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title: "optimum nutrition whey protein — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
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  description: "optimum nutrition whey protein shows a $8.4M/yr market, but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list."
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  "og:title": "optimum nutrition whey protein — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
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# **optimum nutrition whey protein**

**Worth a look**

Shows a $8.4M/yr market, but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Market size 100Growth 48Conversion 57Competition 36Returns 100Price range 77Avg price 91Brand share 2Review moat 10Quality gap 24

**Market size**

**Incredible****$8.4M**

$8.4M/yr · 3.1M searches

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$56.59**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$16.37–$124.43**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+18.2%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****31,942.5**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**6 **▲rising

**Sellers**

**45**

**Top-5 brand share**

**99%**

**Open market**

**0%**

- Optimum Nutrition92% - Transparent Labs3% - Levels Nutrition2% - Raw Organic Whey1% - NAKED1% - Carlyle1% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$422K10%$844K15%$1.3M20%$1.7M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Optimum Nutrition Gold Standard 100% Whey Protein Powder Double Rich Chocolate 1.98 Pound (Packaging May Vary)](https://m.media-amazon.com/images/I/41taho+taML.jpg)**Optimum Nutrition Gold Standard 100% Whey Protein Powder Double Rich Chocolate 1.98 Pound (Packaging May Vary)**Optimum Nutrition**$36.18**4.6★99,182 rev](https://www.amazon.com/dp/B002DYIZH6) [2![Optimum Nutrition Gold Standard 100% Whey Protein Powder Vanilla Ice Cream 5 Pound (Packaging May Vary)](https://m.media-amazon.com/images/I/41YAcdwAdNL.jpg)**Optimum Nutrition Gold Standard 100% Whey Protein Powder Vanilla Ice Cream 5 Pound (Packaging May Vary)**Optimum Nutrition**$69.53**4.7★47,750 rev](https://www.amazon.com/dp/B000GISU1M) [3![Optimum Nutrition Gold Standard 100% Whey Protein Powder Vanilla Ice Cream 2 Pound (Packaging May Vary)](https://m.media-amazon.com/images/I/41yYAzqOVdL.jpg)**Optimum Nutrition Gold Standard 100% Whey Protein Powder Vanilla Ice Cream 2 Pound (Packaging May Vary)**Optimum Nutrition**$37.45**4.7★47,750 rev](https://www.amazon.com/dp/B000GISTZ4) [4![Optimum Nutrition Gold Standard 100% Whey Protein Powder Double Rich Chocolate 5 Pound (Packaging May Vary)](https://m.media-amazon.com/images/I/41Yv+JFOarL.jpg)**Optimum Nutrition Gold Standard 100% Whey Protein Powder Double Rich Chocolate 5 Pound (Packaging May Vary)**Optimum Nutrition**$73.86**4.6★99,182 rev](https://www.amazon.com/dp/B000QSNYGI) [5![Optimum Nutrition Gold Standard 100% Whey Protein Powder Extreme Milk Chocolate 2 Pound (Pack of 1) (Packaging May Vary)](https://m.media-amazon.com/images/I/41Ra+p7tNqL.jpg)**Optimum Nutrition Gold Standard 100% Whey Protein Powder Extreme Milk Chocolate 2 Pound (Pack of 1) (Packaging May Vary)**Optimum Nutrition**$36.64**4.7★29,541 rev](https://www.amazon.com/dp/B002DYIZHG)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Optimum Nutrition Gold Standard 100% Whey Protein Powder Vanilla Ice Cream 0.68 Pound (Pack of 1)](https://m.media-amazon.com/images/I/41ENtutZWPL.jpg)**Optimum Nutrition Gold Standard 100% Whey Protein Powder Vanilla Ice Cream 0.68 Pound (Pack of 1)**Optimum Nutrition**$16.39**47,750 rev1y ago](https://www.amazon.com/dp/B0F22TTQL9) [![Optimum Nutrition Gold Standard 100% Whey Protein Powder Double Rich Chocolate 0.68 Pound (Pack of 1)](https://m.media-amazon.com/images/I/41gtrvq+brL.jpg)**Optimum Nutrition Gold Standard 100% Whey Protein Powder Double Rich Chocolate 0.68 Pound (Pack of 1)**Optimum Nutrition**$16.37**99,182 rev1y ago](https://www.amazon.com/dp/B0F1ZV7PWW) [![NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives](https://m.media-amazon.com/images/I/31T6eTg13PL.jpg)**NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives**NAKED**$44.40**10,286 