[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-category-rollups-us":3,"research-niche-us-health-household-onguard":115},[4,11,18,25,32,39,46,53,59,66,73,80,87,94,101,108],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Famazon\u002Fresearch\u002Fus\u002Fhealth-household",5362,5602759489,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"15690151","Automotive","automotive","\u002Famazon\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Famazon\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",9486,2302875549,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"165797011","Baby Products","baby-products","\u002Famazon\u002Fresearch\u002Fus\u002Fbaby-products",2244,1684108154,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Famazon\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2220,1674627174,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"2619534011","Pet Supplies","pet-supplies","\u002Famazon\u002Fresearch\u002Fus\u002Fpet-supplies",1386,1198403832,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Famazon\u002Fresearch\u002Fus\u002Farts-crafts-sewing",3612,1166051621,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":37,"marketSizeTotal":58},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Famazon\u002Fresearch\u002Fus\u002Fbeauty-personal-care",950454167,{"nodeId":60,"label":61,"slug":62,"href":63,"nichesTracked":64,"marketSizeTotal":65},"2619526011","Appliances","appliances","\u002Famazon\u002Fresearch\u002Fus\u002Fappliances",845,522195610,{"nodeId":67,"label":68,"slug":69,"href":70,"nichesTracked":71,"marketSizeTotal":72},"3375301","Sports & Outdoors","sports-outdoors","\u002Famazon\u002Fresearch\u002Fus\u002Fsports-outdoors",351,473124347,{"nodeId":74,"label":75,"slug":76,"href":77,"nichesTracked":78,"marketSizeTotal":79},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Famazon\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",964,470873818,{"nodeId":81,"label":82,"slug":83,"href":84,"nichesTracked":85,"marketSizeTotal":86},"1063498","Home & Kitchen","home-kitchen","\u002Famazon\u002Fresearch\u002Fus\u002Fhome-kitchen",960,470474522,{"nodeId":88,"label":89,"slug":90,"href":91,"nichesTracked":92,"marketSizeTotal":93},"11965861","Musical Instruments","musical-instruments","\u002Famazon\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":95,"label":96,"slug":97,"href":98,"nichesTracked":99,"marketSizeTotal":100},"1084128","Office Products","office-products","\u002Famazon\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":102,"label":103,"slug":104,"href":105,"nichesTracked":106,"marketSizeTotal":107},"10304191","Other","other","\u002Famazon\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":109,"label":110,"slug":111,"href":112,"nichesTracked":113,"marketSizeTotal":114},"18981046011","Amazon Luxury","amazon-luxury","\u002Famazon\u002Fresearch\u002Fus\u002Famazon-luxury",2,34419,{"country":116,"category":120,"niche":121,"verdict":147,"baselines":184,"demand":189,"seasonality":501,"brandShare":514,"products":531,"feedback":619,"lastUpdated":142},{"flag":117,"name":118,"currency":119},"us","United