---
title: "peanut butter protein powder — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/peanut-butter-protein-powder"
last_updated: "2026-07-14T04:29:03.512Z"
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meta:
  description: "peanut butter protein powder shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "peanut butter protein powder shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "peanut butter protein powder — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen"
---

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# **peanut butter protein powder**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 75Growth 22Conversion 79Competition 65Returns 100Price range 79Avg price 95Brand share 39Review moat 22Quality gap 27

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$25.28**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****7.9%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$6.73–$49.02**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****$853K**

$853K/yr · 426K searches

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-7.0%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****8,967.37**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**11 **▼falling

**Sellers**

**601**

**Top-5 brand share**

**82%**

**Open market**

**14%**

- PBfit37% - PB215% - NAKED13% - Orgain12% - Quest5% - RYSE Up Supplements5% - Open — no brand owns it (5 brands, 14%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$43K10%$85K15%$128K20%$171K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 27 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![PBfit 30 Ounce Classic Peanut Butter Powder Powdered Peanut Butter Spread From Real Roasted Peanuts 8g of Protein 8% DV Gluten-Free 60 calories 87% less fat (Pack of 1)](https://m.media-amazon.com/images/I/41jbDyW5nxL.jpg)**PBfit 30 Ounce Classic Peanut Butter Powder Powdered Peanut Butter Spread From Real Roasted Peanuts 8g of Protein 8% DV Gluten-Free 60 calories 87% less fat (Pack of 1)**PBfit**$13.46**4.7★37,995 rev](https://www.amazon.com/dp/B01KKEECLS) [2![2 LB Powdered Peanut Butter from US Farms Bulk Only 1 Ingredient - Roasted Peanuts Vegan No Additives Preservative Free No Salt No Sugar - 76 Servings - NAKED PB](https://m.media-amazon.com/images/I/31AruLMcU2L.jpg)**2 LB Powdered Peanut Butter from US Farms Bulk Only 1 Ingredient - Roasted Peanuts Vegan No Additives Preservative Free No Salt No Sugar - 76 Servings - NAKED PB**NAKED**$19.93**4.6★12,289 rev](https://www.amazon.com/dp/B00NQLE5JC) [3![PB2 Original Powdered Peanut Butter - [32 Ounce Jar] 6g of Protein 90% Less Fat Certified Gluten Free Only 60 Calories per Serving Perfect for Protein Shakes Smoothies and Low-Carb Keto Diets](https://m.media-amazon.com/images/I/41yD3ZcN1DL.jpg)**PB2 Original Powdered Peanut Butter - \[32 Ounce Jar\] 6g of Protein 90% Less Fat Certified Gluten Free Only 60 Calories per Serving Perfect for Protein Shakes Smoothies and Low-Carb Keto Diets**PB2**$18.27**4.8★8,579 rev](https://www.amazon.com/dp/B07SXBL1GF) [4![Orgain Organic Vegan Protein Powder Peanut Butter - 21g Plant Protein 7g Prebiotic Fiber Low Net Carb No Dairy Ingredients No Added Sugar For Shakes & Smoothies 2.03 lb (Packaging May Vary)](https://m.media-amazon.com/images/I/41Uk9y30cqL.jpg)**Orgain Organic Vegan Protein Powder Peanut Butter - 21g Plant Protein 7g Prebiotic Fiber Low Net Carb No Dairy Ingredients No Added Sugar For Shakes & Smoothies 2.03 lb (Packaging May Vary)**Orgain**$28.16**4.6★9,825 rev](https://www.amazon.com/dp/B06W52PLFP) [5![PB2 Pure Peanut Butter Powder - [2 lb/32 oz Jar] - No Added Sugar No Added Salt No Added Preservatives - 100% All Natural Roasted Peanuts - 6g of Plant-Based Protein](https://m.media-amazon.com/images/I/41PtGEYa9GL.jpg)**PB2 Pure Peanut Butter Powder - \[2 lb/32 oz Jar\] - No Added Sugar No Added Salt No Added Preservatives - 100% All Natural Roasted Peanuts - 6g of Plant-Based Protein**PB2**$18.37**4.7★6,482 rev](https://www.amazon.com/dp/B07X1LFDH9)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![C4 Whey Protein Powder Reeses Peanut Butter & Chocolate - 25g Protein 0g Added Sugar 140 Calories Per Serving Supports Muscle Recovery 28 Servings Premium Whey for Post-Workout](https://m.media-amazon.com/images/I/418kdcC9BTL.jpg)**C4 Whey Protein Powder Reeses Peanut Butter & Chocolate - 25g Protein 0g Added Sugar 140 Calories Per Serving Supports Muscle Recovery 28 Servings Premium Whey for Post-Workout**C4**$35.40**1,085 rev1y ago](https://www.amazon.com/dp/B0DJB9VYF3) [![Micro Ingredients Pure Peanut Butter Powder 4 lb | Made from Fresh Roasted Peanuts | No Added Sugar or Salt | 10g Plant-Based Protein 10% DV 88% Less Fat | 107 Servings | Non GMO](https://m.media-amazon.com/images/I/41sus20d82L.jpg)**Micro Ingredients Pure Peanut Butter Powder 4 lb | Made from Fresh Roasted Peanuts | No Added Sugar or Salt | 10g Plant-Based Protein 10% DV 88% Less Fat | 107 Servings | Non GMO**Micro Ingredients**$28.74**460 rev1y ago](https://www.amazon.com/dp/B0DGRPBBZY) [![Orgain X Justins Organic Vegan Nut Butter Protein Powder Peanut Butter- 20g Plant Protein 2g Sugar Gluten Free No Dairy Soy Ingredients or Artificial Flavors 1.17 lb](https://m.media-amazon.com/images/I/41J4eiENPSL.jpg)**Orgain X Justins Organic Vegan Nut Butter Protein Powder Peanut Butter- 20g Plant Protein 2g Sugar Gluten Free No Dairy Soy Ingredients or Artificial Flavors 1.17 lb**Orgain**$30.29**131 rev2y ago](https://www.amazon.com/dp/B0CZZ78R8L) [![Orgain X Justins Organic Vegan Nut Butter Protein Powder Chocolate Peanut Butter- 20g Plant Protein 1g Sugar Gluten Free No Dairy Soy Ingredients or Artificial Flavors 1.17 lb](https://m.media-amazon.com/images/I/51rq1M8eKjL.jpg)**Orgain X Justins Organic Vegan Nut Butter Protein Powder Chocolate Peanut Butter- 20g Plant Protein 1g Sugar Gluten Free No Dairy Soy Ingredients or Artificial Flavors 1.17 lb**Orgain**$29.30**397 rev2y ago](https://www.amazon.com/dp/B0CZZFKDC7) [![RYSE Loaded Protein Powder - Skippy Peanut Butter - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 20 Servings / 1.5 lb Tub](https://m.media-amazon.com/images/I/41TkMYlOKZL.jpg)**RYSE Loaded Protein Powder - Skippy Peanut Butter - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 20 Servings / 1.5 lb Tub**RYSE Up Supplements**$36.33**678 rev2y ago](https://www.amazon.com/dp/B0CZDL2SMQ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![PBfit 24 Ounce Classic Peanut Butter Powder Powdered Peanut Butter Spread From Real Roasted Peanuts 8g of Protein 8% DV Gluten-Free 60 calories 87% less fat (Pack of 1)](https://m.media-amazon.com/images/I/41YiJKJmMTL.jpg)**PBfit 24 Ounce Classic Peanut Butter Powder Powdered Peanut Butter Spread From Real Roasted Peanuts 8g of Protein 8% DV Gluten-Free 60 calories 87% less fat (Pack of 1)**PBfit**$12.22**4.7★**▲ 146%**](https://www.amazon.com/dp/B01LRF0TB6) [![RYSE Loaded Protein Powder - Skippy Peanut Butter - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 20 Servings / 1.5 lb Tub](https://m.media-amazon.com/images/I/41TkMYlOKZL.jpg)**RYSE Loaded Protein Powder - Skippy Peanut Butter - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 20 Servings / 1.5 lb Tub**RYSE Up Supplements**$36.33**4.7★**▲ 108%**](https://www.amazon.com/dp/B0CZDL2SMQ) [![2 LB Powdered Peanut Butter from US Farms Bulk Only 1 Ingredient - Roasted Peanuts Vegan No Additives Preservative Free No Salt No Sugar - 76 Servings - NAKED PB](https://m.media-amazon.com/images/I/31AruLMcU2L.jpg)**2 LB Powdered Peanut Butter from US Farms Bulk Only 1 Ingredient - Roasted Peanuts Vegan No Additives Preservative Free No Salt No Sugar - 76 Servings - NAKED PB**NAKED**$19.93**4.6★**▲ 91%**](https://www.amazon.com/dp/B00NQLE5JC) [![PBfit 8 Ounce Organic Peanut Butter Powder Powdered Peanut Spread from Real Roasted Pressed Peanuts 7g of Protein 7% DV Gluten-Free 60 calories 87% less fat (Pack of 1)](https://m.media-amazon.com/images/I/41BTFC8ldmL.jpg)**PBfit 8 Ounce Organic Peanut Butter Powder Powdered Peanut Spread from Real Roasted Pressed Peanuts 7g of Protein 7% DV Gluten-Free 60 calories 87% less fat (Pack of 1)**PBfit**$9.98**4.8★**▲ 74%**](https://www.amazon.com/dp/B09PMN6DRV) [![PBfit No Sugar Added Peanut Butter Powder Powdered Peanut Butter Spread from Real Roasted Peanuts 8g Protein Made with Allulose and Monk Fruit 13 Ounce (Pack of 1)](https://m.media-amazon.com/images/I/41BDO-V+OfL.jpg)**PBfit No Sugar Added Peanut Butter Powder Powdered Peanut Butter Spread from Real Roasted Peanuts 8g Protein Made with Allulose and Monk Fruit 13 Ounce (Pack of 1)**PBfit**$8.29**4.7★**▲ 71%**](https://www.amazon.com/dp/B07J1VGWGG)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.