rev2y ago](https://www.amazon.com/dp/B00XIKPUK4) [![Transparent Labs Grass-Fed Whey Protein Isolate - Naturally Flavored Gluten Free Whey Protein Powder with 28g of Protein per Serving & 9 Amino Acids - 30 Servings Milk Chocolate](https://m.media-amazon.com/images/I/41MuzjdlXuL.jpg)**Transparent Labs Grass-Fed Whey Protein Isolate - Naturally Flavored Gluten Free Whey Protein Powder with 28g of Protein per Serving & 9 Amino Acids - 30 Servings Milk Chocolate**Transparent Labs**$59.57**1,682 rev2y ago](https://www.amazon.com/dp/B0CQ32D39X) [![Transparent Labs Grass-Fed Whey Protein Isolate - Naturally Flavored Gluten Free Whey Protein Powder with 28g of Protein per Serving & 9 Amino Acids - 30 Servings French Vanilla](https://m.media-amazon.com/images/I/416AMFFXY1L.jpg)**Transparent Labs Grass-Fed Whey Protein Isolate - Naturally Flavored Gluten Free Whey Protein Powder with 28g of Protein per Serving & 9 Amino Acids - 30 Servings French Vanilla**Transparent Labs**$59.55**1,383 rev2y ago](https://www.amazon.com/dp/B0CQ3JTR6F)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Optimum Nutrition Gold Standard 100% Whey Protein Powder Delicious Strawberry 2 Pound (Packaging May Vary)](https://m.media-amazon.com/images/I/41uw5W-TPpL.jpg)**Optimum Nutrition Gold Standard 100% Whey Protein Powder Delicious Strawberry 2 Pound (Packaging May Vary)**Optimum Nutrition**$42.53**4.6★**▲ 192%**](https://www.amazon.com/dp/B000GIURIQ) [![Optimum Nutrition Gold Standard 100% Whey Protein Powder French Vanilla Crme 5 Pound (Packaging May Vary)](https://m.media-amazon.com/images/I/41OIY6SAGlL.jpg)**Optimum Nutrition Gold Standard 100% Whey Protein Powder French Vanilla Crme 5 Pound (Packaging May Vary)**Optimum Nutrition**$80.83**4.7★**▲ 153%**](https://www.amazon.com/dp/B000QSO3FO) [![Optimum Nutrition Gold Standard 100% Whey Protein Powder Cookies & Cream 5 Pound (Packaging May Vary)](https://m.media-amazon.com/images/I/41xW-aoQO5L.jpg)**Optimum Nutrition Gold Standard 100% Whey Protein Powder Cookies & Cream 5 Pound (Packaging May Vary)**Optimum Nutrition**$82.13**4.7★**▲ 149%**](https://www.amazon.com/dp/B000GIPJZ2) [![Optimum Nutrition Gold Standard 100% Whey Protein Powder Delicious Strawberry 5 Pound (Packaging May Vary)](https://m.media-amazon.com/images/I/41wctorDTxL.jpg)**Optimum Nutrition Gold Standard 100% Whey Protein Powder Delicious Strawberry 5 Pound (Packaging May Vary)**Optimum Nutrition**$82.37**4.6★**▲ 147%**](https://www.amazon.com/dp/B000QSRO1Y) [![Transparent Labs Grass-Fed Whey Protein Isolate - Naturally Flavored Gluten Free Whey Protein Powder with 28g of Protein per Serving & 9 Amino Acids - 30 Servings French Vanilla](https://m.media-amazon.com/images/I/416AMFFXY1L.jpg)**Transparent Labs Grass-Fed Whey Protein Isolate - Naturally Flavored Gluten Free Whey Protein Powder with 28g of Protein per Serving & 9 Amino Acids - 30 Servings French Vanilla**Transparent Labs**$59.55**4.5★**▲ 132%**](https://www.amazon.com/dp/B0CQ3JTR6F)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 40 weeks — +18.2% search growth over the last 90 days.

100K60KSpike '25Spike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**24%

*“Clean taste”*

**Nutritional Content**19%

*“Good nutrition”*

**Quality-Overall**12%

*“Best quality”*

**Flavor**9%

*“great flavor options”*

**Solubility**4%

*“Easy to Mix”*

**Blend/Ratio**4%

*“blends well”*

**Value For Money**3%

*“Worth every penny”*

**Ingredients-Overall**2%

*“Healthy Ingredients”*

**Sweetness**2%

*“The vanilla ice cream is a bit sweet”*

**Advertised Vs Actual Product**1%

*“As advertised”*

### **What buyers complain about **

**Taste-Overall**20%

*“Chalky taste”*

**Flavor**9%

*“The flavor is a little weird as well”*

**Value For Money**8%

*“Price high”*

**Solubility**5%

*“Does not dissolve”*

**Nutritional Content**5%

*“Sugar is not a Food”*

**Sweetness**5%

*“Disgustingly sweet”*

**Artificial Sweeteners**4%

*“Has artificial sweetener”*

**Texture/Consistency-Overall**2%

*“The texture was very gooey and gritty”*

**Quality-Overall**2%

*“don't know much about the quality”*

**Smell**1%

*“There was a slight smell”*