---
title: "organic frankincense essential oil — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/organic-frankincense-essential-oil"
last_updated: "2026-07-14T04:10:57.213Z"
locale: en
meta:
  description: "organic frankincense essential oil shows low returns (0.8%), but soft demand (-11.3% this quarter) keeps it on the watch list."
  "og:description": "organic frankincense essential oil shows low returns (0.8%), but soft demand (-11.3% this quarter) keeps it on the watch list."
  "og:title": "organic frankincense essential oil — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **organic frankincense essential oil**

**Worth a look**

Shows low returns (0.8%), but soft demand (-11.3% this quarter) keeps it on the watch list.

Market size 42Growth 19Conversion 78Competition 46Returns 96Price range 70Avg price 74Brand share 65Review moat 25Quality gap 40

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****7.8%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$14.87**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$8.91–$28.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$219K**

$219K/yr · 187K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****4,799.05**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-11.3%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**18 **▲rising

**Sellers**

**31**

**Top-5 brand share**

**66%**

**Open market**

**26%**

- Carno Calm18% - Majestic Pure15% - Cliganic13% - Handcraft Blends10% - Nexon Botanics10% - US Organic8%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$11K10%$22K15%$33K20%$44K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Carno Calm Frankincense Essential Oil | USDA Certified Organic Frankincense Oil | Woody and Earthy Aroma |1.7 fl. Oz](https://m.media-amazon.com/images/I/41EsWjY8xSL.jpg)**Carno Calm Frankincense Essential Oil | USDA Certified Organic Frankincense Oil | Woody and Earthy Aroma |1.7 fl. Oz**Carno Calm**$9.77**4.5★4,023 rev](https://www.amazon.com/dp/B0DDH42LZG) [2![Cliganic Organic Frankincense Essential Oil - Boswellia Serrata 100% Pure Natural Undiluted for Aromatherapy | Non-GMO Verified](https://m.media-amazon.com/images/I/51xNqHFatCL.jpg)**Cliganic Organic Frankincense Essential Oil - Boswellia Serrata 100% Pure Natural Undiluted for Aromatherapy | Non-GMO Verified**Cliganic**$8.91**4.5★9,298 rev](https://www.amazon.com/dp/B07DVPP57X) [3![Organic Frankincense Essential Oil 30 ml - Pure Natural Oils for Aromatherapy Diffusers DIY Candle and Soap Making Scent - Nexon Botanics](https://m.media-amazon.com/images/I/41CwMbGHM4L.jpg)**Organic Frankincense Essential Oil 30 ml - Pure Natural Oils for Aromatherapy Diffusers DIY Candle and Soap Making Scent - Nexon Botanics**Nexon Botanics**$14.45**4.6★26,407 rev](https://www.amazon.com/dp/B071R6HHYB) [4![Handcraft Blends Frankincense Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance](https://m.media-amazon.com/images/I/41G9T4KZGBL.jpg)**Handcraft Blends Frankincense Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance**Handcraft Blends**$10.19**4.6★16,331 rev](https://www.amazon.com/dp/B076PMWTNM) [5![US Organic 100% Pure Frankincense Essential Oil USDA Certified Organic Steam Distilled Boswellia serrata Sourced from India Topically or in Diffuser Perfect for Aging Skin All skin type (10 ml)](https://m.media-amazon.com/images/I/41Hh4bo0nXL.jpg)**US Organic 100% Pure Frankincense Essential Oil USDA Certified Organic Steam Distilled Boswellia serrata Sourced from India Topically or in Diffuser Perfect for Aging Skin All skin type (10 ml)**US Organic**$13.48**4.5★2,102 rev](https://www.amazon.com/dp/B014Q6EC7K)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Organic Frankincense Essential Oil USDA Certified Premium Steam-Distilled & Undiluted Boswellia Resin 100% Pure Frankincense Oil for Skin Aromatherapy Diffuser & More (Amber Glass Bottle 4OZ)](https://m.media-amazon.com/images/I/417zyyQ0NpL.jpg)**Organic Frankincense Essential Oil USDA Certified Premium Steam-Distilled & Undiluted Boswellia Resin 100% Pure Frankincense Oil for Skin Aromatherapy Diffuser & More (Amber Glass Bottle 4OZ)**Wrath & Remedy**$28.95**124 rev3mo ago](https://www.amazon.com/dp/B0GT2BSSQH) [![VITAL AFFAIR Organic Castor & Frankincense Oil Blend - 100% Pure and Natural Cold Pressed Unrefined Glass Bottle Castor and Frankincense Oil For Face & Hair Growth - 8oz](https://m.media-amazon.com/images/I/413wCAZvAsL.jpg)**VITAL AFFAIR Organic Castor & Frankincense Oil Blend - 100% Pure and Natural Cold Pressed Unrefined Glass Bottle Castor and Frankincense Oil For Face & Hair Growth - 8oz**VITAL AFFAIR**$18.28**3,969 rev1y ago](https://www.amazon.com/dp/B0DWNSHR83) [![Handcraft Blends Organic Frankincense Essential Oil 1 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy](https://m.media-amazon.com/images/I/41VhMetMsfL.jpg)**Handcraft Blends Organic Frankincense Essential Oil 1 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy**Handcraft Blends**$11.42**152 rev1y ago](https://www.amazon.com/dp/B0DWXTGF5B) [![Vitality Extracts Frankincense Essential Oil Balm (2oz) Boswellia Serrata Beeswax & Vitamin E Deep Moisturizing Skin Balm for Dry Cracked Skin Soothing & Nourishing for All Skin Types](https://m.media-amazon.com/images/I/41PN1Np+j6L.jpg)**Vitality Extracts Frankincense Essential Oil Balm (2oz) Boswellia Serrata Beeswax & Vitamin E Deep Moisturizing Skin Balm for Dry Cracked Skin Soothing & Nourishing for All Skin Types**Vitality**$18.76**2,361 rev1y ago](https://www.amazon.com/dp/B0DPK2B9RV) [![Carno Calm Frankincense Essential Oil | USDA Certified Organic Frankincense Oil | Woody and Earthy Aroma |1.7 fl. Oz](https://m.media-amazon.com/images/I/41EsWjY8xSL.jpg)**Carno Calm Frankincense Essential Oil | USDA Certified Organic Frankincense Oil | Woody and Earthy Aroma |1.7 fl. Oz**Carno Calm**$9.77**4,023 rev1y ago](https://www.amazon.com/dp/B0DDH42LZG)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Organic Frankincense Essential Oil USDA Certified Premium Steam-Distilled & Undiluted Boswellia Resin 100% Pure Frankincense Oil for Skin Aromatherapy Diffuser & More (Amber Glass Bottle 4OZ)](https://m.media-amazon.com/images/I/417zyyQ0NpL.jpg)**Organic Frankincense Essential Oil USDA Certified Premium Steam-Distilled & Undiluted Boswellia Resin 100% Pure Frankincense Oil for Skin Aromatherapy Diffuser & More (Amber Glass Bottle 4OZ)**Wrath & Remedy**$28.95**4.4★**▲ 378%**](https://www.amazon.com/dp/B0GT2BSSQH) [![Vitality Extracts Frankincense Essential Oil Balm (2oz) Boswellia Serrata Beeswax & Vitamin E Deep Moisturizing Skin Balm for Dry Cracked Skin Soothing & Nourishing for All Skin Types](https://m.media-amazon.com/images/I/41PN1Np+j6L.jpg)**Vitality Extracts Frankincense Essential Oil Balm (2oz) Boswellia Serrata Beeswax & Vitamin E Deep Moisturizing Skin Balm for Dry Cracked Skin Soothing & Nourishing for All Skin Types**Vitality**$18.76**4.4★**▲ 224%**](https://www.amazon.com/dp/B0DPK2B9RV) [![Siva Frankincense Essential Oil 4 Fl Oz for Diffuser Skin & Hair Care Ideal for Massage & DIY Blends - with Dropper](https://m.media-amazon.com/images/I/41s4TuF0KyL.jpg)**Siva Frankincense Essential Oil 4 Fl Oz for Diffuser Skin & Hair Care Ideal for Massage & DIY Blends - with Dropper**SIVA ORGANICS**$11.03**4.5★**▲ 156%**](https://www.amazon.com/dp/B09VDG7S34) [![Carno Calm Frankincense Essential Oil | USDA Certified Organic Frankincense Oil | Woody and Earthy Aroma |1.7 fl. Oz](https://m.media-amazon.com/images/I/41EsWjY8xSL.jpg)**Carno Calm Frankincense Essential Oil | USDA Certified Organic Frankincense Oil | Woody and Earthy Aroma |1.7 fl. Oz**Carno Calm**$9.77**4.5★**▲ 74%**](https://www.amazon.com/dp/B0DDH42LZG) [![Cliganic Organic Frankincense Essential Oil - Boswellia Serrata 100% Pure Natural Undiluted for Aromatherapy | Non-GMO Verified](https://m.media-amazon.com/images/I/51xNqHFatCL.jpg)**Cliganic Organic Frankincense Essential Oil - Boswellia Serrata 100% Pure Natural Undiluted for Aromatherapy | Non-GMO Verified**Cliganic**$8.91**4.5★**▲ 27%**](https://www.amazon.com/dp/B07DVPP57X)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -11.3% search growth over the last 90 days.

