---
title: "patchouli — Niche Verdict: Worth a look (65/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/patchouli"
last_updated: "2026-07-13T20:03:07.783Z"
locale: en
meta:
  description: "patchouli shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "patchouli shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "patchouli — Niche Verdict: Worth a look (65/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **patchouli**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 53Growth 28Conversion 58Competition 70Returns 98Price range 70Avg price 87Brand share 92Review moat 27Quality gap 82

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****43%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$19.75**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$5.78–$126.51**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$355K**

$355K/yr · 361K searches

**Growth**

**Okay****+2.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,793.22**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**31 **▼falling

**Sellers**

**93**

**Top-5 brand share**

**43%**

**Open market**

**51%**

- Silk Road Organic14% - HIQILI10% - Swiss Arabian7% - Pacifica6% - Gya Labs6% - CYKLAR6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$14K8%$28K12%$43K16%$57K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 36 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Silk Road Organic Patchouli Essential Oil Roll On USDA Certified - Uplift Mood Enhance Attraction Ease Stress & Relax - 10 ml Aromatherapy Roller](https://m.media-amazon.com/images/I/41iQEZ1iWcL.jpg)**Silk Road Organic Patchouli Essential Oil Roll On USDA Certified - Uplift Mood Enhance Attraction Ease Stress & Relax - 10 ml Aromatherapy Roller**Silk Road Organic**$12.79**4.3★2,799 rev](https://www.amazon.com/dp/B0D7N65NJ5) [2![HIQILI Patchouli Essential Oil for Diffuser Homemade Perfume Skin Care Aromatherapy Gift for Hippie Friend-30ML](https://m.media-amazon.com/images/I/41iuRwq1I7L.jpg)**HIQILI Patchouli Essential Oil for Diffuser Homemade Perfume Skin Care Aromatherapy Gift for Hippie Friend-30ML**HIQILI**$7.82**4.3★3,260 rev](https://www.amazon.com/dp/B08YL9NDCX) [3![Swiss Arabian Patchouli 01 Patchouli Cologne for Men & Women Long Lasting Modern Fougere Eau de Parfum Lavender Mint Aromatic Notes | Heritage Collection Unisex Arabic Fragrance 50ml](https://m.media-amazon.com/images/I/31DYnV42G8L.jpg)**Swiss Arabian Patchouli 01 Patchouli Cologne for Men & Women Long Lasting Modern Fougere Eau de Parfum Lavender Mint Aromatic Notes | Heritage Collection Unisex Arabic Fragrance 50ml**Swiss Arabian**$66.54**4.2★140 rev](https://www.amazon.com/dp/B0GPVY3P74) [4![CYKLAR Perfume Oil for Skin Modern Patchouli Scent Sultry Warm & Earthy Perfume Fragrance with Bergamot Verbena & Cashmere Notes Travel-Friendly 15ml](https://m.media-amazon.com/images/I/21Rg0CVOZ6L.jpg)**CYKLAR Perfume Oil for Skin Modern Patchouli Scent Sultry Warm & Earthy Perfume Fragrance with Bergamot Verbena & Cashmere Notes Travel-Friendly 15ml**CYKLAR**$22.70**3.6★183 rev](https://www.amazon.com/dp/B0DVH71SZG) [5![Patchouly - Spiritual Sky Perfume Oil 1/4 Oz Bottle](https://m.media-amazon.com/images/I/31k6yM8vbZL.jpg)**Patchouly - Spiritual Sky Perfume Oil 1/4 Oz Bottle**Spiritual Sky**$10.04**4.3★3,894 rev](https://www.amazon.com/dp/B001684JSE)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Swiss Arabian Patchouli 01 Patchouli Cologne for Men & Women Long Lasting Modern Fougere Eau de Parfum Lavender Mint Aromatic Notes | Heritage Collection Unisex Arabic Fragrance 50ml](https://m.media-amazon.com/images/I/31DYnV42G8L.jpg)**Swiss Arabian Patchouli 01 Patchouli Cologne for Men & Women Long Lasting Modern Fougere Eau de Parfum Lavender Mint Aromatic Notes | Heritage Collection Unisex Arabic Fragrance 50ml**Swiss Arabian**$66.54**140 rev4mo ago](https://www.amazon.com/dp/B0GPVY3P74) [![Kuumba Made Tunisian Patchouli Fragrance Oil Long-Lasting Scented Oil Perfume Roller Vegan Alcohol-Free 0.15 Fl Oz](https://m.media-amazon.com/images/I/31DvYZtlIZL.jpg)**Kuumba Made Tunisian Patchouli Fragrance Oil Long-Lasting Scented Oil Perfume Roller Vegan Alcohol-Free 0.15 Fl Oz**Kuumba Made**$11.87**1,473 rev9mo ago](https://www.amazon.com/dp/B0FT6TFMZ6) [![SU JUABA Patchouli Essential Oil 4 Fl Oz Aromatherapy Oil for Diffuser Skin Care Perfume & Soap Making - 118ML](https://m.media-amazon.com/images/I/51D2LhqAakL.jpg)**SU JUABA Patchouli Essential Oil 4 Fl Oz Aromatherapy Oil for Diffuser Skin Care Perfume & Soap Making - 118ML**SU JUABA**$12.59**228 rev1y ago](https://www.amazon.com/dp/B0FF4BDWHG) [![Patchouli Herb 1oz | Pogostemon cablin | Dried Patchouli Leaves for Rituals Meditation Cleansing Metaphysical & Wiccan Use | Resealable Bag for Freshness](https://m.media-amazon.com/images/I/31f0aQ8Ur7L.jpg)**Patchouli Herb 1oz | Pogostemon cablin | Dried Patchouli Leaves for Rituals Meditation Cleansing Metaphysical & Wiccan Use | Resealable Bag for Freshness**EcoVista**$12.49**13 rev1y ago](https://www.amazon.com/dp/B0F7RVQ226) [![CYKLAR Perfume Oil for Skin Modern Patchouli Scent Sultry Warm & Earthy Perfume Fragrance with Bergamot Verbena & Cashmere Notes Travel-Friendly 15ml](https://m.media-amazon.com/images/I/21Rg0CVOZ6L.jpg)**CYKLAR Perfume Oil for Skin Modern Patchouli Scent Sultry Warm & Earthy Perfume Fragrance with Bergamot Verbena & Cashmere Notes Travel-Friendly 15ml**CYKLAR**$22.70**183 rev1y ago](https://www.amazon.com/dp/B0DVH71SZG)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Pacifica Beauty Himalayan Patchouli Berry Hair & Body Mist Fragrance Perfume Body Spray Grapefruit Sweet Gourmand Vegan 6 fl oz (1 Count)](https://m.media-amazon.com/images/I/3160kSiY2ML.jpg)**Pacifica Beauty Himalayan Patchouli Berry Hair & Body Mist Fragrance Perfume Body Spray Grapefruit Sweet Gourmand Vegan 6 fl oz (1 Count)**Pacifica**$11.70**4.1★**▲ 341%**](https://www.amazon.com/dp/B07992Q4YX) [![Kuumba Made Tunisian Patchouli Fragrance Oil Long-Lasting Scented Oil Perfume Roller Vegan Alcohol-Free 0.15 Fl Oz](https://m.media-amazon.com/images/I/31DvYZtlIZL.jpg)**Kuumba Made Tunisian Patchouli Fragrance Oil Long-Lasting Scented Oil Perfume Roller Vegan Alcohol-Free 0.15 Fl Oz**Kuumba Made**$11.87**4.2★**▲ 341%**](https://www.amazon.com/dp/B0FT6TFMZ6) [![Swiss Arabian Patchouli 01 Patchouli Cologne for Men & Women Long Lasting Modern Fougere Eau de Parfum Lavender Mint Aromatic Notes | Heritage Collection Unisex Arabic Fragrance 50ml](https://m.media-amazon.com/images/I/31DYnV42G8L.jpg)**Swiss Arabian Patchouli 01 Patchouli Cologne for Men & Women Long Lasting Modern Fougere Eau de Parfum Lavender Mint Aromatic Notes | Heritage Collection Unisex Arabic Fragrance 50ml**Swiss Arabian**$66.54**4.2★**▲ 338%**](https://www.amazon.com/dp/B0GPVY3P74) [![Pacifica Beauty Himalayan Patchouli Berry Spray Perfume Made with Natural & Essential Oil Grapefruit + Patchouli Notes Clean Perfume & Fragrance Vegan + Cruelty Free Phthalate-Free Paraben-Free](https://m.media-amazon.com/images/I/51FprpebPmL.jpg)**Pacifica Beauty Himalayan Patchouli Berry Spray Perfume Made with Natural & Essential Oil Grapefruit + Patchouli Notes Clean Perfume & Fragrance Vegan + Cruelty Free Phthalate-Free Paraben-Free**Pacifica**$20.85**4.2★**▲ 338%**](https://www.amazon.com/dp/B0792NYK8Y) [![Murdock London Patchouli Cologne 100ml 3.4 fl oz](https://m.media-amazon.com/images/I/31054-z1VUL.jpg)**Murdock London Patchouli Cologne 100ml 3.4 fl oz**Murdock London**$126.51**3.5★**▲ 259%**](https://www.amazon.com/dp/B0CFVXJXNM)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +2.5% search growth over the last 90 days.

