---
title: "organic evening primrose oil — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/organic-evening-primrose-oil"
last_updated: "2026-07-14T02:03:50.430Z"
locale: en
meta:
  description: "organic evening primrose oil shows low returns (0.7%), but a small market ($46K/yr) keeps it on the watch list."
  "og:description": "organic evening primrose oil shows low returns (0.7%), but a small market ($46K/yr) keeps it on the watch list."
  "og:title": "organic evening primrose oil — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **organic evening primrose oil**

**Worth a look**

Shows low returns (0.7%), but a small market ($46K/yr) keeps it on the watch list.

Market size 12Growth 87Conversion 89Competition 18Returns 96Price range 78Avg price 72Brand share 42Review moat 23Quality gap 47

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****10.6%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Great****+90.2%**

90-day search growth — must beat 0% to launch

**Price range**

**Great****$7.89–$41.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$14.62**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****7,068.13**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****79%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$46K**

$46K/yr · 30K searches

## **Competition**

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**13 **—flat

**Sellers**

**20**

**Top-5 brand share**

**80%**

**Open market**

**16%**

- Cliganic22% - PURA D'OR21% - LILIVITE ORGANICS15% - Gya Labs11% - SVA ORGANICS11% - Plant Guru4% - Open — no brand owns it (7 brands, 16%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$5K20%$9K30%$14K40%$19K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Cliganic Organic Evening Primrose Oil 100% Pure (1oz) - For Hair & Face | Natural Cold Pressed Unrefined (Packaging May Vary)](https://m.media-amazon.com/images/I/51X-SUK8psL.jpg)**Cliganic Organic Evening Primrose Oil 100% Pure (1oz) - For Hair & Face | Natural Cold Pressed Unrefined (Packaging May Vary)**Cliganic**$9.89**4.7★346 rev](https://www.amazon.com/dp/B0C4JMB5MX) [2![PURA DOR Organic Evening Primrose Oil 100% Pure Cold Pressed w/Essential Fatty Acids & Antioxidant Rich - Moisturizes Rejuvenates Renews & Restores - Skin Hair & Face 4 Oz Ayurvedic Skin Care](https://m.media-amazon.com/images/I/41tXVM+ZnDL.jpg)**PURA DOR Organic Evening Primrose Oil 100% Pure Cold Pressed w/Essential Fatty Acids & Antioxidant Rich - Moisturizes Rejuvenates Renews & Restores - Skin Hair & Face 4 Oz Ayurvedic Skin Care**PURA D'OR**$14.02**4.5★853 rev](https://www.amazon.com/dp/B0892PK526) [3![Evening Primrose Oil 100% Pure Cold-Pressed & Unrefined Organic Evening Primrose Oil Rich in Natural Fatty Acids & Antioxidants for Skin Hair Massage & Carrier Oil 4 fl oz Glass Bottle](https://m.media-amazon.com/images/I/51nOBIar+tL.jpg)**Evening Primrose Oil 100% Pure Cold-Pressed & Unrefined Organic Evening Primrose Oil Rich in Natural Fatty Acids & Antioxidants for Skin Hair Massage & Carrier Oil 4 fl oz Glass Bottle**LILIVITE ORGANICS**$12.45**4.3★33 rev](https://www.amazon.com/dp/B0GCV2LF99) [4![Gya Labs USDA Organic Evening Primrose Oil - 3.4 Fl Oz - Carrier Oil for Hair Skin Face Scalp & Body Massage](https://m.media-amazon.com/images/I/51R6OUU+9XL.jpg)**Gya Labs USDA Organic Evening Primrose Oil - 3.4 Fl Oz - Carrier Oil for Hair Skin Face Scalp & Body Massage**Gya Labs**$13.17**4.6★6,961 rev](https://www.amazon.com/dp/B09B6R6BQG) [5![SVA Evening Primrose Oil Organic - 4 Fl Oz 100% Natural Cold Pressed Organic Evening Primrose Oil - for Face Skin Care Hair Care Scalp Massage & Body Massage Carrier Oil with Dropper](https://m.media-amazon.com/images/I/41Di0BDNT0L.jpg)**SVA Evening Primrose Oil Organic - 4 Fl Oz 100% Natural Cold Pressed Organic Evening Primrose Oil - for Face Skin Care Hair Care Scalp Massage & Body Massage Carrier Oil with Dropper**SVA ORGANICS**$19.06**4.6★1,307 rev](https://www.amazon.com/dp/B07FSZ921M)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Evening Primrose Oil 100% Pure Cold-Pressed & Unrefined Organic Evening Primrose Oil Rich in Natural Fatty Acids & Antioxidants for Skin Hair Massage & Carrier Oil 4 fl oz Glass Bottle](https://m.media-amazon.com/images/I/51nOBIar+tL.jpg)**Evening Primrose Oil 100% Pure Cold-Pressed & Unrefined Organic Evening Primrose Oil Rich in Natural Fatty Acids & Antioxidants for Skin Hair Massage & Carrier Oil 4 fl oz Glass Bottle**LILIVITE ORGANICS**$12.45**33 rev6mo