---
title: "patchouli perfume — Niche Verdict: Worth a look (68/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/patchouli-perfume"
last_updated: "2026-07-14T04:02:32.694Z"
locale: en
meta:
  description: "patchouli perfume shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "patchouli perfume shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "patchouli perfume — Niche Verdict: Worth a look (68/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **patchouli perfume**

**Worth a look**

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 32Conversion 63Competition 77Returns 99Price range 71Avg price 95Brand share 93Review moat 30Quality gap 83

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$23.41**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****42%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Price range**

**Good****$6.89–$126.51**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$288K**

$288K/yr · 222K searches

**Growth**

**Okay****+5.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,484.7**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

**Brands**

**32 **—flat

**Sellers**

**89**

**Top-5 brand share**

**42%**

**Open market**

**53%**

- Silk Road Organic12% - Zum8% - Pacifica8% - Spiritual Sky7% - Eclectic Lady6% - CYKLAR6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$12K8%$23K12%$35K16%$46K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 40 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Silk Road Organic Patchouli Essential Oil Roll On USDA Certified - Uplift Mood Enhance Attraction Ease Stress & Relax - 10 ml Aromatherapy Roller](https://m.media-amazon.com/images/I/41iQEZ1iWcL.jpg)**Silk Road Organic Patchouli Essential Oil Roll On USDA Certified - Uplift Mood Enhance Attraction Ease Stress & Relax - 10 ml Aromatherapy Roller**Silk Road Organic**$12.79**4.3★2,799 rev](https://www.amazon.com/dp/B0D7N65NJ5) [2![Indigo Wild Zum Mist Room & Body Spray - Aromatherapy Essential Oil Spray - Natural Body Mist & Room Spray - Patchouli Scent - 4 fl oz](https://m.media-amazon.com/images/I/319Zc5FPX-L.jpg)**Indigo Wild Zum Mist Room & Body Spray - Aromatherapy Essential Oil Spray - Natural Body Mist & Room Spray - Patchouli Scent - 4 fl oz**Zum**$12.55**4.2★3,217 rev](https://www.amazon.com/dp/B000DN7BUQ) [3![Patchouly - Spiritual Sky Perfume Oil 1/4 Oz Bottle](https://m.media-amazon.com/images/I/31k6yM8vbZL.jpg)**Patchouly - Spiritual Sky Perfume Oil 1/4 Oz Bottle**Spiritual Sky**$10.04**4.3★3,894 rev](https://www.amazon.com/dp/B001684JSE) [4![CYKLAR Perfume Oil for Skin Modern Patchouli Scent Sultry Warm & Earthy Perfume Fragrance with Bergamot Verbena & Cashmere Notes Travel-Friendly 15ml](https://m.media-amazon.com/images/I/21Rg0CVOZ6L.jpg)**CYKLAR Perfume Oil for Skin Modern Patchouli Scent Sultry Warm & Earthy Perfume Fragrance with Bergamot Verbena & Cashmere Notes Travel-Friendly 15ml**CYKLAR**$22.70**3.6★183 rev](https://www.amazon.com/dp/B0DVH71SZG) [5![Swiss Arabian Patchouli 01 Patchouli Cologne for Men & Women Long Lasting Modern Fougere Eau de Parfum Lavender Mint Aromatic Notes | Heritage Collection Unisex Arabic Fragrance 50ml](https://m.media-amazon.com/images/I/31DYnV42G8L.jpg)**Swiss Arabian Patchouli 01 Patchouli Cologne for Men & Women Long Lasting Modern Fougere Eau de Parfum Lavender Mint Aromatic Notes | Heritage Collection Unisex Arabic Fragrance 50ml**Swiss Arabian**$66.54**4.2★140 rev](https://www.amazon.com/dp/B0GPVY3P74)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Swiss Arabian Patchouli 01 Patchouli Cologne for Men & Women Long Lasting Modern Fougere Eau de Parfum Lavender Mint Aromatic Notes | Heritage Collection Unisex Arabic Fragrance 50ml](https://m.media-amazon.com/images/I/31DYnV42G8L.jpg)**Swiss Arabian Patchouli 01 Patchouli Cologne for Men & Women Long Lasting Modern Fougere Eau de Parfum Lavender Mint Aromatic Notes | Heritage Collection Unisex Arabic Fragrance 50ml**Swiss Arabian**$66.54**140 rev4mo ago](https://www.amazon.com/dp/B0GPVY3P74) [![AXE Fine Fragrance Collection Body Spray Purple Patchouli 72 Hour Freshness Aluminum Free 2.9 oz](https://m.media-amazon.com/images/I/61XN4LzpZTL.jpg)**AXE Fine Fragrance Collection Body Spray Purple Patchouli 72 Hour Freshness Aluminum Free 2.9 oz**AXE**$6.89**93 rev7mo ago](https://www.amazon.com/dp/B0G2ZK13QB) [![Kuumba Made Tunisian Patchouli Fragrance Oil Long-Lasting Scented Oil Perfume Roller Vegan Alcohol-Free 0.15 Fl Oz](https://m.media-amazon.com/images/I/31DvYZtlIZL.jpg)**Kuumba Made Tunisian Patchouli Fragrance Oil Long-Lasting Scented Oil Perfume Roller Vegan Alcohol-Free 0.15 Fl Oz**Kuumba Made**$11.87**1,473 rev9mo ago](https://www.amazon.com/dp/B0FT6TFMZ6) [![CYKLAR Perfume Oil for Skin Modern Patchouli Scent Sultry Warm & Earthy Perfume Fragrance with Bergamot Verbena & Cashmere Notes Travel-Friendly 15ml](https://m.media-amazon.com/images/I/21Rg0CVOZ6L.jpg)**CYKLAR Perfume Oil for Skin Modern Patchouli Scent Sultry Warm & Earthy Perfume Fragrance with Bergamot Verbena & Cashmere Notes Travel-Friendly 15ml**CYKLAR**$22.70**183 rev1y ago](https://www.amazon.com/dp/B0DVH71SZG) [![Silk Road Organic Patchouli Essential Oil Roll On USDA Certified - Uplift Mood Enhance Attraction Ease Stress & Relax - 10 ml Aromatherapy Roller](https://m.media-amazon.com/images/I/41iQEZ1iWcL.jpg)**Silk Road Organic Patchouli Essential Oil Roll On USDA Certified - Uplift Mood Enhance Attraction Ease Stress & Relax - 10 ml Aromatherapy Roller**Silk Road Organic**$12.79**2,799 rev2y ago](https://www.amazon.com/dp/B0D7N65NJ5)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Kuumba Made Tunisian Patchouli Fragrance Oil Long-Lasting Scented Oil Perfume Roller Vegan Alcohol-Free 0.15 Fl Oz](https://m.media-amazon.com/images/I/31DvYZtlIZL.jpg)**Kuumba Made Tunisian Patchouli Fragrance Oil Long-Lasting Scented Oil Perfume Roller Vegan Alcohol-Free 0.15 Fl Oz**Kuumba Made**$11.87**4.2★**▲ 309%**](https://www.amazon.com/dp/B0FT6TFMZ6) [![Pacifica Beauty Himalayan Patchouli Berry Spray Perfume Made with Natural & Essential Oil Grapefruit + Patchouli Notes Clean Perfume & Fragrance Vegan + Cruelty Free Phthalate-Free Paraben-Free](https://m.media-amazon.com/images/I/51FprpebPmL.jpg)**Pacifica Beauty Himalayan Patchouli Berry Spray Perfume Made with Natural & Essential Oil Grapefruit + Patchouli Notes Clean Perfume & Fragrance Vegan + Cruelty Free Phthalate-Free Paraben-Free**Pacifica**$20.85**4.2★**▲ 302%**](https://www.amazon.com/dp/B0792NYK8Y) [![Swiss Arabian Patchouli 01 Patchouli Cologne for Men & Women Long Lasting Modern Fougere Eau de Parfum Lavender Mint Aromatic Notes | Heritage Collection Unisex Arabic Fragrance 50ml](https://m.media-amazon.com/images/I/31DYnV42G8L.jpg)**Swiss Arabian Patchouli 01 Patchouli Cologne for Men & Women Long Lasting Modern Fougere Eau de Parfum Lavender Mint Aromatic Notes | Heritage Collection Unisex Arabic Fragrance 50ml**Swiss Arabian**$66.54**4.2★**▲ 300%**](https://www.amazon.com/dp/B0GPVY3P74) [![Pacifica Beauty Himalayan Patchouli Berry Hair & Body Mist Fragrance Perfume Body Spray Grapefruit Sweet Gourmand Vegan 6 fl oz (1 Count)](https://m.media-amazon.com/images/I/3160kSiY2ML.jpg)**Pacifica Beauty Himalayan Patchouli Berry Hair & Body Mist Fragrance Perfume Body Spray Grapefruit Sweet Gourmand Vegan 6 fl oz (1 Count)**Pacifica**$11.70**4.1★**▲ 296%**](https://www.amazon.com/dp/B07992Q4YX) [![Murdock London Patchouli Cologne 100ml 3.4 fl oz](https://m.media-amazon.com/images/I/31054-z1VUL.jpg)**Murdock London Patchouli Cologne 100ml 3.4 fl oz**Murdock London**$126.51**3.5★**▲ 223%**](https://www.amazon.com/dp/B0CFVXJXNM)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +5.6% search growth over the last 90 days.