States","USD",{"nodeId":5,"label":6,"slug":7,"href":8},{"marketSize":122,"searchVolume":123,"growth360":124,"growth90":125,"searchConversion":126,"top5ClickShare":127,"top5BrandShare":128,"avgRating":129,"avgReviewCount":130,"avgPrice":131,"priceMin":132,"priceMax":133,"productCount":134,"unitsSoldMax":135,"sponsoredPct":128,"returnRate":136,"successfulLaunches360":137,"newProducts360":137,"amazonNicheId":138,"title":139,"slug":139,"href":140,"leafCategoryName":141,"scrapedAt":142,"brandCount":143,"brandCountYearAgo":143,"sellerCount":144,"signals":145},190663,71042,0.668,-0.5428,0.105,0.8514,1,4.71,4548,25.56,12.22,50.88,9,8000,0.0033,0,"48585ee2-d296-4bad-bc90-d66b1e036014","onguard","\u002Famazon\u002Fresearch\u002Fus\u002Fhealth-household\u002Fonguard","Aromatherapy","2026-07-10T17:00:11.872105+00:00",5,26,[146],"low_competition",{"score":148,"verdict":149,"components":150},39,"skip",[151,156,158,162,165,167,170,175,178,181],{"key":152,"score":153,"weight":154,"raw":155},"marketSize",38,0.15,190662.52,{"key":157,"score":137,"weight":154,"raw":125},"growth",{"key":159,"score":160,"weight":161,"raw":126},"conversion",89,0.1,{"key":163,"score":164,"weight":154,"raw":127},"competition",12,{"key":166,"score":137,"weight":161,"raw":128},"brandShare",{"key":168,"score":169,"weight":161,"raw":129},"qualityGap",18,{"key":171,"score":172,"weight":173,"raw":174},"reviewMoat",25,0.05,4548.44,{"key":176,"score":177,"weight":161,"raw":136},"returns",98,{"key":179,"score":180,"weight":173,"raw":131},"avgPrice",95,{"key":182,"score":160,"weight":173,"raw":183},"priceRange",0.9280910501810656,{"avgRating":185,"medianPrice":186,"medianReturnRate":187,"nichesTracked":188},4.42,22.21,0.0235,37810,{"points":190,"droppedPartialWeek":500},[191,194,197,200,203,206,209,212,215,218,221,224,227,230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,301,304,307,310,313,316,319,322,325,328,331,334,337,340,343,346,349,352,355,358,361,364,367,370,373,376,379,382,385,388,391,394,397,400,403,406,409,412,415,418,421,424,427,430,433,436,439,442,445,448,451,454,457,460,463,466,469,471,474,477,480,483,486,489,492,495,498],{"week":192,"volume":193},"2024-07-14",2764,{"week":195,"volume":196},"2024-07-21",3188,{"week":198,"volume":199},"2024-07-28",2802,{"week":201,"volume":202},"2024-08-04",3084,{"week":204,"volume":205},"2024-08-11",3225,{"week":207,"volume":208},"2024-08-18",3738,{"week":210,"volume":211},"2024-08-25",4024,{"week":213,"volume":214},"2024-09-01",4150,{"week":216,"volume":217},"2024-09-08",4168,{"week":219,"volume":220},"2024-09-15",4138,{"week":222,"volume":223},"2024-09-22",3609,{"week":225,"volume":226},"2024-09-29",3718,{"week":228,"volume":229},"2024-10-06",3579,{"week":231,"volume":232},"2024-10-13",4187,{"week":234,"volume":235},"2024-10-20",3799,{"week":237,"volume":238},"2024-10-27",3709,{"week":240,"volume":241},"2024-11-03",1784,{"week":243,"volume":244},"2024-11-10",1865,{"week":246,"volume":247},"2024-11-17",2056,{"week":249,"volume":250},"2024-11-24",2014,{"week":252,"volume":253},"2024-12-01",1886,{"week":255,"volume":256},"2024-12-08",2158,{"week":258,"volume":259},"2024-12-15",2115,{"week":261,"volume":262},"2024-12-22",2146,{"week":264,"volume":265},"2024-12-29",1997,{"week":267,"volume":268},"2025-01-05",2523,{"week":270,"volume":271},"2025-01-12",2269,{"week":273,"volume":274},"2025-01-19",2141,{"week":276,"volume":277},"2025-01-26",1939,{"week":279,"volume":280},"2025-02-02",2257,{"week":282,"volume":283},"2025-02-09",2180,{"week":285,"volume":286},"2025-02-16",1879,{"week":288,"volume":289},"2025-02-23",1809,{"week":291,"volume":292},"2025-03-02",1388,{"week":294,"volume":295},"2025-03-09",1358,{"week":297,"volume":298},"2025-03-16",1029,{"week":300,"volume":298},"2025-03-23",{"week":302,"volume":303},"2025-03-30",1006,{"week":305,"volume":306},"2025-04-06",866,{"week":308,"volume":309},"2025-04-13",870,{"week":311,"volume":312},"2025-04-20",735,{"week":314,"volume":315},"2025-04-27",777,{"week":317,"volume":318},"2025-05-04",780,{"week":320,"volume":321},"2025-05-11",