---
title: "peanut butter pie — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/peanut-butter-pie"
last_updated: "2026-07-10T02:45:51.049Z"
locale: en
meta:
  description: "a small market ($138K/yr) — peanut butter pie doesn't clear our bar today."
  "og:description": "a small market ($138K/yr) — peanut butter pie doesn't clear our bar today."
  "og:title": "peanut butter pie — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

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# **peanut butter pie**

**Skip it****39/100 **

a small market ($138K/yr) — peanut butter pie doesn't clear our bar today.

**Market/yr**

**$138K**

**Growth (1y)**

**+104.9%**

**Products**

**14**

**Brands**

**3**

was 3 a year ago

**Sellers**

**484**

**Price range**

**$2.70–$28.49**

**Returns**

**0.0%**

**Rating**

**4.4★**

**Skip it**

Scored 39/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**7**

 ×0.30

Growth

**66**

 ×0.30

Competition

**14**

 ×0.20

Quality gap

**48**

 ×0.10

Returns

**100**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 31 weeks — +104.9% year over year.

3K1KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26

## **Competition**

- think!63% - Reese's28% - Betty Crocker10%

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack. 3 brands and 484 sellers compete here.

**Brands**

**3 **—flat

was 3 a year ago

**Sellers**

**484**

**Top 5 brand share**

**100%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![think! Delight Protein Bars Chocolate Peanut Butter Pie Low Sugar & Low Carb Gluten-Free Snack Keto Friendly Snacks 12 Count (Packaging May Vary)](https://m.media-amazon.com/images/I/41ixhUj3NML.jpg) [**think! Delight Protein Bars Chocolate Peanut Butter Pie Low Sugar & Low Carb Gluten-Free Snack Keto Friendly Snacks 12 Count (Packaging May Vary)**](https://www.amazon.com/dp/B0BHM4QY7H)

think!$19.074.2★2,02935%▲rising

2
![REESES Milk Chocolate Half-Pound Peanut Butter Cups Candy Pack 16 oz (2 Pieces)](https://m.media-amazon.com/images/I/41H8tL+ef2L.jpg) [**REESES Milk Chocolate Half-Pound Peanut Butter Cups Candy Pack 16 oz (2 Pieces)**](https://www.amazon.com/dp/B004N5FR06)

Reese's$21.564.6★6,58317%▲rising

3
![think! Delight Keto Protein Bars Healthy Low Carb Gluten Free Snack - Chocolate Mousse Pie 10 Count (Packaging May Vary)](https://m.media-amazon.com/images/I/41sYZYdXMJL.jpg) [**think! Delight Keto Protein Bars Healthy Low Carb Gluten Free Snack - Chocolate Mousse Pie 10 Count (Packaging May Vary)**](https://www.amazon.com/dp/B094XGKQHK)

think!$20.944.3★1,23714%▲rising

4
![think! Delight Keto Protein Bars Healthy Low Carb Gluten Free Snack - Chocolate Peanut Butter Cookie Dough 10 Count (Packaging May Vary)](https://m.media-amazon.com/images/I/4165nGcnWCL.jpg) [**think! Delight Keto Protein Bars Healthy Low Carb Gluten Free Snack - Chocolate Peanut Butter Cookie Dough 10 Count (Packaging May Vary)**](https://www.amazon.com/dp/B094XD4T3Y)

think!$21.194.1★69110%▲rising

5
![Betty Crocker REESES Peanut Butter No Bake Bars Mix With HERSHEYS Milk Chocolate Frosting 17.3 oz](https://m.media-amazon.com/images/I/51rhpwubIUL.jpg) [**Betty Crocker REESES Peanut Butter No Bake Bars Mix With HERSHEYS Milk Chocolate Frosting 17.3 oz**](https://www.amazon.com/dp/B0CN7JNS6G)

Betty Crocker$4.784.3★1,2326%▼falling

6
![Reeses Peanut Butter Lovers Cup 16 count](https://m.media-amazon.com/images/I/41dtPJpaibL.jpg) [**Reeses Peanut Butter Lovers Cup 16 count**](https://www.amazon.com/dp/B07X3BG495)

Reese's$21.324.4★2,5343%▼falling

7
![REESES Big Cup Milk Chocolate King Size Peanut Butter Cups Candy Packs 2.8 oz (16 Count)](https://m.media-amazon.com/images/I/51Q8Sx3Y-xL.jpg) [**REESES Big Cup Milk Chocolate King Size Peanut Butter Cups Candy Packs 2.8 oz (16 Count)**](https://www.amazon.com/dp/B005CUKXSM)