35K25KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 6.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**72%

*“Clean scent”*

**Value For Money**5%

*“Cant beat this price”*

**Quality-Overall**4%

*“EXCELLENT PRODUCT”*

**Durability**4%

*“durable”*

**Size-Overall**2%

*“I like the size”*

**Gifting Purpose**1%

*“Christmas Gift”*

**Advertised Vs Actual Product**1%

*“As described”*

**Soft Feel**1%

*“is very soft”*

**Ease Of Use**0%

*“Easy to use”*

**Design-Overall**0%

*“elegant”*

### **What buyers complain about **

**Smell**67%

*“Chemical Scent”*

**Durability**5%

*“longevity poor”*

**Value For Money**3%

*“Overpriced”*

**Alcohol Content**2%

*“Strong alcohol smell”*

**Advertised Vs Actual Product**2%

*“NOT AS DESCRIBED”*

**Size-Overall**1%

*“Larger than expected”*

**Strength**1%

*“So weak”*

**Quality-Overall**1%

*“Low quality”*

**Leak-Proof**1%

*“Leaking package”*

**Allergies**1%

*“Allergic Reaction”*

### **Top return reasons **

**Smell**80%

**Advertised Vs Actual Product**8%

**Leak-Proof**3%

**Size-Overall**2%

**Strength**1%

**Dilute/Watery**1%

**Functionality-Overall**1%

**Oily/Greasy**1%

**Defective Material/Parts**0%

**Product Condition**0%