---
title: "pain relief — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/pain-relief"
last_updated: "2026-07-14T00:25:07.995Z"
locale: en
meta:
  description: "a deep review moat (40,168 avg reviews) — pain relief doesn't clear our bar today."
  "og:description": "a deep review moat (40,168 avg reviews) — pain relief doesn't clear our bar today."
  "og:title": "pain relief — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **pain relief**

**Skip it**

A deep review moat (40,168 avg reviews) — this niche doesn't clear our bar today.

Market size 61Growth 25Conversion 53Competition 30Returns 98Price range 47Avg price 51Brand share 51Review moat 5Quality gap 35

**Returns**

**Incredible****0.5%**

return rate — above 6% kills the launch gate

**Market size**

**Good****$524K**

$524K/yr · 993K searches

**Conversion**

**Good****4.4%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****$12.10**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$3.26–$25.57**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-0.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****40,167.64**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**12 **▼falling

**Sellers**

**609**

**Top-5 brand share**

**74%**

**Open market**

**21%**

- Copper Compression43% - Tiger Balm10% - Icy Hot8% - Amazon Basic Care8% - ABSORBINE JR.5% - Magnum Solace5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$79K30%$157K45%$236K60%$314K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Copper Compression Arthritis Gloves | Fingerless Arthritis Carpal Tunnel Pain Relief Gloves For Men & Women | Hand Support Wrist Brace For Rheumatoid Tendonitis Swelling Crocheting Typing (M)](https://m.media-amazon.com/images/I/41txgwJGcGL.jpg)**Copper Compression Arthritis Gloves | Fingerless Arthritis Carpal Tunnel Pain Relief Gloves For Men & Women | Hand Support Wrist Brace For Rheumatoid Tendonitis Swelling Crocheting Typing (M)**Copper Compression**$24.60**4.2★65,754 rev](https://www.amazon.com/dp/B00ZO4WW7Q) [2![Icy Hot Original Pain Relief Nighttime Recovery No-Mess Roll-On Applicator Fast-Acting Pain Relief with Menthol 8% for Backaches Joints Muscle Strains and Arthritis Lavender Scent 2 oz](https://m.media-amazon.com/images/I/41-9B0XtHaL.jpg)**Icy Hot Original Pain Relief Nighttime Recovery No-Mess Roll-On Applicator Fast-Acting Pain Relief with Menthol 8% for Backaches Joints Muscle Strains and Arthritis Lavender Scent 2 oz**Icy Hot**$7.29**4.6★16,280 rev](https://www.amazon.com/dp/B0DQZR58ND) [3![Tiger Balm Pain Relieving Ultra Strength 10g Soothing & Ultra Strength Muscle Rub Ointment Non-Staining Sports Muscle Rub](https://m.media-amazon.com/images/I/51V+lbCDGSL.jpg)**Tiger Balm Pain Relieving Ultra Strength 10g Soothing & Ultra Strength Muscle Rub Ointment Non-Staining Sports Muscle Rub**Tiger Balm**$10.55**4.6★5,835 rev](https://www.amazon.com/dp/B08PL4BY5S) [4![Absorbine Jr. PRO Maximum Strength Lidocaine Roll-On for Targeted Nerve and Muscle Pain Relief 4% Lidocaine + 1.5% Phenol Fast Acting & Long Lasting 2.5 oz](https://m.media-amazon.com/images/I/515qvsGXGOL.jpg)**Absorbine Jr. PRO Maximum Strength Lidocaine Roll-On for Targeted Nerve and Muscle Pain Relief 4% Lidocaine + 1.5% Phenol Fast Acting & Long Lasting 2.5 oz**ABSORBINE JR.**$12.91**4.4★4,268 rev](https://www.amazon.com/dp/B0BTMWW333) [5![Magnum Solace Nighttime Magnesium Lotion with Arnica Highly Concentrated Magnesium for Muscles & Joints Apply to Legs or Feet Before Bed Skin-Friendly](https://m.media-amazon.com/images/I/41U-jUI+rXL.jpg)**Magnum Solace Nighttime Magnesium Lotion with Arnica Highly Concentrated Magnesium for Muscles & Joints Apply to Legs or Feet Before Bed Skin-Friendly**Magnum Solace**$9.66**4.4★7,702 rev](https://www.amazon.com/dp/B0F1QHNFJP)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Magnum Solace Nighttime Magnesium Lotion with Arnica Highly Concentrated Magnesium for Muscles & Joints Apply to Legs or Feet Before Bed Skin-Friendly](https://m.media-amazon.com/images/I/41U-jUI+rXL.jpg)**Magnum Solace Nighttime Magnesium Lotion with Arnica Highly Concentrated Magnesium for Muscles & Joints Apply to Legs or Feet Before Bed Skin-Friendly**Magnum Solace**$9.66**7,702 rev1y ago](https://www.amazon.com/dp/B0F1QHNFJP) [![Vicks PainQuil & PainQuil PM Pain Relief Liquid 1000mg Acetaminophen 2x12 oz](https://m.media-amazon.com/images/I/515YLpLfoML.jpg)**Vicks PainQuil & PainQuil PM Pain Relief Liquid 1000mg Acetaminophen 2x12 oz**Vicks**$15.09**3,029 rev1y ago](https://www.amazon.com/dp/B0DSGHNH8M) [![Icy Hot Original Pain Relief Nighttime Recovery No-Mess Roll-On Applicator Fast-Acting Pain Relief with Menthol 8% for Backaches Joints Muscle Strains and Arthritis Lavender Scent 2 oz](https://m.media-amazon.com/images/I/41-9B0XtHaL.jpg)**Icy Hot Original Pain Relief Nighttime Recovery No-Mess Roll-On Applicator Fast-Acting Pain Relief with Menthol 8% for Backaches Joints Muscle Strains and Arthritis Lavender Scent 2 oz**Icy Hot**$7.29**16,280 rev1y ago](https://www.amazon.com/dp/B0DQZR58ND) [![HealthWise 4% Lidocaine Roll-On | OTC Strength | Pain Relief Liquid | 2.5 oz. 73 mL | Non-Greasy Unscented Formula | Topical Anesthetic](https://m.media-amazon.com/images/I/41tYahS+U1L.jpg)**HealthWise 4% Lidocaine Roll-On | OTC Strength | Pain Relief Liquid | 2.5 oz. 73 mL | Non-Greasy Unscented Formula | Topical Anesthetic**HealthWise**$5.05**4,855 rev2y ago](https://www.amazon.com/dp/B0CWSHLMHT) [![Absorbine Jr. PRO Maximum Strength Lidocaine Roll-On for Targeted Nerve and Muscle Pain Relief 4% Lidocaine + 1.5% Phenol Fast Acting & Long Lasting 2.5 oz](https://m.media-amazon.com/images/I/515qvsGXGOL.jpg)**Absorbine Jr. PRO Maximum Strength Lidocaine Roll-On for Targeted Nerve and Muscle Pain Relief 4% Lidocaine + 1.5% Phenol Fast Acting & Long Lasting 2.5 oz**ABSORBINE JR.**$12.91**4,268 rev3y ago](https://www.amazon.com/dp/B0BTMWW333)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Copper Compression Arthritis Gloves | Fingerless Arthritis Carpal Tunnel Pain Relief Gloves For Men & Women | Hand Support Wrist Brace For Rheumatoid Tendonitis Swelling Crocheting Typing (M)](https://m.media-amazon.com/images/I/41txgwJGcGL.jpg)**Copper Compression Arthritis Gloves | Fingerless Arthritis Carpal Tunnel Pain Relief Gloves For Men & Women | Hand Support Wrist Brace For Rheumatoid Tendonitis Swelling Crocheting Typing (M)**Copper Compression**$24.60**4.2★**▲ 110%**](https://www.amazon.com/dp/B00ZO4WW7Q) [![Amazon Basic Care Extra Strength Pain Relief Acetaminophen Caplets 500 mg Pain Reliever/Fever Reducer 100 Count](https://m.media-amazon.com/images/I/413HC6tF6nL.jpg)**Amazon Basic Care Extra Strength Pain Relief Acetaminophen Caplets 500 mg Pain Reliever/Fever Reducer 100 Count**Amazon Basic Care**$3.26**4.8★**▲ 28%**](https://www.amazon.com/dp/B096Y26LYD) [![Tiger Balm White Ointment 21ml - Pack of 2](https://m.media-amazon.com/images/I/517irjaet+L.jpg)**Tiger Balm White Ointment 21ml - Pack of 2**Tiger Balm**$13.51**4.5★**▲ 17%**](https://www.amazon.com/dp/B01FUH57LO) [![Magnum Solace Nighttime Magnesium Lotion with Arnica Highly Concentrated Magnesium for Muscles & Joints Apply to Legs or Feet Before Bed Skin-Friendly](https://m.media-amazon.com/images/I/41U-jUI+rXL.jpg)**Magnum Solace Nighttime Magnesium Lotion with Arnica Highly Concentrated Magnesium for Muscles & Joints Apply to Legs or Feet Before Bed Skin-Friendly**Magnum Solace**$9.66**4.4★**— 1%**](https://www.amazon.com/dp/B0F1QHNFJP) [![Amazon Basic Care Extra Strength Pain Relief Acetaminophen Caplets 500 mg 200 Count](https://m.media-amazon.com/images/I/41pFWlHrCGL.jpg)**Amazon Basic Care Extra Strength Pain Relief Acetaminophen Caplets 500 mg 200 Count**Amazon Basic Care**$5.33**4.8★**— 9%**](https://www.amazon.com/dp/B074F2H9VT)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -0.8% search growth over the last 90 days.

