---
title: "paleo bars — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/paleo-bars"
last_updated: "2026-07-10T19:12:51.350Z"
locale: en
meta:
  description: "a small market ($109K/yr) — paleo bars doesn't clear our bar today."
  "og:description": "a small market ($109K/yr) — paleo bars doesn't clear our bar today."
  "og:title": "paleo bars — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
---

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# **paleo bars**

**Skip it****38/100 **

a small market ($109K/yr) — paleo bars doesn't clear our bar today.

**Market/yr**

**$109K**

**Growth (1y)**

**+53.0%**

**Products**

**16**

**Brands**

**9**

was 21 a year ago

**Sellers**

**540**

**Price range**

**$14.60–$63.18**

**Returns**

**0.0%**

**Rating**

**4.3★**

**Skip it**

Scored 38/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**5**

 ×0.30

Growth

**51**

 ×0.30

Competition

**28**

 ×0.20

Quality gap

**61**

 ×0.10

Returns

**100**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +53.0% year over year.

3K1KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jan · busiest ÷ quietest = 1.9×

## **Competition**

- Paleovalley64% - Universal Bakery17% - IQBAR7% - ALOHA3% - Thunderbird Real Food Bars2% - Generic2% - Other (3 brands)4%

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack. 9 brands and 540 sellers compete here.

**Brands**

**9 **▼falling

was 21 a year ago

**Sellers**

**540**

**Top 5 brand share**

**93%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Paleovalley Superfood Bars Dark Chocolate Chip 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack](https://m.media-amazon.com/images/I/51c97N1RS7L.jpg) [**Paleovalley Superfood Bars Dark Chocolate Chip 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack**](https://www.amazon.com/dp/B0F75RGRMT)

Paleovalley$42.023.9★10828%▼falling

2
![Paleovalley Superfood Bars Apple Cinnamon 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack](https://m.media-amazon.com/images/I/5157PwckCCL.jpg) [**Paleovalley Superfood Bars Apple Cinnamon 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack**](https://www.amazon.com/dp/B0F75RHPHD)

Paleovalley$41.784.3★7618%▲rising

3
![Paleovalley Superfood Bars Lemon Meringue 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack](https://m.media-amazon.com/images/I/41lDUNB3xxL.jpg) [**Paleovalley Superfood Bars Lemon Meringue 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack**](https://www.amazon.com/dp/B0F75WR6QW)

Paleovalley$41.934.2★8310%▲rising

4
![Universal Bakery Organic Paleo Bars 1.35 Ounce (20 Count) (2 Pack)](https://m.media-amazon.com/images/I/511hIymAQ9L.jpg) [**Universal Bakery Organic Paleo Bars 1.35 Ounce (20 Count) (2 Pack)**](https://www.amazon.com/dp/B07PPR5L4M)

Universal Bakery$37.544.6★5948%▼falling

5
![Organic Paleo Bites](https://m.media-amazon.com/images/I/51Sx37pkC7L.jpg) [**Organic Paleo Bites**](https://www.amazon.com/dp/B07MMNY44Y)

Universal Bakery$23.064.4★1257%▲rising

6
![Paleovalley Superfood Bars Red Velvet 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack](https://m.media-amazon.com/images/I/51MzvJk-xML.jpg) [**Paleovalley Superfood Bars Red Velvet 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack**](https://www.amazon.com/dp/B0F75RRN2Q)

Paleovalley$42.053.7★656%▼falling

7
![IQBAR Clean Plant Protein Bars - Bar Sampler - 7 Count - Keto Vegan High Fiber Gluten and Dairy Free Low Sugar Snack - Brain and Body Nutrients for Focus Energy Meal Replacement](https://m.media-amazon.com/images/I/51sXonoadVL.jpg) [**IQBAR Clean Plant Protein Bars - Bar Sampler - 7 Count - Keto Vegan High Fiber Gluten and Dairy Free Low Sugar Snack - Brain and Body Nutrients for Focus Energy Meal Replacement**](https://www.amazon.com/dp/B086XMKL5H)

IQBAR$14.604.1★8,7124%—flat

8
![ALOHA Organic Plant Based Protein Bars |Peanut Butter Chocolate Chip | 1.98 Oz (Pack of 12) | Vegan Low Sugar Gluten Free Paleo Low Carb Non-GMO Stevia Free Soy Free No Sugar Alcohols](https://m.media-amazon.com/images/I/51PcKeNeOfL.jpg) [**ALOHA Organic Plant Based Protein Bars |Peanut Butter Chocolate Chip | 1.98 Oz (Pack of 12) | Vegan Low Sugar Gluten Free Paleo Low Carb Non-GMO Stevia Free Soy Free No Sugar Alcohols**](https://www.amazon.com/dp/B0178ENI4K)

