---
title: "permethrin — Niche Verdict: Launch it (74/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/permethrin"
last_updated: "2026-07-14T06:01:48.041Z"
locale: en
meta:
  description: "permethrin clears our launch bar: a $2.0M/yr market growing +307.8% this quarter with returns at 1.0%."
  "og:description": "permethrin clears our launch bar: a $2.0M/yr market growing +307.8% this quarter with returns at 1.0%."
  "og:title": "permethrin — Niche Verdict: Launch it (74/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **permethrin**

**Launch it**

A $2.0M/yr market growing +307.8% this quarter with returns at 1.0% — clears our launch bar.

Market size 95Growth 100Conversion 84Competition 51Returns 95Price range 83Avg price 93Brand share 51Review moat 23Quality gap 38

**Growth**

**Incredible****+307.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Incredible****$2.0M**

$2.0M/yr · 996K searches

**Returns**

**Incredible****1.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$22.21**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****9.2%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$4.97–$70.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****7,384.86**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**12 **▼falling

**Sellers**

**83**

**Top-5 brand share**

**74%**

**Open market**

**20%**

- Sawyer35% - Durvet14% - Insect Shield11% - InsectGuard8% - Elanco6% - Ben's5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$203K20%$407K30%$610K40%$813K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Sawyer Products SP657 Premium Permethrin Insect Repellent for Clothing Gear & Tents Trigger Spray 24-Ounce](https://m.media-amazon.com/images/I/41pVZYqoMXL.jpg)**Sawyer Products SP657 Premium Permethrin Insect Repellent for Clothing Gear & Tents Trigger Spray 24-Ounce**Sawyer**$17.59**4.6★42,088 rev](https://www.amazon.com/dp/B001ANQVYU) [2![Durvet 2253554 Permethrin EC 10-Percent](https://m.media-amazon.com/images/I/315Bwj224BL.jpg)**Durvet 2253554 Permethrin EC 10-Percent**Durvet**$24.08**4.6★1,043 rev](https://www.amazon.com/dp/B078YFH1GV) [3![InsectGuard Tick Gaiters - PullOn Permethrin Treated Ticks Mosquitoes Flies & More Insect Repellent Unisex Adult White 4 Inch Long Pair](https://m.media-amazon.com/images/I/41iCp+MlB8L.jpg)**InsectGuard Tick Gaiters - PullOn Permethrin Treated Ticks Mosquitoes Flies & More Insect Repellent Unisex Adult White 4 Inch Long Pair**InsectGuard**$17.53**4.0★315 rev](https://www.amazon.com/dp/B00NEWZS8U) [4![Insect Shield Premium Permethrin Spray - Tick Flea Fly Mosquito Chigger Spider & Bed Bug Repellent for Clothing Gear Furniture & Tents Last up to 60 Days Clear 6 Oz Aerosol](https://m.media-amazon.com/images/I/41y+z5BiyTL.jpg)**Insect Shield Premium Permethrin Spray - Tick Flea Fly Mosquito Chigger Spider & Bed Bug Repellent for Clothing Gear Furniture & Tents Last up to 60 Days Clear 6 Oz Aerosol**Insect Shield**$11.31**4.5★1,119 rev](https://www.amazon.com/dp/B07DTJNZBY) [5![Sawyer Products SP6572 Twin Pack Premium Permethrin Clothing Insect Repellent Trigger Spray 24 oz Yellow](https://m.media-amazon.com/images/I/51x0tAYG-QL.jpg)**Sawyer Products SP6572 Twin Pack Premium Permethrin Clothing Insect Repellent Trigger Spray 24 oz Yellow**Sawyer**$30.59**4.6★42,088 rev](https://www.amazon.com/dp/B07CD9NFB4)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Insect Shield Heavyweight Hiking Socks With Permethrin Bug Repellant - Protective Clothing for Men & Women Olive Large](https://m.media-amazon.com/images/I/41-N6urcfBL.jpg)**Insect Shield Heavyweight Hiking Socks With Permethrin Bug Repellant - Protective Clothing for Men & Women Olive Large**Insect Shield**$17.82**55 rev2y ago](https://www.amazon.com/dp/B0CT6JSM7S) [![Green Armor Insect Repellent Permethrin RTU Trigger Spray 32 Ounce](https://m.media-amazon.com/images/I/41Y4CHC03AL.jpg)**Green Armor Insect Repellent Permethrin RTU Trigger Spray 32 Ounce**Summit**$13.67**326 rev3y ago](https://www.amazon.com/dp/B0C2QZS3C6) [![Insect Shield Midweight Hiking Socks With Permethrin Bug Repellant - Protective Clothing for Men & Women Olive Large](https://m.media-amazon.com/images/I/41FFlaOAokL.jpg)**Insect Shield Midweight Hiking Socks With Permethrin Bug Repellant - Protective Clothing for Men & Women Olive Large**Insect Shield**$16.08**77 rev3y ago](https://www.amazon.com/dp/B0BT4JMNWY) [![Sawyer Products SP624 Permethrin Permethrin for Dogs Insect Repellent Treatment](https://m.media-amazon.com/images/I/41jeVpq8NOL.jpg)**Sawyer Products SP624 Permethrin Permethrin for Dogs Insect Repellent Treatment**Sawyer**$17.85**861 rev4y ago](https://www.amazon.com/dp/B0B4BRMTNN) [![Insect Shield Lightweight Hiking Socks With Permethrin Bug Repellant - Protective Clothing for Men & Women Khaki Large](https://m.media-amazon.com/images/I/41bQ+RyUrxL.jpg)**Insect Shield Lightweight Hiking Socks With Permethrin Bug Repellant - Protective Clothing for Men & Women Khaki Large**Insect Shield**$13.66**649 rev5y ago](https://www.amazon.com/dp/B08M4DHGK2)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Insect Shield Midweight Hiking Socks With Permethrin Bug Repellant - Protective Clothing for Men & Women Olive Large](https://m.media-amazon.com/images/I/41FFlaOAokL.jpg)**Insect Shield Midweight Hiking Socks With Permethrin Bug Repellant - Protective Clothing for Men & Women Olive Large**Insect Shield**$16.08**4.6★**▲ 57%**](https://www.amazon.com/dp/B0BT4JMNWY) [![InsectGuard Tick Gaiters - PullOn Permethrin Treated Ticks Mosquitoes Flies & More Insect Repellent Unisex Adult White 4 Inch Long Pair](https://m.media-amazon.com/images/I/41iCp+MlB8L.jpg)**InsectGuard Tick Gaiters - PullOn Permethrin Treated Ticks Mosquitoes Flies & More Insect Repellent Unisex Adult White 4 Inch Long Pair**InsectGuard**$17.53**4.0★**▲ 57%**](https://www.amazon.com/dp/B00NEWZS8U) [![Insect Shield Heavyweight Hiking Socks With Permethrin Bug Repellant - Protective Clothing for Men & Women Olive Large](https://m.media-amazon.com/images/I/41-N6urcfBL.jpg)**Insect Shield Heavyweight Hiking Socks With Permethrin Bug Repellant - Protective Clothing for Men & Women Olive Large**Insect Shield**$17.82**4.7★**▲ 56%**](https://www.amazon.com/dp/B0CT6JSM7S) [![Insect Shield Lightweight Hiking Socks With Permethrin Bug Repellant - Protective Clothing for Men & Women Khaki Large](https://m.media-amazon.com/images/I/41bQ+RyUrxL.jpg)**Insect Shield Lightweight Hiking Socks With Permethrin Bug Repellant - Protective Clothing for Men & Women Khaki Large**Insect Shield**$13.66**4.6★**▲ 50%**](https://www.amazon.com/dp/B08M4DHGK2) [![Sawyer Products SP6022 Premium Permethrin Insect Repellent for Clothing Gear & Tents Aerosol Spray 9-Fluid Ounce Twin Pack- Packaging May Vary](https://m.media-amazon.com/images/I/51DkaNyH-gL.jpg)**Sawyer Products SP6022 Premium Permethrin Insect Repellent for Clothing Gear & Tents Aerosol Spray 9-Fluid Ounce Twin Pack- Packaging May Vary**Sawyer**$19.37**4.6★**▲ 27%**](https://www.amazon.com/dp/B07CD9192V)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +307.8% search growth over the last 90 days.

