---
title: "organic protein powder unflavored — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/organic-protein-powder-unflavored"
last_updated: "2026-07-14T01:59:35.903Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 100% of clicks) — organic protein powder unflavored doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 100% of clicks) — organic protein powder unflavored doesn't clear our bar today."
  "og:title": "organic protein powder unflavored — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
---

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# **organic protein powder unflavored**

**Skip it**

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 17Growth 50Conversion 36Competition 0Returns 100Price range 95Avg price 95Brand share 0Review moat 17Quality gap 76

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$30.54**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$22.91–$44.40**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+19.7%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$70K**

$70K/yr · 81K searches

**Review moat**

**Bad****18,072.2**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**3 **▲rising

**Sellers**

**575**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Orgain88% - Garden of Life8% - NAKED4% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%$14K40%$28K60%$42K80%$56K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Orgain Organic Vegan Protein Powder Natural Unsweetened - 21g of Unflavored Plant Protein 4g Prebiotic Fiber Low Net Carbs No Added Sugar Non-GMO for Shakes & Recipes 1.59 lb](https://m.media-amazon.com/images/I/41tdl4xp7DL.jpg)**Orgain Organic Vegan Protein Powder Natural Unsweetened - 21g of Unflavored Plant Protein 4g Prebiotic Fiber Low Net Carbs No Added Sugar Non-GMO for Shakes & Recipes 1.59 lb**Orgain**$25.78**4.3★7,715 rev](https://www.amazon.com/dp/B01FNVHGHK) [2![Garden of Life Protein Powder Vegan Protein Powder BCAA Probiotics & Digestive Enzymes Gluten & Lactose Free Unflavored 20 Servings](https://m.media-amazon.com/images/I/41fMvk6x29L.jpg)**Garden of Life Protein Powder Vegan Protein Powder BCAA Probiotics & Digestive Enzymes Gluten & Lactose Free Unflavored 20 Servings**Garden of Life**$32.37**4.1★7,135 rev](https://www.amazon.com/dp/B0031JK96C) [3![Orgain Organic Vegan Protein Powder Vanilla Bean - 21g Plant Protein 6g Prebiotic Fiber No Lactose Ingredients No Added Sugar Non-GMO for Shakes & Smoothies 2.03 lb (Packaging May Vary)](https://m.media-amazon.com/images/I/41YPR-HA3mL.jpg)**Orgain Organic Vegan Protein Powder Vanilla Bean - 21g Plant Protein 6g Prebiotic Fiber No Lactose Ingredients No Added Sugar Non-GMO for Shakes & Smoothies 2.03 lb (Packaging May Vary)**Orgain**$27.22**4.5★61,842 rev](https://www.amazon.com/dp/B00J074W7Q) [4![NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives](https://m.media-amazon.com/images/I/31T6eTg13PL.jpg)**NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives**NAKED**$44.40**4.3★10,286 rev](https://www.amazon.com/dp/B00XIKPUK4) [5![Orgain Organic Simple Vegan Protein Powder Vanilla - 20g Plant Based Protein Made with less Ingredients No Artificial Sweeteners Gluten Free No Dairy or Lactose 1.25 lb (Packaging May Vary)](https://m.media-amazon.com/images/I/41IQ-yEw1KL.jpg)**Orgain Organic Simple Vegan Protein Powder Vanilla - 20g Plant Based Protein Made with less Ingredients No Artificial Sweeteners Gluten Free No Dairy or Lactose 1.25 lb (Packaging May Vary)**Orgain**$22.91**4.2★3,383 rev](https://www.amazon.com/dp/B088T9Q6L9)

### **Newest**

by launch date

[![NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives](https://m.media-amazon.com/images/I/31T6eTg13PL.jpg)**NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives**NAKED**$44.40**10,286 rev2y ago](https://www.amazon.com/dp/B00XIKPUK4) [![Orgain Organic Simple Vegan Protein Powder Vanilla - 20g Plant Based Protein Made with less Ingredients No Artificial Sweeteners Gluten Free No Dairy or Lactose 1.25 lb (Packaging May Vary)](https://m.media-amazon.com/images/I/41IQ-yEw1KL.jpg)**Orgain Organic Simple Vegan Protein Powder Vanilla - 20g Plant Based Protein Made with less Ingredients No Artificial Sweeteners Gluten Free No Dairy or Lactose 1.25 lb (Packaging May Vary)**Orgain**$22.91**3,383 rev6y ago](https://www.amazon.com/dp/B088T9Q6L9) [![Orgain Organic Vegan Protein Powder Natural Unsweetened - 21g of Unflavored Plant Protein 4g Prebiotic Fiber Low Net Carbs No Added Sugar Non-GMO for Shakes & Recipes 1.59 lb](https://m.media-amazon.com/images/I/41tdl4xp7DL.jpg)**Orgain Organic Vegan Protein Powder Natural Unsweetened - 21g of Unflavored Plant Protein 4g Prebiotic Fiber Low Net Carbs No Added Sugar Non-GMO for Shakes & Recipes 1.59 lb**Orgain**$25.78**7,715 rev10y ago](https://www.amazon.com/dp/B01FNVHGHK) [![Orgain Organic Vegan Protein Powder Vanilla Bean - 21g Plant Protein 6g Prebiotic Fiber No Lactose Ingredients No Added Sugar Non-GMO for Shakes & Smoothies 2.03 lb (Packaging May Vary)](https://m.media-amazon.com/images/I/41YPR-HA3mL.jpg)**Orgain Organic Vegan Protein Powder Vanilla Bean - 21g Plant Protein 6g Prebiotic Fiber No Lactose Ingredients No Added Sugar Non-GMO for Shakes & Smoothies 2.03 lb (Packaging May Vary)**Orgain**$27.22**61,842 rev12y ago](https://www.amazon.com/dp/B00J074W7Q) [![Garden of Life Protein Powder Vegan Protein Powder BCAA Probiotics & Digestive Enzymes Gluten & Lactose Free Unflavored 20 Servings](https://m.media-amazon.com/images/I/41fMvk6x29L.jpg)**Garden of Life Protein Powder Vegan Protein Powder BCAA Probiotics & Digestive Enzymes Gluten & Lactose Free Unflavored 20 Servings**Garden of Life**$32.37**7,135 rev16y ago](https://www.amazon.com/dp/B0031JK96C)

