---
title: "palo santo candle — Niche Verdict: Worth a look (61/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/palo-santo-candle"
last_updated: "2026-07-14T08:16:36.032Z"
locale: en
meta:
  description: "palo santo candle shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "palo santo candle shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "palo santo candle — Niche Verdict: Worth a look (61/100) | Amazon United States - Flapen"
---

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# **palo santo candle**

**Worth a look**

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 31Growth 16Conversion 60Competition 63Returns 94Price range 81Avg price 88Brand share 79Review moat 87Quality gap 82

**Returns**

**Great****1.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$20.37**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****259.15**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****$8.39–$46.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****5.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$140K**

$140K/yr · 134K searches

**Growth**

**Bad****-17.6%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**26 **▲rising

**Sellers**

**551**

**Top-5 brand share**

**56%**

**Open market**

**39%**

- Hemlock Park20% - AOOVOO11% - 1OAK11% - Putart8% - M&SENSE6% - Manly Indulgence5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$6K8%$11K12%$17K16%$22K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 34 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Hemlock Park Palo Santo Apothecary Scented Candle | Crackling Wood Wick Botanical Fragrance & Coconut Apricot Wax | Up to 60 Hour Burn Time | 8 oz | Made in USA](https://m.media-amazon.com/images/I/41CNFOXnIDL.jpg)**Hemlock Park Palo Santo Apothecary Scented Candle | Crackling Wood Wick Botanical Fragrance & Coconut Apricot Wax | Up to 60 Hour Burn Time | 8 oz | Made in USA**Hemlock Park**$23.65**4.3★715 rev](https://www.amazon.com/dp/B085XD96PN) [2![1OAK Palo Santo Candle - Mens Candles for Home - Masculine Candle - Scented Candles for Men - Long Burning Premium - Soy Wax (7oz.)](https://m.media-amazon.com/images/I/315Nh8Oc-nL.jpg)**1OAK Palo Santo Candle - Mens Candles for Home - Masculine Candle - Scented Candles for Men - Long Burning Premium - Soy Wax (7oz.)**1OAK**$12.66**3.9★55 rev](https://www.amazon.com/dp/B0FF38N8VG) [3![Putart Palo Santo Highly Scented Candle for Home 9oz Natural Soy Aromatherapy Non Toxic Candles with Essential Oil Home Fragrance Stress Relief & Meditation Jar Candles Gifts for Women & Men White](https://m.media-amazon.com/images/I/41T9wxdU8uL.jpg)**Putart Palo Santo Highly Scented Candle for Home 9oz Natural Soy Aromatherapy Non Toxic Candles with Essential Oil Home Fragrance Stress Relief & Meditation Jar Candles Gifts for Women & Men White**Putart**$18.47**3.7★33 rev](https://www.amazon.com/dp/B0F88HB3F9) [4![AOOVOO 4 Pack Sage Candles - Sage Palo Santo Sage & Palo Santo Eucalyptus Mint Candle Set with Crystals & Decor 26oz 200 Hours Long Lasting Non Toxic Candles for Spiritual House Energy Cleansing](https://m.media-amazon.com/images/I/51s+kAybs3L.jpg)**AOOVOO 4 Pack Sage Candles - Sage Palo Santo Sage & Palo Santo Eucalyptus Mint Candle Set with Crystals & Decor 26oz 200 Hours Long Lasting Non Toxic Candles for Spiritual House Energy Cleansing**AOOVOO**$30.87**4.5★620 rev](https://www.amazon.com/dp/B0G3XB7PGP) [5![M&SENSE Palo & Santo Scented Candle | 90-Hour Burn 16.6 oz | Long-Lasting for Mood Healing and Gifting | Natural Non-Toxic Soy Wax | for Bathroom Kitchen Office](https://m.media-amazon.com/images/I/31sMpGO7F2L.jpg)**M&SENSE Palo & Santo Scented Candle | 90-Hour Burn 16.6 oz | Long-Lasting for Mood Healing and Gifting | Natural Non-Toxic Soy Wax | for Bathroom Kitchen Office**M&SENSE**$23.68**4.9★15 rev](https://www.amazon.com/dp/B0GHR6GP6T)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![M&SENSE Palo & Santo Scented Candle | 90-Hour Burn 16.6 oz | Long-Lasting for Mood Healing and Gifting | Natural Non-Toxic Soy Wax | for Bathroom Kitchen Office](https://m.media-amazon.com/images/I/31sMpGO7F2L.jpg)**M&SENSE Palo & Santo Scented Candle | 90-Hour Burn 16.6 oz | Long-Lasting for Mood Healing and Gifting | Natural Non-Toxic Soy Wax | for Bathroom Kitchen Office**M&SENSE**$23.68**15 rev5mo ago](https://www.amazon.com/dp/B0GHR6GP6T) [![Sage & Palo Santo Natural Soy Wax Candle Phthalate Paraben & Paraffin Free Clean Burn Cotton Wick (No Lead or Zinc) Long-Lasting Aromatherapy Energy Cleansing Smudge 6 oz Tin