---
title: "pea protein crumbles — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/pea-protein-crumbles"
last_updated: "2026-07-10T01:03:22.057Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 88% of clicks) — pea protein crumbles doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 88% of clicks) — pea protein crumbles doesn't clear our bar today."
  "og:title": "pea protein crumbles — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

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# **pea protein crumbles**

**Skip it****46/100 **

a concentrated shelf (top 5 take 88% of clicks) — pea protein crumbles doesn't clear our bar today.

**Market/yr**

**$103K**

**Growth (1y)**

**+492.9%**

**Products**

**9**

**Brands**

**4**

was 4 a year ago

**Sellers**

**5**

**Price range**

**$13.86–$54.07**

**Returns**

**0.0%**

**Rating**

**4.5★**

**Skip it**

Scored 46/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**5**

 ×0.30

Growth

**99**

 ×0.30

Competition

**3**

 ×0.20

Quality gap

**42**

 ×0.10

Returns

**100**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 66 weeks — +492.9% year over year.

16K8KSpike '25Spike '26Apr '25Jun '25Sep '25Nov '25Feb '26Apr '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Feb, Jun · busiest ÷ quietest = 3.8×

## **Competition**

- PURIS56% - Smart for Life37% - Z Natural Foods5% - The Only Bean2%

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack. 4 brands and 5 sellers compete here.

**Brands**

**4 **—flat

was 4 a year ago

**Sellers**

**5**

**Top 5 brand share**

**100%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Smart for Life - Edamame Protein Puffs - High Zero Sugar Soy Protein Isolate Puffs 3LB - 20 Grams Snacks - Non-GMO Gluten-Free Vegan - 3 PoundsBox - 53 Servings](https://m.media-amazon.com/images/I/61wcLfZBehL.jpg) [**Smart for Life - Edamame Protein Puffs - High Zero Sugar Soy Protein Isolate Puffs 3LB - 20 Grams Snacks - Non-GMO Gluten-Free Vegan - 3 PoundsBox - 53 Servings**](https://www.amazon.com/dp/B0876DXBXN)

Smart for Life$42.744.5★40821%▼falling

2
![PURIS Puffed Pea Crispies Plant-Based Crisp | Light Airy Texture for Bars Cereal Clusters & Baking | 6g Protein per Serving | Non-GMO Clean Label | 14oz (1 Pack)](https://m.media-amazon.com/images/I/41mI3+x+9hL.jpg) [**PURIS Puffed Pea Crispies Plant-Based Crisp | Light Airy Texture for Bars Cereal Clusters & Baking | 6g Protein per Serving | Non-GMO Clean Label | 14oz (1 Pack)**](https://www.amazon.com/dp/B0GR6NJ58D)

PURIS$14.034.6★6821%▲rising

3
![PURIS Pea Protein Crisps Plant-Based Crunch | 18g Protein Per Serving | Non-GMO Gluten-Free Soy-Free | No Sugar | Clean Label Inclusion for Snacks Bars & Baking | Made in USA | Unflavored | 1 lb](https://m.media-amazon.com/images/I/41MqpgZhinL.jpg) [**PURIS Pea Protein Crisps Plant-Based Crunch | 18g Protein Per Serving | Non-GMO Gluten-Free Soy-Free | No Sugar | Clean Label Inclusion for Snacks Bars & Baking | Made in USA | Unflavored | 1 lb**](https://www.amazon.com/dp/B0FQFCB2ZP)

PURIS$23.134.3★8420%▲rising

4
![PURIS Organic Pea Protein Crisps Certified Organic Pea Protein Isolate Keto Protein Crunch Made 100% in The USA Non-GMO Gluten Free No Sugar No Soy 18g Protein 7g Carbs Unflavored](https://m.media-amazon.com/images/I/41mUm7TkrtL.jpg) [**PURIS Organic Pea Protein Crisps Certified Organic Pea Protein Isolate Keto Protein Crunch Made 100% in The USA Non-GMO Gluten Free No Sugar No Soy 18g Protein 7g Carbs Unflavored**](https://www.amazon.com/dp/B09CVBD22X)

PURIS$28.854.6★24613%—flat

5
![Smart for Life - Edamame Protein Puffs - High Zero Sugar Soy Protein Isolate Puffs 1LB - 20 Grams Snacks - Non-GMO Gluten-Free Vegan - 1 Pound Box - 18 Servings](https://m.media-amazon.com/images/I/61PHR3ORcqL.jpg) [**Smart for Life - Edamame Protein Puffs - High Zero Sugar Soy Protein Isolate Puffs 1LB - 20 Grams Snacks - Non-GMO Gluten-Free Vegan - 1 Pound Box - 18 Servings**](https://www.amazon.com/dp/B0GPXS7JPG)