ago](https://www.amazon.com/dp/B0GCV2LF99) [![My Ace Evening Primrose Carrier Oil 4Fl Oz - 100% Pure & Natural - Premium Grade Cold Pressed Unrefined for Skin Face Care Hair Growth Scalp Treatment Body Massage Stretch Marks Aromatherapy](https://m.media-amazon.com/images/I/51QdPdAnhUL.jpg)**My Ace Evening Primrose Carrier Oil 4Fl Oz - 100% Pure & Natural - Premium Grade Cold Pressed Unrefined for Skin Face Care Hair Growth Scalp Treatment Body Massage Stretch Marks Aromatherapy**MY ACE**$8.23**6 rev11mo ago](https://www.amazon.com/dp/B0FC6MW8CT) [![Plant Guru Evening Primrose Oil 8 fl. oz. Cold Pressed 100% Pure Natural Carrier - Skin Face Body and Hair Growth Moisturizer. Great For DYI Soap Making Creams and Lip balms.](https://m.media-amazon.com/images/I/31A5O3cSIIL.jpg)**Plant Guru Evening Primrose Oil 8 fl. oz. Cold Pressed 100% Pure Natural Carrier - Skin Face Body and Hair Growth Moisturizer. Great For DYI Soap Making Creams and Lip balms.**Plant Guru**$15.10**8 rev1y ago](https://www.amazon.com/dp/B0F1NY8DHJ) [![White Naturals Evening Primrose Carrier Oil 100% Pure & Cold-Pressed Lightweight & Nourishing Oil for Skin Care Hair Care & DIY Beauty 4oz](https://m.media-amazon.com/images/I/41iGJLRj6pL.jpg)**White Naturals Evening Primrose Carrier Oil 100% Pure & Cold-Pressed Lightweight & Nourishing Oil for Skin Care Hair Care & DIY Beauty 4oz**White Naturals**$10.13**383 rev1y ago](https://www.amazon.com/dp/B0CSM5TW9F) [![USDA Organic Evening Primrose Oil - 100% Pure & Natural for Skin & Face - Liquid Carrier for Essential Oils Mixing - Perfect Oil Control Face Moisturizer](https://m.media-amazon.com/images/I/41ZaNB8vimL.jpg)**USDA Organic Evening Primrose Oil - 100% Pure & Natural for Skin & Face - Liquid Carrier for Essential Oils Mixing - Perfect Oil Control Face Moisturizer**The Organic Forest – VEGAN . PURE . NATURAL**$7.89**2,246 rev2y ago](https://www.amazon.com/dp/B0D3HV2D6B)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![My Ace Evening Primrose Carrier Oil 4Fl Oz - 100% Pure & Natural - Premium Grade Cold Pressed Unrefined for Skin Face Care Hair Growth Scalp Treatment Body Massage Stretch Marks Aromatherapy](https://m.media-amazon.com/images/I/51QdPdAnhUL.jpg)**My Ace Evening Primrose Carrier Oil 4Fl Oz - 100% Pure & Natural - Premium Grade Cold Pressed Unrefined for Skin Face Care Hair Growth Scalp Treatment Body Massage Stretch Marks Aromatherapy**MY ACE**$8.23**3.7★**▲ 155%**](https://www.amazon.com/dp/B0FC6MW8CT) [![PURA DOR ORGANIC Rosehip Seed Oil 100% Pure Cold Pressed USDA Certified For Hair Skin Scalp Anti Aging Face & Body - Hexane Free Glass Bottle - 4 Oz - Hair Regrowth Tonic](https://m.media-amazon.com/images/I/41sRmcqJQtL.jpg)**PURA DOR ORGANIC Rosehip Seed Oil 100% Pure Cold Pressed USDA Certified For Hair Skin Scalp Anti Aging Face & Body - Hexane Free Glass Bottle - 4 Oz - Hair Regrowth Tonic**PURA D'OR**$13.85**4.4★**▲ 104%**](https://www.amazon.com/dp/B00KI3Z2UW) [![Evening Primrose Oil 100% Pure Cold-Pressed & Unrefined Organic Evening Primrose Oil Rich in Natural Fatty Acids & Antioxidants for Skin Hair Massage & Carrier Oil 4 fl oz Glass Bottle](https://m.media-amazon.com/images/I/51nOBIar+tL.jpg)**Evening Primrose Oil 100% Pure Cold-Pressed & Unrefined Organic Evening Primrose Oil Rich in Natural Fatty Acids & Antioxidants for Skin Hair Massage & Carrier Oil 4 fl oz Glass Bottle**LILIVITE ORGANICS**$12.45**4.3★**▲ 71%**](https://www.amazon.com/dp/B0GCV2LF99) [![Botanical Beauty Organic EVENING PRIMROSE OIL 100% Pure Natural Undiluted Unrefined Virgin Cold Pressed Carrier Oil. 0.5 Fl.oz.- 15 ml for face skin hair nails](https://m.media-amazon.com/images/I/51RUiJL5tIL.jpg)**Botanical Beauty Organic EVENING PRIMROSE OIL 100% Pure Natural Undiluted Unrefined Virgin Cold Pressed Carrier Oil. 0.5 Fl.oz.- 15 ml for face skin hair nails**Botanical Beauty**$10.03**4.3★**▲ 58%**](https://www.amazon.com/dp/B00CL3XE5M) [![Ancient Greek Remedy Body Oil - Organic After Shower Face Oil & Body Moisturizer for Dry Skin - Almond Jojoba Olive Lavender Vitamin E Oils - Natural Clean Facial Skincare for Women & Men 4 oz](https://m.media-amazon.com/images/I/41pknpCATjL.jpg)**Ancient Greek Remedy Body Oil - Organic After Shower Face Oil & Body Moisturizer for Dry Skin - Almond Jojoba Olive Lavender Vitamin E Oils - Natural Clean Facial Skincare for Women & Men 4 oz**Ancient Greek Remedy**$14.84**4.6★**▲ 39%**](https://www.amazon.com/dp/B01B12KCGC)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +90.2% search growth over the last 90 days.