Candle](https://m.media-amazon.com/images/I/31zhewLsdsL.jpg)**Sage & Palo Santo Natural Soy Wax Candle Phthalate Paraben & Paraffin Free Clean Burn Cotton Wick (No Lead or Zinc) Long-Lasting Aromatherapy Energy Cleansing Smudge 6 oz Tin Candle**Manifester**$12.98**1 rev5mo ago](https://www.amazon.com/dp/B0GJGBGXQ6) [![AOOVOO Palo Santo Candle for Meditation & Cleansing - 3 Wick 12oz Scented Candle with White Crystals & Palo Santo Inside Non-Toxic Soy Candle for Spiritual Healing Aromatherapy Gift for Women & Men](https://m.media-amazon.com/images/I/41OS36yBMZL.jpg)**AOOVOO Palo Santo Candle for Meditation & Cleansing - 3 Wick 12oz Scented Candle with White Crystals & Palo Santo Inside Non-Toxic Soy Candle for Spiritual Healing Aromatherapy Gift for Women & Men**AOOVOO**$18.57**620 rev6mo ago](https://www.amazon.com/dp/B0GFVQJL94) [![AOOVOO Sage & Palo Santo Candle for Cleansing - 3 Wick 12oz Large Scented Candle with Amethyst Crystals Sage & Palo Santo Inside Non-Toxic Soy Candle for Meditation Spiritual Healing Gift](https://m.media-amazon.com/images/I/519V8d84x2L.jpg)**AOOVOO Sage & Palo Santo Candle for Cleansing - 3 Wick 12oz Large Scented Candle with Amethyst Crystals Sage & Palo Santo Inside Non-Toxic Soy Candle for Meditation Spiritual Healing Gift**AOOVOO**$18.96**49 rev6mo ago](https://www.amazon.com/dp/B0GFW2R8N9) [![AOOVOO 4 Pack Sage Candles - Sage Palo Santo Sage & Palo Santo Eucalyptus Mint Candle Set with Crystals & Decor 26oz 200 Hours Long Lasting Non Toxic Candles for Spiritual House Energy Cleansing](https://m.media-amazon.com/images/I/51s+kAybs3L.jpg)**AOOVOO 4 Pack Sage Candles - Sage Palo Santo Sage & Palo Santo Eucalyptus Mint Candle Set with Crystals & Decor 26oz 200 Hours Long Lasting Non Toxic Candles for Spiritual House Energy Cleansing**AOOVOO**$30.87**620 rev6mo ago](https://www.amazon.com/dp/B0G3XB7PGP)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Sage & Palo Santo Natural Soy Wax Candle Phthalate Paraben & Paraffin Free Clean Burn Cotton Wick (No Lead or Zinc) Long-Lasting Aromatherapy Energy Cleansing Smudge 6 oz Tin Candle](https://m.media-amazon.com/images/I/31zhewLsdsL.jpg)**Sage & Palo Santo Natural Soy Wax Candle Phthalate Paraben & Paraffin Free Clean Burn Cotton Wick (No Lead or Zinc) Long-Lasting Aromatherapy Energy Cleansing Smudge 6 oz Tin Candle**Manifester**$12.98**5.0★**▲ 364%**](https://www.amazon.com/dp/B0GJGBGXQ6) [![M&SENSE Palo & Santo Scented Candle | 90-Hour Burn 16.6 oz | Long-Lasting for Mood Healing and Gifting | Natural Non-Toxic Soy Wax | for Bathroom Kitchen Office](https://m.media-amazon.com/images/I/31sMpGO7F2L.jpg)**M&SENSE Palo & Santo Scented Candle | 90-Hour Burn 16.6 oz | Long-Lasting for Mood Healing and Gifting | Natural Non-Toxic Soy Wax | for Bathroom Kitchen Office**M&SENSE**$23.68**4.9★**▲ 363%**](https://www.amazon.com/dp/B0GHR6GP6T) [![AOOVOO Palo Santo Candle for Meditation & Cleansing - 3 Wick 12oz Scented Candle with White Crystals & Palo Santo Inside Non-Toxic Soy Candle for Spiritual Healing Aromatherapy Gift for Women & Men](https://m.media-amazon.com/images/I/41OS36yBMZL.jpg)**AOOVOO Palo Santo Candle for Meditation & Cleansing - 3 Wick 12oz Scented Candle with White Crystals & Palo Santo Inside Non-Toxic Soy Candle for Spiritual Healing Aromatherapy Gift for Women & Men**AOOVOO**$18.57**4.5★**▲ 306%**](https://www.amazon.com/dp/B0GFVQJL94) [![AOOVOO 4 Pack Sage Candles - Sage Palo Santo Sage & Palo Santo Eucalyptus Mint Candle Set with Crystals & Decor 26oz 200 Hours Long Lasting Non Toxic Candles for Spiritual House Energy Cleansing](https://m.media-amazon.com/images/I/51s+kAybs3L.jpg)**AOOVOO 4 Pack Sage Candles - Sage Palo Santo Sage & Palo Santo Eucalyptus Mint Candle Set with Crystals & Decor 26oz 200 Hours Long Lasting Non Toxic Candles for Spiritual House Energy Cleansing**AOOVOO**$30.87**4.5★**▲ 221%**](https://www.amazon.com/dp/B0G3XB7PGP) [![AOOVOO Sage & Palo Santo Candle for Cleansing - 3 Wick 12oz Large Scented Candle with Amethyst Crystals Sage & Palo Santo Inside Non-Toxic Soy Candle for Meditation Spiritual Healing Gift](https://m.media-amazon.com/images/I/519V8d84x2L.jpg)**AOOVOO Sage & Palo Santo Candle for Cleansing - 3 Wick 12oz Large Scented Candle with Amethyst Crystals Sage & Palo Santo Inside Non-Toxic Soy Candle for Meditation Spiritual Healing Gift**AOOVOO**$18.96**3.8★**▲ 217%**](https://www.amazon.com/dp/B0GFW2R8N9)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -17.6% search growth over the last 90 days.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**55%

