---
title: "peppermint air freshener — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/peppermint-air-freshener"
last_updated: "2026-07-14T02:03:55.798Z"
locale: en
meta:
  description: "peppermint air freshener shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "peppermint air freshener shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "peppermint air freshener — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **peppermint air freshener**

**Worth a look**

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 16Growth 53Conversion 63Competition 46Returns 97Price range 71Avg price 78Brand share 63Review moat 24Quality gap 80

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****$16.11**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$7.29–$33.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.6%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Growth**

**Good****+25.1%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****6,331.95**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$63K**

$63K/yr · 69K searches

## **Competition**

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**16 **▼falling

**Sellers**

**67**

**Top-5 brand share**

**67%**

**Open market**

**27%**

- Scent Fill29% - MYARO12% - Clean-n-Fresh9% - Kate Naturals9% - Motrapso8% - Glade6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$3K10%$6K15%$9K20%$13K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Scent Fill 100% Natural Peppermint Plug in Air Freshener Scented Oil Refills 2 Refills + Diffuser](https://m.media-amazon.com/images/I/411lmtw72lL.jpg)**Scent Fill 100% Natural Peppermint Plug in Air Freshener Scented Oil Refills 2 Refills + Diffuser**Scent Fill**$18.34**4.1★2,450 rev](https://www.amazon.com/dp/B07Q25QPQH) [2![MYARO 12 Pack Peppermint Scented Sachets for Drawer Closet Odor Eliminator Air Freshener Bags Cool Mint Fragrance for Car & Home Aroma](https://m.media-amazon.com/images/I/41z5Z5n5-fL.jpg)**MYARO 12 Pack Peppermint Scented Sachets for Drawer Closet Odor Eliminator Air Freshener Bags Cool Mint Fragrance for Car & Home Aroma**MYARO**$14.83**4.0★11,318 rev](https://www.amazon.com/dp/B08RRX8DG7) [3![Air Freshener for Home 4 Pack Eucalyptus & Mint Odor Eliminator for Small Area Closets Bathroom Pets Strong Odor Up to 120 Days](https://m.media-amazon.com/images/I/51Al1CB503L.jpg)**Air Freshener for Home 4 Pack Eucalyptus & Mint Odor Eliminator for Small Area Closets Bathroom Pets Strong Odor Up to 120 Days**Clean-n-Fresh**$7.95**3.7★4,376 rev](https://www.amazon.com/dp/B0D7ZTZ4W7) [4![Kate Naturals Peppermint Air Freshener Spray for Room & Car with Natural Mint. Odor Eliminator Peppermint Spray for Bathroom & Linen (8 fl oz Pet Safe Non Toxic)](https://m.media-amazon.com/images/I/314ye4ngrIL.jpg)**Kate Naturals Peppermint Air Freshener Spray for Room & Car with Natural Mint. Odor Eliminator Peppermint Spray for Bathroom & Linen (8 fl oz Pet Safe Non Toxic)**Kate Naturals**$13.84**4.3★1,285 rev](https://www.amazon.com/dp/B0B6292KXG) [5![Peppermint Oil to Repel Mice and Rats 4 Pack for Car Engines Mouse Repellent Keeping Rodents Out of House Garages Human Pet Dog Plant Safe](https://m.media-amazon.com/images/I/41c+gznrUBL.jpg)**Peppermint Oil to Repel Mice and Rats 4 Pack for Car Engines Mouse Repellent Keeping Rodents Out of House Garages Human Pet Dog Plant Safe**Motrapso**$18.26**4.0★2,498 rev](https://www.amazon.com/dp/B09WDDGKVD)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![ScentSationals Peppermint Swirl Fragrance Oil Plug In Air Freshener Refills 3-Pack - Works with Scentsationals Wall Plugs Long-Lasting Home Fragrance 0.8 fl oz Each Packaging May Vary](https://m.media-amazon.com/images/I/41eWgPPIj+L.jpg)**ScentSationals Peppermint Swirl Fragrance Oil Plug In Air Freshener Refills 3-Pack - Works with Scentsationals Wall Plugs Long-Lasting Home Fragrance 0.8 fl oz Each Packaging May Vary**Scentsationals**$14.76**48 rev10mo ago](https://www.amazon.com/dp/B0FR6M4C6S) [![ROSE COTTAGE Large 12 Packs Peppermint Hanging Scented Sachets | Long-Lasting Closet Deodorizer Air Freshener for Car Drawer | Home Fragrance Gift for Housewarming Birthdays Mothers Day](https://m.media-amazon.com/images/I/41+by5xjxYL.jpg)**ROSE COTTAGE Large 12 Packs Peppermint Hanging Scented Sachets | Long-Lasting Closet Deodorizer Air Freshener for Car Drawer | Home Fragrance Gift for Housewarming Birthdays Mothers Day**ROSE COTTAGE**$18.24**3,994 rev1y ago](https://www.amazon.com/dp/B0DKT9STPR) [![Air Wick Vibrant Plug-In Scented Oil Refills 5 Count Glistening Snow & Frosted Mint Air Freshener Essential Oils](https://m.media-amazon.com/images/I/51R367G7s7L.jpg)**Air Wick Vibrant Plug-In Scented Oil Refills 5 Count Glistening Snow & Frosted Mint Air Freshener Essential Oils**Air Wick**$11.71**361 rev2y ago](https://www.amazon.com/dp/B0D47Z68ZX) [![Glade Automatic Spray Refill Air Freshener for Home and Bathroom Empower Mint 6.2 Oz](https://m.media-amazon.com/images/I/41nSCsm75FL.jpg)**Glade Automatic Spray Refill Air Freshener for Home and Bathroom Empower Mint 6.2 Oz**Glade**$10.64**436 rev2y ago](https://www.amazon.com/dp/B0CPTCLSBK) [![Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Empower Mint 3.35 Fl Oz 5 Count](https://m.media-amazon.com/images/I/51kJ16XTXkL.jpg)**Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Empower Mint 3.35 Fl Oz 5 Count**Glade**$19.78**856 rev2y ago](https://www.amazon.com/dp/B0CPR29LFW)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Arm & Hammer Pet Fresh Deodorizing Scented Gel Pearls 12 Oz Odor Neutralizing Gel Beads Infused with Arm & Hammer Baking Soda Fresh Eucalyptus Mint Scent Freshener](https://m.media-amazon.com/images/I/41Cb7-y0lzL.jpg)**Arm & Hammer Pet Fresh Deodorizing Scented Gel Pearls 12 Oz Odor Neutralizing Gel Beads Infused with Arm & Hammer Baking Soda Fresh Eucalyptus Mint Scent Freshener**Arm & Hammer**$7.29**4.1★**▲ 100%**](https://www.amazon.com/dp/B086KTPHN6) [![MRS. MEYERS CLEAN DAY Room Spray Mint Scent 8 Fl Oz Bottle - 3 Pack](https://m.media-amazon.com/images/I/41MIWma-oHL.jpg)**MRS. MEYERS CLEAN DAY Room Spray Mint Scent 8 Fl Oz Bottle - 3 Pack**Mrs. MEYER'S**$19.36**4.5★**▲ 73%**](https://www.amazon.com/dp/B09P1S1L2V) [![Tomcat Rodent Repeller Essential Oil Plug-In with Lemongrass Cinnamon and Peppermint Oil 1 Warmer and 1 Refill White](https://m.media-amazon.com/images/I/41KLRsW3ePL.jpg)**Tomcat Rodent Repeller Essential Oil Plug-In with Lemongrass Cinnamon and Peppermint Oil 1 Warmer and 1 Refill White**Tomcat**$11.82**4.1★**▲ 62%**](https://www.amazon.com/dp/B012REF4D4) [![Handcraft Blends Peppermint Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance](https://m.media-amazon.com/images/I/41b2XKvRjZL.jpg)**Handcraft Blends Peppermint Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance**Handcraft Blends**$9.74**4.7★**▲ 57%**](https://www.amazon.com/dp/B0756MBLNX) [![MYARO 12 Pack Peppermint Scented Sachets for Drawer Closet Odor Eliminator Air Freshener Bags Cool Mint Fragrance for Car & Home Aroma](https://m.media-amazon.com/images/I/41z5Z5n5-fL.jpg)**MYARO 12 Pack Peppermint Scented Sachets for Drawer Closet Odor Eliminator Air Freshener Bags Cool Mint Fragrance for Car & Home Aroma**MYARO**$14.83**4.0★**▲ 29%**](https://www.amazon.com/dp/B08RRX8DG7)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +25.1% search growth over the last 90 days.

