---
title: "pea protein powder — Niche Verdict: Launch it (66/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/pea-protein-powder"
last_updated: "2026-07-14T02:09:35.088Z"
locale: en
meta:
  description: "pea protein powder clears our launch bar: a $2.8M/yr market growing +3.4% this quarter with returns at 0.0%."
  "og:description": "pea protein powder clears our launch bar: a $2.8M/yr market growing +3.4% this quarter with returns at 0.0%."
  "og:title": "pea protein powder — Niche Verdict: Launch it (66/100) | Amazon United States - Flapen"
---

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# **pea protein powder**

**Launch it**

A $2.8M/yr market growing +3.4% this quarter with returns at 0.0% — clears our launch bar.

Market size 96Growth 29Conversion 77Competition 38Returns 100Price range 95Avg price 95Brand share 48Review moat 24Quality gap 80

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$2.8M**

$2.8M/yr · 1.1M searches

**Avg price**

**Incredible****$34.92**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$16.46–$61.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Great****7.5%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+3.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****6,508.18**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**14 **▼falling

**Sellers**

**595**

**Top-5 brand share**

**76%**

**Open market**

**18%**

- NAKED43% - Anthony's13% - NOW Foods8% - 365 by Whole Foods Market6% - Orgain6% - FOLONA6% - Open — no brand owns it (8 brands, 18%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$285K20%$569K30%$854K40%$1.1M1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![NAKED Pea - 5LB 100% Pea Protein Powder from North American Farms - Unflavored Vegan Pea Protein Isolate - NSF Certified Plant Protein Powder Easy to Digest - 76 Servings](https://m.media-amazon.com/images/I/41R0TuYtBLL.jpg)**NAKED Pea - 5LB 100% Pea Protein Powder from North American Farms - Unflavored Vegan Pea Protein Isolate - NSF Certified Plant Protein Powder Easy to Digest - 76 Servings**NAKED**$57.62**4.2★10,373 rev](https://www.amazon.com/dp/B00NBIUGA2) [2![NAKED Pea - Pea Protein Isolate - Plant Based Vegetarian & Vegan Protein. NSF Certified Easy to Digest Non-GMO No Lactose No Soy and Gluten Free - 15 Servings](https://m.media-amazon.com/images/I/31iXd520ZRL.jpg)**NAKED Pea - Pea Protein Isolate - Plant Based Vegetarian & Vegan Protein. NSF Certified Easy to Digest Non-GMO No Lactose No Soy and Gluten Free - 15 Servings**NAKED**$20.02**4.2★10,373 rev](https://www.amazon.com/dp/B0787RBSF8) [3![Anthonys Premium Pea Protein 2 lb Plant Based Gluten Free Unflavored Vegan Keto Friendly Made from Peas](https://m.media-amazon.com/images/I/41MoYSk1u4L.jpg)**Anthonys Premium Pea Protein 2 lb Plant Based Gluten Free Unflavored Vegan Keto Friendly Made from Peas**Anthony's**$22.33**4.4★8,178 rev](https://www.amazon.com/dp/B01COARRFE) [4![SOLO Organic Pea Protein Isolate Low in Sodium Canada Grown Peas 100% Vegan Non-GMO Unflavored Plant Based Protein Powder with BCAA Keto & Paleo Friendly Easy to Digest No Additives (2.7 lbs)](https://m.media-amazon.com/images/I/4152UDrU0zL.jpg)**SOLO Organic Pea Protein Isolate Low in Sodium Canada Grown Peas 100% Vegan Non-GMO Unflavored Plant Based Protein Powder with BCAA Keto & Paleo Friendly Easy to Digest No Additives (2.7 lbs)**FOLONA**$35.77**4.3★1,455 rev](https://www.amazon.com/dp/B08H8FZHJ4) [5![Orgain Organic Vegan Protein Powder Vanilla Bean - 21g Plant Protein 6g Prebiotic Fiber No Lactose Ingredients No Added Sugar Non-GMO for Shakes & Smoothies 2.03 lb (Packaging May Vary)](https://m.media-amazon.com/images/I/41YPR-HA3mL.jpg)**Orgain Organic Vegan Protein Powder Vanilla Bean - 21g Plant Protein 6g Prebiotic Fiber No Lactose Ingredients No Added Sugar Non-GMO for Shakes & Smoothies 2.03 lb (Packaging May Vary)**Orgain**$27.22**4.5★61,842 rev](https://www.amazon.com/dp/B00J074W7Q)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Seedboy Organic Pea Protein Powder Unflavored 1 lb 20g Plant-Based Protein USA Processed & USA/Canada Grown Vegan Dairy-Free Soy-Free Gluten-Free Glyphosate-Free Unsweetened](https://m.media-amazon.com/images/I/515jrpN9P2L.jpg)**Seedboy Organic Pea Protein Powder Unflavored 1 lb 20g Plant-Based Protein USA Processed & USA/Canada Grown Vegan Dairy-Free Soy-Free Gluten-Free Glyphosate-Free Unsweetened**Seedboy**$29.27**41 rev7mo ago](https://www.amazon.com/dp/B0G39CRRPJ) [![365 by Whole Foods Market Organic Pea Protein 16 OZ](https://m.media-amazon.com/images/I/419+Y0D5fsL.jpg)**365 by Whole Foods Market Organic Pea Protein 16 OZ**365 by Whole Foods Market**$16.59**4 rev1y ago](https://www.amazon.com/dp/B0DTKJSNQR) [![NAKED Pea - 2LB 100% Pea Protein Powder from North American Farms - Unflavored Vegan Pea Protein Isolate - NSF Certified Plant Protein Powder Easy to Digest - 30 Servings](https://m.media-amazon.com/images/I/41eIi3nimlL.jpg)**NAKED Pea - 2LB 100% Pea Protein Powder from North American Farms - Unflavored Vegan Pea Protein Isolate - NSF Certified Plant Protein Powder Easy to Digest - 30 Servings**NAKED**$34.92**10,373 rev2y ago](https://www.amazon.com/dp/B0D2PDM4WM) [![Its Just! Pea Protein Powder - Vegan Plant Based GLP-1 Friendly Non-GMO Unflavored - 1.5 lb](https://m.media-amazon.com/images/I/41PBagfsBJL.jpg)**Its Just! Pea Protein Powder - Vegan Plant Based GLP-1 Friendly Non-GMO Unflavored - 1.5 lb**It's Just!**$17.35**682 rev2y ago](https://www.amazon.com/dp/B0CZ7VQSY7) [![Micro Ingredients North American Grown Pea Protein Powder 5 Pounds | Plant Based Unflavored | Complete Vegan Protein Source with BCAAs & EAAs 27g Serving | Non-GMO Keto Friendly](https://m.media-amazon.com/images/I/412zI+ustPL.jpg)**Micro Ingredients North American Grown Pea Protein Powder 5 Pounds | Plant Based Unflavored | Complete Vegan Protein Source with BCAAs & EAAs 27g Serving | Non-GMO Keto Friendly**Micro Ingredients**$41.28**627 rev3y ago](https://www.amazon.com/dp/B0C35LNMRF)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Seedboy Organic Pea Protein Powder Unflavored 1 lb 20g Plant-Based Protein USA Processed & USA/Canada Grown Vegan Dairy-Free Soy-Free Gluten-Free Glyphosate-Free Unsweetened](https://m.media-amazon.com/images/I/515jrpN9P2L.jpg)**Seedboy Organic Pea Protein Powder Unflavored 1 lb 20g Plant-Based Protein USA Processed & USA/Canada Grown Vegan Dairy-Free Soy-Free Gluten-Free Glyphosate-Free Unsweetened**Seedboy**$29.27**4.6★**▲ 253%**](https://www.amazon.com/dp/B0G39CRRPJ) [![365 by Whole Foods Market Organic Pea Protein 16 OZ](https://m.media-amazon.com/images/I/419+Y0D5fsL.jpg)**365 by Whole Foods Market Organic Pea Protein 16 OZ**365 by Whole Foods Market**$16.59**4.3★**▲ 80%**](https://www.amazon.com/dp/B0DTKJSNQR) [![Carlyle Pea Protein Isolate Powder | 7lb | Unflavored | 29G Per Serving | Vegetarian Non-GMO Gluten and Soy-Free](https://m.media-amazon.com/images/I/417qR3c721L.jpg)**Carlyle Pea Protein Isolate Powder | 7lb | Unflavored | 29G Per Serving | Vegetarian Non-GMO Gluten and Soy-Free**Carlyle**$52.98**4.2★**▲ 58%**](https://www.amazon.com/dp/B08LMJG6F4) [![NAKED Pea - Pea Protein Isolate - Plant Based Vegetarian & Vegan Protein. NSF Certified Easy to Digest Non-GMO No Lactose No Soy and Gluten Free - 15 Servings](https://m.media-amazon.com/images/I/31iXd520ZRL.jpg)**NAKED Pea - Pea Protein Isolate - Plant Based Vegetarian & Vegan Protein. NSF Certified Easy to Digest Non-GMO No Lactose No Soy and Gluten Free - 15 Servings**NAKED**$20.02**4.2★**▲ 55%**](https://www.amazon.com/dp/B0787RBSF8) [![North America Grown Organic Pea Protein Powder 1KG (2.2 Pounds) | Plant-Based Vegan Protein Meatless Protein Supplement Natural Branched Chain Amino Acids | Non-GMO Soy Free](https://m.media-amazon.com/images/I/41vEUzwXHdL.jpg)**North America Grown Organic Pea Protein Powder 1KG (2.2 Pounds) | Plant-Based Vegan Protein Meatless Protein Supplement Natural Branched Chain Amino Acids | Non-GMO Soy Free**Micro Ingredients**$31.64**4.4★**▲ 40%**](https://www.amazon.com/dp/B01DWUEQ7C)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +3.4% search growth over the last 90 days.