3K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**15%

*“Great scent”*

**Quality-Overall**14%

*“The oil appears to be of good quality”*

**Moist/Dry**11%

*“Good moisturizer”*

**Suitability Oily Skin**7%

*“not super oily”*

**Oily/Greasy**6%

*“This oil is amazing, not greasy, and I love the smell too”*

**Absorbency**6%

*“Absorbs well”*

**Soft Feel**5%

*“Leaves skin soft”*

**Suitability Combination Skin**4%

*“Does Wonders for my SKIN”*

**Suitability Dry Skin**4%

*“This product is excellent for dry skin”*

**Value For Money**4%

*“Great price”*

### **What buyers complain about **

**Smell**29%

*“Smell is awful”*

**Allergies**4%

*“Was allergic”*

**Moist/Dry**4%

*“Doesnt dry well”*

**Suitability Dry Skin**4%

*“Left my skin extremely dry”*

**Color**3%

*“not even the proper color”*

**Quality-Overall**3%

*“Not up to standards based on the high rating”*

**Oily/Greasy**2%

*“It feels oily at first”*

**Durability**2%

*“easy to break in a bathroom”*

**Leak-Proof**2%

*“Leaked”*

**Size-Overall**2%

*“Eyedropper does not fit”*

### **Top return reasons **

**Smell**40%

**Oily/Greasy**10%

**Leak-Proof**10%

**Advertised Vs Actual Product**10%

**Size-Overall**4%

**Functionality-Overall**4%

**Moist/Dry**3%

**Value For Money**2%

**Motor Power**2%

**Absorbency**2%