100K60KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 11.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Pest/Insect Control**35%

*“This insect repellent is absolutely amazing”*

**Quality-Overall**15%

*“Overall, this is a dependable and effective product that delivers exactly what it promises”*

**Spray/Flow**8%

*“The spray works pretty well”*

**Value For Money**8%

*“Good value”*

**Ease Of Use**4%

*“Easy to use”*

**Smell**4%

*“nice smell”*

**Advertised Vs Actual Product**4%

*“Works as stated”*

**Strength**3%

*“A powerful product”*

**Safety Standards**2%

*“Stay safe and wear gloves and a respirator”*

**Instructions/User Manual/Troubleshooting**2%

*“Follow the instructions”*

### **What buyers complain about **

**Spray/Flow**21%

*“Spray doesnt work”*

**Leak-Proof**16%

*“leaked into shipping box”*

**Pest/Insect Control**12%

*“I was really disappointed with this insect repellent spray”*

**Functionality-Overall**8%

*“It hardly works”*

**Smell**7%

*“Smells like Gasoline”*

**Durability**5%

*“It only pumped three or four times before it broke”*

**Advertised Vs Actual Product**4%

*“The listing is very misleading”*

**Value For Money**3%

*“A little on the pricey side”*

**Quality-Overall**2%

*“Weak product”*

**Size-Overall**2%

*“Small size”*

### **Top return reasons **

**Size-Overall**21%

**Advertised Vs Actual Product**17%

**Leak-Proof**16%

**Value For Money**13%

**Spray/Flow**9%

**Functionality-Overall**6%

**Pest/Insect Control**5%

**Instructions/User Manual/Troubleshooting**2%

**Defective Material/Parts**2%

**Ease Of Use**1%