Reese's$28.494.5★2,5753%▼falling

8
![think! Protein Bars High Protein Snacks Gluten Free Kosher Friendly Creamy Peanut Butter Nutrition Bars 2.1 Oz per Bar 12 Count (Packaging May Vary)](https://m.media-amazon.com/images/I/412yj0bxlVL.jpg) [**think! Protein Bars High Protein Snacks Gluten Free Kosher Friendly Creamy Peanut Butter Nutrition Bars 2.1 Oz per Bar 12 Count (Packaging May Vary)**](https://www.amazon.com/dp/B0B17L29N8)

think!$19.134.1★2,0262%—flat

9
![Betty Crocker Delights Cookie Brownie Bar Mix 17.4 oz. (Pack of 8)](https://m.media-amazon.com/images/I/51b166N6oAL.jpg) [**Betty Crocker Delights Cookie Brownie Bar Mix 17.4 oz. (Pack of 8)**](https://www.amazon.com/dp/B07CMG4TSR)

Betty Crocker$20.384.7★14,1602%—flat

10

![REESES Milk Chocolate Snack Size Peanut Butter Cups Candy Pantry Pack 13.75 oz (25 Pieces)](https://m.media-amazon.com/images/I/41+jVbwadTL.jpg) [**REESES Milk Chocolate Snack Size Peanut Butter Cups Candy Pantry Pack 13.75 oz (25 Pieces)**](https://www.amazon.com/dp/B09JJZ6692)

Reese's$7.694.7★19,6492%▼falling

11

![REESES Milk Chocolate Snack Size Peanut Butter Cups Candy Jumbo Bag 19.5 oz](https://m.media-amazon.com/images/I/51Csczy8WLL.jpg) [**REESES Milk Chocolate Snack Size Peanut Butter Cups Candy Jumbo Bag 19.5 oz**](https://www.amazon.com/dp/B00PK9D9PE)

Reese's$8.174.6★9792%▼falling

12

![think! Protein Bars High Protein Snacks Gluten Free Kosher Friendly Variety Pack Nutrition Bars 2.1 Oz per Bar 12 Count (Packaging May Vary)](https://m.media-amazon.com/images/I/51qEsQrk4FL.jpg) [**think! Protein Bars High Protein Snacks Gluten Free Kosher Friendly Variety Pack Nutrition Bars 2.1 Oz per Bar 12 Count (Packaging May Vary)**](https://www.amazon.com/dp/B07Y35ZWG8)

think!$20.314.3★2,0992%▼falling

13

![Reeses Big Cup 16 - 1.4 Oz PKGS](https://m.media-amazon.com/images/I/51Dspg2G7sL.jpg) [**Reeses Big Cup 16 - 1.4 Oz PKGS**](https://www.amazon.com/dp/B00JZLQSPQ)

Reese's$23.664.4★5,7442%▼falling

14

![Betty Crocker Delights Cookie Brownie Bar Mix 17.4 oz.](https://m.media-amazon.com/images/I/51m2mdvXQoL.jpg) [**Betty Crocker Delights Cookie Brownie Bar Mix 17.4 oz.**](https://www.amazon.com/dp/B07D3FFQDP)

Betty Crocker$2.704.7★14,1602%▼falling

## **Product shelf**

All 14 tracked products in this niche.