90K70KPrime Day '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Jul, Aug, Sep · busiest ÷ quietest = 9.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**32%

*“it has no weird taste or anything”*

**Nutritional Content**20%

*“offers good nutrition”*

**Flavor**9%

*“this vanilla flavor is amazing”*

**Quality-Overall**8%

*“the quality is solid”*

**Value For Money**4%

*“Good price”*

**Solubility**3%

*“mixes easily”*

**Blend/Ratio**3%

*“mixable, blendable and honestly its a bang for your buck”*

**Advertised Vs Actual Product**2%

*“As described”*

**Ingredients-Overall**2%

*“Clean ingredients”*

**Ease Of Use**1%

*“Easy to use”*

### **What buyers complain about **

**Taste-Overall**23%

*“Bad taste”*

**Flavor**12%

*“Taste artificial flavors”*

**Nutritional Content**7%

*“high in protein”*

**Value For Money**4%

*“A little expensive”*

**Texture/Consistency-Overall**3%

*“the texture is gritty”*

**Sweetness**2%

*“Not sweet”*

**Ingredients-Overall**2%

*“High lead content”*

**Size-Overall**1%

*“Very Large”*

**Allergies**1%

*“Allergic reaction”*

**Quality-Overall**1%

*“Absolute Garbage”*

### **Top return reasons **

**Taste-Overall**27%

**Size-Overall**21%

**Value For Money**8%

**Artificial Sweeteners**8%

**Advertised Vs Actual Product**6%

**Smell**3%

**Flavor**3%

**Burnt/Roasted/Overbaked**2%

**Nutritional Content**2%

**Texture/Consistency-Overall**2%