---
title: "oxo brush head replacement — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/oxo-brush-head-replacement"
last_updated: "2026-07-14T02:45:09.593Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — oxo brush head replacement doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — oxo brush head replacement doesn't clear our bar today."
  "og:title": "oxo brush head replacement — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

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# **oxo brush head replacement**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 54Growth 23Conversion 100Competition 32Returns 95Price range 0Avg price 32Brand share 0Review moat 31Quality gap 37

**Conversion**

**Incredible****21.0%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.0%**

return rate — above 6% kills the launch gate

**Market size**

**Good****$371K**

$371K/yr · 179K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****$9.88**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****3,402.13**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-4.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****$7.18–$12.66**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**5 **—flat

**Sellers**

**56**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Shadowgallery38% - OXO30% - Pamrack16% - MiUWUU8% - ELFIN7%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$37K20%$74K30%$111K40%$149K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Brush Refills for OXO Dish Brush - 4 Pack Dish Brush Cleaning Soap Dispensing Head Replacement for Scrubber (White)](https://m.media-amazon.com/images/I/313pkYjnjFL.jpg)**Brush Refills for OXO Dish Brush - 4 Pack Dish Brush Cleaning Soap Dispensing Head Replacement for Scrubber (White)**Shadowgallery**$11.60**4.7★2,648 rev](https://www.amazon.com/dp/B0BK4NHM43) [2![OXO New Good Grips Soap Dispensing Dish Brush Refills - 2 Pack](https://m.media-amazon.com/images/I/31j8TA+DgBL.jpg)**OXO New Good Grips Soap Dispensing Dish Brush Refills - 2 Pack**OXO**$7.18**4.7★1,535 rev](https://www.amazon.com/dp/B0BK2TQKWD) [3![Dish Brush Refill 4 Pack Dish Brush Replacement Head for OXO Dish Brush Brush Dispenser Refill Fits Soap Dispensing Handle](https://m.media-amazon.com/images/I/31xIhASIHkL.jpg)**Dish Brush Refill 4 Pack Dish Brush Replacement Head for OXO Dish Brush Brush Dispenser Refill Fits Soap Dispensing Handle**Pamrack**$10.89**4.6★1,954 rev](https://www.amazon.com/dp/B0BK4JCDJN) [4![Dish Brush Refills 4 Pack White Replacement BrushHeads Compatible with OXO Dish Brush & OXO DishScrubber](https://m.media-amazon.com/images/I/41TbS7D4KCL.jpg)**Dish Brush Refills 4 Pack White Replacement BrushHeads Compatible with OXO Dish Brush & OXO DishScrubber**ELFIN**$8.05**4.6★102 rev](https://www.amazon.com/dp/B0FXQ2GDNS) [5![4 Pack Palm Brush Refills for OXO Soap Dispensing Palm Brush Palm Brush Replacement Head](https://m.media-amazon.com/images/I/41rbJM5VSIL.jpg)**4 Pack Palm Brush Refills for OXO Soap Dispensing Palm Brush Palm Brush Replacement Head**Pamrack**$11.18**4.5★921 rev](https://www.amazon.com/dp/B0C1C6RZHW)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![MiUWUU 4 Pack Brush Refills for OXO Dish Brush Brush Head Replacement OXO Dish Brush Replacement HeadWhite Square](https://m.media-amazon.com/images/I/41MzKsxGE-L.jpg)**MiUWUU 4 Pack Brush Refills for OXO Dish Brush Brush Head Replacement OXO Dish Brush Replacement HeadWhite Square**MiUWUU**$8.58**29 rev3mo ago](https://www.amazon.com/dp/B0GTPZVJZ4) [![MiUWUU 4 Pack Brush Refills for OXO Dish Brush Refill B Brush Head Replacement OXO Dish Brush Replacement HeadWhite Round](https://m.media-amazon.com/images/I/41IwU17kdZL.jpg)**MiUWUU 4 Pack Brush Refills for OXO Dish Brush Refill B Brush Head Replacement OXO Dish Brush Replacement HeadWhite Round**MiUWUU**$9.95**63 rev5mo ago](https://www.amazon.com/dp/B0GKZFK3RG) [![Dish Brush Refills 4 Pack White Replacement BrushHeads Compatible with OXO Dish Brush & OXO DishScrubber](https://m.media-amazon.com/images/I/41TbS7D4KCL.jpg)**Dish Brush Refills 4 Pack White Replacement BrushHeads Compatible with OXO Dish Brush & OXO DishScrubber**ELFIN**$8.05**102 rev8mo ago](https://www.amazon.com/dp/B0FXQ2GDNS) [![OXO Good Grips Stainless Steel Bottle Brush Refill - 2 Pack](https://m.media-amazon.com/images/I/413HcCl7yLL.jpg)**OXO Good Grips Stainless Steel Bottle Brush Refill - 2 Pack**OXO**$8.13**718 rev1y ago](https://www.amazon.com/dp/B0DCX1JY8B) [![Palm Brush Refills for OXO Soap Dispensing Dish Brush - 4 Pack Cleaning Replacement Brush Head for OXO Palm Brush(White)](https://m.media-amazon.com/images/I/41ajUFH3DzL.jpg)**Palm Brush Refills for OXO Soap Dispensing Dish Brush - 4 Pack Cleaning Replacement Brush Head for OXO Palm Brush(White)**Shadowgallery**$11.20**818 rev3y ago](https://www.amazon.com/dp/B0C1NDJYFX)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![MiUWUU 4 Pack Brush Refills for OXO Dish Brush Brush Head Replacement OXO Dish Brush Replacement HeadWhite Square](https://m.media-amazon.com/images/I/41MzKsxGE-L.jpg)**MiUWUU 4 Pack Brush Refills for OXO Dish Brush Brush Head Replacement OXO Dish Brush Replacement HeadWhite Square**MiUWUU**$8.58**4.0★**▲ 317%**](https://www.amazon.com/dp/B0GTPZVJZ4) [![MiUWUU 4 Pack Brush Refills for OXO Dish Brush Refill B Brush Head Replacement OXO Dish Brush Replacement HeadWhite Round](https://m.media-amazon.com/images/I/41IwU17kdZL.jpg)**MiUWUU 4 Pack Brush Refills for OXO Dish Brush Refill B Brush Head Replacement OXO Dish Brush Replacement HeadWhite Round**MiUWUU**$9.95**4.0★**▲ 279%**](https://www.amazon.com/dp/B0GKZFK3RG) [![Dish Brush Refills 4 Pack White Replacement BrushHeads Compatible with OXO Dish Brush & OXO DishScrubber](https://m.media-amazon.com/images/I/41TbS7D4KCL.jpg)**Dish Brush Refills 4 Pack White Replacement BrushHeads Compatible with OXO Dish Brush & OXO DishScrubber**ELFIN**$8.05**4.6★**▲ 128%**](https://www.amazon.com/dp/B0FXQ2GDNS) [![OXO Steel Soap Dispensing Palm Brush Refills 2-Pack](https://m.media-amazon.com/images/I/41aZFTUXPxL.jpg)**OXO Steel Soap Dispensing Palm Brush Refills 2-Pack**OXO**$10.36**4.3★**▲ 28%**](https://www.amazon.com/dp/B000QSKIFI) [![OXO Good Grips Stainless Steel Bottle Brush Refill - 2 Pack](https://m.media-amazon.com/images/I/413HcCl7yLL.jpg)**OXO Good Grips Stainless Steel Bottle Brush Refill - 2 Pack**OXO**$8.13**4.6★**▲ 25%**](https://www.amazon.com/dp/B0DCX1JY8B)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.

