---
title: "pastilles — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/pastilles"
last_updated: "2026-07-14T01:50:21.222Z"
locale: en
meta:
  description: "pastilles shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
  "og:description": "pastilles shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
  "og:title": "pastilles — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **pastilles**

**Worth a look**

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 69Growth 25Conversion 85Competition 45Returns 100Price range 83Avg price 83Brand share 0Review moat 24Quality gap 37

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****9.6%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$18.28**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.70–$51.24**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$720K**

$720K/yr · 411K searches

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-0.0%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****5,862.32**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**3 **▼falling

**Sellers**

**577**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- GRETHER'S66% - RESCUE31% - Rowntree's4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$72K20%$144K30%$216K40%$288K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![GRETHERS Sugarfree Blackcurrant Pastilles Premium Swiss Throat Lozenges for Dry Mouth & Sore Throat Comfort Gift for Singers Intense Fruit Flavor Gluten & Lactose Free 3.75 oz](https://m.media-amazon.com/images/I/41i6IqmG+CL.jpg)**GRETHERS Sugarfree Blackcurrant Pastilles Premium Swiss Throat Lozenges for Dry Mouth & Sore Throat Comfort Gift for Singers Intense Fruit Flavor Gluten & Lactose Free 3.75 oz**GRETHER'S**$15.86**4.5★4,481 rev](https://www.amazon.com/dp/B000VJZRSA) [2![GRETHERS Sugarfree Blackcurrant Pastilles - Premium Swiss Throat Lozenges for Dry Mouth & Throat Comfort Gift for Singers Intense Fruit Flavor Gluten & Lactose Free 2.1 oz](https://m.media-amazon.com/images/I/41i6IqmG+CL.jpg)**GRETHERS Sugarfree Blackcurrant Pastilles - Premium Swiss Throat Lozenges for Dry Mouth & Throat Comfort Gift for Singers Intense Fruit Flavor Gluten & Lactose Free 2.1 oz**GRETHER'S**$11.86**4.5★4,481 rev](https://www.amazon.com/dp/B001O8MINO) [3![GRETHERS Sugarfree Ginger Lemon Pastilles Premium Swiss Throat Lozenges for Dry Mouth & Throat Comfort Citrus-Fresh Flavor Gluten & Lactose Free Gift for Singers 3.75 oz](https://m.media-amazon.com/images/I/41YE+DQhdUL.jpg)**GRETHERS Sugarfree Ginger Lemon Pastilles Premium Swiss Throat Lozenges for Dry Mouth & Throat Comfort Citrus-Fresh Flavor Gluten & Lactose Free Gift for Singers 3.75 oz**GRETHER'S**$16.10**4.5★4,481 rev](https://www.amazon.com/dp/B0F1ZB2QPJ) [4![Bach RESCUE PASTILLES Black Currant Flavor Natural Stress Relief Lozenges Homeopathic Flower Essence Vegetarian Gluten And Sugar-Free 35 Count](https://m.media-amazon.com/images/I/51GMbjMfXzL.jpg)**Bach RESCUE PASTILLES Black Currant Flavor Natural Stress Relief Lozenges Homeopathic Flower Essence Vegetarian Gluten And Sugar-Free 35 Count**RESCUE**$10.11**4.4★16,951 rev](https://www.amazon.com/dp/B001EUCWHO) [5![Bach RESCUE PASTILLES Orange and Elderflower Flavor Natural Stress Relief Lozenges Homeopathic Flower Essence Vegetarian Gluten & Sugar-Free Holiday Stocking Stuffer 35 Count](https://m.media-amazon.com/images/I/51tdD9F9O4L.jpg)**Bach RESCUE PASTILLES Orange and Elderflower Flavor Natural Stress Relief Lozenges Homeopathic Flower Essence Vegetarian Gluten & Sugar-Free Holiday Stocking Stuffer 35 Count**RESCUE**$9.68**4.4★16,951 rev](https://www.amazon.com/dp/B000OC1ETU)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![GRETHERS Sugarfree Ginger Lemon Pastilles Premium Swiss Throat Lozenges for Dry Mouth & Throat Comfort Citrus-Fresh Flavor Gluten & Lactose Free Gift for Singers 3.75 oz](https://m.media-amazon.com/images/I/41YE+DQhdUL.jpg)**GRETHERS Sugarfree Ginger Lemon Pastilles Premium Swiss Throat Lozenges for Dry Mouth & Throat Comfort Citrus-Fresh Flavor Gluten & Lactose Free Gift for Singers 3.75 oz**GRETHER'S**$16.10**4,481 rev1y ago](https://www.amazon.com/dp/B0F1ZB2QPJ) [![Bach RESCUE PASTILLES Watermelon Flavor Stress Relief Lozenges Homeopathic Flower Essences 35 Count](https://m.media-amazon.com/images/I/41C-QQk+gkL.jpg)**Bach RESCUE PASTILLES Watermelon Flavor Stress Relief Lozenges Homeopathic Flower Essences 35 Count**RESCUE**$10.77**16,951 rev1y ago](https://www.amazon.com/dp/B0DPLJNG51) [![Bach RESCUE PASTILLES Mixed Berry Flavor Stress Relief Lozenges Homeopathic Flower Essences 35 Count](https://m.media-amazon.com/images/I/41iWICjnimL.jpg)**Bach RESCUE PASTILLES Mixed Berry Flavor Stress Relief Lozenges Homeopathic Flower Essences 35 Count**RESCUE**$10.03**16,951 rev1y ago](https://www.amazon.com/dp/B0DG3431D4) [![RESCUE Bach Sleep PASTILLES Black Currant Flavor Sleep Aid Lozenges No Melatonin Homeopathic Flower Essences 35 Count](https://m.media-amazon.com/images/I/41g5vPpvvHL.jpg)**RESCUE Bach Sleep PASTILLES Black Currant Flavor Sleep Aid Lozenges No Melatonin Homeopathic Flower Essences 35 Count**RESCUE**$10.08**335 rev1y ago](https://www.amazon.com/dp/B0DDCWVV6J) [![Bach Rescue Pastilles Cranberry Flavor Natural Stress Relief Lozenges Homeopathic Flower Essence Vegetarian Gluten & Sugar-Free 35 Count 4 Pack](https://m.media-amazon.com/images/I/61gtBWVGM7L.jpg)**Bach Rescue Pastilles Cranberry Flavor Natural Stress Relief Lozenges Homeopathic Flower Essence Vegetarian Gluten & Sugar-Free 35 Count 4 Pack**RESCUE**$32.75**455 rev3y ago](https://www.amazon.com/dp/B09Q3FGGSJ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Bach Rescue Pastilles Cranberry Flavor Natural Stress Relief Lozenges Homeopathic Flower Essence Vegetarian Gluten & Sugar-Free 35 Count 4 Pack](https://m.media-amazon.com/images/I/61gtBWVGM7L.jpg)**Bach Rescue Pastilles Cranberry Flavor Natural Stress Relief Lozenges Homeopathic Flower Essence Vegetarian Gluten & Sugar-Free 35 Count 4 Pack**RESCUE**$32.75**4.7★**▲ 160%**](https://www.amazon.com/dp/B09Q3FGGSJ) [![GRETHERS Sugarfree Blackcurrant Pastilles - Premium Swiss Throat Lozenges for Dry Mouth & Throat Comfort Gift for Singers Intense Fruit Flavor Gluten & Lactose Free 2.1 oz](https://m.media-amazon.com/images/I/41i6IqmG+CL.jpg)**GRETHERS Sugarfree Blackcurrant Pastilles - Premium Swiss Throat Lozenges for Dry Mouth & Throat Comfort Gift for Singers Intense Fruit Flavor Gluten & Lactose Free 2.1 oz**GRETHER'S**$11.86**4.5★**▲ 158%**](https://www.amazon.com/dp/B001O8MINO) [![Bach RESCUE PASTILLES Watermelon Flavor Stress Relief Lozenges Homeopathic Flower Essences 35 Count](https://m.media-amazon.com/images/I/41C-QQk+gkL.jpg)**Bach RESCUE PASTILLES Watermelon Flavor Stress Relief Lozenges Homeopathic Flower Essences 35 Count**RESCUE**$10.77**4.4★**▲ 117%**](https://www.amazon.com/dp/B0DPLJNG51) [![Bach Rescue Pastilles Orange Elderflower 1.7 OZ](https://m.media-amazon.com/images/I/41rfixO5FaL.jpg)**Bach Rescue Pastilles Orange Elderflower 1.7 OZ**RESCUE**$10.45**4.7★**▲ 82%**](https://www.amazon.com/dp/B00GOFRAXK) [![GRETHERS Classic Blackcurrant Pastilles Premium Swiss Throat Lozenges for Dry Mouth & Throat Comfort Gift for Singers Intense Fruit Flavor Gluten & Lactose Free 3.75 oz 3 Pack](https://m.media-amazon.com/images/I/41pLnfCMvlL.jpg)**GRETHERS Classic Blackcurrant Pastilles Premium Swiss Throat Lozenges for Dry Mouth & Throat Comfort Gift for Singers Intense Fruit Flavor Gluten & Lactose Free 3.75 oz 3 Pack**GRETHER'S**$42.90**4.6★**▲ 68%**](https://www.amazon.com/dp/B09B44WDDH)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -0.0% search growth over the last 90 days.