670,{"week":323,"volume":324},"2025-05-18",700,{"week":326,"volume":327},"2025-05-25",606,{"week":329,"volume":330},"2025-06-01",661,{"week":332,"volume":333},"2025-06-08",543,{"week":335,"volume":336},"2025-06-15",617,{"week":338,"volume":339},"2025-06-22",669,{"week":341,"volume":342},"2025-06-29",624,{"week":344,"volume":345},"2025-07-06",544,{"week":347,"volume":348},"2025-07-13",822,{"week":350,"volume":351},"2025-07-20",636,{"week":353,"volume":354},"2025-07-27",839,{"week":356,"volume":357},"2025-08-03",941,{"week":359,"volume":360},"2025-08-10",1011,{"week":362,"volume":363},"2025-08-17",1039,{"week":365,"volume":366},"2025-08-24",1377,{"week":368,"volume":369},"2025-08-31",1584,{"week":371,"volume":372},"2025-09-07",1557,{"week":374,"volume":375},"2025-09-14",1634,{"week":377,"volume":378},"2025-09-21",1396,{"week":380,"volume":381},"2025-09-28",1331,{"week":383,"volume":384},"2025-10-05",1283,{"week":386,"volume":387},"2025-10-12",1577,{"week":389,"volume":390},"2025-10-19",1398,{"week":392,"volume":393},"2025-10-26",1457,{"week":395,"volume":396},"2025-11-02",1571,{"week":398,"volume":399},"2025-11-09",1836,{"week":401,"volume":402},"2025-11-16",1946,{"week":404,"volume":405},"2025-11-23",2044,{"week":407,"volume":408},"2025-11-30",1940,{"week":410,"volume":411},"2025-12-07",2284,{"week":413,"volume":414},"2025-12-14",2335,{"week":416,"volume":417},"2025-12-21",2657,{"week":419,"volume":420},"2025-12-28",2437,{"week":422,"volume":423},"2026-01-04",3540,{"week":425,"volume":426},"2026-01-11",2707,{"week":428,"volume":429},"2026-01-18",2356,{"week":431,"volume":432},"2026-01-25",2173,{"week":434,"volume":435},"2026-02-01",1737,{"week":437,"volume":438},"2026-02-08",1825,{"week":440,"volume":441},"2026-02-15",1485,{"week":443,"volume":444},"2026-02-22",1408,{"week":446,"volume":447},"2026-03-01",1311,{"week":449,"volume":450},"2026-03-08",1222,{"week":452,"volume":453},"2026-03-15",1066,{"week":455,"volume":456},"2026-03-22",807,{"week":458,"volume":459},"2026-03-29",775,{"week":461,"volume":462},"2026-04-05",734,{"week":464,"volume":465},"2026-04-12",736,{"week":467,"volume":468},"2026-04-19",742,{"week":470,"volume":351},"2026-04-26",{"week":472,"volume":473},"2026-05-03",768,{"week":475,"volume":476},"2026-05-10",705,{"week":478,"volume":479},"2026-05-17",791,{"week":481,"volume":482},"2026-05-24",673,{"week":484,"volume":485},"2026-05-31",739,{"week":487,"volume":488},"2026-06-07",754,{"week":490,"volume":491},"2026-06-14",620,{"week":493,"volume":494},"2026-06-21",581,{"week":496,"volume":497},"2026-06-28",676,{"week":499,"volume":333},"2026-07-05",false,[502,503,504,505,506,507,508,509,510,511,512,513],1.4236570167322504,1.0564392968218757,0.6371097015840458,0.44170466072881714,0.4142671883650848,0.37001943363765744,0.8794965833212569,1.2896256083075395,1.6553297587330604,1.5208233471189538,1.0985294099432348,1.289110350610568,{"top":515,"otherBrandCount":137,"otherClickShare":137},[516,519,522,525,528],{"brand":517,"clickShare":518},"doTERRA",0.7499,{"brand":520,"clickShare":521},"Natural Riches",0.11,{"brand":523,"clickShare":524},"REVIVEEO",0.067,{"brand":526,"clickShare":527},"The Best Essential Oil Co",0.0433,{"brand":529,"clickShare":530},"Nexon Botanics",0.0299,[532,542,553,563,573,582,592,601,610],{"asin":533,"title":534,"brand":517,"imageUrl":535,"price":133,"rating":536,"reviews":537,"clickShare90":538,"clickShare360":539,"launchDate":540,"amazonUrl":541},"B004O276P2","doTERRA On Guard Essential Oil Protective Blend - 15 ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41RDHuqhOJL.jpg",4.7,4426,0.4414,0.4094,"2011-02-17","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB004O276P2",{"asin":543,"title":544,"brand":517,"imageUrl":545,"price":546,"rating":547,"reviews":548,"clickShare90":549,"clickShare360":550,"launchDate":551,"amazonUrl":552},"B01ASFF7FY","doTERRA - On Guard Touch Essential Oil Protective Blend - 10 mL Roll On","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31UqbaQshHL.jpg",35.88,4.8,1192,0.1464,0.1299,"2016-01-19","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01ASFF7FY",{"asin":554,"title":555,"brand":520,"imageUrl":556,"price":557,"rating":558,"reviews":559,"clickShare90":521,"clickShare360":560,"launchDate":561,"amazonUrl":562},"B01MA3AG9G","Natural Riches Five Guards Essential Oil Blend for Health Shield Aromatherapy with Clove Cinnamon Lemon Rosemary Eucalyptus Oil - 30ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ZxWGYneTL.jpg",14.29,4.6,9454,0.1326,"2016-10-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01MA3AG9G",{"asin":564,"title":565,"brand":517,"imageUrl":566,"price":567,"rating":547,"reviews":568,"clickShare90":569,"clickShare360":570,"launchDate":571,"amazonUrl":572},"B00KFM68AY","doTERRA - On Guard+ Softgels Essential Oil Protective Blend - 60 Softgels","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41d-DTG9wXL.jpg",38.58,1723,0.0867,0.0963,"2013-10-23","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00KFM68AY",{"asin":574,"title":575,"brand":523,"imageUrl":576,"price":577,"rating":547,"reviews":578,"clickShare90":524,"clickShare360":579,"launchDate":580,"amazonUrl":581},"B084ST5PCM","Immunity Boost 10mL Essential Oil Blend by Revive Essential Oils - 100% Pure Therapeutic Grade for Diffuser Humidifier Massage Aromatherapy Skin & Hair Care","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31t6Z7OcgfL.jpg",15.46,1084,0.0832,"2022-08-04","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB084ST5PCM",{"asin":583,"title":584,"brand":517,"imageUrl":585,"price":586,"rating":547,"reviews":587,"clickShare90":588,"clickShare360":589,"launchDate":590,"amazonUrl":591},"B00H8ZTLLY","doTERRA On Guard Essential Oil Protective Blend Beadlets 125 ct","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31RvL54Ea5L.jpg",22.96,3469,0.0492,0.0333,"2013-12-11","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00H8ZTLLY",{"asin":593,"title":594,"brand":526,"imageUrl":595,"price":596,"rating":558,"reviews":597,"clickShare90":527,"clickShare360":598,"launchDate":599,"amazonUrl":600},"B0CT1NTQL3","The Best On Guard + Protect Essential Oil Blend- Premium Grade- 100% Pure & Natural for Aromatherapy Diffuser Spa Massage Air Freshener- 10 ml (.33 fl oz)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31DdIrf3H1L.jpg",15.29,78,0.0601,"2024-01-22","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CT1NTQL3",{"asin":602,"title":603,"brand":529,"imageUrl":604,"price":132,"rating":605,"reviews":606,"clickShare90":530,"clickShare360":607,"launchDate":608,"amazonUrl":609},"B087CM48TW","Robbers Immunity Essential Oil Blend 30 ml - Immune Boost Aromatherapy for Diffusers - Natural Shield Against Impurities - Nexon Botanics","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Va8qaeQuL.jpg",4.5,17504,0.0317,"2020-06-23","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB087CM48TW",{"asin":611,"title":612,"brand":517,"imageUrl":613,"price":614,"rating":547,"reviews":615,"clickShare90":616,"clickShare360":187,"launchDate":617,"amazonUrl":618},"B076BSZFJG","doTERRA On Guard Sanitizing Mist - 27mL (2 