---
title: "perfume fixative — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/perfume-fixative"
last_updated: "2026-07-14T02:48:29.659Z"
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meta:
  description: "perfume fixative shows low returns (1.0%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list."
  "og:description": "perfume fixative shows low returns (1.0%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list."
  "og:title": "perfume fixative — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

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# **perfume fixative**

**Worth a look**

Shows low returns (1.0%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Market size 24Growth 29Conversion 77Competition 35Returns 95Price range 81Avg price 84Brand share 10Review moat 89Quality gap 62

**Returns**

**Incredible****1.0%**

return rate — above 6% kills the launch gate

**Review moat**

**Great****227.5**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$18.56**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.60–$49.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****7.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+3.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$95K**

$95K/yr · 68K searches

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**7 **▼falling

**Sellers**

**8**

**Top-5 brand share**

**96%**

**Open market**

**2%**

- Plant Guru59% - 33RD PARALLEL SOAP CO.21% - Talsen Chemicals8% - Paris Fragrances6% - Jersey Botanical3% - Aroma Depot2% - Open — no brand owns it (1 brand, 2%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$9K20%$19K30%$28K40%$38K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Dipropylene Glycol DPG 8 oz. - Fragrance Grade Carrier Oil - Great for Incense Making Perfume and Body Oils.](https://m.media-amazon.com/images/I/31zJQ-NYeRL.jpg)**Dipropylene Glycol DPG 8 oz. - Fragrance Grade Carrier Oil - Great for Incense Making Perfume and Body Oils.**Plant Guru**$10.04**4.6★995 rev](https://www.amazon.com/dp/B09KNX3HRK) [2![16oz Dipropylene Glycol (DPG) Versatile Solvent & Fragrance Diluent for Perfume Essential Oils & Personal Care Formulations Clear Low Odor Cosmetic Ingredient | 16 Ounces](https://m.media-amazon.com/images/I/41rl0iIn5-L.jpg)**16oz Dipropylene Glycol (DPG) Versatile Solvent & Fragrance Diluent for Perfume Essential Oils & Personal Care Formulations Clear Low Odor Cosmetic Ingredient | 16 Ounces**33RD PARALLEL SOAP CO.**$15.93**4.4★10 rev](https://www.amazon.com/dp/B0GG8QQ4CQ) [3![Plant Guru Dipropylene Glycol DPG 16 fl. oz. - Fragrance Grade Carrier Oil - Great for Incense Making Perfume and Body Oils.](https://m.media-amazon.com/images/I/31mMqoqKEjL.jpg)**Plant Guru Dipropylene Glycol DPG 16 fl. oz. - Fragrance Grade Carrier Oil - Great for Incense Making Perfume and Body Oils.**Plant Guru**$16.23**4.6★995 rev](https://www.amazon.com/dp/B09KNWKX7L) [4![32oz Dipropylene Glycol (DPG) Versatile Solvent & Fragrance Diluent for Perfume Essential Oils & Personal Care Formulations Clear Low Odor Cosmetic Ingredient | 32 Ounces](https://m.media-amazon.com/images/I/41TDQjkq2UL.jpg)**32oz Dipropylene Glycol (DPG) Versatile Solvent & Fragrance Diluent for Perfume Essential Oils & Personal Care Formulations Clear Low Odor Cosmetic Ingredient | 32 Ounces**33RD PARALLEL SOAP CO.**$22.05**4.8★6 rev](https://www.amazon.com/dp/B0GG8K2T2Z) [5![Plant Guru Dipropylene Glycol DPG 32 fl. oz. - Fragrance Grade Carrier Oil - Great for Incense Making Perfume and Body Oils.](https://m.media-amazon.com/images/I/31sjmlAAlcL.jpg)**Plant Guru Dipropylene Glycol DPG 32 fl. oz. - Fragrance Grade Carrier Oil - Great for Incense Making Perfume and Body Oils.**Plant Guru**$20.98**4.6★995 rev](https://www.amazon.com/dp/B09KNWMD7D)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![True Essence Everyday Escential Dipropylene Glycol DPG 16 fl oz Multi-Purpose Solvent & Humectant Fragrance Grade.](https://m.media-amazon.com/images/I/31boX5Y92oL.jpg)**True Essence Everyday Escential Dipropylene Glycol DPG 16 fl oz Multi-Purpose Solvent & Humectant Fragrance Grade.**Generic**$14.95**1 rev1mo ago](https://www.amazon.com/dp/B0H1DT9KV1) [![16oz Dipropylene Glycol (DPG) Versatile Solvent & Fragrance Diluent for Perfume Essential Oils & Personal Care Formulations Clear Low Odor Cosmetic Ingredient | 16 Ounces](https://m.media-amazon.com/images/I/41rl0iIn5-L.jpg)**16oz Dipropylene Glycol (DPG) Versatile Solvent & Fragrance Diluent for Perfume Essential Oils & Personal Care Formulations Clear Low Odor Cosmetic Ingredient | 16 Ounces**33RD PARALLEL SOAP CO.