7K5KBlack Friday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**45%

*“Amazing fragrance”*

**Quality-Overall**13%

*“The quality of the oil is fantastic”*

**Value For Money**7%

*“Good value”*

**Advertised Vs Actual Product**5%

*“Just as advertised”*

**Pest/Insect Control**4%

*“It also keeps ants away”*

**Efficiency**3%

*“Very effective, dont use too much its potent”*

**Durability**2%

*“Strong and lasting”*

**Strength**2%

*“Very strong”*

**Ease Of Use**1%

*“Easy to use”*

**Allergies**1%

*“Great for allergies”*

### **What buyers complain about **

**Smell**44%

*“The scent is VERY weak”*

**Functionality-Overall**6%

*“Doesn't Work”*

**Advertised Vs Actual Product**6%

*“Very misleading”*

**Value For Money**5%

*“A little pricey”*

**Strength**4%

*“Very weak”*

**Leak-Proof**4%

*“It had leaked”*

**Size-Overall**3%

*“Bottles are small”*

**Durability**2%

*“does not last”*

**Quality-Overall**2%

*“Very weak compared to comparable brands”*

**Pest/Insect Control**2%

*“Bugs, especially spiders & ants do not like it”*

### **Top return reasons **

**Smell**48%

**Advertised Vs Actual Product**12%

**Leak-Proof**9%

**Functionality-Overall**6%

**Size-Overall**5%

**Value For Money**3%

**Strength**2%

**Compatibility-Overall**1%

**Oily/Greasy**1%

**Pest/Insect Control**1%