8K6KHoliday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**27%

*“Good smell”*

**Quality-Overall**27%

*“Excellent Product”*

**Value For Money**7%

*“Good price”*

**Efficiency**5%

*“Effective”*

**Advertised Vs Actual Product**4%

*“As Advertised”*

**Soft Feel**2%

*“Smooths the skin well”*

**Vegan/Organic**2%

*“Pure and natural”*

**Moist/Dry**2%

*“This is a good deep moisturizer”*

**Ease Of Use**2%

*“It was easy to use”*

**Oily/Greasy**2%

*“Very pure oil”*

### **What buyers complain about **

**Smell**50%

*“Strong odor”*

**Functionality-Overall**6%

*“Did not help”*

**Value For Money**4%

*“Waste of money”*

**Leak-Proof**4%

*“Leaking upon arrival”*

**Advertised Vs Actual Product**3%

*“Deceiving”*

**Size-Overall**2%

*“Dropper doesn't fit”*

**Quality-Overall**2%

*“Terrible product”*

**Oily/Greasy**2%

*“I was afraid it was going to be greasy”*

**Dilute/Watery**2%

*“Diluted”*

**Strength**1%

*“Its not to strong”*

### **Top return reasons **

**Smell**56%

**Advertised Vs Actual Product**11%

**Leak-Proof**6%

**Functionality-Overall**5%

**Size-Overall**4%

**Oily/Greasy**2%

**Quality-Overall**2%

**Value For Money**2%

**Dilute/Watery**1%

**Defective Material/Parts**1%