**$15.93**10 rev5mo ago](https://www.amazon.com/dp/B0GG8QQ4CQ) [![32oz Dipropylene Glycol (DPG) Versatile Solvent & Fragrance Diluent for Perfume Essential Oils & Personal Care Formulations Clear Low Odor Cosmetic Ingredient | 32 Ounces](https://m.media-amazon.com/images/I/41TDQjkq2UL.jpg)**32oz Dipropylene Glycol (DPG) Versatile Solvent & Fragrance Diluent for Perfume Essential Oils & Personal Care Formulations Clear Low Odor Cosmetic Ingredient | 32 Ounces**33RD PARALLEL SOAP CO.**$22.05**6 rev5mo ago](https://www.amazon.com/dp/B0GG8K2T2Z) [![8oz Dipropylene Glycol (DPG) Versatile Solvent & Fragrance Diluent for Perfume Essential Oils & Personal Care Formulations Clear Low Odor Cosmetic Ingredient | 8 Ounces](https://m.media-amazon.com/images/I/41RuggdNXxL.jpg)**8oz Dipropylene Glycol (DPG) Versatile Solvent & Fragrance Diluent for Perfume Essential Oils & Personal Care Formulations Clear Low Odor Cosmetic Ingredient | 8 Ounces**33RD PARALLEL SOAP CO.**$9.98**3 rev5mo ago](https://www.amazon.com/dp/B0GG7T789C) [![Dipropylene Glycol (DPG) Fragrance Grade 1 Liter / 33.8 fl Oz Dipropylene Glycol (DPG) Solvent for Perfume Oils Candles & Air Fresheners Carrier Oil - Great for Incense Making Perfume and Body Oils](https://m.media-amazon.com/images/I/314isK3ML1L.jpg)**Dipropylene Glycol (DPG) Fragrance Grade 1 Liter / 33.8 fl Oz Dipropylene Glycol (DPG) Solvent for Perfume Oils Candles & Air Fresheners Carrier Oil - Great for Incense Making Perfume and Body Oils**Talsen Chemicals**$20.00**30 rev1y ago](https://www.amazon.com/dp/B0F94CHCNB)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![True Essence Everyday Escential Dipropylene Glycol DPG 16 fl oz Multi-Purpose Solvent & Humectant Fragrance Grade.](https://m.media-amazon.com/images/I/31boX5Y92oL.jpg)**True Essence Everyday Escential Dipropylene Glycol DPG 16 fl oz Multi-Purpose Solvent & Humectant Fragrance Grade.**Generic**$14.95**4.0★**▲ 260%**](https://www.amazon.com/dp/B0H1DT9KV1) [![8oz Dipropylene Glycol (DPG) Versatile Solvent & Fragrance Diluent for Perfume Essential Oils & Personal Care Formulations Clear Low Odor Cosmetic Ingredient | 8 Ounces](https://m.media-amazon.com/images/I/41RuggdNXxL.jpg)**8oz Dipropylene Glycol (DPG) Versatile Solvent & Fragrance Diluent for Perfume Essential Oils & Personal Care Formulations Clear Low Odor Cosmetic Ingredient | 8 Ounces**33RD PARALLEL SOAP CO.**$9.98**3.0★**▲ 260%**](https://www.amazon.com/dp/B0GG7T789C) [![16oz Dipropylene Glycol (DPG) Versatile Solvent & Fragrance Diluent for Perfume Essential Oils & Personal Care Formulations Clear Low Odor Cosmetic Ingredient | 16 Ounces](https://m.media-amazon.com/images/I/41rl0iIn5-L.jpg)**16oz Dipropylene Glycol (DPG) Versatile Solvent & Fragrance Diluent for Perfume Essential Oils & Personal Care Formulations Clear Low Odor Cosmetic Ingredient | 16 Ounces**33RD PARALLEL SOAP CO.**$15.93**4.4★**▲ 257%**](https://www.amazon.com/dp/B0GG8QQ4CQ) [![32oz Dipropylene Glycol (DPG) Versatile Solvent & Fragrance Diluent for Perfume Essential Oils & Personal Care Formulations Clear Low Odor Cosmetic Ingredient | 32 Ounces](https://m.media-amazon.com/images/I/41TDQjkq2UL.jpg)**32oz Dipropylene Glycol (DPG) Versatile Solvent & Fragrance Diluent for Perfume Essential Oils & Personal Care Formulations Clear Low Odor Cosmetic Ingredient | 32 Ounces**33RD PARALLEL SOAP CO.**$22.05**4.8★**▲ 257%**](https://www.amazon.com/dp/B0GG8K2T2Z) [![Plant Guru Dipropylene Glycol DPG 32 fl. oz. - Fragrance Grade Carrier Oil - Great for Incense Making Perfume and Body Oils.](https://m.media-amazon.com/images/I/31sjmlAAlcL.jpg)**Plant Guru Dipropylene Glycol DPG 32 fl. oz. - Fragrance Grade Carrier Oil - Great for Incense Making Perfume and Body Oils.**Plant Guru**$20.98**4.6★**▲ 29%**](https://www.amazon.com/dp/B09KNWMD7D)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 31 weeks — +3.0% search growth over the last 90 days.

2K1KDec '25Jan '26Feb '26Mar '26Apr '26May '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**46%

*“This product does help your fragrance to last longer”*

**Quality-Overall**14%

*“No complaints”*

**Advertised Vs Actual Product**14%

*“As expected”*

**Efficiency**8%

*“Works well”*

**Value For Money**4%

*“fair price”*

**Leak-Proof**3%

*“Thankfully nothing spilled”*

### **What buyers complain about **

**Smell**43%

*“Leaves a weird scent”*

**Thickness**14%

*“Didnt blend well with any of the ones I have tried its to thick for it in my opinion”*

**Value For Money**11%

*“Expensive,”*

**Leak-Proof**7%

*“both leaked during shipment so lost quite a bit”*

**Color Fading/Discoloration**7%

*“both were discolored(blue)”*

**Alcohol Content**7%

*“Its not a perfume alcohol its a very thick oil”*

### **Top return reasons **

**Leak-Proof**24%

**Functionality-Overall**16%

**Advertised Vs Actual Product**14%

**Smell**8%

**Alcohol Content**5%

**Size-Overall**4%

**Texture/Consistency-Overall**4%

**Material Quality**3%

**Oily/Greasy**3%

**Value For Money**3%