5K4KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**22%

*“The fit is just as expected”*

**Value For Money**12%

*“Excellent value”*

**Ease Of Cleaning**11%

*“cleans well”*

**Quality-Overall**10%

*“Decent quality”*

**Advertised Vs Actual Product**7%

*“As described”*

**Ease Of Use**5%

*“Ease of Use”*

**Durability**5%

*“Very durable”*

**Efficiency**3%

*“It basically gets the job done”*

**Refills-Overall**2%

*“great to always have extra refills at home”*

**Handle Quality**2%

*“Works well with the handle”*

### **What buyers complain about **

**Size-Overall**27%

*“A bit smaller”*

**Durability**9%

*“not durable”*

**Compatibility-Overall**5%

*“Does Not Fit All Brushes”*

**Quality-Overall**5%

*“Quality control needs improvement”*

**Strength**3%

*“Not as sturdy as they used to be”*

**Value For Money**2%

*“cheaper”*

**Dispensing Mechanism**2%

*“The fit on the dish dispensing part is really really tight though and difficult to get on and off”*

**Color**2%

*“Bleeds orange color”*

**Add-Ons/Attachments**2%

*“I also found that these don't attach very smoothly”*

**Hard Feel**2%

*“Just Okay – A Bit Too Soft”*

### **Top return reasons **

**Size-Overall**52%

**Refills-Overall**20%

**Advertised Vs Actual Product**7%

**Compatibility-Overall**6%

**Dispensing Mechanism**3%

**Add-Ons/Attachments**2%

**Defective Material/Parts**1%

**Value For Money**1%

**Functionality-Overall**1%

**Color**1%