ALOHA$22.144.5★8,4023%▼falling

9
![IQBAR Clean Plant Protein Bars - Chocolate Lovers Variety - 12 Count - Keto Vegan High Fiber Gluten and Dairy Free Low Sugar Snack - Brain and Body Nutrients for Focus Energy Meal Replacement](https://m.media-amazon.com/images/I/51vc-l6-+-L.jpg) [**IQBAR Clean Plant Protein Bars - Chocolate Lovers Variety - 12 Count - Keto Vegan High Fiber Gluten and Dairy Free Low Sugar Snack - Brain and Body Nutrients for Focus Energy Meal Replacement**](https://www.amazon.com/dp/B07Y7H3FHB)

IQBAR$23.984.3★8,0443%▲rising

10

![Thunderbird Real Food Bars - Gluten Free Paleo Vegan Snack Food Bar Variety Pack - 102 Ounce](https://m.media-amazon.com/images/I/51q6lfDMpKL.jpg) [**Thunderbird Real Food Bars - Gluten Free Paleo Vegan Snack Food Bar Variety Pack - 102 Ounce**](https://www.amazon.com/dp/B097CGVXGZ)

Thunderbird Real Food Bars$17.644.1★5512%—flat

11

![Sure Life Foods Paleo Bars 14 Individually Wrapped Pack of 2](https://m.media-amazon.com/images/I/411bfNykSnL.jpg) [**Sure Life Foods Paleo Bars 14 Individually Wrapped Pack of 2**](https://www.amazon.com/dp/B0GZ8CWRRB)

Generic$41.435.0★22%▲rising

12

![Santa Cruz Paleo Protein Bar 20g Grass-Fed Whey & Collagen Protein Wildflower Honey Sweetened No Seed Oils High Protein Snack Bar (Peanut Butter Flavor Pack of 10)](https://m.media-amazon.com/images/I/31RRiUUXyXL.jpg) [**Santa Cruz Paleo Protein Bar 20g Grass-Fed Whey & Collagen Protein Wildflower Honey Sweetened No Seed Oils High Protein Snack Bar (Peanut Butter Flavor Pack of 10)**](https://www.amazon.com/dp/B0GMYQDSZH)

Santa Cruz Paleo$30.004.1★2772%▲rising

13

![Universal Bakery Organic Paleo Bars 1.35 Ounce (20 Count) (4 Pack)](https://m.media-amazon.com/images/I/511hIymAQ9L.jpg) [**Universal Bakery Organic Paleo Bars 1.35 Ounce (20 Count) (4 Pack)**](https://www.amazon.com/dp/B07PNKN5QL)

Universal Bakery$63.184.6★5942%▼falling

14

![Mammoth Bar Variety Pack 10 Organic Protein Bars High Fiber Paleo Gluten Free Egg Protein GMO Free Raw Premium Nuts Prebiotics](https://m.media-amazon.com/images/I/41ztJLFaGSL.jpg) [**Mammoth Bar Variety Pack 10 Organic Protein Bars High Fiber Paleo Gluten Free Egg Protein GMO Free Raw Premium Nuts Prebiotics**](https://www.amazon.com/dp/B0D2ZDY8X5)

Mammoth Bar$30.674.3★651%▼falling

15

![Paleovalley 100% Grass Fed Summer Sausage Beef Sticks - Delicious Gluten Free Beef Snack - High Protein Keto Friendly](https://m.media-amazon.com/images/I/51QeCdjF8uL.jpg) [**Paleovalley 100% Grass Fed Summer Sausage Beef Sticks - Delicious Gluten Free Beef Snack - High Protein Keto Friendly**](https://www.amazon.com/dp/B074WKFC3F)

Paleovalley$25.824.1★8,5751%▲rising

**~~Showing 15 of 16 — show all ~~**

## **Product shelf**

All 16 tracked products in this niche.

