---
title: "permethrin spray for clothes — Niche Verdict: Launch it (65/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/permethrin-spray-for-clothes"
last_updated: "2026-07-14T01:48:06.021Z"
locale: en
meta:
  description: "permethrin spray for clothes clears our launch bar: a $2.0M/yr market growing +435.9% this quarter with returns at 1.1%."
  "og:description": "permethrin spray for clothes clears our launch bar: a $2.0M/yr market growing +435.9% this quarter with returns at 1.1%."
  "og:title": "permethrin spray for clothes — Niche Verdict: Launch it (65/100) | Amazon United States - Flapen"
---

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# **permethrin spray for clothes**

**Launch it**

A $2.0M/yr market growing +435.9% this quarter with returns at 1.1% — clears our launch bar.

Market size 95Growth 100Conversion 98Competition 14Returns 94Price range 61Avg price 79Brand share 14Review moat 20Quality gap 50

**Growth**

**Incredible****+435.9%**

90-day search growth — must beat 0% to launch

**Conversion**

**Incredible****16.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Incredible****$2.0M**

$2.0M/yr · 719K searches

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$16.74**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.97–$30.59**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****13,792.6**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****83%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**7 **—flat

**Sellers**

**37**

**Top-5 brand share**

**95%**

**Open market**

**3%**

- Sawyer60% - InsectGuard17% - Ben's7% - Insect Shield5% - Sawyer Products5% - Repel3% - Open — no brand owns it (1 brand, 3%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$300K30%$600K45%$900K60%$1.2M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Sawyer Products SP657 Premium Permethrin Insect Repellent for Clothing Gear & Tents Trigger Spray 24-Ounce](https://m.media-amazon.com/images/I/41pVZYqoMXL.jpg)**Sawyer Products SP657 Premium Permethrin Insect Repellent for Clothing Gear & Tents Trigger Spray 24-Ounce**Sawyer**$17.59**4.6★42,088 rev](https://www.amazon.com/dp/B001ANQVYU) [2![InsectGuard Tick Gaiters - PullOn Permethrin Treated Ticks Mosquitoes Flies & More Insect Repellent Unisex Adult White 4 Inch Long Pair](https://m.media-amazon.com/images/I/41iCp+MlB8L.jpg)**InsectGuard Tick Gaiters - PullOn Permethrin Treated Ticks Mosquitoes Flies & More Insect Repellent Unisex Adult White 4 Inch Long Pair**InsectGuard**$17.53**4.0★315 rev](https://www.amazon.com/dp/B00NEWZS8U) [3![Sawyer Products SP6572 Twin Pack Premium Permethrin Clothing Insect Repellent Trigger Spray 24 oz Yellow](https://m.media-amazon.com/images/I/51x0tAYG-QL.jpg)**Sawyer Products SP6572 Twin Pack Premium Permethrin Clothing Insect Repellent Trigger Spray 24 oz Yellow**Sawyer**$30.59**4.6★42,088 rev](https://www.amazon.com/dp/B07CD9NFB4) [4![Bens Clothing & Gear Insect Repellent - Long-Lasting Insect Protection Spray for Clothes & Gear - Contains Permethrin & Lasts Up to 6 Weeks - 24 fl oz](https://m.media-amazon.com/images/I/31yQB+yJI4L.jpg)**Bens Clothing & Gear Insect Repellent - Long-Lasting Insect Protection Spray for Clothes & Gear - Contains Permethrin & Lasts Up to 6 Weeks - 24 fl oz**Ben's**$20.31**4.5★628 rev](https://www.amazon.com/dp/B06X9Q2HJ2) [5![Insect Shield Premium Permethrin Spray - Tick Flea Fly Mosquito Chigger Spider & Bed Bug Repellent for Clothing Gear Furniture & Tents Last up to 60 Days Clear 6 Oz Aerosol](https://m.media-amazon.com/images/I/41y+z5BiyTL.jpg)**Insect Shield Premium Permethrin Spray - Tick Flea Fly Mosquito Chigger Spider & Bed Bug Repellent for Clothing Gear Furniture & Tents Last up to 60 Days Clear 6 Oz Aerosol**Insect Shield**$11.31**4.5★1,119 rev](https://www.amazon.com/dp/B07DTJNZBY)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Green Armor Insect Repellent Permethrin RTU Trigger Spray 32 Ounce](https://m.media-amazon.com/images/I/41Y4CHC03AL.jpg)**Green Armor Insect Repellent Permethrin RTU Trigger Spray 32 Ounce**Summit**$13.67**326 rev3y ago](https://www.amazon.com/dp/B0C2QZS3C6) [![Sawyer Products SP624 Permethrin Permethrin for Dogs Insect Repellent Treatment](https://m.media-amazon.com/images/I/41jeVpq8NOL.jpg)**Sawyer Products SP624 Permethrin Permethrin for Dogs Insect Repellent Treatment**Sawyer**$17.85**861 rev4y ago](https://www.amazon.com/dp/B0B4BRMTNN) [![Insect Shield Premium Permethrin Spray - Tick Flea Fly Mosquito Chigger Spider & Bed Bug Repellent for Clothing Gear Furniture & Tents Last up to 60 Days Clear 6 Oz Aerosol](https://m.media-amazon.com/images/I/41y+z5BiyTL.jpg)**Insect Shield Premium Permethrin Spray - Tick Flea Fly Mosquito Chigger Spider & Bed Bug Repellent for Clothing Gear Furniture & Tents Last up to 60 Days Clear 6 Oz Aerosol**Insect Shield**$11.31**1,119 rev8y ago](https://www.amazon.com/dp/B07DTJNZBY) [![Sawyer Products SP6022 Premium Permethrin Insect Repellent for Clothing Gear & Tents Aerosol Spray 9-Fluid Ounce Twin Pack- Packaging May Vary](https://m.media-amazon.com/images/I/51DkaNyH-gL.jpg)**Sawyer Products SP6022 Premium Permethrin Insect Repellent for Clothing Gear & Tents Aerosol Spray 9-Fluid Ounce Twin Pack- Packaging May Vary**Sawyer**$19.37**5,810 rev8y ago](https://www.amazon.com/dp/B07CD9192V) [![Bens Clothing & Gear Insect Repellent - Long-Lasting Insect Protection Spray for Clothes & Gear - Contains Permethrin & Lasts Up to 6 Weeks - 24 fl oz](https://m.media-amazon.com/images/I/31yQB+yJI4L.jpg)**Bens Clothing & Gear Insect Repellent - Long-Lasting Insect Protection Spray for Clothes & Gear - Contains Permethrin & Lasts Up to 6 Weeks - 24 fl oz**Ben's**$20.31**628 rev9y ago](https://www.amazon.com/dp/B06X9Q2HJ2)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![InsectGuard Tick Gaiters - PullOn Permethrin Treated Ticks Mosquitoes Flies & More Insect Repellent Unisex Adult White 4 Inch Long Pair](https://m.media-amazon.com/images/I/41iCp+MlB8L.jpg)**InsectGuard Tick Gaiters - PullOn Permethrin Treated Ticks Mosquitoes Flies & More Insect Repellent Unisex Adult White 4 Inch Long Pair**InsectGuard**$17.53**4.0★**▲ 39%**](https://www.amazon.com/dp/B00NEWZS8U) [![Sawyer Products SP649 Premium Permethrin Clothing Insect Repellent Trigger Spray 12-Ounce](https://m.media-amazon.com/images/I/31eSGGQ2vbL.jpg)**Sawyer Products SP649 Premium Permethrin Clothing Insect Repellent Trigger Spray 12-Ounce**Sawyer Products**$14.21**4.6★**▲ 18%**](https://www.amazon.com/dp/B001ANQVZE) [![Green Armor Insect Repellent Permethrin RTU Trigger Spray 32 Ounce](https://m.media-amazon.com/images/I/41Y4CHC03AL.jpg)**Green Armor Insect Repellent Permethrin RTU Trigger Spray 32 Ounce**Summit**$13.67**4.0★**— 4%**](https://www.amazon.com/dp/B0C2QZS3C6) [![Sawyer Products SP6022 Premium Permethrin Insect Repellent for Clothing Gear & Tents Aerosol Spray 9-Fluid Ounce Twin Pack- Packaging May Vary](https://m.media-amazon.com/images/I/51DkaNyH-gL.jpg)**Sawyer Products SP6022 Premium Permethrin Insect Repellent for Clothing Gear & Tents Aerosol Spray 9-Fluid Ounce Twin Pack- Packaging May Vary**Sawyer**$19.37**4.6★**— 4%**](https://www.amazon.com/dp/B07CD9192V) [![Sawyer Products SP657 Premium Permethrin Insect Repellent for Clothing Gear & Tents Trigger Spray 24-Ounce](https://m.media-amazon.com/images/I/41pVZYqoMXL.jpg)**Sawyer Products SP657 Premium Permethrin Insect Repellent for Clothing Gear & Tents Trigger Spray 24-Ounce**Sawyer**$17.59**4.6★**— 0%**](https://www.amazon.com/dp/B001ANQVYU)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +435.9% search growth over the last 90 days.