Smart for Life$19.664.7★2812%▲rising

6
![Z Natural Foods Organic Crispy Puffed Quinoa - Real Crisped Quinoa Vegan Superfood - Healthy Quinoa Crisps Snacks for Adults & Kids - Crispy Quinoa Puffs for Baking Snacks Yogurts Gluten-Free 1 lb](https://m.media-amazon.com/images/I/51KipxZrcnL.jpg) [**Z Natural Foods Organic Crispy Puffed Quinoa - Real Crisped Quinoa Vegan Superfood - Healthy Quinoa Crisps Snacks for Adults & Kids - Crispy Quinoa Puffs for Baking Snacks Yogurts Gluten-Free 1 lb**](https://www.amazon.com/dp/B089DT47Y5)

Z Natural Foods$24.774.8★6785%▼falling

7
![Smart for Life - Whey Protein Puffs - High Protein Zero Sugar Whey Protein Isolate Puffs 3LB - 18 Grams Protein Snacks Bulk - Non-GMO Gluten-Free - 3 Pound Box - 53 Serving](https://m.media-amazon.com/images/I/61Zcgj1R00L.jpg) [**Smart for Life - Whey Protein Puffs - High Protein Zero Sugar Whey Protein Isolate Puffs 3LB - 18 Grams Protein Snacks Bulk - Non-GMO Gluten-Free - 3 Pound Box - 53 Serving**](https://www.amazon.com/dp/B0881XK64G)

Smart for Life$54.073.9★1134%▼falling

8
![PURIS Pantry Textured Pea Protein Unflavored Meatless Vegetable Crumbles Shelf-Stable Soy & Gluten Free 21g of Protein Plant-Based Vegan Meat Substitute Equivalent to 1.5 Pounds Ground Beef](https://m.media-amazon.com/images/I/41rLkYezAlL.jpg) [**PURIS Pantry Textured Pea Protein Unflavored Meatless Vegetable Crumbles Shelf-Stable Soy & Gluten Free 21g of Protein Plant-Based Vegan Meat Substitute Equivalent to 1.5 Pounds Ground Beef**](https://www.amazon.com/dp/B0CK9QWZNX)

PURIS$14.484.5★3292%▼falling

9
![The Only Bean Crunchy Dry Roasted Edamame Snacks (Sea Salt) Healthy High Protein(11g) Keto Food Low Carb Gluten Free Office Vegan Food 100 Calorie Snack Pack 0.9oz 10 Pack](https://m.media-amazon.com/images/I/51LJtWdThtL.jpg) [**The Only Bean Crunchy Dry Roasted Edamame Snacks (Sea Salt) Healthy High Protein(11g) Keto Food Low Carb Gluten Free Office Vegan Food 100 Calorie Snack Pack 0.9oz 10 Pack**](https://www.amazon.com/dp/B09FFXR2VV)

The Only Bean$13.864.4★17,1732%▼falling

## **Product shelf**

All 9 tracked products in this niche.