### **Trending**

90-day click momentum

[![NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives](https://m.media-amazon.com/images/I/31T6eTg13PL.jpg)**NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives**NAKED**$44.40**4.3★**▲ 32%**](https://www.amazon.com/dp/B00XIKPUK4) [![Orgain Organic Simple Vegan Protein Powder Vanilla - 20g Plant Based Protein Made with less Ingredients No Artificial Sweeteners Gluten Free No Dairy or Lactose 1.25 lb (Packaging May Vary)](https://m.media-amazon.com/images/I/41IQ-yEw1KL.jpg)**Orgain Organic Simple Vegan Protein Powder Vanilla - 20g Plant Based Protein Made with less Ingredients No Artificial Sweeteners Gluten Free No Dairy or Lactose 1.25 lb (Packaging May Vary)**Orgain**$22.91**4.2★**▲ 19%**](https://www.amazon.com/dp/B088T9Q6L9) [![Orgain Organic Vegan Protein Powder Vanilla Bean - 21g Plant Protein 6g Prebiotic Fiber No Lactose Ingredients No Added Sugar Non-GMO for Shakes & Smoothies 2.03 lb (Packaging May Vary)](https://m.media-amazon.com/images/I/41YPR-HA3mL.jpg)**Orgain Organic Vegan Protein Powder Vanilla Bean - 21g Plant Protein 6g Prebiotic Fiber No Lactose Ingredients No Added Sugar Non-GMO for Shakes & Smoothies 2.03 lb (Packaging May Vary)**Orgain**$27.22**4.5★**— 4%**](https://www.amazon.com/dp/B00J074W7Q) [![Orgain Organic Vegan Protein Powder Natural Unsweetened - 21g of Unflavored Plant Protein 4g Prebiotic Fiber Low Net Carbs No Added Sugar Non-GMO for Shakes & Recipes 1.59 lb](https://m.media-amazon.com/images/I/41tdl4xp7DL.jpg)**Orgain Organic Vegan Protein Powder Natural Unsweetened - 21g of Unflavored Plant Protein 4g Prebiotic Fiber Low Net Carbs No Added Sugar Non-GMO for Shakes & Recipes 1.59 lb**Orgain**$25.78**4.3★**— 0%**](https://www.amazon.com/dp/B01FNVHGHK) [![Garden of Life Protein Powder Vegan Protein Powder BCAA Probiotics & Digestive Enzymes Gluten & Lactose Free Unflavored 20 Servings](https://m.media-amazon.com/images/I/41fMvk6x29L.jpg)**Garden of Life Protein Powder Vegan Protein Powder BCAA Probiotics & Digestive Enzymes Gluten & Lactose Free Unflavored 20 Servings**Garden of Life**$32.37**4.1★**▼ 16%**](https://www.amazon.com/dp/B0031JK96C)

## **Demand**

Weekly Amazon search volume, last 17 weeks — +19.7% search growth over the last 90 days.

3K2KSpike '26Mar '26Mar '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Nutritional Content**19%

*“Excellent protein supplement”*

**Taste-Overall**18%

*“No odd taste”*

**Flavor**9%

*“Good flavor”*

**Quality-Overall**8%

*“Good quality, simple ingredients”*

**Vegan/Organic**6%

*“Organic Natural Flavors”*

**Ingredients-Overall**3%

*“Love the ingredients”*

**Solubility**3%

*“It mixes well”*

**Blend/Ratio**3%

*“Blends smooth & creamy”*

**Value For Money**3%

*“Best price”*

**Sweetness**2%

*“Very sweet”*

### **What buyers complain about **

**Taste-Overall**26%

*“Gross taste”*

**Flavor**8%

*“Horrific flavor”*

**Nutritional Content**6%

*“doesnt even have lots of protein”*

**Solubility**6%

*“Doesn't dissolve well”*

**Sweetness**4%

*“TOO SWEET”*

**Texture/Consistency-Overall**4%

*“Texture is grainy”*

**Value For Money**4%

*“So expensive”*

**Artificial Sweeteners**2%

*“Very chalky and artificial sweetener tasting”*

**Dilute/Watery**2%

*“doesnt mix in water at all”*

**Ingredients-Overall**2%

*“Changed ingredients”*