---
title: "ostomy paste — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/ostomy-paste"
last_updated: "2026-07-14T00:20:54.651Z"
locale: en
meta:
  description: "ostomy paste shows searches that convert (17.2% search→purchase), but soft demand (-5.4% this quarter) keeps it on the watch list."
  "og:description": "ostomy paste shows searches that convert (17.2% search→purchase), but soft demand (-5.4% this quarter) keeps it on the watch list."
  "og:title": "ostomy paste — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **ostomy paste**

**Worth a look**

Shows searches that convert (17.2% search→purchase), but soft demand (-5.4% this quarter) keeps it on the watch list.

Market size 39Growth 22Conversion 98Competition 27Returns 97Price range 78Avg price 79Brand share 26Review moat 82Quality gap 82

**Conversion**

**Incredible****17.2%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****354.63**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$16.48**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.24–$43.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$195K**

$195K/yr · 69K searches

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-5.4%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**10 **▲rising

**Sellers**

**91**

**Top-5 brand share**

**89%**

**Open market**

**7%**

- Hollister31% - ConvaTec26% - Stomahesive23% - Safe n' Simple5% - ZnnaYoha4% - ovand4% - Open — no brand owns it (4 brands, 7%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$20K20%$39K30%$59K40%$78K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 19 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Hollister 79300 Adapt Skin Barrer Paste 2.1 oz Tube Ostomy Paste Ostomy Supplies.](https://m.media-amazon.com/images/I/317Ja9rE-1L.jpg)**Hollister 79300 Adapt Skin Barrer Paste 2.1 oz Tube Ostomy Paste Ostomy Supplies.**Hollister**$14.59**4.6★502 rev](https://www.amazon.com/dp/B001K1PMEM) [2![Stomahesive Convatec Protective Skin Barrier Paste 2 Ounce Tube # 183910](https://m.media-amazon.com/images/I/41vURdpyMXL.jpg)**Stomahesive Convatec Protective Skin Barrier Paste 2 Ounce Tube # 183910**Stomahesive**$12.86**4.7★1,602 rev](https://www.amazon.com/dp/B00HQ9EZOK) [3![CONVATEC 183910 SQU183910 Stomahesive Paste](https://m.media-amazon.com/images/I/41vURdpyMXL.jpg)**CONVATEC 183910 SQU183910 Stomahesive Paste**ConvaTec**$12.93**4.6★589 rev](https://www.amazon.com/dp/B00358S0Z6) [4![Convatec 183910 Stomahesive Paste: 2 Ounce (Pack of 3)](https://m.media-amazon.com/images/I/41vURdpyMXL.jpg)**Convatec 183910 Stomahesive Paste: 2 Ounce (Pack of 3)**ConvaTec**$28.73**4.6★890 rev](https://www.amazon.com/dp/B008LHOPX2) [5![Safe n Simple Stoma Skin Barrier Paste - 2 oz - Protective Ostomy Supplies - Stoma Adhesive Skin Protectant Paste - Ostomy Skin Barrier Classic Formula Pectin Based](https://m.media-amazon.com/images/I/41LsoJARuqL.jpg)**Safe n Simple Stoma Skin Barrier Paste - 2 oz - Protective Ostomy Supplies - Stoma Adhesive Skin Protectant Paste - Ostomy Skin Barrier Classic Formula Pectin Based**Safe n' Simple**$12.49**4.1★209 rev](https://www.amazon.com/dp/B008UZTU1M)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Ostomy Paste for Leak Prevention - Ostomy Supplies - Alcohol-Free Stoma Paste for Skin Barrier Seal & Protection - 2oz Tube](https://m.media-amazon.com/images/I/41uL8qxKJ5L.jpg)**Ostomy Paste for Leak Prevention - Ostomy Supplies - Alcohol-Free Stoma Paste for Skin Barrier Seal & Protection - 2oz Tube**Ostmekt**$13.07**6 rev1mo ago](https://www.amazon.com/dp/B0GRPLGC4V) [![Jenshhch Ostomy Paste Ostomy Supplies 2 oz Colostomy Skin Barrier Paste Stomahesive Protective Skin Barrier Paste Stoma Supplies Preventing Ostomy Pouch Leakage](https://m.media-amazon.com/images/I/41-SRxa8AyL.jpg)**Jenshhch Ostomy Paste Ostomy Supplies 2 oz Colostomy Skin Barrier Paste Stomahesive Protective Skin Barrier Paste Stoma Supplies Preventing Ostomy Pouch Leakage**Jenshhch**$9.78**8 rev4mo ago](https://www.amazon.com/dp/B0GR4KHQQ3) [![Ostomy Barrier Paste - 2 oz Tube for Leak Prevention Alcohol-Free Stoma Filling Paste Creates a Protective Seal Around Stoma Secure Ostomy Supplies for Sensitive Skin](https://m.media-amazon.com/images/I/41Ii7vGVgaL.jpg)**Ostomy Barrier Paste - 2 oz Tube for Leak Prevention Alcohol-Free Stoma Filling Paste Creates a Protective Seal Around Stoma Secure Ostomy Supplies for Sensitive Skin**Generic**$15.29**0 rev9mo ago](https://www.amazon.com/dp/B0FRXL5Q3J) [![Heagimed Ostomy Paste Ostomy Supplies Alcohol-Free Skin Barrier Paste Stomahesive Paste for Reducing the Leakage of Colostomy Bags 2.1 Ounce Tube](https://m.media-amazon.com/images/I/310IJrPCSZL.jpg)**Heagimed Ostomy Paste Ostomy Supplies Alcohol-Free Skin Barrier Paste Stomahesive Paste for Reducing the Leakage of Colostomy Bags 2.1 Ounce Tube**Heagimed**$12.96**34 rev9mo ago](https://www.amazon.com/dp/B0FRRR96MZ) [![ZnnaYoha Stoma Skin Barrer Paste Ostomy Paste Ostomy Supplies 8 oz Tube (4 Pack)](https://m.media-amazon.com/images/I/41+db+WN3IL.jpg)**ZnnaYoha Stoma Skin Barrer Paste Ostomy Paste Ostomy Supplies 8 oz Tube (4 Pack)**ZnnaYoha**$29.80**82 rev11mo ago](https://www.amazon.com/dp/B0FM42YGN7)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Jenshhch Ostomy Paste Ostomy Supplies 2 oz Colostomy Skin Barrier Paste Stomahesive Protective Skin Barrier Paste Stoma Supplies Preventing Ostomy Pouch Leakage](https://m.media-amazon.com/images/I/41-SRxa8AyL.jpg)**Jenshhch Ostomy Paste Ostomy Supplies 2 oz Colostomy Skin Barrier Paste Stomahesive Protective Skin Barrier Paste Stoma Supplies Preventing Ostomy Pouch Leakage**Jenshhch**$9.78**3.5★**▲ 332%**](https://www.amazon.com/dp/B0GR4KHQQ3) [![Ostomy Paste for Leak Prevention - Ostomy Supplies - Alcohol-Free Stoma Paste for Skin Barrier Seal & Protection - 2oz Tube](https://m.media-amazon.com/images/I/41uL8qxKJ5L.jpg)**Ostomy Paste for Leak Prevention - Ostomy Supplies - Alcohol-Free Stoma Paste for Skin Barrier Seal & Protection - 2oz Tube**Ostmekt**$13.07**2.3★**▲ 331%**](https://www.amazon.com/dp/B0GRPLGC4V) [![Ostomy Barrier Paste - 2 oz Tube for Leak Prevention Alcohol-Free Stoma Filling Paste Creates a Protective Seal Around Stoma Secure Ostomy Supplies for Sensitive Skin](https://m.media-amazon.com/images/I/41Ii7vGVgaL.jpg)**Ostomy Barrier Paste - 2 oz Tube for Leak Prevention Alcohol-Free Stoma Filling Paste Creates a Protective Seal Around Stoma Secure Ostomy Supplies for Sensitive Skin**Generic**$15.29**0.0★**▲ 250%**](https://www.amazon.com/dp/B0FRXL5Q3J) [![ZnnaYoha Stoma Skin Barrer Paste Ostomy Paste Ostomy Supplies 8 oz Tube (4 Pack)](https://m.media-amazon.com/images/I/41+db+WN3IL.jpg)**ZnnaYoha Stoma Skin Barrer Paste Ostomy Paste Ostomy Supplies 8 oz Tube (4 Pack)**ZnnaYoha**$29.80**4.0★**▲ 167%**](https://www.amazon.com/dp/B0FM42YGN7) [![Hollister 79300 Adapt Skin Barrer Paste 2.1 oz Tube Ostomy Paste Ostomy Supplies.](https://m.media-amazon.com/images/I/317Ja9rE-1L.jpg)**Hollister 79300 Adapt Skin Barrer Paste 2.1 oz Tube Ostomy Paste Ostomy Supplies.**Hollister**$14.59**4.6★**▲ 78%**](https://www.amazon.com/dp/B001K1PMEM)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -5.4% search growth over the last 90 days.