Top sellersNewestTrending

[![Smart for Life - Edamame Protein Puffs - High Zero Sugar Soy Protein Isolate Puffs 3LB - 20 Grams Snacks - Non-GMO Gluten-Free Vegan - 3 PoundsBox - 53 Servings](https://m.media-amazon.com/images/I/61wcLfZBehL.jpg)**Smart for Life - Edamame Protein Puffs - High Zero Sugar Soy Protein Isolate Puffs 3LB - 20 Grams Snacks - Non-GMO Gluten-Free Vegan - 3 PoundsBox - 53 Servings** Smart for Life**$42.74**4.5★408 reviews](https://www.amazon.com/dp/B0876DXBXN) [![PURIS Puffed Pea Crispies Plant-Based Crisp | Light Airy Texture for Bars Cereal Clusters & Baking | 6g Protein per Serving | Non-GMO Clean Label | 14oz (1 Pack)](https://m.media-amazon.com/images/I/41mI3+x+9hL.jpg)**PURIS Puffed Pea Crispies Plant-Based Crisp | Light Airy Texture for Bars Cereal Clusters & Baking | 6g Protein per Serving | Non-GMO Clean Label | 14oz (1 Pack)** PURIS**$14.03**4.6★68 reviews](https://www.amazon.com/dp/B0GR6NJ58D) [![PURIS Pea Protein Crisps Plant-Based Crunch | 18g Protein Per Serving | Non-GMO Gluten-Free Soy-Free | No Sugar | Clean Label Inclusion for Snacks Bars & Baking | Made in USA | Unflavored | 1 lb](https://m.media-amazon.com/images/I/41MqpgZhinL.jpg)**PURIS Pea Protein Crisps Plant-Based Crunch | 18g Protein Per Serving | Non-GMO Gluten-Free Soy-Free | No Sugar | Clean Label Inclusion for Snacks Bars & Baking | Made in USA | Unflavored | 1 lb** PURIS**$23.13**4.3★84 reviews](https://www.amazon.com/dp/B0FQFCB2ZP) [![PURIS Organic Pea Protein Crisps Certified Organic Pea Protein Isolate Keto Protein Crunch Made 100% in The USA Non-GMO Gluten Free No Sugar No Soy 18g Protein 7g Carbs Unflavored](https://m.media-amazon.com/images/I/41mUm7TkrtL.jpg)**PURIS Organic Pea Protein Crisps Certified Organic Pea Protein Isolate Keto Protein Crunch Made 100% in The USA Non-GMO Gluten Free No Sugar No Soy 18g Protein 7g Carbs Unflavored** PURIS**$28.85**4.6★246 reviews](https://www.amazon.com/dp/B09CVBD22X) [![Smart for Life - Edamame Protein Puffs - High Zero Sugar Soy Protein Isolate Puffs 1LB - 20 Grams Snacks - Non-GMO Gluten-Free Vegan - 1 Pound Box - 18 Servings](https://m.media-amazon.com/images/I/61PHR3ORcqL.jpg)**Smart for Life - Edamame Protein Puffs - High Zero Sugar Soy Protein Isolate Puffs 1LB - 20 Grams Snacks - Non-GMO Gluten-Free Vegan - 1 Pound Box - 18 Servings** Smart for Life**$19.66**4.7★28 reviews](https://www.amazon.com/dp/B0GPXS7JPG) [![Z Natural Foods Organic Crispy Puffed Quinoa - Real Crisped Quinoa Vegan Superfood - Healthy Quinoa Crisps Snacks for Adults & Kids - Crispy Quinoa Puffs for Baking Snacks Yogurts Gluten-Free 1 lb](https://m.media-amazon.com/images/I/51KipxZrcnL.jpg)**Z Natural Foods Organic Crispy Puffed Quinoa - Real Crisped Quinoa Vegan Superfood - Healthy Quinoa Crisps Snacks for Adults & Kids - Crispy Quinoa Puffs for Baking Snacks Yogurts Gluten-Free 1 lb** Z Natural Foods**$24.77**4.8★678 reviews](https://www.amazon.com/dp/B089DT47Y5) [![Smart for Life - Whey Protein Puffs - High Protein Zero Sugar Whey Protein Isolate Puffs 3LB - 18 Grams Protein Snacks Bulk - Non-GMO Gluten-Free - 3 Pound Box - 53 Serving](https://m.media-amazon.com/images/I/61Zcgj1R00L.jpg)**Smart for Life - Whey Protein Puffs - High Protein Zero Sugar Whey Protein Isolate Puffs 3LB - 18 Grams Protein Snacks Bulk - Non-GMO Gluten-Free - 3 Pound Box - 53 Serving** Smart for Life**$54.07**3.9★113 reviews](https://www.amazon.com/dp/B0881XK64G) [![PURIS Pantry Textured Pea Protein Unflavored Meatless Vegetable Crumbles Shelf-Stable Soy & Gluten Free 21g of Protein Plant-Based Vegan Meat Substitute Equivalent to 1.5 Pounds Ground Beef](https://m.media-amazon.com/images/I/41rLkYezAlL.jpg)**PURIS Pantry Textured Pea Protein Unflavored Meatless Vegetable Crumbles Shelf-Stable Soy & Gluten Free 21g of Protein Plant-Based Vegan Meat Substitute Equivalent to 1.5 Pounds Ground Beef** PURIS**$14.48**4.5★329 reviews](https://www.amazon.com/dp/B0CK9QWZNX)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**26%

*“Delicious and addictive”*

**Nutritional Content**21%

*“Great amount of protein”*

**Crispiness**14%

*“they are crispy”*

**Health Benefits-Overall**9%

*“Delicious and healthy”*

**Salt Content**7%

*“lightly salted”*

**Quality-Overall**4%

*“consistent quality”*

**Flavor**3%

*“The flavor is quite neutral”*

**Freshness**2%

*“Freshness is in point”*

**Value For Money**1%

*“Good value”*

**Ease Of Use**1%

*“The bag is easy to open”*

### **What buyers complain about **

**Taste-Overall**19%

*“Awful taste”*

**Salt Content**16%

*“for me a little too salty”*

**Moist/Dry**13%

*“A little dry”*

**Flavor**6%

*“Flavor is bad”*

**Value For Money**5%

*“very overpriced”*

**Ease Of Chewing/Swallowing**3%

*“Hard to chew”*

**Nutritional Content**2%

*“Alternative to chips with no nutritional value”*

**Hard Feel**2%

*“Some beans rock hard”*

**Size-Overall**1%

*“And very small containers”*

**Crispiness**1%

*“For example, I added these on top of oatmeal and they barely had any crunch by the time I was at the end of the bowl”*

#### **Top return reasons**- Taste-Overall34% - Value For Money18% - Salt Content10% - Size-Overall6% - Moist/Dry5% - Smell5% - Flavor4% - Stale/Rotten/Spoiled3% - Ingredients-Overall3% - Ease Of Chewing/Swallowing2%