30K20KPrime Day '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Nutritional Content**22%

*“excellent amount of protein”*

**Taste-Overall**12%

*“No odd taste”*

**Quality-Overall**9%

*“Best quality”*

**Flavor**7%

*“Excellent flavor”*

**Vegan/Organic**6%

*“I love that it is Organic”*

**Blend/Ratio**5%

*“Blends well”*

**Value For Money**5%

*“Good value for the money”*

**Solubility**4%

*“Mixes well with water”*

**Ingredients-Overall**2%

*“Clean straight forward ingredients”*

**Advertised Vs Actual Product**2%

*“As advertised”*

### **What buyers complain about **

**Taste-Overall**28%

*“Chalky taste”*

**Flavor**8%

*“Its unflavored”*

**Nutritional Content**6%

*“and I have a hard time believing the nutrition label was accurate”*

**Texture/Consistency-Overall**5%

*“very grainy texture”*

**Solubility**3%

*“didn't dissolve well”*

**Value For Money**2%

*“Waste of money”*

**Sweetness**2%

*“an odd chemical like sweetness too”*

**Advertised Vs Actual Product**2%

*“noticeably different”*

**Artificial Sweeteners**1%

*“lately one other brand has artificial SWEETENERS vanilla”*

**Quality-Overall**1%

*“control quality not so good”*

### **Top return reasons **

**Salt Content**100%