---
title: "pain relief patches — Niche Verdict: Launch it (56/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/pain-relief-patches"
last_updated: "2026-07-14T03:29:56.333Z"
locale: en
meta:
  description: "pain relief patches clears our launch bar: a $9.6M/yr market growing +0.1% this quarter with returns at 0.1%."
  "og:description": "pain relief patches clears our launch bar: a $9.6M/yr market growing +0.1% this quarter with returns at 0.1%."
  "og:title": "pain relief patches — Niche Verdict: Launch it (56/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **pain relief patches**

**Launch it**

A $9.6M/yr market growing +0.1% this quarter with returns at 0.1% — clears our launch bar.

Market size 100Growth 25Conversion 96Competition 26Returns 100Price range 77Avg price 82Brand share 0Review moat 22Quality gap 45

**Market size**

**Incredible****$9.6M**

$9.6M/yr · 3.9M searches

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****13.8%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$17.80**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$5.52–$46.91**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****70%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+0.1%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****9,837**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**5 **—flat

**Sellers**

**124**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Salonpas74% - Icy Hot10% - Biofreeze9% - Amazon Basic Care5% - Sumifun2%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$955K20%$1.9M30%$2.9M40%$3.8M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Salonpas Pain Relieving Patch Large 6 Count for Back Neck Shoulder Knee Pain and Muscle Soreness 8 Hour Pain Relief](https://m.media-amazon.com/images/I/4102-lj-N8L.jpg)**Salonpas Pain Relieving Patch Large 6 Count for Back Neck Shoulder Knee Pain and Muscle Soreness 8 Hour Pain Relief**Salonpas**$5.52**4.6★19,478 rev](https://www.amazon.com/dp/B01ITWHT7C) [2![Salonpas Lidocaine 4% Pain Relieving Gel-Patch 6 Count for Back Neck Shoulder Knee & Elbow Pain](https://m.media-amazon.com/images/I/41n6vkYIIKL.jpg)**Salonpas Lidocaine 4% Pain Relieving Gel-Patch 6 Count for Back Neck Shoulder Knee & Elbow Pain**Salonpas**$9.63**4.5★13,740 rev](https://www.amazon.com/dp/B01MF68INT) [3![Salonpas Maximum OTC Strength Lidocaine 4% Pain Relieving Apply for Up to 8 Hours Unscented Thin Flexible Lightweight Stays in Place 7 Patches](https://m.media-amazon.com/images/I/51p58XGuINL.jpg)**Salonpas Maximum OTC Strength Lidocaine 4% Pain Relieving Apply for Up to 8 Hours Unscented Thin Flexible Lightweight Stays in Place 7 Patches**Salonpas**$12.84**4.4★4,935 rev](https://www.amazon.com/dp/B0BN4JMRZM) [4![Salonpas Pain Relief Patch 20 Count (Pack of 1) Up to 12 Hours Temporary Relief of Mild to Moderate Pain Backache Sore Muscle Sprains Bruises](https://m.media-amazon.com/images/I/51ignHL9RBL.jpg)**Salonpas Pain Relief Patch 20 Count (Pack of 1) Up to 12 Hours Temporary Relief of Mild to Moderate Pain Backache Sore Muscle Sprains Bruises**Salonpas**$16.72**4.6★2,014 rev](https://www.amazon.com/dp/B08YN3NVBS) [5![Amazon Basic Care Maximum Strength OTC Pain Relief  4% Lidocaine Patch 3.9 x 5.5 15-Count Box (Previously HealthWise)](https://m.media-amazon.com/images/I/51l9D+ZAFJL.jpg)**Amazon Basic Care Maximum Strength OTC Pain Relief 4% Lidocaine Patch 3.9 x 5.5 15-Count Box (Previously HealthWise)**Amazon Basic Care**$14.92**4.3★9,172 rev](https://www.amazon.com/dp/B0B6HC56GY)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Biofreeze Ultraflex Plus Maximum Strength 4% Lidocaine Patches with Menthol Flexible Pain Relief Patch for Lower Back Lidocaine Patch for Neck Knee Shoulder 4 Large Pain Patches](https://m.media-amazon.com/images/I/51sjFW0rYdL.jpg)**Biofreeze Ultraflex Plus Maximum Strength 4% Lidocaine Patches with Menthol Flexible Pain Relief Patch for Lower Back Lidocaine Patch for Neck Knee Shoulder 4 Large Pain Patches**Biofreeze**$14.33**208 rev5mo ago](https://www.amazon.com/dp/B0GKBBGW7J) [![Biofreeze Large Pain Relief Patches Menthol Pain Patches for Lower Back Neck Knee & Shoulder Comfortable & Flexible Fabric Stays in Place 12 ct](https://m.media-amazon.com/images/I/41MhNrbCQuL.jpg)**Biofreeze Large Pain Relief Patches Menthol Pain Patches for Lower Back Neck Knee & Shoulder Comfortable & Flexible Fabric Stays in Place 12 ct**Biofreeze**$17.30**17,512 rev7mo ago](https://www.amazon.com/dp/B0G53ZGQKY) [![Icy Hot Max Strength Lidocaine Pain Relief Patch (5 Count) Penetrates for Fast Targeted Relief 3 pk](https://m.media-amazon.com/images/I/51hozB+QxOL.jpg)**Icy Hot Max Strength Lidocaine Pain Relief Patch (5 Count) Penetrates for Fast Targeted Relief 3 pk**Icy Hot**$28.08**19,308 rev1y ago](https://www.amazon.com/dp/B0FCZB82R5) [![Sumifun 4% Lidocaine Pain Relief Patches 30 Count Maximum Strength Numbing Gel Patch for Back Knee Neck Joint Ache Muscle Soreness Topical Analgesic](https://m.media-amazon.com/images/I/51be1gm0R5L.jpg)**Sumifun 4% Lidocaine Pain Relief Patches 30 Count Maximum Strength Numbing Gel Patch for Back Knee Neck Joint Ache Muscle Soreness Topical Analgesic**Sumifun**$32.18**5,116 rev2y ago](https://www.amazon.com/dp/B0CDVW1LPW) [![Biofreeze Day & Overnight Pain Relief Patches Menthol Pain Patches for Arthritis & Muscle Pain Relief Comfortable & Flexible Fabric Stays in Place 9 Patches (6 Day 3 Night)](https://m.media-amazon.com/images/I/51WdYh8VWtL.jpg)**Biofreeze Day & Overnight Pain Relief Patches Menthol Pain Patches for Arthritis & Muscle Pain Relief Comfortable & Flexible Fabric Stays in Place 9 Patches (6 Day 3 Night)**Biofreeze**$16.53**2,187 rev3y ago](https://www.amazon.com/dp/B0CBNGV169)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Biofreeze Ultraflex Plus Maximum Strength 4% Lidocaine Patches with Menthol Flexible Pain Relief Patch for Lower Back Lidocaine Patch for Neck Knee Shoulder 4 Large Pain Patches](https://m.media-amazon.com/images/I/51sjFW0rYdL.jpg)**Biofreeze Ultraflex Plus Maximum Strength 4% Lidocaine Patches with Menthol Flexible Pain Relief Patch for Lower Back Lidocaine Patch for Neck Knee Shoulder 4 Large Pain Patches**Biofreeze**$14.33**3.8★**▲ 272%**](https://www.amazon.com/dp/B0GKBBGW7J) [![Biofreeze Large Pain Relief Patches Menthol Pain Patches for Lower Back Neck Knee & Shoulder Comfortable & Flexible Fabric Stays in Place 12 ct](https://m.media-amazon.com/images/I/41MhNrbCQuL.jpg)**Biofreeze Large Pain Relief Patches Menthol Pain Patches for Lower Back Neck Knee & Shoulder Comfortable & Flexible Fabric Stays in Place 12 ct**Biofreeze**$17.30**4.5★**▲ 225%**](https://www.amazon.com/dp/B0G53ZGQKY) [![Salonpas Pain Relief Patches 60 Ea - Pack of 3](https://m.media-amazon.com/images/I/5142EYeIq6L.jpg)**Salonpas Pain Relief Patches 60 Ea - Pack of 3**Salonpas**$35.26**4.6★**▲ 142%**](https://www.amazon.com/dp/B01IAIPV8O) [![Icy Hot Max Strength Lidocaine Pain Relief Patch (5 Count) Penetrates for Fast Targeted Relief 3 pk](https://m.media-amazon.com/images/I/51hozB+QxOL.jpg)**Icy Hot Max Strength Lidocaine Pain Relief Patch (5 Count) Penetrates for Fast Targeted Relief 3 pk**Icy Hot**$28.08**4.4★**▲ 100%**](https://www.amazon.com/dp/B0FCZB82R5) [![Salonpas Pain Relief Patch 20 Count (Pack of 1) Up to 12 Hours Temporary Relief of Mild to Moderate Pain Backache Sore Muscle Sprains Bruises](https://m.media-amazon.com/images/I/51ignHL9RBL.jpg)**Salonpas Pain Relief Patch 20 Count (Pack of 1) Up to 12 Hours Temporary Relief of Mild to Moderate Pain Backache Sore Muscle Sprains Bruises**Salonpas**$16.72**4.6★**▲ 90%**](https://www.amazon.com/dp/B08YN3NVBS)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.