Pack)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41zoqfNlp1L.jpg",24.52,2006,0.0262,"2017-10-10","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB076BSZFJG",{"love":620,"hate":687,"returnReasons":731},[621,628,635,642,649,656,663,669,676,682],{"topic":622,"percentOfMentions":623,"verbatims":624},"Smell",0.4343,[625,626,627],"Clean smelling","Wonderful blend of scents","Good Smell",{"topic":629,"percentOfMentions":630,"verbatims":631},"Quality-Overall",0.16079999999999997,[632,633,634],"Excellent product","High Quality","Love it more than the top brands",{"topic":636,"percentOfMentions":637,"verbatims":638},"Ingredients-Overall",0.056299999999999996,[639,640,641],"My favorite essential oil thus far","EXCELLENT ESSENTIAL OIL","Much better that the now brand with same ingredients, blend",{"topic":643,"percentOfMentions":644,"verbatims":645},"Cold Relief",0.0493,[646,647,648],"My favorite product to fight the common cold season","I keep these on hand to fight off sickness they work great","Great supplement-it kept my cold to a day",{"topic":650,"percentOfMentions":651,"verbatims":652},"Value For Money",0.0458,[653,654,655],"Worth it","Good Value","Worth the Purchase",{"topic":657,"percentOfMentions":658,"verbatims":659},"Immunity Booster",0.042300000000000004,[660,661,662],"Great product to support immune system","Perfect to help support immune system","helps your immune system to stay healthy",{"topic":664,"percentOfMentions":665,"verbatims":666},"Natural Ingredients",0.0282,[667,668],"Chemical free all natural","I like that they are natural",{"topic":670,"percentOfMentions":671,"verbatims":672},"Advertised Vs Actual Product",0.0223,[673,674,675],"Item was as described","as far as I can tell works the same","Just what I wanted",{"topic":677,"percentOfMentions":678,"verbatims":679},"Fever Relief",0.021099999999999997,[680,681],"help fight air borne illness","it keeps me from getting sick",{"topic":683,"percentOfMentions":678,"verbatims":684},"Vitamin",[685,686],"Great supplement","Wonder supplement",[688,694,701,707,714,719,723,727],{"topic":622,"percentOfMentions":689,"verbatims":690},0.3889,[691,692,693],"Strong odor","Does not smell at all","Didnt like the smell",{"topic":695,"percentOfMentions":696,"verbatims":697},"Leak-Proof",0.1389,[698,699,700],"Still leaked everywhere","Only con is that it leaked a little bit in transit","It spilled in the box",{"topic":702,"percentOfMentions":703,"verbatims":704},"Taste-Overall",0.0833,[705,706],"The taste is not amazing","Does not taste good though",{"topic":708,"percentOfMentions":709,"verbatims":710},"Size-Overall",0.06480000000000001,[711,712,713],"Pay attention too the size","It is small","Small bottle",{"topic":715,"percentOfMentions":716,"verbatims":717},"Allergies",0.0556,[718],"Not as good as Young Living Thieves Oil for my allergies",{"topic":629,"percentOfMentions":716,"verbatims":720},[721,722],"Can't say on the quality as it just arrived last week","Its not cheap and very disappointed",{"topic":724,"percentOfMentions":716,"verbatims":725},"Oily\u002FGreasy",[726],"but the oil is unchanged",{"topic":650,"percentOfMentions":728,"verbatims":729},0.0278,[730],"it got too expensive",[732,734,736,738,741,743,745,748,749,750],{"reason":695,"pct":733},0.5844,{"reason":622,"pct":735},0.2468,{"reason":724,"pct":737},0.0455,{"reason":739,"pct":740},"Product Condition",0.035699999999999996,{"reason":670,"pct":742},0.026000000000000002,{"reason":708,"pct":744},0.0227,{"reason":746,"pct":747},"Itch Relief",0.006500000000000001,{"reason":702,"pct":747},{"reason":650,"pct":747},{"reason":751,"pct":752},"Strength",0.0054]