Top sellersNewestTrending

[![Paleovalley Superfood Bars Dark Chocolate Chip 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack](https://m.media-amazon.com/images/I/51c97N1RS7L.jpg)**Paleovalley Superfood Bars Dark Chocolate Chip 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack** Paleovalley**$42.02**3.9★108 reviews](https://www.amazon.com/dp/B0F75RGRMT) [![Paleovalley Superfood Bars Apple Cinnamon 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack](https://m.media-amazon.com/images/I/5157PwckCCL.jpg)**Paleovalley Superfood Bars Apple Cinnamon 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack** Paleovalley**$41.78**4.3★76 reviews](https://www.amazon.com/dp/B0F75RHPHD) [![Paleovalley Superfood Bars Lemon Meringue 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack](https://m.media-amazon.com/images/I/41lDUNB3xxL.jpg)**Paleovalley Superfood Bars Lemon Meringue 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack** Paleovalley**$41.93**4.2★83 reviews](https://www.amazon.com/dp/B0F75WR6QW) [![Universal Bakery Organic Paleo Bars 1.35 Ounce (20 Count) (2 Pack)](https://m.media-amazon.com/images/I/511hIymAQ9L.jpg)**Universal Bakery Organic Paleo Bars 1.35 Ounce (20 Count) (2 Pack)** Universal Bakery**$37.54**4.6★594 reviews](https://www.amazon.com/dp/B07PPR5L4M) [![Organic Paleo Bites](https://m.media-amazon.com/images/I/51Sx37pkC7L.jpg)**Organic Paleo Bites** Universal Bakery**$23.06**4.4★125 reviews](https://www.amazon.com/dp/B07MMNY44Y) [![Paleovalley Superfood Bars Red Velvet 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack](https://m.media-amazon.com/images/I/51MzvJk-xML.jpg)**Paleovalley Superfood Bars Red Velvet 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack** Paleovalley**$42.05**3.7★65 reviews](https://www.amazon.com/dp/B0F75RRN2Q) [![IQBAR Clean Plant Protein Bars - Bar Sampler - 7 Count - Keto Vegan High Fiber Gluten and Dairy Free Low Sugar Snack - Brain and Body Nutrients for Focus Energy Meal Replacement](https://m.media-amazon.com/images/I/51sXonoadVL.jpg)**IQBAR Clean Plant Protein Bars - Bar Sampler - 7 Count - Keto Vegan High Fiber Gluten and Dairy Free Low Sugar Snack - Brain and Body Nutrients for Focus Energy Meal Replacement** IQBAR**$14.60**4.1★8,712 reviews](https://www.amazon.com/dp/B086XMKL5H) [![ALOHA Organic Plant Based Protein Bars |Peanut Butter Chocolate Chip | 1.98 Oz (Pack of 12) | Vegan Low Sugar Gluten Free Paleo Low Carb Non-GMO Stevia Free Soy Free No Sugar Alcohols](https://m.media-amazon.com/images/I/51PcKeNeOfL.jpg)**ALOHA Organic Plant Based Protein Bars |Peanut Butter Chocolate Chip | 1.98 Oz (Pack of 12) | Vegan Low Sugar Gluten Free Paleo Low Carb Non-GMO Stevia Free Soy Free No Sugar Alcohols** ALOHA**$22.14**4.5★8,402 reviews](https://www.amazon.com/dp/B0178ENI4K)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**32%

*“Delicious bars”*

**Nutritional Content**16%

*“High protein”*

**Flavor**11%

*“I like the vanilla flavor”*

**Quality-Overall**6%

*“You can feel the quality ingredients”*

**Ingredients-Overall**5%

*“Clean ingredients”*

**Health Benefits-Overall**4%

*“Delicious and healthy”*

**Texture/Consistency-Overall**2%

*“great texture”*

**Vegan/Organic**2%

*“Organic ingredients tastes good”*

**Value For Money**2%

*“Great price”*

**Sweetness**2%

*“have a good balance of sweetness”*

### **What buyers complain about **

**Taste-Overall**27%

*“Horrible aftertaste”*

**Value For Money**6%

*“Waste of money”*

**Flavor**5%

*“this one aint it for me the flavor is honestly kind bad I can taste the peanut”*

**Texture/Consistency-Overall**5%

*“I did not like the texture”*

**Nutritional Content**4%

*“A little higher in calories”*

**Moist/Dry**4%

*“some very dry”*

**Ease Of Chewing/Swallowing**3%

*“Very chewy”*

**Ingredients-Overall**3%

*“TOXIC INGREDIENTS”*

**Oily/Greasy**2%

*“they feel very greasy”*

**Hard Feel**2%

*“The hard pieces in the bars are a bit annoying”*

#### **Top return reasons**- Taste-Overall35% - Flavor10% - Hard Feel9% - Stale/Rotten/Spoiled8% - Ingredients-Overall8% - Value For Money5% - Nutritional Content4% - Quality-Overall3% - Artificial Sweeteners2% - Texture/Consistency-Overall2%