12K8KPrime Day '24Spike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**17%

*“Great taste”*

**Sleep Quality**10%

*“Helps with sleep”*

**Stress/Anxiety**10%

*“Great for stress”*

**Quality-Overall**8%

*“Excellent Product”*

**Soothing Effect**5%

*“Very calming”*

**Efficiency**5%

*“Work so well”*

**Moist/Dry**5%

*“kept her mouth moist”*

**Flavor**5%

*“The flavor is great”*

**Natural Ingredients**4%

*“All natural”*

**Advertised Vs Actual Product**4%

*“As expected”*

### **What buyers complain about **

**Taste-Overall**13%

*“These taste so bad its almost funny”*

**Value For Money**11%

*“way over priced”*

**Functionality-Overall**7%

*“Didnt work”*

**Hard Feel**6%

*“They arent super soft”*

**Allergies**5%

*“Read carefully Im allergic something in this made me react”*

**Flavor**5%

*“Got these for a friend who said the taste was weird/super fake sugary”*

**Ease Of Chewing/Swallowing**4%

*“Too hard to chew”*

**Sweetness**3%

*“Not sweet”*

**Cough Relief**3%

*“I had a bad cough”*

**Stale/Rotten/Spoiled**3%

*“Product is not fresh”*

### **Top return reasons **

**Flavor**26%

**Taste-Overall**25%

**Functionality-Overall**23%

**Hard Feel**5%

**Ingredients-Overall**4%

**Advertised Vs Actual Product**4%

**Ease Of Chewing/Swallowing**3%

**Texture/Consistency-Overall**2%

**Product Condition**1%

**Tooth Sensitivity**1%