*“Beautiful fragrance”*

**Gifting Purpose**8%

*“Excellent as a gift”*

**Brightness/Shine/Glow**8%

*“Great Candle”*

**Quality-Overall**6%

*“the quality feels solid”*

**Value For Money**4%

*“they are very affordable”*

**Size-Overall**2%

*“They are also the perfect size”*

**Design-Overall**1%

*“The design is visually appealing”*

**Durability**1%

*“I feel that makes the candle more durable with a longer burn time”*

**Fire Resistance**1%

*“it burns great”*

**Ease Of Cleaning**1%

*“has a clean”*

### **What buyers complain about **

**Smell**45%

*“No scent”*

**Value For Money**8%

*“I just dont love the price”*

**Size-Overall**7%

*“Wicks are too short”*

**Quality-Overall**6%

*“And its too pricey for the overall quality”*

**Flammable**4%

*“Almost caught my apartment on fire”*

**Strength**2%

*“Not as strong as I had hoped though”*

**Advertised Vs Actual Product**2%

*“it advertises scented and I got none of that”*

**Durability**2%

*“not long lasting”*

**Paint Quality**1%

*“Candle created an awful black smoke that painted whole room”*

**Heating**1%

*“Wicks keep melting into candle”*

### **Top return reasons **

**Smell**77%

**Advertised Vs Actual Product**7%

**Size-Overall**5%

**Value For Money**2%

**Defective Material/Parts**2%

**Quality-Overall**1%

**Flammable**1%

**Product Condition**1%

**Functionality-Overall**1%

**Strength**1%