free Vegan Hypoallergenic National Eczema Association Accepted 1% Pramoxine Hydrochloride 12 oz](https://m.media-amazon.com/images/I/31g2+LRa2pL.jpg)**Sarna Sensitive Anti-Itch Lotion Steroid-Free Fragrance-Free Vegan Hypoallergenic National Eczema Association Accepted 1% Pramoxine Hydrochloride 12 oz**Sarna**$13.31**7,899 rev2y ago](https://www.amazon.com/dp/B0CN18NFQ3) [![CeraVe Anti Itch Moisturizing Lotion with Pramoxine Hydrochloride Relieves Itch with Minor Skin Irritations Sunburn Relief Bug Bites 16 Ounces](https://m.media-amazon.com/images/I/31VSYKybi3L.jpg)**CeraVe Anti Itch Moisturizing Lotion with Pramoxine Hydrochloride Relieves Itch with Minor Skin Irritations Sunburn Relief Bug Bites 16 Ounces**CeraVe**$23.71**1,137 rev3y ago](https://www.amazon.com/dp/B08N7VJNNP)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![SARNA BASEBALL Glove Conditioner Liquid 8 Oz Break in Faster Keep Leather Maintained Water-Based Non-Darkening No Sticky Residue Glove Conditioner for Mitts & Softball Gear Made in USA](https://m.media-amazon.com/images/I/5171UvojrzL.jpg)**SARNA BASEBALL Glove Conditioner Liquid 8 Oz Break in Faster Keep Leather Maintained Water-Based Non-Darkening No Sticky Residue Glove Conditioner for Mitts & Softball Gear Made in USA**SARNA BASEBALL**$16.32**4.7★**▲ 233%**](https://www.amazon.com/dp/B07MC37GFM) [![SARNA BASEBALL Glove Conditioner Cream 4 Oz Break in Faster Keep Leather Maintained Water-Based Non-Darkening No Sticky Residue Glove Conditioner for Mitts & Softball Gear Made in USA](https://m.media-amazon.com/images/I/51XHQEYfxGL.jpg)**SARNA BASEBALL Glove Conditioner Cream 4 Oz Break in Faster Keep Leather Maintained Water-Based Non-Darkening No Sticky Residue Glove Conditioner for Mitts & Softball Gear Made in USA**SARNA BASEBALL**$16.43**4.8★**▲ 211%**](https://www.amazon.com/dp/B09R76LNMV) [![SARNA BASEBALL Glove Oil 8 Oz Break in Faster & Soften Leather Without Grease Lanolin-Based Formula Helps Prevent Deterioration Leather Oil for Gloves & Mitts Made in USA](https://m.media-amazon.com/images/I/51kAHQgmGQL.jpg)**SARNA BASEBALL Glove Oil 8 Oz Break in Faster & Soften Leather Without Grease Lanolin-Based Formula Helps Prevent Deterioration Leather Oil for Gloves & Mitts Made in USA**SARNA BASEBALL**$16.79**4.6★**▲ 211%**](https://www.amazon.com/dp/B07MC21MPF) [![Sarna Sensitive Steroid-Free Anti-Itch Lotion for Dry Irritated Skin Fragrance free - 7.5 Fl Oz](https://m.media-amazon.com/images/I/314gujRqP1L.jpg)**Sarna Sensitive Steroid-Free Anti-Itch Lotion for Dry Irritated Skin Fragrance free - 7.5 Fl Oz**Sarna**$10.18**4.5★**▲ 46%**](https://www.amazon.com/dp/B08CLJP4KJ) [![CeraVe Moisturizing Cream for Dry Skin Relief 12 Ounce Fragrance Free Cream with Pramoxine for Itch Relief](https://m.media-amazon.com/images/I/41I7N6fHJAL.jpg)**CeraVe Moisturizing Cream for Dry Skin Relief 12 Ounce Fragrance Free Cream with Pramoxine for Itch Relief**CeraVe**$21.11**4.7★**▲ 23%**](https://www.amazon.com/dp/B017610BFO)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +9.7% search growth over the last 90 days.

20K15KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Allergies**19%

*“No irritation”*

**Quality-Overall**15%

*“Excellent Product”*

**Moist/Dry**10%

*“Good moisturizing cream”*

**Efficiency**10%

*“Effective”*

**Advertised Vs Actual Product**5%

*“Exactly what I wanted”*

**Value For Money**4%

*“Not to expensive”*

**Soft Feel**4%

*“Smooth on skin”*

**Absorbency**3%

*“Absorbs well”*

**Suitability Dry Skin**2%

*“It seems to do a good job of fighting winter dry skin”*

**Smell**2%

*“fragrance free”*

### **What buyers complain about **

**Allergies**25%

*“My skin gets irritated”*

**Functionality-Overall**11%

*“The pump does not work”*

**Motor Power**5%

*“Defective pump”*

**Value For Money**5%

*“Waste of Money”*

**Product Condition**4%

*“It looked like it had been used”*

**Thickness**3%

*“It is not this thick cream-like stuff that are in some brands”*

**Dispensing Mechanism**3%

*“Great Product - Horrible Dispenser”*

**Moist/Dry**3%

*“very dry”*

**Smell**3%

*“Smells weird”*

**Ease Of Use**3%

*“It is very hard to use”*

### **Top return reasons **

**Functionality-Overall**17%

**Product Condition**15%

**Motor Power**11%

**Advertised Vs Actual Product**9%

**Leak-Proof**8%

**Size-Overall**7%

**Value For Money**6%

**Smell**4%

**Defective Material/Parts**3%

**Ingredients-Overall**3%