23K18KHoliday '24 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**14%

*“Relaxing scent”*

**Quality-Overall**13%

*“Seems well made”*

**Efficiency**13%

*“Effective”*

**Value For Money**10%

*“Less expensive”*

**Advertised Vs Actual Product**5%

*“AS ADVERTISED”*

**Joint Pain**4%

*“helps relieve any discomfort in my joints”*

**Ease Of Use**3%

*“Easy to handle”*

**Size-Overall**3%

*“the fit is accurate”*

**Comfort-Overall**3%

*“The gloves are comfortable”*

**Soft Feel**3%

*“it's really soft”*

### **What buyers complain about **

**Functionality-Overall**15%

*“DIDN'T WORK FOR ME”*

**Size-Overall**8%

*“Runs small”*

**Pain Relief-Overall**7%

*“No pain relief”*

**Smell**7%

*“Very powerful unpleasant smell”*

**Value For Money**6%

*“Too Expensive”*

**Allergies**5%

*“Too itchy”*

**Skin Health**3%

*“Felt a burning sensation on my skin upon use”*

**Ease Of Use**3%

*“Too Hard To Use”*

**Adhesion/Stickiness**3%

*“This product is very sticky”*

**Durability**2%

*“Not that durable”*

### **Top return reasons **

**Size-Overall**58%

**Functionality-Overall**9%

**Comfort-Overall**7%

**Advertised Vs Actual Product**7%

**Value For Money**2%

**Smell**2%

**Adhesion/Stickiness**1%

**Defective Material/Parts**1%

**Product Condition**1%

**Quality-Overall**1%