10K6KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**71%

*“Beautiful fragrance”*

**Value For Money**5%

*“Cant beat this price”*

**Quality-Overall**4%

*“Good Quality Oils”*

**Durability**4%

*“durable”*

**Size-Overall**2%

*“I like the size”*

**Advertised Vs Actual Product**1%

*“Exactly what I wanted”*

**Gifting Purpose**1%

*“Christmas Gift”*

**Soft Feel**1%

*“It a soft”*

**Moist/Dry**0%

*“keep you moisturized”*

**Ease Of Use**0%

*“Easy to use”*

### **What buyers complain about **

**Smell**68%

*“Chemical Scent”*

**Durability**4%

*“longevity poor”*

**Alcohol Content**2%

*“Strong alcohol smell”*

**Value For Money**2%

*“But Expensive”*

**Advertised Vs Actual Product**2%

*“NOT AS DESCRIBED”*

**Quality-Overall**2%

*“Cheap made”*

**Strength**2%

*“Not strong enough”*

**Leak-Proof**1%

*“Leaking package”*

**Size-Overall**1%

*“Tiny bottle”*

**Dilute/Watery**1%

*“Product is diluted”*

### **Top return reasons **

**Smell**78%

**Advertised Vs Actual Product**9%

**Leak-Proof**3%

**Size-Overall**2%

**Dilute/Watery**1%

**Oily/Greasy**1%

**Strength**1%

**Product Condition**1%

**Functionality-Overall**1%

**Value For Money**1%