60K40KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 8.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Pest/Insect Control**43%

*“This insect repellent is absolutely amazing”*

**Quality-Overall**15%

*“Performance is outstanding highly recommend”*

**Spray/Flow**8%

*“The spray works pretty well”*

**Smell**4%

*“the smell is strong”*

**Value For Money**4%

*“Totally worth it”*

**Advertised Vs Actual Product**4%

*“It does what it should”*

**Ease Of Use**3%

*“Easy to use”*

**Safety Standards**3%

*“safer for Fido”*

**Instructions/User Manual/Troubleshooting**2%

*“Follow the instructions”*

**Suitable For Outdoor**1%

*“I would recommend it for anyone that does any outdoor activity”*

### **What buyers complain about **

**Spray/Flow**27%

*“Spray doesnt work”*

**Leak-Proof**18%

*“Leaked”*

**Pest/Insect Control**15%

*“I was really disappointed with this insect repellent spray”*

**Functionality-Overall**6%

*“Not effective for us”*

**Durability**5%

*“doesn't last long”*

**Value For Money**4%

*“A little on the pricey side”*

**Advertised Vs Actual Product**4%

*“not amount advertised”*

**Quality-Overall**3%

*“Ben's product is garbage”*

**Jamming/Clogging**1%

*“They get clogged quickly”*

**Natural Resource Wastage**1%

*“Waste”*

### **Top return reasons **

**Size-Overall**21%

**Advertised Vs Actual Product**17%

**Leak-Proof**15%

**Value For Money**13%

**Spray/Flow**9%

**Functionality-Overall**6%

**Pest/Insect Control**5%

**Instructions/User Manual/Troubleshooting**2%

**Defective Material/Parts**2%

**Strength**1%