Top sellersNewestTrending

[![think! Delight Protein Bars Chocolate Peanut Butter Pie Low Sugar & Low Carb Gluten-Free Snack Keto Friendly Snacks 12 Count (Packaging May Vary)](https://m.media-amazon.com/images/I/41ixhUj3NML.jpg)**think! Delight Protein Bars Chocolate Peanut Butter Pie Low Sugar & Low Carb Gluten-Free Snack Keto Friendly Snacks 12 Count (Packaging May Vary)** think!**$19.07**4.2★2,029 reviews](https://www.amazon.com/dp/B0BHM4QY7H) [![REESES Milk Chocolate Half-Pound Peanut Butter Cups Candy Pack 16 oz (2 Pieces)](https://m.media-amazon.com/images/I/41H8tL+ef2L.jpg)**REESES Milk Chocolate Half-Pound Peanut Butter Cups Candy Pack 16 oz (2 Pieces)** Reese's**$21.56**4.6★6,583 reviews](https://www.amazon.com/dp/B004N5FR06) [![think! Delight Keto Protein Bars Healthy Low Carb Gluten Free Snack - Chocolate Mousse Pie 10 Count (Packaging May Vary)](https://m.media-amazon.com/images/I/41sYZYdXMJL.jpg)**think! Delight Keto Protein Bars Healthy Low Carb Gluten Free Snack - Chocolate Mousse Pie 10 Count (Packaging May Vary)** think!**$20.94**4.3★1,237 reviews](https://www.amazon.com/dp/B094XGKQHK) [![think! Delight Keto Protein Bars Healthy Low Carb Gluten Free Snack - Chocolate Peanut Butter Cookie Dough 10 Count (Packaging May Vary)](https://m.media-amazon.com/images/I/4165nGcnWCL.jpg)**think! Delight Keto Protein Bars Healthy Low Carb Gluten Free Snack - Chocolate Peanut Butter Cookie Dough 10 Count (Packaging May Vary)** think!**$21.19**4.1★691 reviews](https://www.amazon.com/dp/B094XD4T3Y) [![Betty Crocker REESES Peanut Butter No Bake Bars Mix With HERSHEYS Milk Chocolate Frosting 17.3 oz](https://m.media-amazon.com/images/I/51rhpwubIUL.jpg)**Betty Crocker REESES Peanut Butter No Bake Bars Mix With HERSHEYS Milk Chocolate Frosting 17.3 oz** Betty Crocker**$4.78**4.3★1,232 reviews](https://www.amazon.com/dp/B0CN7JNS6G) [![Reeses Peanut Butter Lovers Cup 16 count](https://m.media-amazon.com/images/I/41dtPJpaibL.jpg)**Reeses Peanut Butter Lovers Cup 16 count** Reese's**$21.32**4.4★2,534 reviews](https://www.amazon.com/dp/B07X3BG495) [![REESES Big Cup Milk Chocolate King Size Peanut Butter Cups Candy Packs 2.8 oz (16 Count)](https://m.media-amazon.com/images/I/51Q8Sx3Y-xL.jpg)**REESES Big Cup Milk Chocolate King Size Peanut Butter Cups Candy Packs 2.8 oz (16 Count)** Reese's**$28.49**4.5★2,575 reviews](https://www.amazon.com/dp/B005CUKXSM) [![think! Protein Bars High Protein Snacks Gluten Free Kosher Friendly Creamy Peanut Butter Nutrition Bars 2.1 Oz per Bar 12 Count (Packaging May Vary)](https://m.media-amazon.com/images/I/412yj0bxlVL.jpg)**think! Protein Bars High Protein Snacks Gluten Free Kosher Friendly Creamy Peanut Butter Nutrition Bars 2.1 Oz per Bar 12 Count (Packaging May Vary)** think!**$19.13**4.1★2,026 reviews](https://www.amazon.com/dp/B0B17L29N8)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**39%

*“Delicious candy”*

**Value For Money**12%

*“Great Deal”*

**Freshness**8%

*“Fresh when arrived”*

**Nutritional Content**6%

*“Good protein”*

**Quality-Overall**4%

*“Good quality”*

**Size-Overall**4%

*“This was perfect size”*

**Sweetness**3%

*“Candy is wonderful”*

**Flavor**3%

*“Very flavorful”*

**Gifting Purpose**2%

*“Valentine gift”*

**Advertised Vs Actual Product**2%

*“As advertised”*

### **What buyers complain about **

**Storage Temperature**16%

*“Came melted”*

**Taste-Overall**16%

*“Does not taste right at all”*

**Size-Overall**11%

*“Really big”*

**Value For Money**7%

*“Price went up”*

**Stale/Rotten/Spoiled**5%

*“These arrived stale”*

**Flavor**4%

*“no peanut butter flavor”*

**Quality-Overall**3%

*“Garbage”*

**Advertised Vs Actual Product**3%

*“Deceptive advertisements”*

**Nutritional Content**2%

*“Way too high in Sodium, Fat, and Calories for a single serving”*

**Texture/Consistency-Overall**2%

*“the texture is different”*

#### **Top return reasons**- Taste-Overall13% - Stale/Rotten/Spoiled10% - Smell7% - Nutritional Content6% - Texture/Consistency-Overall6% - Value For Money6% - Ingredients-Overall6% - Salt Content4% - Advertised Vs Actual Product4% - Artificial Sweeteners4%