3K2KSpike '24Holiday '24 seasonSepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 1.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**19%

*“Good price”*

**Efficiency**13%

*“It does the job well”*

**Leak-Proof**11%

*“helping prevent leaks”*

**Quality-Overall**11%

*“This paste is hands down the best on the market”*

**Allergies**6%

*“reduces irritation”*

**Adhesion/Stickiness**6%

*“helps with longer adhesion”*

**Ease Of Use**6%

*“Useful product”*

**Size-Overall**3%

*“The tube size is convenient”*

**Protection**3%

*“It provides a reliable seal”*

**Ease Of Application**3%

*“It's easy to apply”*

### **What buyers complain about **

**Ease Of Use**13%

*“Tough to use”*

**Quality-Overall**10%

*“Worst paste on the market”*

**Advertised Vs Actual Product**8%

*“Because of this deceptive”*

**Functionality-Overall**8%

*“This product doesn't work”*

**Thickness**6%

*“Too Thick”*

**Leak-Proof**5%

*“I was having some trouble with leaks”*

**Oral Hygiene**5%

*“Not my favorite ostomy paste”*

**Product Condition**5%

*“This tube is used not new”*

**Allergies**5%

*“My child had open wounds from an acidic diaper rash”*

**Instructions/User Manual/Troubleshooting**5%

*“I returned this item because there were no instructions with it”*

### **Top return reasons **

**Functionality-Overall**21%

**Adhesion/Stickiness**11%

**Advertised Vs Actual Product**9%

**Value For Money**9%

**Size-Overall**9%

**Compatibility-Overall**4%

**Ease Of Use**4%

**Leak-Proof**4%

**Quality-Overall**3%

**Skin Health**3%