80K60KSpike '25 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Efficiency**16%

*“Does work”*

**Quality-Overall**11%

*“EXCELLENT PRODUCT”*

**Joint Pain**9%

*“Knee pain relief”*

**Value For Money**8%

*“They are affordable”*

**Adhesion/Stickiness**7%

*“Sticks great”*

**Advertised Vs Actual Product**6%

*“Works as it should”*

**Muscle Pain Relief**5%

*“Muscle Relief”*

**Ease Of Use**5%

*“easy to remove”*

**Size-Overall**4%

*“Its a great size”*

**Ease Of Application**4%

*“They are cool upon application”*

### **What buyers complain about **

**Adhesion/Stickiness**25%

*“Doesn't stay on”*

**Pain Relief-Overall**13%

*“did not help pain”*

**Functionality-Overall**11%

*“Not effective”*

**Value For Money**7%

*“price has doubled”*

**Smell**6%

*“Strong odor”*

**Ease Of Use**4%

*“Hard to put on”*

**Durability**3%

*“dont last”*

**Quality-Overall**2%

*“Not the same quality as store bought”*

**Size-Overall**2%

*“Small pads”*

**Strength**2%

*“Flimsy”*

### **Top return reasons **

**Size-Overall**27%

**Functionality-Overall**17%

**Adhesion/Stickiness**13%

**Advertised Vs Actual Product**10%

**Joint Pain**9%

**Value For Money**5%

**Pain Relief-Overall**4%

**Heating**3%

**Product Condition**2%

**Strength**2%